3 Good Reasons To Keep Blogging

Why You Should Keep Blogging?

 

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Maybe people aren’t flocking to your posts like you envisioned when you first started , but if you keep at it, the rewards are sweet.

 

So before you consider quitting, think about the following 3 reasons why you should keep blogging on from Carly Stec, Content Marketing Manager, IMPACT.

 

Reason #1 – Practice makes perfect

  • Identifying your audience, establishing your tone, and finding your groove are things that take shape over time.
  • To improve, you have no choice but to keep at it (no matter how many views you’re getting.)
  • In any business, credibility is key to warming up prospects to a point where they feel comfortable buying into your product or service.
  • The more you blog, the more opportunity you have to build up your credibility in the eyes of potential customers and industry influencers.
  • (Quick tip): Commit to writing something every day. This can be a blog post or quick writing exercise. Much like going to the gym, writing can be difficult to pick back up if you leave too much time and space between each piece.

 

Reason#2 – The SEO benefits are unparalleled

  • Every time you publish a blog post, it serves as an indexable page for your business.
  • The more indexed pages you have, the more your site gets crawled by Google’s bots.
  • Quite simply, each post matters.
  • Not to mention, the more your master the art of writing informative, inspiring blog posts, the more opportunity you have for your articles to be picked up and linked in other publications.
  • In fact, companies that blog have 97% more inbound links.
  • Aware that inbound links go into determining your page rank, this could have a serious impact on your organic traffic.
  • Be sure that you’re focused on building links the right way.
  • Google is quick to penalize sites that gain links at an unnatural pace or practice bad link building habits.
  • (Quick tip): Don’t allow optimization to be an after thought. Start by researching questions that are being asked by your prospects. What they are struggling with? Your post should aim to provide a solution to their pain point. From here you can focus on identifying a target keyword, preferably a long tail one, as they are easier to rank for. As you write, be sure to incorporate this keyword into your title, body, meta description, alt text, and URL. 

 

Reason #3 – Your sales team will benefit from it

  • The more awesome, actionable, problem-solving content you create, the easier it is for sales to pass along resources and warm prospects up to doing business with you.
  • If you have potential customers stuck in your funnel that aren’t quite ready to take the plunge, your content could be the driving force that propels their decision-making.
  • (Quick tip): If you discover that people are constantly struggling with a particular pain point, bring it back to your team and start building out a remedy.

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share……Thank You!

 

Sharing Is Caring!

 

To Your Success,
Joan Harrington

 

 

 

 

 

 

 

 

0 Replies to “3 Good Reasons To Keep Blogging”

  1. Thank you for this, I really could not agree more. I have already seen the difference in followers and readers by just being consistent. Not to mention, the feeling of pride in my business when I am actually being consistent 😉

    1. Hi Sam,
      You are most welcome 🙂 100% agree with you about that feeling of pride when you notice the difference in followers and readers!! Consistency is key 🙂 Thank you for your awesome comments 🙂

  2. You don’r realize the “brain” behind Google until you blog and then you’re part of another world. These are good reminders why we should continue to blog as part of our daily marketing plan.

  3. A very valuable article Joan, I find it hard to keep an updated blog with interesting articles but I think you are right on the 3 reasons you give to keep blogging. I directly see it when I blog, I improve my writing and my ideas become clearer, and I get more visits to my blog.
    Thanks for sharing!

    1. Thank you Kristen 🙂
      Yes, as long as you are consistent, it will pay off, and you will start to reap the benefits of all your hard work 🙂 I understand about discouragement, but just keep on doing it 🙂

  4. Practice does make perfect!! Some times when I think I’ve written my BEST post yet, a few weeks later I’ve, yet again, written my BEST post yet! Haha. So you’re absolutely right! And the SEO part of it is so important!

  5. Hey Joan,
    Great stuff, glad you got blog of the day or featured blog I should say. Great tips as well. I agree that it is important that people who start blogging… keep blogging! 🙂

  6. Hi Joan,

    You are so right, I have definitely learned how important blogging is. It’s a great way to get a potential client to know you better and feel more comfortable with you. Plus, as you stated, the SEO benefits are great.

    Thanks for sharing!
    Best,
    Monisha

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