Avoiding Writer’s Block When Writing Headlines
Headlines are important—they’re the first sentences web visitors read.
To many writers, headlines feel like the make-or-break line…..Get your headline right, and you engage your reader. Get your headline wrong, and people bounce off your page—they may be lost forever.
“Writing headlines isn’t as difficult as you may think. To write a good headline, you must know its aim first. And this is not always the same”…….says Henneke
Here are Henneke’s must-know tips on the differences between web copy and blog posts headlines
- Web copy is content for Landing pages, Product pages, Home and About pages.
- Your web copy has to persuade people to take a specific action like join a newsletter, buy a product, or contact you.
- When a web visitor arrives on a web page, she has a specific task in mind
- A blog title needs to stand out in social media streams.
- It has to capture attention and arouse curiosity so readers click through.
- Headlines on web pages tend to be straightforward, because they simply confirm where you’ve arrived.
- But blog post titles need a dash of seductive power to attract attention.
Writing headlines and subheads for web pages
- The 3 most common options for writing headlines are:
- They encourage your web visitor to read further to learn more about you.
- The headline and subhead together convey the most important information about you or your company.
- On a home page, a headline often works in tandem with a subhead.
- State what you offer
- Mention the key benefit of working with or buying from you
- Tell which problem or hassle you help avoid
- To write your headline, consider what’s the most important thing you want to tell your web visitor.
- What is he looking for?
- To write a headline plus a subheading, sneak into your reader’s mind.
- What’s he looking for?
- Mention the product or service he’s looking for in your headline, and list the benefit (or the problem he’ll avoid) in your subhead. Or do it the other way around.
- Remember, headlines and subheads for web pages are simple and to-the-point.
- Confirm to your reader he’s found the right place to get what he wants.
Writing headlines for your blog
- Are your blog headlines so delicious, they attract attention in social media streams?
- A title on a blog is like an item on a restaurant menu—it has to stand out to be chosen.
- If you’d like more readers for your blog posts, then you need to grab attention by carefully selecting your words.
- Think about your reader and decide how your post is going to benefit him or her.
- Start by writing a simple how-to headline.
- Use your simple how-to headline as a working headline and write your post first.
- Then write 10 to 20 headline variations trying different words.
- Choose the headline that stands out most and that conveys the benefit of reading your post well
There’s no doubt that headlines ARE important. But don’t let that get you stuck. When you’re writing a headline for a web page, it’s easy—repeat the conversation that’s going on in your reader’s mind. When you’re writing a blog post title, you can play even more.
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To Your Success,