How To Avoid Writer’s Block When Writing Headlines

Avoiding Writer’s Block When Writing Headlines



Headlines are important—they’re the first sentences web visitors read.


To many writers, headlines feel like the make-or-break line…..Get your headline right, and you engage your reader. Get your headline wrong, and people bounce off your page—they may be lost forever.


“Writing headlines isn’t as difficult as you may think.  To write a good headline, you must know its aim first.  And this is not always the same”…….says Henneke



Here are Henneke’s must-know tips on the differences between web copy and blog posts headlines

  • Web copy is content for Landing pages, Product pages, Home and About pages.
  • Your web copy has to persuade people to take a specific action like join a newsletter, buy a product, or contact you.
  • When a web visitor arrives on a web page, she has a specific task in mind
  • A blog title needs to stand out in social media streams.
  • It has to capture attention and arouse curiosity so readers click through.
  • Headlines on web pages tend to be straightforward, because they simply confirm where you’ve arrived.
  • But blog post titles need a dash of seductive power to attract attention.

Writing headlines and subheads for web pages

  • The 3 most common options for writing headlines are:
  • They encourage your web visitor to read further to learn more about you.
  • The headline and subhead together convey the most important information about you or your company.
  • On a home page, a headline often works in tandem with a subhead.
  • State what you offer
  • Mention the key benefit of working with or buying from you
  • Tell which problem or hassle you help avoid
  • To write your headline, consider what’s the most important thing you want to tell your web visitor.
  • What is he looking for?
  • To write a headline plus a subheading, sneak into your reader’s mind.
  • What’s he looking for?
  • Mention the product or service he’s looking for in your headline, and list the benefit (or the problem he’ll avoid) in your subhead. Or do it the other way around.
  • Remember, headlines and subheads for web pages are simple and to-the-point.
  • Confirm to your reader he’s found the right place to get what he wants.

Writing headlines for your blog

  • Are your blog headlines so delicious, they attract attention in social media streams?
  • A title on a blog is like an item on a restaurant menu—it has to stand out to be chosen.
  • If you’d like more readers for your blog posts, then you need to grab attention by carefully selecting your words.
  • Think about your reader and decide how your post is going to benefit him or her.
  • Start by writing a simple how-to headline.
  • Use your simple how-to headline as a working headline and write your post first.
  • Then write 10 to 20 headline variations trying different words.
  • Choose the headline that stands out most and that conveys the benefit of reading your post well


There’s no doubt that headlines ARE important.  But don’t let that get you stuck.  When you’re writing a headline for a web page, it’s easy—repeat the conversation that’s going on in your reader’s mind.  When you’re writing a blog post title, you can play even more.


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To Your Success,
Joan Harrington

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0 Replies to “How To Avoid Writer’s Block When Writing Headlines”

  1. The difference between web copy and blog post headlines makes sense. Great writing tips for both with one exception. The How-To headlines are not as effective as they once were (overuse sited as the main reason). Instead, whys and whats work better currently. Thank you for sharing! 🙂

  2. YES, Yes, Yes, what an awesome post on a vital subject, Joan. And then to have additional insights from the comments – especially the ones from Lisa and from Michael – it felt like an all-you-can-eat ‘information buffet’ special. The advice nugget that I would like to implement well was the “conveys the benefit of reading your blog post well” It got me to thinking, how well do my readers actually read the information and what do they do with it. AGain, Joan, Thank You, THANK You, THANK YOU. prp

    P.S. I may be mistaken here, but has the format of your blog layout changed recently? I ab-soul-utely love the feeling I get from this layout.

  3. All of your points, of course, are on target – I always liked this one I was taught – put on your landing page at the top – who it is your serve – so if I serve mostly Attorneys or Chiropractors – they would know this was just for them – Big hugs, 🙂 What do you think?

    1. I think it is a GREAT idea! Thanks so much for your wonderful feedback and comment 🙂 Hmmmm will be thinking of how I will have to do that on my landing page….working on landing pages now so this gives me a great idea! BIG HUGS 🙂

  4. Hi Joan,

    I definitely suffer from writers block when it comes to headlines for blog posts… I love the idea of writing 10-20 variations of a headline and then choosing the best one.

    Thanks so much for this very helpful post!

  5. I usually write my blog first and then take a day or two to think about the title. As you said, the title needs to grab the reader’s attentions. At times I struggle with it, as I try to stay away from “How to”
    .thanks for the tips, your posts are always so helpful….

  6. Wow, Joan, you’ve packed lots of value into this post! I choose my title last, after writing the post, although I often have a pretty good idea what it’s going to be. My finished post often ends up being different from what I’d envisioned on beginning writing, so the title may change too.

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