Do You Need To Break Some Bad Habits With Your Facebook Page?
Are you feeling overwhelmed with your Facebook marketing?
First, you need to take a step back and try improving the tactics you’re already using.
Here are Post Planner’s Ravi Shukle’s 10 Bad Habits to Break on Facebook Today
1. Not responding to fan comments & posts
- The success of your page depends on the content AND your community.
- Do your best to interact with your fans — give good advice & help solve their problems.
- Respond to all comments in a timely manner, ideally within 24 hours.
2. Immediately asking other pages to like your page in return
- Connect with others online & interact with different pages.
- This is an important part of building relationships & networking on Facebook.
- When asked about your business, yes, by all means share your page.
- Then you have a more genuine interaction with a targeted, engaged fan who will likely join your community.
3. Closing your page’s wall
- Closing your Facebook wall means missing out on the chance to interact with your fans.
- Remember, you want your fans to ask questions.
- Their opinions matter.
- Opening your wall to comments will show you’re a business who cares & listens to its customers.
4. Posting your page’s link on other pages or in comments
- It’s important to take pride in your business.
- You’ve put in a lot of hard work & want to tell the whole world about your passion.
- Provide value by helping other pages in your niche with useful tips & advice.
- Members of other communities will see this & they’ll naturally visit your page to find out how you can help them.
5. Always being salesy
- Successfully promoting your business on Facebook takes balance.
- Hook your audience with content that educates, entertains & inspires — and then weave in a post now & then that sells.
- Your audience will happily receive your sales-related posts when properly engaged with other kick-ass content that keeps them in the know.
- The “80/20 rule” is a good place to start.
- Make 80% of your content valuable for your fans by sharing article links, infographics, funny memes & status updates.
- The other 20% of the posts can be salesy & promotional.
6. Hiding your identity
- Customers in the digital age are more open to responding to people they like, know & trust.
Showcase the human side of your page by:
- Signing comments with your name
- Highlighting your personality in your updates
- Telling fans what’s going on in your personal life
You’ll build stronger relationships with your fans when they know there’s a real person on the other side.
7. Tagging everyone you know in every post
- If you tag someone in a post, depending on their profile settings, their community might see it.
- But you should end this bad habit immediately.
- Tagging people in posts that aren’t relevant to them is both spammy & annoying.
- Make sure the content relates to the people who are tagged.
- Rather than feel put-upon by what you share, the people you’re tagging will actually welcome deeper involvement in your Facebook community.
8. Posting too much
- How many posts are too many?
- Take a look at your page insights to see the best times to post & when your community is most active.
- Test different content at different times to see what works best for your fans.
9. Linking Facebook & Twitter
- Keeping the two accounts separate lets your business have a more open dialogue with your community in formats your fans & followers are used to.
Here are three reasons why this strategy will not prove effective for your page:
- Twitter has a 140 character limit whereas Facebook allows more than 63,000
- Facebook & Twitter each use different language (Like versus RT)
- Once linked, you have no choice about which posts are duplicated, since all updates are posted automatically
10. Ignoring page Insights
- Whether you want Likes, more Web traffic or people to register for a contest, Facebook Insights is the key to getting the most from your page & building your online community.
Businesses that ignore or neglect Insights miss out on the ability to:
- track their content
- see what age, gender & demographic their fans are
- see where their fans are from/located
- better target Facebook ads
- and much more
So check your Insights regularly to ensure your page & strategy meet the needs of your audience.
Whether you’ve just started a page or have been running your page for a while, ditch these bad habits today!
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To Your Success,