What You Need To Know About Guest Posting From One Of The Top Guest Posters
So, you may have read that guest-posting is a tactic that can send you traffic, improve your search engine rankings, and establish you as an authority in your niche, but did you know that most who try guest-posting never see any real success.
In today’s post, I’m going to share with you the exact 4-step blueprint to guest posting from one of the top guest posters online today , Neil Patel, QuickSprout.com, and show you how he achieves his goals with guest-posting.
If you are interested in learning how…….get ready to take some notes.
First of all, here are 3 reasons why you should be guest posting:
1. Traffic and subscribers
“The fundamental problem is that most bloggers want to guest-post on a site to siphon off its traffic and convert those visitors into subscribers. When your only motivation is to take visitors from a site, you approach guest-posting from a selfish angle”.…….says Neil
So, what’s the solution?
Simply Provide Value.
Your post needs to stand out on a site to such a degree that its readers would feel that they need to read more from you. That’s when they’ll happily share the article (more traffic) and click through at the end to subscribe to you
In order to get great results from guest-posting, you need to have a system. If you don’t, you’ll end up wasting time and getting inconsistent results.
Here’s what Neil recommends starting with for anyone who is serious about achieving long-term sustainable traffic and exposure:
The Guest Posting 4-Step Blueprint
Step 1: Target The Right Sites.
- If you don’t guest-post on sites with sufficient targeted traffic, you won’t get great results.
- The number one aspect of a good target for a guest post is traffic. Without traffic, there’s really no benefit to posting.
- The second aspect is that a significant amount of that traffic must be made of your target audience. Otherwise, no one will care about your post, no matter how good it is.
- There are two types of quality sites to target:
- Broad authority sites: These sites are often household names (think Forbes, The Huffington Post, or Business Insider).
- Leading industry blogs: These blogs are much more niche-specific but are mostly made of your target audience.
- To find these sites:
- Method 1: Broad search
- To find those general massive authority sites, you need to think in broad terms.
- While you should start by making this list of the big sites that you eventually want to contribute to on a regular basis, it’s typically best to pursue the more realistic niche blogs first to build up a bit of a reputation.
- Method 2: Search strings
- You simply search for “[your niche]” + “[a guest-posting search string]” to bring up topics.
- Here are some search strings you could use:
- “guest post”
- “contributing writer”
- Method 3: “Steal” your competitor’s target list
- Find an influencer in your industry and search for “top [your niche] blogs”, and you’ll likely find many large lists of them.
Step 2: Get Approved for a Guest Post
- Now that you have a list of sites that accept guest posts and meet all the conditions it’s time to convince them to give you a shot.
- Here is how to increase your chances of being accepted:
- Tactic # 1: Follow guidelines to the letter
- To find out what the submission guidelines of a particular blog are, search for “[your target blog] + [guest post guidelines]” to see if they have any
- Tactic #2: If no guidelines are published, email the site
- If you’re relatively unknown, you’ll need to build a relationship.
- Neil recommends signing up for their email list.
- Here is an example of the emails you will need to send:
- Get personal
- The first time you email an influential blogger, try to stand out as much as possible.
- The simplest way to achieve that is to tell them how much you liked one of their recent posts (and mean it).
- Tell them that you took advice from that post and actually applied it.
- Almost every blogger loves when someone actually uses their advice.
- Tactic # 3: Come up with a killer idea
- For most guest-post proposals, you’ll only submit one or two ideas. This will include both a headline and a 50-100-word description.
- For your post to do well, it needs to resonate with the readers of that particular site.
- Not only will this maximize your benefits from the post but it will also ensure that the editor or owner of the site will love you, which will allow you to post again in the future.
- Tactic #4: Pitch your idea
- With a great headline and description in your arsenal, you just need to present your idea in the right way.
- Start by pitching to some of the smaller blogs so that you can use those guest posts as samples for the bigger ones. In other words, work your way up.
Step 3: Produce Epic Content.
- An epic post for a particular site is one that is clearly better than 95% of other posts on that site.
- Here are the two parts to writing effective guest posts:
- Part 1: Write a great post.
- Make everything data-driven and actionable
- Make sure you format the post for maximum readability
- Part 2: Create an offer for readers
- Create a free bonus that is highly relevant to the guest post you write.
- Offer it at the end of the guest post.
- On top of the offer, you’ll need a simple landing page for it.
- Use to explain what’s in your bonus and how it will help your visitor.
- Make sure you have a call to action…..Tell your readers to click through to get their free bonus.
Step 4: Promote it.
- If you promote your post, it will get more traffic, which will lead to more readers clicking through and subscribing to your blog.
- Here are a few simple but effective things you should do:
- Post to aggregators sites: Find a relevant subreddit or a niche-specific aggregator like Inbound.org, and submit your post. If your content is really great, it should be able to send at least a few hundred more visitors to your guest post.
- Email anyone you mention in the article: It’s one thing to mention someone on your own blog, but it’s even more special if you do it on an authority blog. Send an email to anyone you mention, letting them know you featured them and linked to their site. Ask them to check it out, and invite them to share it or comment.
- Email your list: If you have any list at all, no matter how small, email it. Tell your subscribers about the post, and ask them to leave a comment on it.
- Share on social media: Especially Google+, Facebook, Twitter and Instagram. If you have a Fan Page, utilize it 🙂
- Respond to every comment.
Guest-posting is a long-term tactic and a great strategy to build a blog with, so don’t get frustrated if you send out a few pitches and they get rejected or ignored, that is normal.
Once you start getting consistent opportunities, your traffic and subscribers will start to really grow. It will be slow at first, but over time you will have a flood of traffic generated by all of your guest posts out there
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