The 7 Most Effective Tips for Content Marketing

Here Are The 7 Most Effective Tips for Content Marketing








Marketing is no longer just about selling your company’s product or service or about creating a brand that people can connect to.




“The most effective marketing campaigns focus on thought leadership and the best strategy to position your brand as a thought leader is through content marketing”……says Mark Lerner, Social Media Today




The 7 most effective tips for content marketing




1. Stop Selling

  • The minute you start talking about how great your product is, the reader sees marketing blah blah and closes the page.
  • Give your readers information they want and need.



2. Solve a Problem

  • Figure out what your potential customers are searching for and help them solve that problem.
  • Consistently offering objective information that solves or pre-empts your customer’s problems will ensure they come to you the next time an issue arises.



3. Blog Blog Blog

  • Hosting a blog on your website is the easiest and most effective method of boosting SEO, sharing your content, and ensuring that your site is live.
  • Every time a new blog is added, the search engines scan your site and boost your ranking.
  • Aim to publish a new blog at least 2-3 times a week.
  • Post on the same days each week so your readers know to stop by on a certain day.



4. Repurpose Content

  • Here’s the beauty of content, it can be used for so many purposes.
  • Combine a bunch of those wonderful blogs; add an intro, conclusion, and cover page and you’ve got a great and marketable whitepaper.
  • Use the PowerPoint and your speech as the basis for a blog or slideshare.
  • With an open mind and a little creative re-working, your content can easily be put to multiple uses.



5. Embrace Videos 

  • Videos are all the rage right now and easier to produce than you might think.
  • With a decent script, you can take advantage of online tools  to create presentations that will catch your customer’s attention.
  • Stick it on your homepage or share it on YouTube to let people know what you’re all about.



6. Optimize for SEO

  • Now that you’ve created all this wonderful content (blogs, whitepapers, videos, PPTs), you need to make sure the people, and search engines, can find it.
  • Optimizing your content is easy and can really boost traffic to your site.
  • Write a catchy title that will draw people in.
  • Include Meta titles and descriptions featuring your keyword.
  • There are wonderful tools and plugins available to assess your SEO.
  • A personal favorite is Yoast, which ranks your content as well as tells you exactly what needs to be done to optimize your content.



7. Promote via Social Media

  • Social media is one of the best ways to distribute your content.
  • Networks such as Facebook, Twitter, LinkedIn, Google+ ……this is where your target audience is and the most effective way to reach them.
  • Write little teasers for your content and share it with a link to get people reading, sharing, and enjoying your content.
  • This will further your reputation as a thought leader and bring more traffic to your site.




Content marketing, done right, is the best way to make waves in your industry and position yourself as a thought leader.





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To Your Success,
Joan Harrington

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0 Replies to “The 7 Most Effective Tips for Content Marketing”

  1. Hey Joan,

    You make some great points here…

    People don’t join a business, they join you, so stop pitching your product to everybody you come in contact with. Building relationships is key in business along with solving people’s problems… it’s what they want.

    I like what you said about posting the same day each week… I have always stated that being consistent is of great value to your readers and the search engines. I treat the posting of my articles as if I am meeting a deadline with a popular newspaper… people come to expect it.

    Optimizing for SEO is most definitely a plus… one of the main ranking factors in SEO is the Title tag, along with placing your keyword and their synonymous variations within the content, header tags, URL, etc.

    Thank You for this list… it’s a great reminder of what is needed to succeed in today’s over-saturated Internet world,

    John Engle

  2. Another wonderful value packed post Joan.. Been really busy and haven’t been around for a bit but wanted to stop by. You provide value like no other… Keep up the great work…

  3. Great ideas especially the one about selling. I believe everyone is trying so hard to make a Dollar that the forget the important of selling their ‘why’ instead.

  4. Great tips! I’m new to the blogging world and I love learning about the ins and outs of having a successful blog. I not there yet but hopefully will be soon. thank you for sharing your tips with us!

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