Do You Know How To Begin And End Your Blog Posts?
Sometimes the hardest part of writing a great blog post is simply getting started.
You may have the ideas, points and even photos or videos that you want to include in your post – but what do you say to get the lesson or conversation started?
Here are some powerful ways you can begin your blog posts.
No matter what you’re blogging about –
1. State a Problem
- When you state a common problem your audience may experience, you embrace their needs as your own and win them over right in the first sentence.
2. Offer a Statistic
- Grab your reader’s attention with a number that shows an industry trend they should react to with your tips.
3. Ask a Question
- Asking a question is a great way to state a problem or need, but in a slightly different way.
4. Use a Famous Quote
- So long as you tie the quote back to the main points of your article, beginning with a quote is a great way to bring authority and credibility to your post.
5. Make a Controversial Statement
- Make a bold statement about a trend, product, service or situation to grab your reader’s attention.
- Defend your position throughout the rest of the post, or offer tips that help your reader overcome whatever your strong statement was about.
6. Tell a Story
- Hook your readers by painting a picture for them.
- It can be a positive or negative rendition of the topic at hand.
Your title has to hook readers.
Your first line needs to keep them reading.
The start of your blog post matters.
But so does the end.
In fact, without a powerful end to your post, all the work that you put into the title and paragraph one is wasted.
Because the end of your post is what keeps your readers coming back for more.
Here are seven powerful ways to end your post.
1. Sum up your key message
- The final few lines of your post are a great opportunity to make sure that your key message gets across.
2. Encourage the reader to take action
- Readers love posts that are practical, and if you can persuade them to do something (and see the benefits) then they’ll be much more likely to return to your blog.
3. Ask the reader to share your post
- If you want more tweets or Facebook shares, ask for them.
4. Link to another useful resource
- You don’t need to link to blog posts, either.
- Pointing readers towards newspaper articles or books in your field isn’t just useful—it also helps demonstrate that you’re on top of what’s happening in your niche.
5. Ask a question to encourage comments
- Asking a question for readers to respond to (e.g. “do you any tips to add?”) is likely to increase the number of comments you get.
6. Tell readers what’s coming next
- If you want people to subscribe to your blog, or to keep visiting the site for updates, you need to let them know that you’ve got good stuff coming up.
7. Promote your product or service
- The final line of your post is a great place to let readers know about your product (or to remind them that it exists).
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To Your Success,