How To Increase Engagement On Facebook
Increase Engagement On Facebook With These 6 Steps
Here Are 6 Steps To Increasing Your Engagement On Facebook from Scott Ayres, of Post Planner….
1. Post Great Content
- Your page should be consistently posting great content that gets users to engage with it.
- It’s your page, so figure out what works best for you.
Remember there are 3 main post types — each with certain goals/expectations to keep in mind:
- Text Only Status — posted to get Likes
- Comments Photos/Videos — posted to get Likes
- Comments & Shares Links — posted to drive traffic to your site (don’t expect engagement)
2) Prompt a Response
- Have a clear Call to Action (CTA)!
- Tell your fans to do something!
- Don’t just assume they’ll click Like or leave a comment or click the link.
- Tell them to do so.
3) Tag Relevant People in Photos
- Caution – You should NEVER tag people in a photo to game the News Feed by making the tag show up on someone’s Timeline
- Doing so is just spammy
- If it’s an image of your staff, friends or business partners, then go ahead & tag them.
- Clarification about how to do tagging – Is waiting about 10 minutes after the post has gone live before tagging.
- This is a smart idea as the first wave of people have already seen the post & were exposed to it.
- After 10 minutes, a new wave can be exposed to via tagging.
4) Post the First Comment
- Wait about 10 minutes before commenting on your post.
- Remember: the main goal here is to lengthen the life of the post — that’s why you should wait a few minutes.
5) Reply to Comments
- You should always reply to as many comments as possible on your posts.
- Replying to comments will also encourage others to comment — because fans know they’re being listened to.
- Reply to comments with a similar word count…..for example, if someone writes a lengthy reply, you don’t want to just say “Thanks!” & that’s it.
- Acknowledge the thought they put into the comment & reply in a similar fashion.
6) Get Off Facebook
- This is the tough one
- For the normal person running a Facebook business page, you don’t need to be on Facebook all day.
- If you’re smart, you’ll use a Facebook marketing app like Post Planner to plan out a week or month’s worth of posts in advance — so you don’t waste time online every day.
- When your scheduled post publishes, you hop over to your page & add tags, comments & replies.
- Simply set aside some time a few times a day to work on your page.
If you use these 6 steps correctly, you’ll find it rather effective at increasing the engagement on your posts.
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To Your Success,