Here Are 10 Facebook Mistakes You Need To Avoid
Even the most seasoned Facebook experts goof up from time to time — and some of these screw-ups are more common than others.
In this post I share 10 of the most common Facebook mistakes page managers make by Scott Ayres, Post Planner
The 10 Most Common Facebook Mistakes
1. Inconsistent Posting Habits
- Create a posting schedule that includes at least one update per day.
- Remember, if people don’t see your posts they will forget that you even exist.
2. Too Salesy
- Your fans know your product is great — that’s why they Liked your Facebook page.
- But if every post is a sales pitch, fans are going to unlike your page very quickly!!
- Facebook is about building a community… not selling.
- Provide value & sales will follow.
- Your fans will not engage with your content if you post nothing but pitches.
3. Don’t Measure Results
- How do you know what posts work if you never look at your Facebook Insights?
- Insights show you the ages of your fans, when they’re on Facebook, etc.
- You can also see whether photos, text updates or links work best on your page.
- And you don’t have to check your Insights every day — about once a month should work great in the beginning.
4. Crappy Branding
- You get one chance to make a strong first impression, so you’d better get it right!
- The best ways to brand your Facebook page is to have powerful profile & cover images.
- Keep it simple!
5. Don’t Act Human
- Facebook will always be about human interaction.
- The social network wasn’t built for businesses & marketers.
- Despite the ads you see on Facebook, the human element will always be key.
- This means you must try to respond to every comment, message & post from fans — and act human doing it!
- The worst thing you can do is leave the same pre-written reply for everyone on your page.
- Instead, address people by name & add your name to your replies.
6. Talk Politics or Religion
- Don’t talk about politics or religion on Facebook, unless those are the topics of your page.
- It’s usually best to avoid these subjects all together.
7. Focus ONLY on Getting Likes
- It’s great to have lots of fans, but getting Likes shouldn’t be your top priority on Facebook.
- And don’t ever buy fans!
- If you do, your page could suffer greatly in the news feed rankings.
- Almost as bad as buying fans outright, is running poorly targeted Facebook Page Like Ads to get lots of Likes on the cheap.
- If the people who Like your page aren’t potential customers, you don’t need them as fans.
- Focus on getting your target audience to Like your Facebook page.
8. Don’t Buy Ads
- These days it’s difficult to grow your page without spending money on Facebook ads
- And running ads is easy & relatively inexpensive.
- Here are some resources that can help:
- How to Get More Likes on Facebook for Just $1 Per Day
- How I Spent $20 on Boosted Posts and Generated $2,400 in Sales
- Never Get Confused by Facebook Ads Terminology Again!
9. Never Use Images
- Compelling images are essential for succeeding on Facebook.
- The images may be great photos on your page or strong preview images with the links you share.
- Since most Facebook users are on their mobile devices, you only have a few seconds to catch their attention.
10. Don’t Utilize Tools
- Small business owners are usually too busy running their businesses to remember to post on Facebook.
- And if you post at random times, without any strategy in mind, your fan engagement will be low.
Now you know some of the common mistakes you need to avoid on Facebook…….take a good look at your own fan page and see if you re making these 10 most common mistakes…..if you are……STOP !
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To Your Success,