The Art Of Copywriting

The Art of Copywriting……How to Write Persuasive Copy

 

 

 

copywriting

 

 

 

 

You may feel you need to be a “real writer” to be good at copywriting 

 

 

 

You may think your writing skills aren’t good enough.

 

 

 

You read, and re-read your copy.

 

 

 

You can’t quite put your finger on it.

 

 

 

What’s wrong?

 

 

 

How can you improve it?

 

 

 

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Just follow the right process of copywriting, by turning average text into persuasive copy, with these 13 tips from Henneke

 

 

 

 

 

 

 

Start with understanding your reader by sneaking into his mind to find out exactly what is stopping him from buying with your copywriting words.

 

 

 

 

Tip #1 – Avoid filler phrases like “excellent customer service”

  • Because it is an empty promise…..
  • Everyone says that

 

 

Tip #2 – Avoid superlatives

  • Because they are hypey and no one believes them

 

 

Tip #3 – Use sensory words

  • Because they help build a vivid picture

 

 

Tip #4 – Focus on beliefs

  • Because readers what to know what is in it for them

 

 

Tip #5 – Mention problems

  • Who doesn’t want to avoid glitches, problems and hassle

 

 

Tip # 6 – Overcome objections

  • Don’t walk away from difficult questions

 

 

Tip #7 – Focus on your reader

  • Stop talking so much about yourself

 

 

Tip #8 – Don’t use exclamation marks

  • Because they are a sign of a sleazy salesman

 

 

Tip # 9 – Ask questions instead

  • Because questions engage your reader

 

 

Tip #10 – Never address your reader as part of the crowd

  • Because we are individuals

 

 

Tip # 11 – Use specific examples

  • Because specifics increase credibility

 

 

 Tip # 12 – Tell mini stories

  • Because we enjoy reading stories

 

 

Tip #13 – Make your call to action BOSSY

  • Never use the word “IF” in your call to action

 

 

 

 

 

 Understand your audiences’ wishes, dreams and secret desires and then simply tap into these desires with your words.

 

 

 

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You!

 

 

 

Sharing Is Caring!

 

 

 

To Your Success,
Joan Harrington

 

 

0 Replies to “The Art Of Copywriting”

  1. I really appreciate the way you address what I’m trying to do with my blogs. It’s like having an online coach. ;-). I’ve been trying to incorporate some of these concepts into my writing lately. Hopefully they’ll start paying off soon.

  2. What a super list. I do use too many! I would use too many smiley faces, but I can’t figure out how to make a smiley face on my blogs. Thanks for the info!

  3. Filler words like ‘excellent customer service’ really are so hard to avoid. You’re right though, in using them you’re not standing out a bit. Better to find the different avenue that will catch attention.

  4. love tip#7 and i am guilty of Tip #8 haha i do that a lot as when i write on my blog. i want them to feel what i feel like i am talking to them. so most of the time i use exlamation to epxress that i am very happy shock or something else but not a sleazy salesgirl

  5. Good post and reminder. For me the hardest part of writing an article is getting started. Then once I start the words just flow from the keyboard.

  6. These are terrific tips… but I still think some folk have a natural talent for copy-writing. Love your tips though.
    Elizabeth

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