How To Write Email Copy That People Actually Want To Read
Aware that people value first impressions, each email you send to your subscribers should be an email that you’d want to receive yourself. So before you send that next email, you need to consider the following 4 tips to writing email copy that ACTUALLY gets read by Carly Stec, (the Content Marketing Manager at IMPACT)
Tip #1 – Avoid asking every time
- When it comes to email, the cardinal rule is to give more than you take.
- According to Gary Vaynerchuk, “Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.”
- Authentic relationship building happens when you commit to reciprocating over soliciting.
- Rather than treat email as an avenue to ask, use it to give away something.
- Tell your story.
- Offer them something.
- Turn your successes into actionable tips.
- Once you lay the foundation for a relationship that your subscribers can see value in, then ask.
- To become valuable you have to give away value.
Tip #2 – Cut the copy
- Write down what you want to say, and then rewrite it until it’s as clear and concise as possible.
- Get rid of needless words like “very”, “really”, and “incredibly.”
- As you write, keep in mind that every second wasted on something that doesn’t need to be there puts your email at risk.
- Quick and to the point.
Tip #3 – Be personable
- Try these three tips for transforming formal content into something people actually want to read:
- 1) It’s okay to use contractions
- Formal – We are launching a new website and it is going to be awesome.
- Conversational – We’re launching a new website and it’s going to be awesome.
- 2) You don’t have to use 10-dollar words
- Formal – I think their new website is Supercalifragilisticexpialidocious.
- Conversational – I think their new website is awesome.
- 3) Practice writing in an active voice
- Formal – A new website was created by them (passive.)
- Conversational – They created a new website (active.)
- Essentially, this approach makes it easy for you to want to read the next line (and the line after that, and the line after that.)
Tip #4 – Speak to their needs
- When writing email copy, keep in mind that your job is to know your audience better than your competitors.
- Email copy that speaks directly to their needs will be much harder to ignore than a generalized blast with no context.
- This means understanding what they want to hear, how they want to hear it, and when they want to hear it.
- Use a story to create a familiar feeling that other prospects are experiencing.
- Tailor the content to their specific needs so it lays a very personal foundation that invites follow up.
There you have it the 4 tips that will help you write better email copy that people ACTUALLY want to read…..
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To Your Success,