Here’s What You Need To Know To Improving Your Conversion Rates
Let’s face it, you can get all the online traffic in the world to your website, but if no one buys, you’re not making any money.
Conversion rates are what it’s ultimately about, and you need to make sure you’re targeting the “right” audience to begin with. It’s not enough to mention the features of a product you’re promoting, you have to explain how it’s going to “benefit” anyone who buys it.
So in today’s post you will learn how to improve your conversion rates by utilizing the following 7 steps:
1. Target a High-Demand Market
- You need to target a market with a lot of demand
- Think about how urgently someone would want any given product.
- Does it solve a problem that many people would need a solution to?
- The other way to check for demand is with your keyword research.
- Keywords that show high buyer intent will be the most lucrative, so developing a selection of these and then checking their search volumes should give you an indication of whether or not you will get the right kind of demand.
2. Eliminate Website Flaws
- You’ll want to eliminate any pesky website flaws that could put people off when they arrive at your website – after all, the smoother the road you pave for them, the more likely web traffic will follow it.
- The first problem that visitors would notice is a slow page load time.
- Make sure your layout is clear and easy to navigate, optimizing your headlines to snag attention, and ensuring your website is mobile friendly.
3. Post Content That Sells
- There are many types of content that buyers are looking for, for example:
- If someone is thinking of buying, but wants to be sure of their choice, they will look for reviews to tip them one way or the other.
- If you can find quality products, and give genuine good reviews, then you will tip the scales in favor of the product and increase your conversions all at the same time.
- Product Comparisons
- Compare products that are similar, and talk about their differences.
- Thoroughly explore each one’s strengths and weaknesses, and explain whether one provides anything the other is missing, or vice versa. People appreciate
- People appreciate honest information that will help them figure out the best option for them personally, and you get a commission either way.
- Lists are an effective way to draw in the attention for someone seeking a solution, because you can give them a whole selection to choose from.
- X best products, tools, or guides to fix their problem.
- Tell a Story
- Have you thought about telling a story, especially on your landing page?
- It helps people to relate to the content, which personalizes it, brings it to life, and causes them to trust you and your recommendations more.
- Mention (broadly) who the product is for
- If a customer sees a title that describes them, it’s a great big targeted “Here, this is MADE for YOU!”
- Just be careful not to be too specific, as you don’t want to exclude any of the product’s potential buyers.
4. Explain the Benefits
- Whatever content type you use to draw attention to the products you’re promoting, it’s always important to explain the benefits, not just the features.
- Convince people: tell them what they’re going to get out of it on a personal level.
- Explain what the product will really do for the customer.
5. Position Your Links Wisely
- Because so many internet users have ‘banner blindness’, you want to avoid having big offensive flashy banners, but rather seamlessly and strategically place your links throughout your content.
- For example:
- Don’t be afraid to have an affiliate link near the top of your page.
- You should have one that is visible in the scope of the screen as soon as the page is loaded before any scrolling occurs.
- This is called “Above the fold.”
- That way you can still promote to the more impatient audiences, and it’s a good backup for web skimmers who don’t read right through your content.
- Place a link within in the main body for your content IF there is a relevant place for it to go.
- The more cautious of online buyers will usually read down to the end of the page before deciding whether or not they’re willing to buy.
- Even for visitors who aren’t there with buying on the brain, you’ve got a page’s worth of content to get them into that buying mood.
6. Always Finish With a CTA
- You always have to give them something to do at the end of a post, or you’ll lose their attention.
- There are a couple of other main options for CTA’s, including:
- Sending them to other relevant content on your site
- Encourage them to check out another post that could take them further with this topic, effectively sending them to another relevant page for an extended chance to build rapport and convert.
- Encouraging them to sign up for your newsletter
- The last call to action you can use involves telling them to sign up for your newsletter with a conveniently placed sign-up form.
7. Optimize Your Email Marketing
- This is about optimizing your newsletter strategy for conversions, assuming that you already have one up and running.
- First – Position your opt-in wisely
- If site visitors don’t see it, you are missing out on a huge potential for possible conversions.
- Opt-ins belong on a squeeze page, on a landing page, and beside or below content.
- Make sure you have one in all of those places, and if you do use a pop-up opt-in, have it appear once when the visitor first loads your landing page, but not every minute!
- You want to be assertive so they notice it, but not so much that you put them off.
- Next – Ensure your opt-in is enticing – include an incentive!
- Is your opt-in enticing?
- Why should they sign up?
- The best way of convincing visitors to sign up is to offer an incentive, usually in the form of a free report.
- It benefits them to gain free information, and it helps to build your list.
- The wording of the opt-in also has to be inviting and friendly, and make it clear how they will benefit by signing up.
- Lastly – Ensure the newsletters provide value to subscribers
- If you are promising quality information, then that’s what you’ve got to deliver!
- Don’t just slam them with promotions; give them content that benefits them.
- The more you give, the more you are useful to your target market, and the more they will trust you, which is the ultimate path to higher conversions.
You’ve got to give a little to get a little, and the mutually beneficial environment that comes from it is a solid business achievement.
Remember, if you want to increase your conversions, you need to start with a targeted market, eliminate any flaws on your website that will stand in their way, and focus on including some content types that really sell on your website. Explain the benefits, not just the features, and place your links where they will be desired. Never leave the audience hanging: drive your point home every time with a call to action. Use your email marketing strategy smoothly, and you’ll get so much more out of it.
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To Your Success,