Seduce Your Readers To Buy With This One Simple Trick
You love what you’re doing, don’t you? You love sharing your knowledge. And your enthusiasm is contagious. But are knowledge and enthusiasm enough to sell your products or services?
“Websites are full of features, specifications, and technical details. But quite often they forget to tell readers what’s in it for them“………..says Henneke
Think about your website. Is it FULL of features, OR are you telling your readers what these features mean for them?
So, how can you describe features and benefits on your website using this one simple trick…………….SO WHAT?
- Keep in mind that features are facts about your products or service and benefits are what your product does for your readers.
- The So what? trick works in any industry:
- Our doors have strong hinges. So what? They won’t bend when the door is slammed shut a thousand times.
- We monitor your servers. So what? Your servers won’t go down, so you and your staff can continue working.
- I write high-converting web copy. So what? You can convert more web visitors into leads and business.
Read through your website and ask for each statement So what? Keep asking So what? to find real benefits. Real benefits connect to your customer’s desires, such as saving time; reducing costs; making more money; becoming happier, healthier, more relaxed, or more productive.
You can only sell with real benefits if you know what your audience wishes, desires, and secretly dreams of. People want to avoid problems and glitches. So rather than be positive all the time, you introduce a problem, and you immediately draw your reader’s attention.
Almost any feature can be translated into a problem you help avoid. Your readers are in a hurry so you have to grab their attention quickly while their cursor is hovering over the back button.
Here is how you can do that:
- Highlight a key benefit (or problem you avoid) in your headline or subhead
- Use bullet points to list a series of features and benefits, because they’re easy to scan; mention the most important points first
- Avoid technical language your reader doesn’t understand
Your biggest asset as business owner is empathy. So learn what your readers secretly dream about by understanding how you can fulfill their wishes and desires (pleasure) and avoiding hassles (pain)
When you connect your know-how and enthusiasm to your client’s desires, that’s where the magic happens and your business will grow.
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To Your Success,