What Are The Benefits of a Facebook Business Fan Page

Do You Have A Facebook Fan Page For Your Business?

 

 

 

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Facebook continues to be the best social network to set up camp on as a business.

 

 

It’s an absolute no-brainer to be on there.

 

 

 

Here are 10 benefits of having a Facebook Fan Page for your business by Scott Ayres, PostPlanner

 

 

 

1.  Increased Exposure to Potential Customers

  • 1.19 BILLION USERS.
  • If your business can’t find new customers on Facebook, maybe you should rethink your line of work.

 

 

2.  Gather More Leads

  • Just having people Like your page isn’t enough to provide yourself with a long-term, sustainable business.
  • Smart businesses gather leads in the form of email addresses — so they can contact their community outside of Facebook.
  • Be careful how you use your leads.
  • Don’t hammer fans with daily emails peddling affiliate products & other junk — unless that’s what they signed up for.
  • Email them consistently once or twice a week with helpful information that also leads them to your website — where they hopefully will become customers.

 

 

3.  Lower Your Marketing Expenses

  • Starting a Facebook business page costs you exactly $0.
  • Getting rolling with a page costs you nothing until you start paying for ads to get page Likes, boosting posts & running Sponsored Stories – all of which you should be doing with your page.
  • By targeting your ads to people interested in your page’s topic, you can definitely keep costs low.

 

 

4.  Reach a Targeted Audience

  •  Just because there are 1.19 billion Facebook users, it doesn’t mean they all want to Like your page.
  • If you’re a local business, direct your ads to target customers within a 10-15 mile radius.
  • The ads might cost you more, but the Likes & potential customers are laser targeted.
  • With Facebook ads, you can be certain — if you target the ad correctly.

 

 

5.  Use Facebook Insights

  • Facebook insights provide great information for business owners.
  • You can dig around & find out how specific posts are performing, the demographics of your fans, etc.

 

 

6.  Build Brand Loyalty

  • A Facebook business page can do wonders for helping you build brand loyalty.
  • If you consistently provide valuable & entertaining content, your followers will stay loyal
  • People look online to find businesses to buy from — and they predominately search social media.
  • If your followers see you being active & responsive, they’re much more likely to do business with you than a company with no Facebook presence or a poorly run page.

 

 

7.  Increase Your Web Traffic

  • Smart Facebook page owners use their pages to drive traffic to their websites.
  • If all you’re doing on Facebook is getting engagement on your posts, then you’re really just an entertainer — not a marketer.
  • So start using link posts to drive traffic to your site.
  • The great thing about link posts is Facebook now generates a full-width thumbnail image if your website makes one available.
  • Posting links to your website is an essential part of any Facebook content strategy.
  • Bottom line — having a Facebook page will greatly increase your web traffic if you use the right posting strategies.

 

 

8.  Boost SEO

  • The more ways people can find you the better!

 

 

9.  Be Mobile Ready

  • The vast majority of Facebook users are accessing the site via their mobile devices — many of them only with a mobile device.
  • The great thing about a Facebook page is Facebook does the heavy lifting for you! — optimizing your page for both desktop & mobile devices
  • When people view your Facebook page on a mobile device it shows users:
  • Hours of operation
  • Address Reviews
  • Phone number to call directly from the Facebook mobile app 

 

 

10.  Spy on Your Competition

  • An interesting new feature on Facebook pages lets businesses spy on competitors
  • It’s a great way to see how others in your area & niche are growing on Facebook.
  • Why is this useful?
  • If you look at the Pages to Watch & see a page has exploded & gained lots of new Likes, you can visit that page to see what they’re doing right.

 

 

 

 

Hopefully these 10 benefits have convinced you that having a Facebook business page is an absolute no-brainer.

 

 

 

I personally can’t imagine running a business and NOT having a Facebook page.

 

 

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You!

 

 

Sharing Is Caring!

 

 

To Your Success,
Joan Harrington

 

 

 

 

0 Replies to “What Are The Benefits of a Facebook Business Fan Page”

  1. I love using Facebook Page for my business. Of particular interest is your last point- “Spy on your competition”. would appreciate if you said more about how to do that.

    1. Hi Roz,
      Sure all you do is go to your Fanpage and put in a few pages that you want to watch to Spy on them 😉 If you want more clarity, lets chat sometime….

      Have a great day!

    1. Not sure about what Facebook is doing about paying to boost posts……all I do know is that having a fan page is one of the best ways to brand yourself, Veronica….thank you for your comment, appreciate it!

  2. All true, Joan. I’d love to see you write something on Facebook’s frustrating feed changes, as Kungphoo mentioned. We use FB to connect with and learn from our audience, not to sell to them. It’s hard not to think FB’s changes are aimed entirely at selling ads, and that tends to suck the community feel right down the drain.

    1. I agree with you, Shari, on using FB to connect and learn from our audience, and NOT to sell to them, so many have not grasped that issue I am afraid lol……It is all about building relationships and engaging and I do understand about what FB is doing cause they want to make money, but what FB is doing should not detour us from reaching out with our audience and providing true value and engagement 🙂 Thanks for your comment, much appreciated, Shari 🙂 Have a great day!

  3. You have reenforced the Biz need for having a FB page. I really had not thought through all the benefits. I’m happy you brought those benefits to my attention. Having them in mind is helpful in interacting with visitors to my page. Thanks.

    1. So glad you enjoyed Pat! Thank you for your awesome comment! Much appreciated! You will have to let me know how your fan page is going?

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