How would you like to learn how to write copy that sells from the professional copywriters just by using their 4 secret persuasion techniques?
If you are a blogger and would like to learn how to be more persuasive with your own content, then this post is for you 🙂
Today you will learn the 4 secret persuasion techniques from the pro copywriters , as shared from Neil Patel and Joseph Putnam, that you can implement right now in your next blog post:
1. Emphasize Benefits Over Features
- Every copywriter learns early on about the need to emphasize benefits over features, but surprisingly, it’s not something that comes naturally.
- For whatever reason, nearly everyone has a tendency to write about features instead of benefits.
- Features are needed at the right time to show what’s included with the product, but they don’t convince customers to buy what you’re selling.
- Benefits, on the other hand, are much, much more persuasive at convincing customers to buy your product.
- Prospects care more about the benefit provided by the product than by the features included, and they sign up to receive the benefit, not the features.
- So when it comes to writing copy, you want to emphasize benefits first.
- Your goal is to lead with benefits and include them at the beginning of your copy.
- Then, after starting with the benefit, you can go on to list the features.
- Here’s what you need to remember: Benefits sell the product and give customers a reason to buy; features explain clearly what they’ll receive by using your product and give customers something to compare against the competition. Features are still needed, but they’re not the primary selling point.
2. Be As Specific As Possible
- It’s easy to make general claims about a product, but specific proof is much, much more effective.
- Is there anything specific about your product that will help you sell it to your customers?
- Are there any case studies where customers saved $X number of dollars or grew their business by X%?
- The specific number grabs people’s attention and makes them feel like the advice is proven to be effective and will provide a real benefit.
3. Target Emotions
- When it comes to making a purchase, people are heavily influenced by their emotions.
- The simple reason is that our emotions are tied more closely to our decision making than most of us realize.
- Selling a product isn’t just about making a case for why customers need what you’re selling.
- It’s creating a scenario where people want what you have for sale.
- Instead of just listing features and checking off reasons to buy your product, you need to increase the emotional appeal of using it and create a desire in your prospects for what you’re selling.
4. Leverage Testimonials
- Pro copywriters know how to leverage testimonials to get the maximum credibility with customers.
- The reason is that prospects take everything you say with a grain of salt.
- But when you share a client testimonial, you instantly gain credibility.
- Words from a customer’s mouth are much, much more trustworthy than a similar statement from a business owner or salesman.
- You can use testimonials to increase the believability of your copy and to say things you otherwise wouldn’t be able to say.
- Testimonials can also strengthen key aspects of your copy
- Your job is to figure out which testimonials match specific parts of your copy.
- The key is figuring out which ones will strengthen your copy the most and to use them at the appropriate time.
So, there you have the 4 secret persuasion techniques that the pro copywriters use in their own copy.
It’s YOUR TURN to go ahead and implement them in your next blog post today 🙂
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To Your Success,