7 Proven Lead Magnets That Will Improve Your Conversions

Improve Your Conversions With These 7 Proven Lead Magnets





The #1 thing you need to master as a business owner or blogger, is conversion.


“You have to know how to convert normal, everyday traffic to leads and prospects.  It doesn’t matter if your visitors are coming from the search results, paid traffic, referrals or affiliates – knowing how to get them on your email list is key, so you can market to them effectively in the future”………says Jason Drohn




Here are 7 proven lead magnets that will help you to improve your conversions


1.  Report or Guide

  • With reports, the more clearly you state the benefit, the better your conversions and lead costs will be
  • Things to watch when it comes to PDF downloads are:
  • You MUST, MUST, MUST deliver value.
  • Your reader should have the ability to DO something contained in the report that will give them gratification of some kind.
  • There should be at least a little bit of bonding that takes place in the report, so your new lead gets to learn a little more about you!
  • A good length for a free report is 8 to 12 pages, normal spacing and typefaces.
  • Most important of all – it needs to focus on ONE specific, clearly identified problem!


2.  Cheat Sheet or Process Map

  • Process maps cut through a lot of BS real quick.
  • In a lot of instances, the sequence of events is what trips people up when they’re trying to accomplish a certain task, be it setting up a website or editing a perfect black and white photo.
  • By outlining a complicated process and breaking it down into small, easily understandable chunks you’re doing your readers an incredible service.
  • They’ll know that you:
  • Have the ‘process’ down to a science (increasing trust…)
  • Are able to perform that process for them or teach them how to do it themselves
  • Both of those outcomes lead to more sales for you, in a very short amount of time!


3.  Software

  • The beauty of software is that it’s core function is to solve a problem for users, instantly.
  • Plus, there’s an immediate gratification element to it that can’t be matched.
  • The best way to turn your software into a lead magnet is to have a ‘No Credit Card – Free Trial’ set up.
  • They get full access to all of the features of your software, and after 7 days or 14 days they need to join to keep using it.
  • It also means that by giving away free accounts for the first 14 days or so, it holds a LOT of value to them!
  • If they use it, they start paying.  If not, they just abandon their account.


4.  Checklists

  • Much like ‘Process Maps,’ checklists are awesome tools for describing a set of actions that someone needs to take to accomplish a task correctly, without actually giving them the tools and the training to do it…
  • With a well thought out checklist, you can demonstrate that you know the material inside and out, and also point out things that your prospect might be missing!
  • This is great for getting them to raise their hand and say that they need your help!


5.  Videos

  • The point of video is to move them along in the sales process, and it’s almost impossible to do if the video isn’t engaging.
  • If you’re demonstrating something that’s highly visual then video is a good medium to share that content.
  • If you’re doing something that’s NOT visual, like talking about marketing strategy, or explaining the big benefit of life coaching – a video lead magnet is a bad way to go.
  • You’re far better served to choose some kind of PDF download that you can give away…


6.  Tutorials

  • Point and click tutorials for teaching make excellent lead magnets, like this one Lead Fire
  • Another example is one of the biggest tutorial sites online…..Envato Network’s TutsPlus


7.  Quiz or Survey

  • With quizzes or surveys, you can get feedback from your readers a bit differently.
  • When you use a survey as a lead magnet, your lead conversion will most likely drop…But your engagement will be a lot higher, meaning you’ll have better quality leads!
  • It’s all in how you set them up!
  • A great tool to get started with these is Interact.



Which one of these lead magnets will you try on your blog?  Would love to hear how they worked out for you, please leave a comment below…..



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0 Replies to “7 Proven Lead Magnets That Will Improve Your Conversions”

  1. Honestly Joan, I struggle to relate any of these lead magnets to my business. I know conversion is key, getting them onto our email list is key, having a good opt-in often works. Any ideas for me?

  2. I have tried a survey on my blog. It did give me valuable directions. I used SurveyMonkey. Also, I like checklists because they are quick and easy to follow when done correctly. Thanks for sharing.

  3. I currently use a report on my website as a lead magnet, but am seriously looking at changing it to something better. Thanks for the great ideas for different lead magnets Joan, has got me thinking of other ways to improve my conversions. 🙂

  4. I use pdf guides and reports as lead magnets on my sites. One that is working really well is the “FREE GIFT” I give away on my LADIES Group site . It’s a Do-It-yourself Easy Credit Repair Guide. My target market for that site is female heads of household and their families who want to increase their financial literacy. One of the biggest problems facing this market is bad credit. The guide is an amazing lead generator to get my site visitors onto my mailing list.

  5. Conversion is an interesting topic for me. As a writer, I have offered a PDF of the first chapter of my book and created (a very expensive) PDF which I have featured on various book launch joint partnering and to be honest, they just do not convert to getting more email addresses for my newsletter list. I personally love quizzes and thought about creating one, however, as I most often post on other very popular sites, where I redirect people to my site of course, the the way to convert readers to email list folks, still seems elusive for me. Suggestions are welcome. 🙂

    1. Thanks Beverley for your feedback and comments my friend 🙂 Yes, I find conversion very interesting as well, as I can not seem to figure out why does it look so simple to convert people? You just have to find that specific kind of lead magnet that WILL help you to get those conversions, I suggest to keep on trying…..trial and error and one of these times BAM you will find one that works ALL the time 😉 If pdf’s do not seem to work for you, try the quizzes or maybe even some kind of survey on social media to see what people are looking for?

      Hope that helps girlfriend, as I am always trying as well…..I also came across an incredible ebook that I think you may find very interesting as I know since picking it up yesterday, I am getting so many “aha” moments already!! Highly recommend as it may give you that missing piece……just click here and it will take you directly to buying this incredible read >>>>>>>http://www.amazon.com/gp/product/B00U6BR7DQ?redirect=true&ref_=docs-os-doi_0

      Would love to hear your thoughts on this 🙂

  6. Providing valuable information and solving client problems always works – here you’ve identified 7 ways to do that. Just identify the pain points of clients / prospective clients and BOOM! Sounds simple enough:) Great advice as always.

  7. Hi Joan,

    Did I ever tell you how brilliant you are? Well now is the time! Each of these points will increase conversion rates. I do a lot with video because I just find it so much easier to do.

    A list is another thing I love doing because as people can check off something on a list, it does reinforce them and also gives the feeling that those “baby steps” are taking them somewhere an they are!

    I do have to apply that survey! It has been on my mind for a long time, but I’ve been working on other things right now. It is a MUST to do for me. Ad thanks for that push.

    Sincere thanks my friend for this amazing post.


    1. Hi Donna 🙂

      Awwww thanks so much 🙂 Really appreciate your warm comment my friend!!

      So glad you enjoyed the post!!!! I try to always put out tons of value so my readers can easily implement 🙂

      You totally made my day! Thank you! B

      Big HUGS!!!!!

  8. Hey Joan,

    These are great ideas and so far I have written one pdf that my audience can down. I plan on writing another one and from the list I like to do a checklist to give them something quick and easy to follow.

    Thanks for sharing these ideas Joan! Have a great weekend!

  9. Wow Joan!
    You are definitely offering a tonne of value here, with this wonderful info, on how to convert business prospects, through a well-conceived sales funnel. Nice. Thank you for sharing. Best 🙂

  10. Joan you are just awesome with the knowledge that you have shown in this article.
    Lets see I have done pdf’s
    Cheat sheets – I have done mindmaps
    I just started with a new software – Monna’s new rotater looks great!
    I haven’t actually done a check list – William likes using Google lists
    Videos I have done a few and need to do more
    Tutorials I have not done so will be taking a look at the link in youir article.

    Thanks so much!

  11. Hi Joan,
    Great tips! I continue ur to find ways to implement all of your wonderful advice in my business. I currently use surveys and free phone consultations as a way to hook customers.

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