Why Should Your Business Start A Blog?
Here Are 10 Reasons Your Business Should Start A Blog
“The internet is becoming the town square
for the global village of tomorrow.”
– Bill Gates
#1. Blogs drive purchasing decisions.
- Blogs are a personal, interactive tool for engagement.
- Blogs create a strong sense of community.
- When someone feels like an integral part of a blog community, up to 61% trust that community enough to make purchases based on recommendations from that blog.
#2. More people are online today than ever before.
- Even when we do purchase products or services locally, most of us first consult the internet to do research, read reviews, and check prices.
- It is part of daily life on a global scale.
#3. Blogs build real, authentic relationships.
- Blogs are communities that foster real relationships.
- Think of your favorite service providers: Doctors, dentists, car repair, coffee shops, and restaurants.
- Your favorite ones are the ones that you feel most connected to.
- They make you feel personally engaged and appreciated.
- That is what a blog allows you to create with your readers.
- And you have millions of potential readers online.
#4. A blog establishes your credibility within your industry.
- Having a blog not only allows potential customers to learn that you exist in the first place, it will also help you stand out as an expert in your field.
- A blog shows the world that you are someone who helps people with your expertise, that you know what you’re talking about, and that you are dedicated to your industry.
#5. Distance and traditional market boundaries don’t exist.
- Blogs and social media work like a time machine for business.
- If you want to approach a potential customer on the other side of the globe, you can do it within seconds without traveling or setting up a face-to-face meeting.
- All of the traditional barriers of approaching prospects become much smaller – or disappear all together.
#6. Blogs give you more ways to build your networks.
- Traditional businesses build their local, regional, and national networks with shoe leather and elbow grease.
- It’s a time consuming and expensive process.
- Blogging and social media allow you to quickly and efficiently build multiple networks on multiple platforms quickly and cheaply.
#7. Branding yourself online says to the world, “I am not a dinosaur!”
- Branding yourself online tells the world that you’re paying attention to the most current ways of doing business and that you are making use of every tool at your disposal to do what you do as effectively as you possibly can.
#8. Having a blog sets you apart from the herd and establishes authority.
- It allows you to be the innovator, the engager, and establishes authority for both you and your business.
- While your competition may not be taking on such progressive projects, you will be.
#9. Having a blog is EXPONENTIALLY less expensive than other forms of marketing and advertising.
- Think about it.
- Would a few hundred dollars of radio, television, print, or signage put you in front of hundreds of millions of potential customers?
- Blogging can do that for you for very little money – while those traditional methods of advertising cost thousands upon thousands of dollars.
#10. You do NOT have to be a computer whiz to run your own blog.
- It is MUCH easier than you think.
- Many businesses pay web development companies thousands of dollars to develop and maintain their web sites.
- Thanks to Content Management Systems (CMS), you can start and maintain a blog very easily with no coding or programming knowledge.
The way your potential customers shop to fulfill their wants and needs has changed.
Having a footprint online has never been as simple, cheap, and effective as it is right at this moment.
Why aren’t you taking advantage of this?
You need to jump on this train before it runs you over.
If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You!
Sharing Is Caring!
To Your Success,
(Resource of this valuable information is www.RebootAuthentic.com–How To Influence All The Right People)