Here are 5 psychological strategies that will change the way you market
As a marketer, it’s easy to get lost in a whirlwind of traffic numbers and conversion rates.
The psychological forces behind those numbers are human.
The way they are conditioned to think, consume information, and behave powerfully shapes the way in which they interact (or don’t interact) with your content.
…..The way they respond.
……..What they click on.
…….The actions they avoid.
Do you know how to apply this information to your marketing strategy?
Here are 5 psychological strategies from Carly Stec, the Content Marketing Manager at IMPACT that you can utilize in your marketing
- Essentially reciprocity refers to the obligation we feel to return a favor after someone has done something for you.
- If you want to experiment with reciprocity, try reaching out to an industry influencer to get a quote for an article.
- Often times they’ll be more than willing to share the post once it’s published to thank you for thinking of them.
- Other ways to leverage reciprocity:
- Give away an ungated resource
- Show support for other local businesses
- Provide a referral
- Offer discounts
- According to Robert Cialdini, “information from a recognized authority can provide us a valuable shortcut for deciding how to act in a situation.”
- To use authority in marketing, connect with influential people in your industry to collaborate or gain support for a campaign.
- Teaming up with said industry influencers helps to position your business as an authority, and will help to increase the perceived value of your product or service.
- Other ways to build brand authority:
- Guest post on a popular industry blog
- Host an industry event
- Conduct and report on research
- Answer industry-related questions on social
- Marketing with scarcity works incredibly well because it forces people out of the “grey area.”
- If they truly want what you’re offering, they have to make a decision here and now.
- Essentially, it forces people into action.
- The less there is of something, the more people want it.
- The more valuable it is.
- Other ways to leverage scarcity include:
- Limited time offers
- Seasonal products/services
4. Social Proof
- People tend to observe those around them when they are unsure what action to take.
- A few ways to display social proof include:
- Social sharing buttons that display the share count
- Case studies
- Evidence of a high number of subscribers, page views, etc.
- According to good, old Merriam Webster, pithy is best defined as so:
- Using few words in a clever and effective way
- Aware that the human brain is conditioned to perceive a visual display in the most straightforward, concise way, consider the benefit of simplifying the design of your homepage, landing pages, blog, etc.
- Other ways to simplify your content:
- Forms with progressive profiling
- Limit the color scheme
- Employ a responsive design
Are you starting to regret sleeping through your 8 AM Psychology class back in high school or college?
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To Your Success,