Here Are 10 Practical Social Media Tips From Guy Kawasaki
There is more to effective social media marketing than just click, type, and send.
As a major thought leader and industry influencer, Guy Kawasaki’s insight and tips regarding social media marketing prove to be so valuable that I would love to share Guy’s 10 Practical Social Media Tips with you today………..Enjoy!
1. Start Building Your Social Media Platform Yesterday
- Guy suggests that your thinking, creating, finishing, and selling tasks should parallel one another rather than trail one another.
- What this means is that you should start building your social media platform the minute you come up with a new idea, product, or service.
- As you move forward with a business endeavor, create social media content that moves forward with you!
- Utilizing social media from start to finish will give you the opportunity to build hype, receive feedback, and track your progress.
2. Segment the Services
- In order to create social media content that works, it is critical to understand the tone of each platform you employ.
- Facebook: This is a platform to interact with people you already know
- Twitter: Use this network to broadcast your perceptions, new ideas, and reactions
- Google+: This is the perfect place to explore your passions, and connect with people you may not know who share the same interests
- Pinterest: Pinboards are all about pinning things that reflect your interests and are expressive of you
- LinkedIn: This account is best suited for “pimping” yourself out, in other words, marketing yourself and your abilities
3. Make a Great Profile
- The key to social media success lies in your ability to create a profile that reflects your personality while inviting people in.
- Guy refers to your Facebook profile as a “window into your social media soul”, and an opportunity to tell your story.
- An avatar that highlights your face above all other things is at the top of his list of suggestions.
- Your bio….feed people enough about you so that they can make an informed decision regarding whether or not you or your company is of interest to them.
- Cover the basics, don’t be afraid to infiltrate your individuality and what makes you remarkable, but don’t over share.
4. Curate a Link
- Establishing a social media presence should not be all give and no take.
- You want your account to speak to people and say, “if you follow my account, you will get great stuff.”
- By investing yourself in new, significant content and utilizing links to both your content and the content of other industry influencers, you can expand your social media reach and establish a reputation.
- Jumping on the “hot list” bandwagon will provide you with the opportunity to insert yourself into the hype and get involved in conversations with people in your industry.
- Guy suggests taking a look at hot topics on Google+ to get an idea for what content, stories, and ideas are on top right now.
- Running with one of these ideas, or retweeting/re-sharing links to these articles will drive traffic to your site and give off the impression that you are actively engaging with what’s going on in the now.
6. Restrain Yourself
- Posting an abundance of promotional content will work against you rather than benefit you.
- Devote your time to earning your voice on social media platforms.
- Once you prove to people that you are a valuable source for informative content, you can then consider infiltrating content that ties back to you or your products and services.
- Guy suggests implementing a 20:1 ratio when it comes to releasing information and self-promotion.
- For every 19 posts you create that provide your followers with compelling information and resources, you are allotted 1 post that attributes to your own advancement.
7. Add Bling
- Visual content sticks with your followers better than any 10 dollar word you can think of.
- If you are having trouble finding an image that suites your written content, websites like Wikimedia and CreativeCommons provide access to an extensive library of images that cover almost every topic you can think of.
- Responding to people’s comments, and engaging in conversations with your followers is the perfect way to take your social media following to the next level.
- Social networks are designed to be conversational, so don’t hesitate to reach out to others.
- You know the feeling of satisfaction that comes with social media notifications, so share the wealth.
9. Stay Positive or Stay Silent
- Guy suggests that if you don’t have anything nice to say on social media, don’t say anything at all.
- If you have bad service or an unpleasant experience with a product or service, don’t take to social media to vent.
- Rather than taking the time to give someone a bad rap, consider what you can learn from the experience in order to better your customer service.
- Using situations like this to help yourself, rather than hurt others will reflect positively upon you, and your followers will take notice.
- Guy stresses the idea that posting in large quantities may be the key to success for you or your business.
- Repeating and repurposing content is an effective way to gain more traffic and build a strong following.
- Be conscious of your industry and the amount of followers/following you have.
- While it can be effective to blast out an offer on social media, be sure to take note of how people respond to it and their reception for future distribution.
For more information on successful Social Media, check out HubSpot’s Free Guide: Tuning Up Your Social Media Marketing Strategy.
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To Your Success,