Here Are 7 Sexy Steps To An Email Opt In Page That Will Work For You
Email marketing is the best online method for converting prospects into customers.
It simply works.
First, you’ve got to get people on your list
This happens most effectively at a landing page specifically designed to convince the right people to sign up.
Here Brian Clark, from Copyblogger, shares how to win the trust and interest of prospective subscribers with these 7 steps to email opt-in pages that work.
1. Who do you want?
- Without a clear and detailed understanding of who you want, you can’t craft a message that resonates strongly enough to spark interest and gain trust.
- Take the time to figure out who you really want on your list…..then you will know how to “speak their language” with your opt-in copy.
2. What do you want them to do?
- Your email opt-in page has one goal — to get people to sign up to your email list.
- One page, one action.
- That’s it.
3. What are the essential elements?
- No exceptions, you absolutely must have:
- The headline:
- You’ve got to instantly catch attention with your headline.
- The benefits:
- You’ve got to tell by teasing, usually with fascinating bulletpoints.
- The call to action:
- You’ve got to expressly tell people to sign-up.
- The opt-in form:
- You’ve got to have a way for them to sign-up.
- The Proof:
- Number of subscribers, subscriber testimonials, reviews, and media mentions, etc.
4. What incentive should you give?
- It’s a smart tactic to offer an up-front incentive, or “ethical bribe” to convince people to sign up for your list.
- This could be a free report, webinar, audio seminar, or other instant gratification freebie.
- Focus the incentive on staying subscribed.
- For example: Offer that report over time as a series of emails from your autoresponder, break the video or audio into parts, and always entice subscribers with what’s coming next.
- The key is for people to realize that you’re giving more than you’re taking (pitching), and they’ll happily stay with you much longer.
5. How long should your copy be?
- As long as necessary, and no longer.
- In the case of an opt-in page, the essentials have to be there — headline, benefits, and call to action.
- A bit more copy will help you better target the exact type of person you want on your list.
- Don’t forget to reassure people that you respect their privacy.
6. How much information should you ask for?
- The less form data you ask for, the more people sign up.
- Get the prospect on the list first, and then send valuable content that culminates with a call to action that asks for that information via a contact form.
- The more trust you build, the more people open up to you.
- And you get to communicate with prospects regularly, which means it’s no longer an all-or nothing situation.
7. What works better?
- When it comes down to what specifically works for you and your audience, only your own split-testing will tell the whole truth.
- Changes to headlines, button colors, and other tiny tweaks can make a big difference when it comes to your opt-in rate.
- Tweaking your landing page to get the absolute best opt in rate doesn’t mean much if you’re attracting the wrong people for your ultimate goal of selling something.
- You need to make sure you test within the bounds of a well-targeted premise that resonates with your intended audience.
You Must Remember That First Step At All Times.
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To Your Success,