Are You A Smart Online Marketer?

Smart Online Marketing Is About Help, Not Hype


So, how do you think like a smart online marketer?


“Marketing today is harder than marketing yesterday. And tomorrow? Tomorrow, marketing will be even harder, because the competition will be even greater”…….says Mitch Meyerson,



One of the best ways to succeed in today’s massively competitive online marketing environment and become a smart online marketer, is to be truly and inherently useful—to focus your energy on creating marketing that people actually find helpful , and easily implemented, not marketing that people simply tolerate. Create information and education that’s helpful and useful, and attention, sales, and loyalty will follow, eventually.


This is known as “Youtility,” says Mitch, and more and more businesses are using it in their online marketing.

There are 3 Types of Youtility

1.  Self-Serve Information-giving people the opportunity to inform themselves how and when they wish, instead of being funneled through contact mechanisms of the company’s choosing.

2.  Radical Transparency-which provides incredibly forthright answers to nearly every question a customer could conceivably ask, before they think to ask it.

3.  Real-Time Relevancy-being massively useful at particular moments in the life of the customer, and then fading into the background until the next opportunity to help arises.


Today’s consumers want to know all the facts and having this kind of self-service information (i.e. a series of videos, comprehensive blog, ebooks, slideshare presentations, or a podcast-more than likely it is a combination of all of these)  about what you do, how you do it, and for whom, is what turns interest into action and is what will make you a very smart online marketer.



As a smart online marketer, you need to remember that Trust is the most important ingredient in your success, online or offline. Without trust, you have no customers and you have no future. Unfortunately, we often engage in online marketing activities that diminish trust. For example: Squeeze pages that are too aggressive. Email that isn’t opt-in. Stalker-ish retargeting ads.


You will gain more trust easily if you utilize Youtility.


How to Create Useful Youtility With Real-Time Relevancy

  • There are three ways to provide real-time relevancy with Youtility:
  • Be useful based on the customer’s location
  • Be useful based on the customer’s situation
  • Be useful based on seasonality or external factors


Providing value via a mobile app or mobile-enabled content marketing program is the easiest path because when using a mobile device, customers and prospective customers are often sending a steady stream of information about what they might need. Tapping into a consumer’s location and then providing geography-specific usefulness is the most common way businesses can be helpful in a mobile context.


What you need—and what we all need—is a north star; a guidepost that helps us make better decisions about our online marketing. That north star is Youtility.


When you’re confused or frustrated or uncertain about what and how to deploy and optimize your online marketing program, just ask yourself this simple thing, and then reassess your options: Is your marketing so useful that people would pay for it? Is your marketing a Youtility?



If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank You!


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To Your Success,
Joan Harrington






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0 Replies to “Are You A Smart Online Marketer?”

  1. I agree with you that Trust is important in any kind of marketing. That’s why I always like to either read reviews or go with recommendations rather than just looking at the spiel on any website.

  2. Hey Joan,

    I like the idea of Youtility and your customers will definitely give you a positive response towards it. When they feel like you’re really trying to help them based on their situation and location then the trust factor goes up. As you said trust is what’s going to drive your business. Thanks for sharing! Have a good one!

    1. Hi Sherman,
      Definately when helping others is when the trust factor goes up 🙂 Trust will definately drive your business 🙂 Thanks for your feedback and excellent comments 🙂

  3. Youtility – love it! More great tips, as always. I plan to do some substantial reading on your blog next week during my post-surgery recovery when I can’t use my hand to type!

  4. Hi Joan,thanks for sharing this great post about being a smart marketer. People really need to be smart in todays online marketing world and that you need to know your readers.

  5. Hi Joan ,
    I like this name Youtility ,
    yes ,it is not easy to be a smart marketer,
    it needs good knowledge,to make marketing
    Youtility .Good you are here and give good advice .
    Thank you for this helpful post.

  6. Another great guest post from a new expert – Mitch Meyerson – thank you for sharing his great points – I feel that marketing is only harder because we need to learn more about, as he says, ‘How to Create Useful Youtility’ Big hugs 🙂

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