How To Add Vitality To Your About Page

Add A Little Vitality To Your About Page




about page


Why is writing your own About page so darn hard?





How can you make your About page stand out?





When you write your About page, says Henneke,  forget about yourself for a moment, and begin with defining:

  • Who are you writing for?
  • What action would you like him to take?
  • Would you like him to email you to ask for a quote or sign up to your newsletter? Or pick up the phone?
  • Why would your reader take action?
  • What can you promise him?







Your About page is a sales page; and selling starts with understanding what your reader is looking for.







You need to start utilizing these 3 steps in your about page from Henneke, to encourage your reader to take action





 Step 1. Quick intro

  • Start with telling people what you do.
  • When you describe what you do, avoid words like authorityguru and expert.
  • Tell people simply what you do, and add an adjective–like irreverent–to give a glimpse of who you are.
  • Your personal intro can be a 3-sentence caption under your picture or a separate paragraph.
  • And you can use the same approach for your social media profiles.




Step 2. Your mission

  • Explain how you want to make the world a better place–even if it’s in a small way
  • Don’t write a corporate mission.
  • Avoid words like market-leadingbest-in-class, and state-of-the-art.
  • Because your mission is not to be the best; your mission tells people how you can help.
  • A good mission energizes or makes people smile.
  • Make your mission part of your company story, and explain how each of your team members contributes to your mission or how they make your client’s lives easier.




Step 3. Credibility enhancers

  • Can you mention well-known clients or show the logos of publications you’ve appeared in?
  • Or can specific details demonstrate your knowledge and expertise?
  • What would you like readers to remember about you?
  • Share a fascinating detail or tell a mini-story demonstrating your passion.
  • Business stories can help you bond with your readers, allowing them to get to know you.
  • But keep it short.
  • Share only relevant details that make your personality shine.





What’s important is writing a page that enchants your readers and entices them to contact you.




Small touches make a big difference.




Each detail should engage your reader.




Lower the barrier for getting in touch.




Be personal.




Be welcoming.







If you enjoyed this post, and found TONS OF VALUE, please take a moment and share…..Thank You!





Sharing Is Caring!





To Your Success, Joan Harrington

0 Replies to “How To Add Vitality To Your About Page”

  1. Hi Joan,
    This is a very interesting and helpful post. I was really struggling with my ‘About’ page and it most likely still needs improving… I don’t sell anything via my website yet, don’t have a service offering, so it is hard to write something about how I could help people, other than make them smile (hopefully) when they read my posts!

    1. Hi Beata,

      Thank you! If you would like some ideas on what to offer to people on your website, you may want to jump on my email list and let’s see if we can get your About Page reeling in those people who want want you got……just go here to sign up and please let me know if there is anything that I can help you with…..

      Yes, making others smile and happy is important 🙂

      Have a great evening 🙂

    1. Now you know what you need to put on your About page, right Terri? I know we all struggle with our About pages, we tend to think it has to be about us, when in fact just a little bit does 😉

  2. I think the reason we have difficulty selling ourselves is the same reason we have difficulty accepting compliments. No one likes a ‘bragger’. My thoughts on this… blow your horn! No one knows you better than you! Shine at it!

  3. Your blog post made me smile! Why? Because it is so cliche free! I love the show “Shark Tank” but every time someone on that show wants to “take their business to the next level” I want to run, screaming, from my living room! And there are blogs out there that have the same effect on me. I have paid little attention to my “About” page. That is about to change.

  4. Thanks, Joan, as always! I need to relook at my About page. I may be redefining my mission. My product really is me, myself and I………LOL. I am getting a little less reticent about self-promotion…

  5. Hi Joan,
    Thank you so much for this post. I am a fairly new to writing formally on the internet, so do not have a vast history or publication list to refer to, just want to give it a go. I also cannot claim to be an “expert” on anything, (although like to think I am very educated and knowledgeable about what I do write about!). I have struggled with writing an about page as it seems like most that I read seem to emphasize these things. Therefore, I found your post to be a godsend as it has given me some great ideas as to how a person in my position can still write a good about page and appear credible. You also have given me more confidence, in feeling that I don’t, in fact would be better off, not making such claims as ‘expert”. Thank you so much!

    1. oops, I submitted before proofreading, and looks like I can’t edit, sorry about the typos, don’t take this piece as a reflection of my writing, lol!

    2. Hi Ellen,

      You are very welcome 🙂 No worries about your typos it is all good lol

      I am so glad that you found this post very helpful to you and that you are able to implement these tips on your own about page 🙂 I would love to see your about page once you get finished……..

      For more FREE tips you may want to subscribe to my email list……just go to my blog and opt in to my banner……Hope to see ya Ellen 🙂

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