4 Tips for Lead Generation That You NEED to Know
“With 1 in 10 marketers feeling unhappy with their current lead generation strategies, it’s clear that there is something missing”……says Carly Stec, Content Marketing Manger,
While you’ve been told to blog and employ compelling calls-to-action a million times, these 4 valuable tips from Carly Stec, IMPACT, might have fallen through the cracks.
Tip #1 Listen more than you speak
- While we often feel compelled to blast out content just to remain “in the mix”, taking the time to gather insights before we put the proverbial pen to the paper is well worth the wait.
- “When we talk first, the silence is filled with information we already know. When a prospect talks first, they fill the silence with information that could be very valuable to us,” explains Saleforlife’s David Howe.
- Without a commitment to active listening, marketing messages lack substance.
- Not to mention, if you’re looking to stand out against your competitors, it’s important that your communications are personalized.
Tip#2 Partner up
- Teaming up with a marketing platform like MNU, serves as a powerful way to increase your own credibility and visibility.
- While webinars are valuable in themselves, partnering with another marketing platform like MNU for a webinar serves as an even better lead generation strategy.
- Rather than rely solely on your own resources, a partnered webinar will allow you access to an entire list of untapped contacts.
- This means double the insights, double the promotion, and often times double the leads.
- Just be sure that you’re strategic in your collaboration to avoid competing for business.
- Essentially you want to partner with a marketing platform, that will compliment your efforts, not rival them.
Tip#3 Ask for less
- The more choices at hand, the longer it will take to choose.
- With that said, often times the best way to ease a visitor’s decision to take action is to simplify your approach.
- Asking less will often result in receiving more
Tip#4 Don’t set it and forget it
- Not to be dramatic, but over-automating your social media efforts is considerably worse than not showing up at all.
- “Setting it and forgetting it” is best comparable to showing up to a cocktail party, tapping your glass to make an announcement, and then showing yourself out.
- As a result, you miss out on an opportunity to gauge the reaction, further the conversation, and clarify your point.
- If you want to harness the lead generating power of social media, you need to stick around long enough to participate, answer questions, and strengthen relationships.
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To Your Success,