5 Tips for Focused Sales and Marketing

Here are 5 Tips for Focused Sales and Marketing









Here are 5 tips , from Gary Korisko, Reboot Authentic, that you can use to begin targeting the right potential customers for you.






1: Adjust Your Focus

  • This simply means that you change the way you look at your targets.
  • Start thinking about personally engaging specific groups of people with specific messages instead of broadcasting generically to the world.
  • Your goal should be to attract only the people who will connect deeply with you and your business.
  • You don’t need lukewarm well-wishers.
  • You’re looking for raging fans.




2: Grow Thick Skin

  • When you begin focusing in on the right prospects and quit trying to please everyone, guess what happens?
  • Some people aren’t going to like you, your business, or your products.
  • No matter how nice you are or how stellar your work is, someone isn’t going to like it.
  • And that’s okay



3: Just Like In School: Don’t Copy

  • Be careful that you don’t (even unintentionally) become a knock-off of someone else in your market.
  • Pay attention to your competition, learn what you can from their successes
  • If you do what everyone else does and you’ll be lost in a sea of sameness.
  • Do something different and you stand out in a crowd and create a much more productive sales environment.




4: Be Loud and Proud

  • Be authentic
  • Be genuine or real.
  • But whatever it is that makes you who you are – whatever makes your company and your offerings unique and different… that’s what makes you interesting.
  • Don’t gloss over those things.
  • Accentuate them.
  • Quirks and all.
  • Unique is memorable.
  • Same is forgettable.
  • Which would you rather to be?



5: Market and Sell To Your Best Customer

  • Who is your most loyal customer or follower right now?
  • Who really gets you and responds well to everything you put out into the world?
  • That’s the person who you should use as a mental avatar when you’re creating new products, services, or messaging.
  • Create offerings for and market to your one perfect customer.
  • The odds are that the things that attracted that one perfect customer to you are the same types of things that will attract similar customers to you in the future.





Go where your prospects like to be.






Once you’ve defined your target customers, do some research and find out where they congregate.






Make a list of places your target customers tend to be and you will have no shortage of ideas about how to market to them.




 Put these five tips into action and start targeting the right prospects.




Over time you’ll see the difference in your bottom line.






If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You!




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To Your Success,
Joan Harrington



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0 Replies to “5 Tips for Focused Sales and Marketing”

  1. Great reminders! Especially as I am struggling to grow my own network business I really do need to follow these suggestions. Thank you for spelling it out.

  2. I particularly like; ‘Your goal should be to attract only the people who will connect deeply with you and your business.’

    I think once you’ve grasped this then the need to compete with others goes away. I’ve never been one of these people that will put a proposal when there’s another two required. I think if that relationship is right for you, it will manifest itself in a much quicker and easier way.

    1. Right on Chelsea! 100% agree with you 🙂 You attract how you act 🙂 Makes it so much easier when you attract those WHO want to know more about you and your business! Thank you for your insightful comment 🙂 Appreciate it!

  3. Years ago, I worked as clerical support for salespeople. I used to admire how they could bounce back from rejection and go forth the next day – and not lose their enthusiasm. “Grow a Thick Skin” indeed. It was amazing to watch.

  4. To target the right audience is really crucial. That’s one of the most important step in building your business, finding the place where your potential customers are and provide quality value for them.

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