Become Seriously Influential Online
Do you ever have a nagging doubt you’re not good enough or that you don’t have enough clout to make a living online?
Here are 5 steps you need to achieve before you can become influential online by Henneke
Step 1: Narrow your focus
- Start with a narrow focus for your business and write in-depth posts for your blog.
- As a social media expert, you might want to focus on Google Plus only.
- As an interior designer, you could start writing and learning everything about color schemes or textures only.
- As an content marketing expert, you can focus on strategy and work with others to implement social media campaigns.
- Gaining in-depth knowledge is easier when you focus on a narrow topic.
- Becoming known as an authority is easier when you focus, too.
Step 2: Stop reading blog posts
- You can’t become an authority by following blogs.
- Sure, blog posts help you stay up to date, and you can learn a few useful tips. But reading blog posts alone won’t build authority.
- Real authority requires in-depth knowledge–knowledge you’ll gain by reading serious books, listening to real experts, or gaining hands on experience.
- Real authority requires you to do the work.
- To dig deep.
- To relentlessly focus on improving your knowledge.
- And then to share your knowledge online.
Step 3: Write authoritative articles
- You know your stuff.
- But how do you show that to others?
- A few tricks exist to boost your authority:
- Answer specific questions. Avoid short list posts. Write longer posts that solve specific problems.
- Quote other authorities in your industry. Ask well-known bloggers or authors for specific quotes, or simply use existing quotes from blogs or books. Show you know what others are talking about.
- Don’t be afraid to take a contrarian view. Authorities have clear opinions. They’re known for their ideas. And they don’t moderate their views with ifs, buts, and maybes. They tell you how it is without an almost apologetic in my opinion.
- Use stats and detailed case studies to add substance. If you’re a cycling coach, you could use real life examples of how a specific training regime improved performance. Or you can use stats about calories burnt per mile. Details boost credibility and trust.
- Repeat your ideas. Re-phrase them slightly, use a new metaphor, or different examples. Repetition makes your ideas sticky. You don’t think that everyone remembers everything you’ve written, do you? So, repeat your message from time to time.
Step 4: Build an Audience
- Building an audience is hard work.
- My favorite method is guest posting.
- Piggy-backing on a big blog’s audience immediately boosts your authority.
- But guest posting means you’re building your authority on borrowed land.
- And you’d like to build an email list with people who read your own blog posts on a regular basis, don’t you?
Step 5: Build a Fan Club
- I’m not sure how to define a true fan, but I’m sure not every Twitter follower is a fan.
- Not every Facebook friend is a fan.
- And not every email subscriber is a true fan.
- True fans are reading each of your emails–they miss your voice when you’re on vacation.
- Or they might help you spread your ideas by writing raving book reviews or sharing your post on social media week in week out.
- Or they’re the first to buy your new products because they believe in what you do.
- True fans believe in you.
- They’re groupies.
- They feel you’re having a positive influence on their life.
- Do you know how many fans you have?
- True fans?
Online authority isn’t about how many Twitter followers or Facebook likes you have.
It’s not about how much web traffic you get.
And it’s not even about how much you know.
>>>Real authorities solve their audience’s problems<<<
That’s why people listen to them and spread their ideas.
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To Your Success,