3 Overlooked Elements To Growing Your Email List

Do You Overlook These 3 Essential Elements When You Are Trying To Grow Your Email List?


Why do some people with so-so content seem to easily grow their community, while other much better writers seem to struggle to get a few opt-ins?


“There are three factors that set a growing list apart from a struggling one, and many people either overlook the necessity or are unaware of it”.…….says Chris Garrett


You want your audience to think of YOU as a valuable person who they enjoy being around and look forward to hearing from.

So you need to keep in mind these 3 essential elements when trying to grow your list:



1. Connection

  • First.…Are you reaching the right people?
  • In advertising terms you could think of this as “audience targeting” or “qualified leads”.
  • Second, are you giving these people an opportunity to feel connected to you as a person.
  • Be approachable, friendly, vulnerable, inclusive, and generous.


2. Engagement

  • Once you have someone’s attention you need to reward them for that attention.
  • Give people the value you promise but in a way that is interesting, genuine, entertaining, or at least easy to understand and put into action.


3. Loyalty

  • It is all about feeling good as a member of an inner circle combined with the expectation of future reward.
  • You have to treat your audience well, while giving them something to look forward to.



Think about the great lists you are on.



How do they make you feel?



Can you replicate some of those positive feelings in your own content and sequences?



Don’t just build a list, nurture your relationships with the people on it.



If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂


Sharing Is Caring!


To Your Success,
Joan Harrington

0 Replies to “3 Overlooked Elements To Growing Your Email List”

  1. Great information form Chris Garrett, Joan – and so many people don’t like to get into “audience targeting” or think about what are “qualified leads” – once you know your niche – your audience knowledge grows tremendously – Big hugs, Coach Donna 🙂

    1. Hi Angelica,

      My thoughts on pop ups are that some can be very annoying, lol, but you need to use them so they are NOT 😉 I have found since I have been using one, that my subscribers are about the same as if they opted into my sidebar opt in…..

      Thanks for your questions 🙂 Appreciate it!

  2. targeting the right folks is key to success for any venture and especially when you are trying to grow your email list. It takes some time to invest to analyze your market once you know who they are too.

    1. Hi Shonda,
      Yes targeting the RIGHT people is key to success for any venture, most definately!
      It does take time once you analyze your market….very true!

      Thanks for your feedback 🙂 Appreciate your comments!!

  3. Having that connection is one of the reasons I encourage my clients to use video. It’s a great way to virtually meet people and have a one on one conversation. People need to know who you are and how you can help them.

  4. This is a really important article, Joan.

    It’s short and simple, but really puts the entire essence of list-building on the line.

    People spend so much time trying to build a list… and a bigger list… and a super list.

    But they spend far less time converting subscribers into loyal customers. That takes a lot of work, and requires intense follow-through with the process of moving people through your sales funnel.

    It begins with giving them value on your blog, building a relationship with them and making them happy to be there. A great many of us aspire to do that.

    It hits the first conversion point when we try to entice them to subscribe to your mailing list. Fewer people move the people this far along.

    It reaches its highest point of maturity when we take the painstaking steps required to make every single email, every single day, pull people into a deeper relationship with us. Done right, we can succeed in converting our subscribers into repeat buyers and loyal followers.

    Very very few bloggers and marketers see the process through to this level.

    Those that do, really “get it” and really get rewarded for their considerable effort.

    1. Hi David!

      Thanks so much!! Totally agree that very few bloggers and marketers actually see the process through to this level 🙂 Yes and those WHO do REALLY get it will get rewarded big time!

  5. I enjoyed this as a quick reference guide on how to get going. Certainly the biggest part of list building these days is nurturing that list. One of the best points in my opinion you made was the check out the lists your already on. You can really learn what can work for you, if your audience is a similar person as yourself.

  6. Great tips Joan!

    Knowing who your market is SO Important!

    I always create a customer avatar of who I am marketing to. I am very descriptive as to age, sex, income, career, and pain points.

    I give that person a name and when I’m writing I am writing to that person.

    Dr. Lisa

  7. These are great tips, Joan. I’ve put my email list on the backburner with my blogs recently. I’ve had so much other stuff going on that a plate had to fall. I’d prefer it be something like my blogs than my family and other work. Maybe one of these days I’ll be able to put my blogs first again and can work on my email lists again.

    1. Thank you so much Alexandria 🙂 I can totally understand that! Sometimes it can be hard to keep up on the email lists, but as long as you are sharing value daily it is all good 🙂

  8. Hi Joan,

    Thanks for sharing your knowledge and information on building a list. I always seems to manage to start a list but then I don’t want them to unsubscribe if they think I’m selling something. I try to share more free information and things, versus selling.

    I will have to keep working on it. Thanks again.

  9. Hi Joan,

    Great post! You’re so right, it is very important to “nurture the relationship” so people can have trust in working with you. All points I will definitely keep in mind as I try and grow my list.

    Thank you for the info!!

  10. It’s all about relationships. As a consumer (not a business owner) I could write a long list of things on blogs that annoy me and make me want to leave immediately (your blog isn’t one of them, Joan!). The bloggers who make me want to leave without checking out offerings are people who are trying to sell without forming any kind of relationship with me, the reader. Things like pop ups in my face the second your blog loads on my computer, requests to join their list within seconds of opening their blog post, floating requests to follow them on social media when I am trying to read their blog. Why should I follow you before I even know what you have to offer? Thank you, Joan, for your information on how marketing should be done.

    1. Yes it is all about relationships Alana!!! Thank you so much for your kind words my friend 🙂 You really made my day, much appreciated!! I am so glad you resonate with my valuable info!! You totally rock my friend 🙂

  11. Can I just say “Ditto” to what Alana wrote? and I would add, poorly written blogs likewise make me leave in a hurry – one of my pet peeves, I guess!

    Regarding lists – still working on that as I learn from you and a few others!

  12. I so agree with your points above Joan, and it is about the human connection and ‘treat others as you like to be treated’.
    Often, marketers treat their lists as just a list of ever growing numbers and we have to be that person you have outlind above, someone we enjoy hearing from, with snippets of fun and personality between offers and value.
    Great post!
    Jacs 🙂

  13. Hi Joan,

    I love the nurturing aspect of your article. I agree, we all love to feel connected with the person we’re receiving emails from, so genuinely offering value and adding a little of yourself into the mix helps to keep the connection solid. Great article, Joan.

  14. Hi Joan,
    This is great point that you have, all of them are really important when you are building
    long lasting business 🙂
    Thank you for sharing

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