The 10 Persuasive Writing Techniques That Really Work
How Persuasive Are You?
Persuasion is an exercise in creating a win-win situation.
You present a case that others find beneficial to agree with.
It’s simply a good deal or a position that makes sense to that particular person.
Here are Brian Clark’s “Ten Timeless Persuasive Writing Techniques”
You can instantly put these 10 persuasive techniques to work for you…
Technique # 1 – Repetition
- Talk to anyone well versed in learning psychology, and they’ll tell you repetition is crucial.
- It’s also critical in persuasive writing, since a person can’t agree with you if they don’t truly get what you’re saying.
- Make your point in several different ways, such as directly, using an example, in a story, via a quote from a famous person, and once more in your summary.
Technique # 2 – Reasons Why
- Remember the power of the word because.
- Psychological studies have shown that people are more likely to comply with a request if you simply give them a reason why… even if that reason makes no sense.
- When you need people to be receptive to your line of thinking, always give reasons why.
Technique # 3 – Consistency
- Consistency in our thoughts and actions is a valued social trait.
- Consistency is associated with integrity and rational behavior.
- Use this in your writing by getting the reader to agree with something up front that most people would have a hard time disagreeing with.
- Then rigorously make your case, with plenty of supporting evidence, all while relating your ultimate point back to the opening scenario that’s already been accepted.
Technique # 4 – Social Proof
- Looking for guidance from others as to what to do and what to accept is one of the most powerful psychological forces in our lives.
- Obvious examples of social proof can be found in testimonials and outside referrals, and it’s the driving force behind social media.
Technique # 5 – Comparisons
- Metaphors, similes and analogies are the persuasive writer’s best friends.
- When you can relate your scenario to something that the reader already accepts as true, you’re well on your way to convincing someone to see things your way.
Technique # 6 – Agitate and Solve
- This is a persuasion theme that works as an overall approach to making your case.
- First, you identify the problem and qualify your audience.
- Then you agitate the reader’s pain before offering your solution as the answer that will make it all better.
- You want the reader to know unequivocally that you understand his problem because you’ve dealt with it and/or are experienced at eliminating it.
- The credibility of your solution goes way up if you demonstrate that you truly feel the prospect’s pain.
Technique # 7 – Prognosticate
- Provides your readers with a glimpse into the future.
- This entire strategy is built on credibility.
- If you have no idea what you’re talking about, you’ll end up looking foolish.
- If you can back up your claims with your credentials or your obvious grasp of the subject matter, this is an extremely persuasive technique.
Technique # 8 – Go Tribal
- This is the technique used in the greatest sales letter ever written.
- Find out what group people want to be in, and offer them an invitation to join while seemingly excluding others.
Technique # 9 – Address Objections
- Addressing all the potential objections of at least the majority of your readers can be tough, but if you really know your subject the arguments against you should be fairly obvious.
- Direct marketers use long copy—it’s not that they want you to read it all, it’s that they want you to read enough until you buy.
Technique # 10 – Storytelling
- Storytelling is really a catch-all technique—you can and should use it in combination with any and all of the previous nine strategies.
- The reason why storytelling works so well lies at the heart of what persuasion really is.
- Stories allow people to persuade themselves, and that’s what it’s really all about.
If you enjoyed these “ten timeless persuasion techniques”, by Brian Clark, and found TONS OF VALUE, please do yourself a favor and share with all whom you feel would benefit from knowing these techniques…..Thank You!
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