5 Social Media Marketing Strategies That Are Working See How You Can Implement Them Too

 

 

Do you spend hours putting together a blog post only to see it die without any activity on social media?

 

Do you barely see any buzz, leads, or sales to justify the effort you invest in your content?

 

Why not do what’s already working, instead?

 

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Like checking out the following five social media marketing strategies that are working for businesses, and see how they can also work for you in your business

 

 

 

 

 

1. Be Consistent Or Die

  • If you can’t sustain your presence by regularly posting content, then your social media accounts may as well be non–existent.
  • Experts say consistent posting creates a huge impact on social media.
  • Balance created with curated content to achieve the optimum frequency of posting.
  • Apps like DrumUp help source the latest content from top–notch publications on a daily basis.
  • Find and share content with unique value even when you aren’t the one creating it.
  • Serving the latest and greatest content in one place is convenient and useful to your audience.

 

2. Post Only Content You’re Truly Proud Of

  • First and foremost you must remember that your social media content needs to connect with your visitors.
  • You can do that only by understanding your audience well.
  • Once you know your audience, the next step is to create text and visuals that connect with them.
  • Here are a few tips that will help you to create content that your audience will love:
  • Monitor relevant keywords to get interesting content ideas.
  • For instance, monitor “[your brand/product] wish,” or “[your brand/product] help” to discover problems you could solve with content.
  • Watch your competitors and other companies targeting the same audience as you for content inspiration.
  • Browse through blog post comments, FAQs, and discussion communities like Quora or Inbound.org to find interesting questions to answer in a blog post.
  • Two tools that can help:   Canva – (a visual editor with pre-made templates)
  • and Advanced Marketing Institute’s Emotional Headline Analyzer ( a headline analyzer)
  • Remember, when you post on social media only two fields are visible to your audience: the title and the lead image.
  • Ensure that you have a relevant and captivating image.
  • “So make them count, because according to this study, 59% of all links on social media are never clicked on...says Disha Dinesh  (a Content Writer at Godot Media)

 

3. There’s No Faking Empathy and Generosity

  • The most important requirement that a marketer needs to have is empathy.
  • Create content that helps your readers overcome a roadblock, learn a new skill, or improve the way they’re doing something, and they will thank you with their loyalty.
  • The single most important use for content is for a giveaway.
  • You put together a piece that’s valuable to your audience and then give it away for free.
  • The more generous you are, the better and more popular your piece will be.
  • Your content must be unique.
  • It could include an observation, inference, or understanding you have and choose to share with your social media followers.
  • Share your experience with your followers, and show them that you can be trusted and relied upon.
  • Tell your audience what they can expect from you, and work at delivering that to them.

 

4.  Amplify Your Social Media Reach with Your Personal and Professional Networks

  • The most influential sources of content on social media are friends and family.
  • A Nielsen study found that “word-of-mouth formats, such as recommendations from family and friends and consumer opinions posted online, prompted the highest levels of action.”
  • One way to leverage this is by enabling your partners, and happy customers to be active and advocate for you on social media.
  • This can increase your reach and impact.
  • The more relatable you make your promotional social media posts, the more impact they’re likely to have.
  • Because what matters is relevant followers, people who belong to your target group.

 

5.  Personal Engagement Trumps Mass Targeting

  • You need to extend your marketing to include networking on social media and one–on–one interaction
  • The magic ingredient that makes your content marketing work is personal engagement.
  • If you haven’t personally communicated with people, why would they follow you or share your content?
  • Never underestimate the power of making yourself useful.
  • It makes you friends, an invaluable and irreplaceable element to being successful on social media.
  • Your content strategy should make room for one–on–one interaction and support.

 

Successful content marketing is ultimately about building real and lasting relationships and creating a community around your brand.

 

In the comments below, share how big a part of your marketing efforts is relationship building, empathy, and consistency in content.  What areas do you need to improve on?

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

Here are 5 Social Media Marketing Strategies That Are Working See How You Can Implement Them Too

58 thoughts on “Here are 5 Social Media Marketing Strategies That Are Working See How You Can Implement Them Too

  • Okay, you started me out laughing with Be Consistent or Die!
    But great post, Joan. I’m really good about this with my author blog. With my editorial one, not so much. More food for thought!

  • Aaa this is what I’ve been looking for, I’m still testing out all my marketing ploys to see what works for me (and that I’ll keep up with) it’s having everything I need to succeed in one place that I’m finding annoying as I feel like I’m using so many marketing tool websites/helps that I can’t keep up.

    1. Hi Holly,
      Can I ask you a question? What exactly have you been using as a marketing strategy and what marketing tools are you utilizing in your business? I can totally relate to having so many marketing tools and websites online saying this and that lol

      To be honest, I know how you feel……I have been online for over 5 years and I have seen so many scams and shiny new objects pop up all the time, all I can say is to stay consistent and do what you feel is right for you, ok? Find what works and just take action and do it 🙂 If you need any help with anything, just reach out and I would love to help you out 🙂 I have sent a friend request to you on FB….look forward on getting to know you 🙂

      Take care 🙂
      Joan

  • Great tips, Joan. I’m pretty consistent on Facebook and Pinterest but hopeless with the others and I know I need to work on this. I love that you added those helpful links. I use Canva all the time.

  • Valuable post, Joan. #4 made the biggest impression on me — having friends and family promote my content. Also — the importance of the image as the 1st impression. I’m pretty consistent — just need a little more quantity.

  • All of these really resonate with me, Joan and I believe I am doing them. Consistency and personal engagement are key in my book too! The interesting part of the online world, is that sometimes the results can still be hit or miss, regardless of your efforts. With some much ‘noise’ in the online world, it’s important to keep doing our best and producing content we are happy to share with others!

    1. That is so awesome to hear Beverley! Absolutely, consistency and personal engagement are top on my list as well 🙂 I totally agree with you on doing our best by continuing to produce content that we are very happy to share….Thank you for your awesome comment….always appreciated 🙂

  • Totally agree, especially with 1 and 5. I’m struggle the most with 1, being consistent. But I’ve found that those personal connections and engagement are so much more valuable in the long run than any attempt at reaching the masses.

    1. Thank you Mary! Yes personal connections are so important, I agree with you. Being consistent is key to having success, especially when it comes to those personal connections 😉

  • Excellent strategies as always Joan. I tend to focus most of my interaction with my followers, to the point that I’ve about decided it’s time to finally take the BIG leap into creating a membership program and forum rather than readers emailing me all the time. That’s a good thing on so many levels, but it also indicates it’s time to consolidate time and resources. 🙂 As far as social media, I tend to stick with 3 channels, Facebook, LinkedIn and Google+, and even though I don’t invest much time there get a surprising amount of traffic from Pinterest and SlideShare. I have been hearing for 2 years how Google+ is going away, but it’s still there and I get new followers every single day so I think it’s demise has been prematurely reported. Thanks for the tips and inspiration!

    1. Appreciate your comment and wonderful feedback, Marquita, thank you! You are most welcome, glad you enjoyed the tips and got some inspiration as well 🙂

  • These are some GREAT tips!!!! Consistency and personal engagement have been two of my most important tools on this blogging journey. Really being authentic gets you so much further than you may thing! Thanks so much for sharing <3

    1. Absolutely Savannah! Being authentic and real helps so much and will definitely get you further than you ever thought possible 🙂 Thanks so much 🙂

    1. Personal engagement and consistency are definitely the top ones I focus on as well, Alene 🙂 I do use Buffer, not Social Oomph….Staying consistent is key 🙂

  • Hi Joan. Love this post, and I also appreciated the resources you provided. I had not heard about DrumUp, so I’m going to check it out.

    I admit that sometimes it is hard for me to be social. I’ve always been one of those loners with my nose in a book, and I have to work to get outside myself. Your post gives me more ideas on how to be social. Thanks so much!

    1. Hi DeeDee 🙂 Thanks so much! So glad you enjoyed the post and that it gives you some ideas to get outside your comfort zone 🙂 That is so awesome!

  • Nice write up, I would like to add one thing more

    Don’t just share your own content, share other people’s work too. But make sure it is of High Quality 🙂

    Promoting other people will get you promoted too 🙂

  • Hey Joan,

    Social media itself is a catch-all term for sites that may provide radically different social actions. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine. Success with social media and content marketing requires more listening and less talking.

    Social media marketing, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising. Eventually, thanks for your wonderful thought.

    With best wishes,

    Amar kumar

  • Hi Joan,
    What a packed article on social media marketing strategies! I take notes as I read to save for later. Especially with your posts. I am going to try balancing curated content with your own created content App like DrumUP for latest content. I am trying it. I use Canva quite a lot Saved minstitute.com/headline/ to try.I agree that the most important requirement for a blogger/marketer is empathy.
    Building real and lasting relationships is what successful content marketing is all about. Great article!

    1. Hey Kathryn 🙂
      Thanks so much my friend!! Building those real and lasting relationships is what makes content marketing successful 🙂 Glad you enjoyed the post 🙂

  • This is great
    I also watched a Canva tutorial lately and I am thinking to start using it now
    I guess Photoshop needs a break
    Pinterest is seriously going up the aisle, I mean it is hot in the trend.
    Amazing post though!
    Loved it.

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