3 Ways To Spring Clean Your Marketing

3 Ways To Spring Clean Your Marketing









How To Spring Clean Your Marketing





Just like closets and cupboards, marketing strategies and assets can accumulate clutter over the course of the year –





It’s time for some spring cleaning.







Here are three ways from PR Web Connection, to help you spring clean and make sure your marketing is current, polished, and efficient:





1.   Clean up your lists

  • Go through your lists to verify that names, email addresses and other information are still current.
  • Delete inactive addresses as well as duplicate or incomplete entries.
  • Ensuring that you’re contacting the right people with your news is critical when it comes to generating publicity for your business.



2.   Revisit your social strategy

  • Take stock of how you are using your social media channels and content.
  • If you’re neglecting certain channels or networks, consider deactivating them until you have the time and/or resources to maintain them regularly.
  • Focus on cultivating the channels that serve your business best.
  • Check that your content still aligns with your overall marketing goals.
  • Has your strategic message changed at all?
  • Have your social media goals changed?
  • Do your analytics show any weak areas that need improvement?
  • Answer these questions to evaluate whether you need to update your social strategy.



3.   Update your website

  • Now is the time to update your website to reflect your recent growth.
  • Take stock of your accomplishments and milestones from the last year.
  • Click here for a more updated overview for updating your website.




Don’t let out-of-date information and content weigh down your marketing.







Spring-cleaning your strategy is crucial to long-term success.








If you enjoyed this post, and found TONS OF VALUE, please do yourself a favor  and take a moment to share these 3 great tips from PR Web Connection…..Thank You!



Sharing Is Caring!



To Your Success,
Joan Harrington






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