5 Social Media Marketing Strategies That Are Working See How You Can Implement Them Too
Do you spend hours putting together a blog post only to see it die without any activity on social media?
Do you barely see any buzz, leads, or sales to justify the effort you invest in your content?
Why not do what’s already working, instead?
Like checking out the following five social media marketing strategies that are working for businesses, and see how they can also work for you in your business
1. Be Consistent Or Die
- If you can’t sustain your presence by regularly posting content, then your social media accounts may as well be non–existent.
- Experts say consistent posting creates a huge impact on social media.
- Balance created with curated content to achieve the optimum frequency of posting.
- Apps like DrumUp help source the latest content from top–notch publications on a daily basis.
- Find and share content with unique value even when you aren’t the one creating it.
- Serving the latest and greatest content in one place is convenient and useful to your audience.
2. Post Only Content You’re Truly Proud Of
- First and foremost you must remember that your social media content needs to connect with your visitors.
- You can do that only by understanding your audience well.
- Once you know your audience, the next step is to create text and visuals that connect with them.
- Here are a few tips that will help you to create content that your audience will love:
- Monitor relevant keywords to get interesting content ideas.
- For instance, monitor “[your brand/product] wish,” or “[your brand/product] help” to discover problems you could solve with content.
- Watch your competitors and other companies targeting the same audience as you for content inspiration.
- Browse through blog post comments, FAQs, and discussion communities like Quora or Inbound.org to find interesting questions to answer in a blog post.
- Two tools that can help: Canva – (a visual editor with pre-made templates)
- and Advanced Marketing Institute’s Emotional Headline Analyzer ( a headline analyzer)
- Remember, when you post on social media only two fields are visible to your audience: the title and the lead image.
- Ensure that you have a relevant and captivating image.
- “So make them count, because according to this study, 59% of all links on social media are never clicked on...says Disha Dinesh (a Content Writer at Godot Media)
3. There’s No Faking Empathy and Generosity
- The most important requirement that a marketer needs to have is empathy.
- Create content that helps your readers overcome a roadblock, learn a new skill, or improve the way they’re doing something, and they will thank you with their loyalty.
- The single most important use for content is for a giveaway.
- You put together a piece that’s valuable to your audience and then give it away for free.
- The more generous you are, the better and more popular your piece will be.
- Your content must be unique.
- It could include an observation, inference, or understanding you have and choose to share with your social media followers.
- Share your experience with your followers, and show them that you can be trusted and relied upon.
- Tell your audience what they can expect from you, and work at delivering that to them.
4. Amplify Your Social Media Reach with Your Personal and Professional Networks
- The most influential sources of content on social media are friends and family.
- A Nielsen study found that “word-of-mouth formats, such as recommendations from family and friends and consumer opinions posted online, prompted the highest levels of action.”
- One way to leverage this is by enabling your partners, and happy customers to be active and advocate for you on social media.
- This can increase your reach and impact.
- The more relatable you make your promotional social media posts, the more impact they’re likely to have.
- Because what matters is relevant followers, people who belong to your target group.
5. Personal Engagement Trumps Mass Targeting
- You need to extend your marketing to include networking on social media and one–on–one interaction
- The magic ingredient that makes your content marketing work is personal engagement.
- If you haven’t personally communicated with people, why would they follow you or share your content?
- Never underestimate the power of making yourself useful.
- It makes you friends, an invaluable and irreplaceable element to being successful on social media.
- Your content strategy should make room for one–on–one interaction and support.
Successful content marketing is ultimately about building real and lasting relationships and creating a community around your brand.
In the comments below, share how big a part of your marketing efforts is relationship building, empathy, and consistency in content. What areas do you need to improve on?
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To Your Success,