A Simple Trick To Seduce Your Readers To Buy

Seduce Your Readers To Buy With This One Simple Trick



You love what you’re doing, don’t you?  You love sharing your knowledge. And your enthusiasm is contagious.  But are knowledge and enthusiasm enough to sell your products or services?



“Websites are full of features, specifications, and technical details. But quite often they forget to tell readers what’s in it for them………..says Henneke


Think about your website.  Is it FULL of features, OR are you telling your readers what these features mean for them?


So, how can you describe features and benefits on your website using this one simple trick…………….SO WHAT? 

  • Keep in mind that features are facts about your products or service and benefits are what your product does for your readers.
  • The So what? trick works in any industry:
  • Our doors have strong hinges. So what? They won’t bend when the door is slammed shut a thousand times.
  • We monitor your servers. So what? Your servers won’t go down, so you and your staff can continue working.
  • I write high-converting web copy. So what? You can convert more web visitors into leads and business.


Read through your website and ask for each statement So what?  Keep asking So what? to find real benefits.  Real benefits connect to your customer’s desires, such as saving time; reducing costs; making more money; becoming happier, healthier, more relaxed, or more productive.



You can only sell with real benefits if you know what your audience wishes, desires, and secretly dreams of.  People want to avoid problems and glitches. So rather than be positive all the time, you introduce a problem, and you immediately draw your reader’s attention.


Almost any feature can be translated into a problem you help avoid.  Your readers are in a hurry so you have to grab their attention quickly while their cursor is hovering over the back button.


Here is how you can do that:

  • Highlight a key benefit (or problem you avoid) in your headline or subhead
  • Use bullet points to list a series of features and benefits, because they’re easy to scan; mention the most important points first
  • Avoid technical language your reader doesn’t understand


Your biggest asset as business owner is empathy. So learn what your readers secretly dream about by understanding how you can fulfill their wishes and desires (pleasure) and avoiding hassles (pain)


When you connect your know-how and enthusiasm to your client’s desires, that’s where the magic happens and your business will grow.


If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂


Sharing Is Caring!


To Your Success,
Joan Harrington








P.S. – If you are struggling in your business right now, CLICK HERE to get instant access to an easy system that you can start implementing today

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18 Replies to “A Simple Trick To Seduce Your Readers To Buy”

  1. Whatever we do Joan it has to be about THEM and not us. Our posts should always talk about the benefits to our readers, watchers and participants.
    Thanks for reminding us and sharing your wisdom today

  2. Hi Joan

    This is a great reminder for anyone that creates content. Hearing about the features still doesn’t convey to a person as to how it will solve their problem. Take the health shake example. If you want to lose weight and gain more energy, does knowing the ingredients convey that information clearly? No!
    Sharing success stories or other benefits that will be derived from the health shake are what would help the reader understand how it can help them to lose weight or gain energy.
    Facts tell, stories sell!
    Thanks and have a great day!

  3. Love the title… that’s exactly what we have to do… seduce our readers so they don’t have a choice when it comes to reading the value we have to offer… great post… thanks for sharing Joan…

    1. Thanks Ron! You got that right 🙂 Seducing our readers to reading the value we have to offer is a must! It is just a matter of utilizing this little trick 🙂

  4. Joan, I really enjoyed reading your article! I think that you’ve included some great reminders about how to appeal to readers. I also enjoyed your examples and thought it was smart to include them to make your points crystal clear to everyone.

  5. Hi Joan,

    Fantastic advice! We must always give our readers something they can take away and act upon. Yes, know their secret dreams and show them how to get pleasure and avoid pain.

    The biggest thing is empathy! Keeping our mindset on that will always win!


    1. Hi Donna 🙂
      Thanks so much!! Absolutely always need to keep our mindset on feeling empathy for our readers 🙂

  6. Hello Joan, I never really thought about asking “SO WHAT?” this is a great way to actually find out the real benefits. I love it and I am going to give it a try.

    Intersting indeed! Great share
    Thanks Chery :))

    1. Hi Chery,
      Yes it is an awesome way to find out the real benefits 🙂 Thanks for your comment….much appreciated my friend!!

  7. Hi Joan,

    You have shared lots of great advice in this post. I especially liked “The So what? trick works in any industry.”

    Two little words that can mean so much if it is used to show the benefit people will receive.

    Thanks for sharing.

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