Not only do these 5 ethical rules for affiliate marketing give you a blueprint , but they also provide a system for building long-term trust with your audience.
You want to start earning a little money from your blog WITHOUT a ton of work but not exactly sure HOW?
Fortunately for you such a thing DOES exist that’s highly effective, requires little ramp-up time, and is used by some of the most respected names on the web.
Many bloggers have heard of it, but for some silly reason completely ignore it………You have heard of it as well…..it’s usually referred to as AFFILIATE MARKETING…..and here’s how it works:
- If you don’t have a product to sell, one of the best ways to earn $$money$$ from your blog is to sell products that other people have created.
- You introduce your readers to a product, and if they happen to make a purchase as a result of your introduction, you get a commission.
“Do some people abuse affiliate marketing for their own gain and do or say anything for a quick sale? Sure. But for as long as people having been selling things to other people, unscrupulous operators have always lurked on the fringes”…..says Will Hoekenga (a copywriter at LeadPages)
You see some other bloggers doing it, and you can’t help but feel they’re just in it to make some fast cash and couldn’t give a damn about their audiences.
But here’s the straight-up truth says Will:
When done the right way, affiliate marketing is one of the most powerful ways to earn some money from your blog and it will actually help your audience.
Here are Will’s 5 ethical rules of affiliate marketing that you should follow IF you want to start making some money from your blog:
Rule #1: Start with the Right Question
- Here is the number one question most bloggers ask themselves when they start to explore affiliate marketing…….“What product should I promote?”
- The question you should ask instead is this: “What is my audience trying to accomplish?”
- Answering that question will point you toward the products, tools, and resources that will help your audience accomplish what they desire.
- If you don’t already know the answer……All you have to do is come right out and ask them.
- Once you understand the needs your audience has, ask yourself: “What products will help them achieve that?”
Rule #2: Never Promote a Product You Don’t Use
- Before deciding to actually promote it as an affiliate, it’s always best to use that product first so you can understand the user experience that THEIR PRODUCT will provide for YOUR AUDIENCE.
- You have to understand what that’s like because the trust that you have with your audience is the most important thing in the world.
- Using a product that you recommend also opens the door for a better way to promote that product.
- The most effective way to promote affiliate products is to have genuine success USING the affiliate products.
- The results you’ve personally achieved with a product speak louder than anything else and can save you from having to be too “salesy” with your audience.
- No sales pitch in the world can outperform a story of personal success from a person the audience trusts.
Rule #3: Pick a Product That Builds Trust
- Many bloggers choose a product based on the commission structure – how much it pays, whether it’s recurring, etc.
- But that’s totally the wrong way to look at it.
- Commission levels shouldn’t factor into the decision you make to promote a product as an affiliate
- It’s not about the commission it’s whether or not that product will completely help your target audience.
- You’ll have more click-throughs, more conversions, and more trust with your audience.
- An often-overlooked benefit of making a successful affiliate sale is this: If your audience buys the product through you and has a great experience with the product, their purchasing trust in you increases.
- And even if they don’t buy from you again, you’ll have strengthened the relationship by introducing them to a product they love.
- So when analyzing affiliate opportunities, consider more than just the amount you’ll make off each sale.
- Consider how many outstanding experiences you can create and, ultimately, how much trust you can build.
- If you get a sizeable commission – great.
- If the commissions are recurring – even better.
- But consider these details bonuses or cherries on top rather than key factors that guide your decision-making.
Rule #4: Promote Valuable Free Content, Not the Product
- When a product is outstanding and you’ve achieved great results with it, directly asking your audience to purchase it can sometimes be daunting.
- Lucky for you, many product creators also develop high-value free resources for you to promote instead – resources that ultimately tie into an offer to buy one of their products.
- Usually, they work like this:
- You send your audience (via a unique link) to a free resource created by a second party that will teach them something valuable (a free video course, for example).
- After going through the free resource, they will be sent an offer to purchase a more expansive, related product.
- If they purchase that product, you receive a commission.
- This leaves the decision entirely in the reader’s hands, with no pushiness.
- So if you’re looking for a way to ease into promoting affiliate offers, find out if the product you’d like to sell as an affiliate has relevant free resources you can promote instead.
Rule #5: Create Your Own Collateral
- Don’t just talk about [the product] a little bit, include a call to action, and then a link.
- Get into the insides of that product, and show people what it’s like.
- Another effective strategy is to create a “Resources” or “Highly Recommended” page on your website so visitors can see the tools you personally use and recommend.
- Regardless of the content format you choose to go with, the formula is simple:
- Determine something your audience wants to learn to accomplish.
- If you don’t already know, learn how to successfully accomplish that thing.
- Give your audience a piece of content that takes them step-by-step through accomplishing that thing, and show them the products you use to do it.
Even if you don’t have your own product to offer, affiliate products are the perfect solution. But promoting them isn’t about pushy sales pitches and sky-high commissions.
It’s about understanding what your readers need. It’s about finding products that can help them get it. And it’s about supporting them so they can reach their goals.
When you do it right, you’ll further enhance the trust you’re building with your blog.
Now don’t you think it is time YOUR BLOG became MORE than just a HOBBY?
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To Your Success,