6 Rules Of Social Media

How Can Social Media Help You and Your Business










Social media is a way to extend your influence among your current customers and to reach out to new ones.





And it can be the ultimate brand-building tool, giving business owners the opportunity to build community, establish authority and, ultimately, increase web traffic. 









Here are the 6 MUST-KNOW Rules of Social Media from SociallyStacked.com






No matter which social media platforms you use, or are thinking about using, there are some rules that always apply…..





1. Interact with enthusiasm.

  • People who use social media are looking for authentic and positive interactions.
  • Plenty of research shows that on the most popular social network, Facebook, positive posts generate more engagement and tend to be shared more than negative or critical ones.




2. Know your boundaries.

  • There is no rule that says just because you’re on social media you must divulge every thought you have and every detail — personal or otherwise — to your customers and fans.
  • In fact, one of the biggest criticisms of social media is that too many people feel compelled to photograph every meal and share every other mundane moment of their lives.
  • As a business owner you will have to walk a fine line between giving your customers insights about your business culture and employees and oversharing.
  • But you might discover, after some experimentation, that you actually enjoy interacting with people who are fans of your business.




3. Show up on a regular basis.

  • To have a rewarding presence on social media you must attend to it.
  • You can’t tweet once a day, post one Facebook status update a week or blog once a month and expect to have any meaningful interactions.




4. Make connections. 

  • Social media is fundamentally about making connections.
  • This means answering questions from fans and followers, sharing links to great content, leaving comments on blogs and answering questions that people ask you about your business via Twitter, Facebook, and on your blog.
  • Social media isn’t an effective business tool if you ignore the people who reach out to you.




5. Don’t stress about numbers.

  • Yes, there is something ego-boosting about having lots of friends and followers but what’s more important is having the right followers.
  • One hundred quality customers who follow you on Twitter and regularly engage with you on Facebook is more valuable than 1000 who do nothing.
  • Work on cultivating a core group and chances are that you will find investing in social media is worth your time and energy.




6. Remember: it’s not all about you.

  • Do you remember that time you went to a party and got stuck in a conversation with the person who talked on and on about herself and never asked you one thing about yourself?
  • Don’t be that person or business on social media!
  • Having a successful presence on social media depends on having two-sided conversations and creating communities of people who want to engage with you.
  • People and brands who are successful on social networks have one thing in common: they give before they try to get (celebrities and the otherwise famous being exceptions to this rule).











Are you following these 6 rules of Social Media in your business?








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To Your Success,
Joan Harrington

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0 Replies to “6 Rules Of Social Media”

  1. Those are pretty much the guidelines of the Google Plus Engagement Community. I pretty much obey all these rules or guide lines or best practices and they really do bring results.
    regards Dexter

    1. one more point the one Rule im a bit flaky with is not worrying about numbers, as i love to chase best results, for example if my google followers go down i wanna know why to put it right

  2. I think the numbers point is a really important thing to note : it’s not a popularity contest. It’s about engaging and interacting, whether that be to 1 – 1,000,000 fans.

    Nice tips Joan!

    1. Hi Chelsa,

      Yes, it is all about engaging and interacting with your fans no matter how many 🙂 Thank you for stopping by and leaving this awesome comment! Appreciate it! Have a great day!

  3. Joan, great posts and great advice for anybody using social media. I particularly like the “its not all about you”. That never works if you are trying to build any type of business. It is amazing how different people behave on social media compared to real life! Thanks Andy

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