11 Proven Ways To Utilize Live Video To Boost Your Personal Brand
Brands are using live video to build a larger, stronger presence and reach audiences on the fly like never before.
Live streaming has become one of the best ways to forge an authentic, one-on-one connection with customers.
As a professional, did you know that you can leverage live video to give your personal brand the same kind of lift?
Here’s how you can get the most out of LIVE video to help you to boost your personal brand:
1. Make your videos personal
There are 2 types of live video that you can use to present information:
Type #1 – The video focuses on objects, backgrounds, or scenery while you narrate.
Type #2 – The camera is on the broadcaster, so you’re in the center of the frame. The viewers’ eyes are on you while you’re talking and presenting your information or ideas. (this is the one that you should stick with when working to build your personal brand).
2. Don’t script it
Reading from a script ruins authenticity. It’s okay to be prepared, but you want your video to feel natural.
People are attracted to those who are confident in themselves and capable of being themselves.
Rather than trying to read from a script, which creates an off-camera glance or stare with unnatural delivery, prepare yourself with a handful of bullet points.
Those bullet points can guide your delivery, and you can fill in the rest as you go. Don’t write those down; rather, keep those bullet points or target ideas in mind. Recall them, and practice a few times before you go live, and you’ll be good to go.
3. Go for quick delivery
If you want to grab people on the fly and grow your audience quickly, make sure you’re consistently providing a fast delivery on your ideas.
So keep content as short as possible.
For a live stream, aim for 5 minutes or less. If you’re consistent with short clips, your audience will be more likely to tune in again and again because they know the delivery is quick and the value comes fast.
4. Don’t go cheap on hardware
Sound quality is especially important. If your audience can’t hear you, there’s no reason for them to stay tuned in.
Always do a few test recordings to sample the sound and make sure everything sounds great before you go live.
When you’re out and about, a quality smartphone can be good enough to live-stream on the fly without too much worry over lighting and sound.
5. Be funny, but with a purpose
The right type of humor, with a purpose, can keep people entertained and will help improve your personal brand. The content you share is more memorable when it’s funny and encourages viewers to return and share what they’ve seen.
When working humor into your live stream, always remember to work within the boundaries of your brand message and personality.
6. Maintain authenticity
You don’t want to grow your personal brand in a direction that doesn’t accurately reflect your true character.
When you try to create a character that doesn’t match you or say things out of character, the audience will eventually catch on, and it will reflect poorly on you.
You wind up confusing your audience when you act differently from one video to another.
7. Diversify your content
Go through the topics you’ve covered while guest-blogging or writing on your own site. Review Q&As or interviews you’ve done, and pick out the gems.
Use those as the foundation for a quick live broadcast to share great information.
Use live feed videos in addition to other content marketing methods to reach more audience segments and grow the visibility of your personal brand.
8. Build your audience to promote your stream
Promote your other content through social channels to draw traffic and increase engagement for your articles and ideas.
This way the initial engagement is in place, and you have some kind of baseline audience when you begin.
If you’re using native streaming on Facebook or broadcasting on other channels and sharing through social, you can always promote the replay.
Most importantly, be sure to actively engage the people joining your live stream. This keeps the comments up, spreads the visibility of the viewers’ activities, and encourages sharing.
9. Always bring VALUE
Every video you create needs to have a purpose, not just random rambling. Whatever takeaway you’re providing should be made clear almost immediately. That will hook the attention of the viewer.
Be obvious right from the start about the topic you want to cover. Say, for example: “Today, I’m going to talk about…” or “I’m going to show you…”
When producing content, you always need to provide value.
That’s what keeps people coming back and greatly increases the odds of shares, opt-ins, and continued engagement.
10. Brand yourself
Don’t forget one of the most important points of live streaming to build your personal brand: introduce yourself.
It doesn’t matter what you’re talking about or how short the video is going to be, always tell your audience who you are.
You never know who is watching, and every video could be their first introduction to what you’re sharing.
11. Go live regularly
With live streaming, there’s nothing wrong with creating a schedule and sticking to it. It won’t seem any less authentic, but it’s not absolutely necessary—not like having a blogging schedule.
The more often you stream live video, the easier it gets. Your comfort and confidence will increase, which will ultimately improve the quality of the videos and the value you share.
Your audience will also come to expect regular videos and will look forward to your live stream, which is the keystone of personal branding: getting people to return and stay engaged, trusting in you to share your knowledge.
Live streaming is incredibly easy and doesn’t require a huge investment, and it can do wonders for your brand.
It creates a visual connection with your audience.
Keep the videos short, stream valuable content frequently, and you’ll see consistent growth in the number of live views as well as post-live replays of your content.
I would love to hear if you have tried to GO LIVE and how it has helped your brand….and if you have NOT tried it, why or why not?
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To Your Success,