How To Make Money Blogging 10 Lessons You Need To Learn To Be Successful

How To Make Money Blogging

 

10 Lessons You Need to Learn to Be Successful Making Money with Your Blog

 

But, first here are Five steps to make money from your blog that you may have heard before:

 

  1. Set up your blog
  2. Write content that gets lots of traffic
  3. Convert visitors into email subscribers
  4. Send those subscribers content that builds trust
  5. Sell products or services your audience wants

The process is simple on the surface, but each step is enormously complicated and requires extraordinary skill.

The moment you decide to use your blog to make money, you’re no longer just a blogger.

At that moment, you also become an entrepreneur, and your blog becomes a small business.

So, think of your blog as a lead generation mechanism that nurtures your readers (your leads) until they are ready to purchase.

Here are 10 lessons I learned from Smart Blogger on how to make money with your blog successfully:

Lesson #1: Don’t Sell Advertising (or Use Google AdSense)

If you have an engaged audience that trusts you, selling ads is never a smart move. And that includes all the variations like Google AdSense, sponsorships, and advertising networks.

None of it will make nearly as much money as promoting your own products or earning commissions from promoting someone else’s.

Lesson #2: Start with Affiliate Marketing (or Services)

Why is Affiliate Marketing the smartest strategy?

Because it’s not only faster….

In fact, the income from affiliate marketing is almost entirely passive.

And it can guide future product creation.

Lesson #3: Build the Funnel in Reverse

A lot of bloggers launch a cheap e-book as their first product, and then they get frustrated when they don’t make much money.

Build a sales funnel in reverse, starting with higher prices.

Here’s why: the real profit is at the end of the funnel, not the beginning, as it is much more profitable this way.

Lesson #4: There’s No Such Thing As a “Cheap” Market

Most people are afraid to charge more than $200 for a class, believing that’s all people can afford, but it’s just not true.

Every market has customers who are and willing to pay for a premium experience.

Give them one.

Just be aware… higher prices demand bigger promises.

Lesson #5: The Price Depends on the Promise

If you want to charge high prices, you absolutely can, but you must make big promises.

Similarly, if you want to charge low prices, you can, but you must make small promises.

In either case, though, the value of the promise should be at least 10X the price.

You should only make promises you can actually fulfill.

Anything less is unethical.

This is what marketing is really about: getting people to trust you when you say you can help them.

The better you are at it, the more money you’ll make.

Lesson #6: Webinars Kick Butt

Webinars are more profitable than any other strategy

Because you can reach more people in less amount of time.

And make way more money 🙂

Lesson #7: Automated Funnels Are Even Better

Use automated funnels to make more money.

Through the magic of technology, you can have sales happening every minute of every day.

The computer is following rules you set up in advance, and it’s following them 24 hours a day, seven days a week, 365 days a year.

Lesson #8: Your Email List Is More Important Than Anything Else

The more subscribers you get, the more money you make. Granted, your relationship with your subscribers and the quality of your products or services and dozens of other factors still matter, but to drive revenue, focus on email list growth.

To make money blogging, it’s absolutely essential.

 

Lesson #9: Start Selling from Day One

Start selling from day one.

Here’s why:

Motivation.

If you’re not making any money from your blog, it’s hard to stay motivated to continue.

When you have money being deposited into your account every day, it’s a whole lot easier to keep yourself motivated, right?

It will also give you the funds you need to build a team around you. You can hire an assistant, a tech person, a billing person.

The faster you get rid of stuff you suck at doing, the faster you will grow.

So make sure you are offering something your audience wants and needs.

Don’t push them on it, but do make it available, and do remind them from time to time that they can purchase it.

Lesson #10: Share What You Learned

If people are ever going to respect blogging as a legitimate business model, those of us who are successful have to speak up and share what we’ve learned.

After all, isn’t that what we’re here to do?

Help people?

Think about why you love blogging and how you feel about how you inspire and inform with every article you publish, every course you create, and every coaching call you do,

Because in the end, it could just change somebody’s life and make their lives just a little bit better.

 

Would love to hear your thoughts in the comments below 🙂

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…Thank you 🙂

Sharing IS Caring!

To Your Success,
Joan Harrington

P.S. – Find out how much money your blog could be making – and how quickly you could grow your email list – with Smart Blogger’s free Blog Profit Calculator.

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How To Successfully Use Your Blog Posts To Sell Without Being Salesy

9 Powerful Ways You Can Use Your Blog Posts To Sell By Not Being Salesy

 

Do you know how to generate sales on your blog posts and NOT be salesy?

Lots of bloggers are afraid to sell to their readers.

Because they don’t want to lose the audience they worked so hard to build.

I’m here to tell you that you can successfully use your blog posts to sell without being salesy.

The answer is simple: reciprocity.

Reciprocity happens when you give immense value to your audience.

In return, they feel compelled to help you out.

It’s a simple formula.

If your blog posts are top-notch, your readers will be open to buying from you.

But they’re not just “buying.” They’re supporting a resource they love.

And when you pair reciprocity with blogging, the results are powerful.

You’ll sell, but your readers will never think you’re selling to them.

It’s a friendly offer.

So, how do you do that?

 

By utilizing Neil Patel’s 9 ways of using a blog post to generate sales….

1. Provide a ton of value

VALUE  should be your number one priority as a blogger.

If you have immensely valuable content, you can sell like crazy even if you offer it free.

2. Link to a relevant product

Linking to one of your products is a simple but effective strategy for getting eyeballs to your storefront.

But here’s the catch: you have to share a relevant product.

Solve your readers’ problems by sharing relevant products with them, and you’ll make their day.

3. Describe an insanely valuable use of your product

Show off your products’ benefits.

You have to give readers specific, detailed reasons why your product is great.

Don’t just dangle your product in front of your readers’ faces and say, “You have to buy this to get anything good.”

Give them the good stuff in the post itself.

4. Blog about your customers

Sharing your customers’ experiences with your product can work wonders.

Your readers get to see how your product is benefiting real people, and they’ll become more interested without feeling pressured.

Listen to ordinary people’s stories, and broadcast them to your audience.

Your readers will instantly connect with these stories, and that means they’ll connect more with your brand.

5. Do affiliate marketing (the right way)

If your readers really love your blog, they’ll be more than happy to help you out by buying something they were already interested in anyway.

Don’t be an intrusive salesperson who hawks products to their readers.

Be your readers’ friend, and recommend products that will improve their lives.

Click Here for a product that will improve your life today!

6. Fix a problem

People will always have problems, and they will always want to fix those problems.

That’s where you come in.

By fixing your readers’ problems with your blog posts, you’re earning their trust.

Eventually, they’ll want to check out what you have to offer.

No matter the approach you choose, make sure you’re thorough when fixing your readers’ problems.

Don’t give them a temporary duct tape fix—give them a long-term remedy.

7. Give away a preview

If you know you’ve got something good, give your readers a free preview.

Let them in on the action so they can see for themselves just how great your product is.

If you have a subscription service, give your readers a free trial.

If you have an e-book, give away the first chapter.

And make sure your free preview is packed with good stuff.

Don’t give away a limited free trial or an introduction.

Give your readers the good stuff, and when there’s no more free content, they’ll likely pay for more.

8. Hold a contest

No one can resist the offer of something free.

You can leverage this by holding a contest on your blog.

Contests help you grow your audience and build interest in your brand.

After a successful contest, you’ll have a lot more people to share your products with.

To get the best results with your contest, go social.

9. Give your readers an “exclusive” deal

Every time your readers make the choice to check out your latest post, they’re investing their time in your work.

By giving your audience an exclusive deal, you’re thanking them and giving back.

Don’t make the offer public anywhere else.

Make it a readers-only deal, and say so.

You want your readers to feel special.

 

 

 

When you do it right, selling equals helping your readers.

Only promote products you know will improve your readers’ lives.

It’s all about helping.

If you’re focused on providing value, the selling part becomes a lot easier.

 

Your readers want to support you.

 

All you have to do is ask.

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

Sharing IS Caring!

To Your Success,
Joan Harrington

 

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What Does Success Mean To You?

How Can You Be Happy & Successful?

 

Have you ever wondered where you could find that magical formula for happiness & success?

I don’t know about you, but being “Happy” seems to be nothing but the carrot right in front of your nose… always remaining just out of reach.

So, why is it then that some people succeed in their online businesses and some struggle?

Because believe it or not those that succeed in anything, whether it is their business or life, clearly know and understand the following:

  • They are genuine and a service to others. 
  • They build relationships
  • They take action.

Here’s a little secret:

Happiness is not determined by your circumstances.

It’s determined by YOU.

You and only you get to define what success is to you….what you want to accomplish, how you want to grow, what you want to learn, and where you want to shine.

If you want to grow, you must give more than you take.

You can start right now, right where you are just by following the steps below from Dani Johnson that will not only help you to increase your happiness but increase your success as well:

Choose to be happy

  • Recognize happiness is a choice.
  • Choose positivity, choose life, choose happiness.

Cultivate an attitude of gratitude

  • Daily celebrate the awesomeness in your life
  • Say this…“I am grateful and thankful for………” (what desire do you want the most)
  • I have a gratitude journal as well that I write in daily, you may want to start one as well.

Don’t hold grudges

  • Choose to forgive, even if others have not asked for forgiveness or apologized.

Feed yourself positive things

  • What you feed will flourish, what you neglect will die.
  • If you feed and focus on the positive things in your life, you will see growth in that area.
  • What you focus on expands.

Surround yourself with positive people & a supportive community

Always make sure that you are surrounding yourself with positive people who support and uplift you daily.

CLICK HERE to see the kind of people I have been surrounding myself with.

Do something meaningful

  • When your life, your career or actions have a higher purpose, it makes you feel more accomplished.
  • Whether it’s spending time with your loved ones, spending time working for a good cause or spending time on something of great importance to you.

Starting today: 

 

Embrace happiness!

Believe in yourself!

Dream big!

Unleash your passion!

Be unstoppable!

Success always starts with having the RIGHT mindset.

Remember that true, meaningful success & happiness comes from within you.

Only you can create happiness and success for yourself in your business and your life.

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

CLICK HERE to learn more about “my community”

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Writing Tweaks That Will Propel You To Copywriting Mastery

12 Simple Writing Tweaks That Will Propel You To Copywriting Mastery

 

Writing isn’t a talent—it’s a skill.  A skill you can develop, refine, and improve.

Becoming a great copywriter isn’t easy, but if you consistently work on your writing, your writing will get better and better.

So, how do you master copywriting?

Here are 12 powerful writing tweaks by Neil Patel that will help propel you to becoming a copywriting master

1. Use you instead of we or us

Your copy shouldn’t be about you.

It should be about the customer.

Using you means the copy is talking directly to the customer.

Show your readers how they’ll benefit.

2. Qualify

Qualify your value statements.

By making a list or a series of sections about benefits, you’ll communicate both quality and quantity.

Your customers will be able to see a clearer picture of what you can do for them.

3. Focus on your titles and headings…

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar”. – Legendary marketer David Ogilvy

Take a lesson from the master, and create the best titles and headings possible.

Whether you’re writing the main headline on a landing page or an email subject line, put some serious thought into it.

4. Write shorter sentences

Short sentences are powerful.

Short sentences catch your readers’ attention.

They’re easier to digest, and they help readers move through the content easily.

5. Brainstorm unique CTAs

Use your call to action to give your readers something different.

A great CTA lets readers know what they’re getting, and it gives them a great reason to click on it.

6. Use the power of reason

People like to feel they have a good reason for what they do.

Next time you ask your readers to do something, give them a reason to.

Using “because” is a good place to start.

7. Don’t be afraid of the word I

The more you sprinkle in references to yourself, the more you’ll be able to get personal and genuine with your readers.

Your readers are craving it.

Be yourself, and refer to yourself.

Just remember: it’s not about going on an ego trip.

It’s about being as honest and real as you can be in front of the people who matter—your readers.

8. Answer questions

Great copywriting provides all the answers a customer needs.

Your copy should tell the what, why, and how of your product.

That means preemptively answering most anticipated questions in the copy itself.

9. Read it aloud

Reading your writing aloud will help you identify places where the writing doesn’t flow.

If you trip over some words or stop to process the writing, you know it’s time to go back and fix those sections.

10. Use subheadings

Good writing needs visual contrast.

That means no walls of text and no dense copy.

Using subheadings to create subsections helps the reader digest the information and understand it more easily.

Make sure you state the main point of each section in the subheading.

11. Make friends with summaries

If someone’s made it to the end of your article, they should be rewarded.

One easy way to do that is to include a summary or a conclusion at the end.

You can write a list reminding your readers of the most important facts in the article.

Readers will be more likely to remember that important stuff, and it’s also convenient for them.

12. End with a bang

End your articles with questions that start a conversation, and respond to comments.

You’ll create a strong community, and your readers will appreciate it.

To Summarize

You don’t need years of study to become a master copywriter.

But you do need to practice.

And you need to practice a lot.

Your writing will only get better if you take the time to refine it.

Every day, make it your goal to write something, even if it’s not much.

 

What is your biggest writing challenge?

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

Sharing IS Caring!

To Your Success,
Joan Harrington

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11 Ways You Can Use Live Video To Boost Your Personal Brand

11 Proven Ways To Utilize Live Video To Boost Your Personal Brand

 

Brands are using live video to build a larger, stronger presence and reach audiences on the fly like never before.

Live streaming has become one of the best ways to forge an authentic, one-on-one connection with customers.

As a professional, did you know that you can leverage live video to give your personal brand the same kind of lift?

 

Here’s how you can get the most out of LIVE video to help you to boost your personal brand:

1. Make your videos personal

There are 2 types of live video that you can use to present information:

Type #1 – The video focuses on objects, backgrounds, or scenery while you narrate.

Type #2 – The camera is on the broadcaster, so you’re in the center of the frame. The viewers’ eyes are on you while you’re talking and presenting your information or ideas. (this is the one that you should stick with when working to build your personal brand).

2. Don’t script it

Reading from a script ruins authenticity. It’s okay to be prepared, but you want your video to feel natural.

People are attracted to those who are confident in themselves and capable of being themselves.

Rather than trying to read from a script, which creates an off-camera glance or stare with unnatural delivery, prepare yourself with a handful of bullet points.

Those bullet points can guide your delivery, and you can fill in the rest as you go. Don’t write those down; rather, keep those bullet points or target ideas in mind. Recall them, and practice a few times before you go live, and you’ll be good to go.

3. Go for quick delivery

If you want to grab people on the fly and grow your audience quickly, make sure you’re consistently providing a fast delivery on your ideas.

So keep content as short as possible.

For a live stream, aim for 5 minutes or less. If you’re consistent with short clips, your audience will be more likely to tune in again and again because they know the delivery is quick and the value comes fast.

4. Don’t go cheap on hardware

Sound quality is especially important. If your audience can’t hear you, there’s no reason for them to stay tuned in.

Always do a few test recordings to sample the sound and make sure everything sounds great before you go live.

When you’re out and about, a quality smartphone can be good enough to live-stream on the fly without too much worry over lighting and sound.

5. Be funny, but with a purpose

The right type of humor, with a purpose, can keep people entertained and will help improve your personal brand. The content you share is more memorable when it’s funny and encourages viewers to return and share what they’ve seen.

When working humor into your live stream, always remember to work within the boundaries of your brand message and personality.

6. Maintain authenticity

You don’t want to grow your personal brand in a direction that doesn’t accurately reflect your true character.

When you try to create a character that doesn’t match you or say things out of character, the audience will eventually catch on, and it will reflect poorly on you.

You wind up confusing your audience when you act differently from one video to another.

7. Diversify your content

Go through the topics you’ve covered while guest-blogging or writing on your own site. Review Q&As or interviews you’ve done, and pick out the gems.

Use those as the foundation for a quick live broadcast to share great information.

Use live feed videos in addition to other content marketing methods to reach more audience segments and grow the visibility of your personal brand.

8. Build your audience to promote your stream

Promote your other content through social channels to draw traffic and increase engagement for your articles and ideas.

This way the initial engagement is in place, and you have some kind of baseline audience when you begin.

If you’re using native streaming on Facebook or broadcasting on other channels and sharing through social, you can always promote the replay.

Most importantly, be sure to actively engage the people joining your live stream. This keeps the comments up, spreads the visibility of the viewers’ activities, and encourages sharing.

9. Always bring VALUE

Every video you create needs to have a purpose, not just random rambling. Whatever takeaway you’re providing should be made clear almost immediately. That will hook the attention of the viewer.

Be obvious right from the start about the topic you want to cover. Say, for example: “Today, I’m going to talk about…” or “I’m going to show you…”

When producing content, you always need to provide value.

That’s what keeps people coming back and greatly increases the odds of shares, opt-ins, and continued engagement.

10. Brand yourself

Don’t forget one of the most important points of live streaming to build your personal brand: introduce yourself.

It doesn’t matter what you’re talking about or how short the video is going to be, always tell your audience who you are.

You never know who is watching, and every video could be their first introduction to what you’re sharing.

11. Go live regularly

With live streaming, there’s nothing wrong with creating a schedule and sticking to it. It won’t seem any less authentic, but it’s not absolutely necessary—not like having a blogging schedule.

The more often you stream live video, the easier it gets. Your comfort and confidence will increase, which will ultimately improve the quality of the videos and the value you share.

Your audience will also come to expect regular videos and will look forward to your live stream, which is the keystone of personal branding: getting people to return and stay engaged, trusting in you to share your knowledge.

In closing….

Live streaming is incredibly easy and doesn’t require a huge investment, and it can do wonders for your brand.

It creates a visual connection with your audience.

Keep the videos short, stream valuable content frequently, and you’ll see consistent growth in the number of live views as well as post-live replays of your content.

 

I would love to hear if you have tried to GO LIVE and how it has helped your brand….and if you have NOT tried it, why or why not?

 

If you enjoyed this post and found TONS OF VALUE, please share….Thank you 🙂

Sharing IS Caring!

To Your Success,
Joan Harrington

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What Are the 3 Most Effective Ingredients for Achieving Success?

The 3 Most Effective Ingredients For Achieving Success 

 

As a sales and marketing professional, you’re probably constantly looking for just the right ingredients to achieve success in your business.

While there’s no magic recipe that will work for everyone, there are in fact 3 effective and fundamental ingredients that you can use as your guide for success in this new year…..

Let’s break down these 3 effective BUT simple ingredients:

Ingredient 1 – TIME

Everything takes time and, whether we realize it or not, we make conscious decisions about how we spend our time and on what activities.

In sales, it is critical to use the limited time you have as productively as possible and not waste your energy — especially on doing low-yielding tasks.

  • Action – Divide your day or week into parts by breaking them into these essential activities:
  • Prospecting time:
  • Schedule time with yourself to prospect and make new connections.
  • Internal and External Meetings:
  • Meetings can go one of two ways. They are either extremely productive and helpful or they are a complete waste of time with you leaving the meeting having gained no valuable information.
  • Researching leads and new opportunities:
  • This is a critical activity that all sales reps should be doing before making any first connection, but without the proper tools and resources, it can be extremely challenging and time-consuming to find the correct person with the information you’re seeking.
  • Personal Development:
  • Take the time to understand what you’re interested in and what you enjoy doing in your free time. Make a commitment to learning by signing up for free webinars, online classes, and networking events.
  • When you focus on learning, by expanding your horizons and gaining new perspectives, it will enable you to have a clearer focus on the direction you want to take both your career and personal life.
  • Account Management:
  • Don’t forget to dedicate parts of your day/week/month to staying in front of your existing customers. Why? Because they are one of your greatest assets when it comes to collecting feedback for improvement and renewal business.

Ingredient 2 – Testing

If you’re not testing, then chances are you’re doing the same old thing day after day.

What sales activities you should be testing?

Processes: This is a combination of the various tactics salespeople use to reach their target audience.

Content Creation: As part of your Personal Marketing strategy, you should be creating quality content with the goal of building your network of followers and positioning yourself as a subject matter expert.

Consistency: When it comes to building your presence on and offline, consistency is key.

Ingredient 3 – Tenacity

Tenacity is a quality that comes from within. It’s the personal drive that moves you forward when everything else is saying stop. It’s having the determination and perseverance to get the job done, no matter the circumstances.

Developing and utilizing your tenacity is based on how you perceive something and if you’re willing to accept it.

Here are 3 ways you can shift your mindset the next time you’re not feeling so tenacious:

Focus on educating, not selling:  It’s not about you, your company, your products, or your services, it’s about meeting customer needs and adding value.

Use questions to redirect the conversation:  Questions like: What are you willing to spend? Are you the decision maker? Who is your competition?

Practice one more call every day:  For instance, practice making one more call, sending one more email, or finishing up one more blog post. Whatever it is, make a habit of doing one more opportunity generating activity at the end of every day and over time it’ll become the norm.

At the end of the day….

If you want to consistently keep your pipeline full of quality opportunities while positioning your own credibility and subject matter expertise, then you should consider this simple recipe for success in 2017: Time, Testing, and Tenacity.

Selling is a complex process, but Time, Testing, and Tenacity are simple, effective ingredients for achieving success in it.

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…Thank you 🙂

Sharing IS Caring!

To Your Success,
Joan Harrington

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What Is The Most Powerful Tool in Your Marketing Arsenal?

What Do You Think is the Most Powerful Tool in Your Marketing Arsenal?

 

Think you know what the most powerful tool is?

Is it keyword research?

Copywriting?

Beautifully designed ad campaigns?

(Hint) It’s the driving force behind all of these things…..

The most powerful tool in your marketing arsenal is….

Psychology.

 

“Sales and marketing are really just about understanding consumer psychology why do people buy?”……says Neil Patel

 

In today’s post, I wanted to share with you Neil Patel’s  7 psychological insights so you can learn how to dramatically improve your game by leveraging Facebook marketing more effectively.

Download a cheat sheet of 7 psychological insights to develop a powerful Facebook strategy for business.

So, what are the most important psychological “hacks” you can start using today to improve your social media marketing?

1. Kick rational advertising out the window

  • Most people are emotional creatures, not rational.
  • One of the most effective things you can do to improve your Facebook strategy is to quit relying on rational thinking as your main driver and start relying on customer’s emotions to take the wheel.
  • One of the most effective methods is to convey emotion through facial expression.
  • Facial expression is the only universally understood language, and the human brain is wired to process facial cues far more easily than written word.

2. Use color to catch attention and convey your message

  • Something that many marketers are aware of but rarely utilize is the power of color.
  • The human brain evolved to see red colors more vividly.
  • Colors are powerful. They’re a language unto themselves.
  • Color has a way of communicating that doesn’t depend on effective ad copy or even a smiling picture of a model.
  • Choosing the right color can drive up your engagement and improve your Facebook marketing.

3. Slash the price (by just one cent!)

  • Have you ever noticed how hard it is to find something in a supermarket that costs exactly $1 or exactly $5?
  • That’s because the human brain has evolved to discern the difference between prices based on the left-most digit.
  • While the brain may suck at math, this is an incredibly easy-to-implement tactic that can increase your Facebook ad conversions almost instantly.
  • Give it a try….Run a split test with differing price points, and see which one wins.

4. Use now as a trigger word

  • Your brain is wired for one of two basic responses: fight or flight. (“The instinctive physiological response to a threatening situation, which readies one either to resist forcibly or to run away.”)
  • Using the word now is a great way to capitalize on the brain’s propensity for impulsivity and get your customers to click on your Facebook ad.
  • Humans are wired to want now. 
  • Cater to that desire in your ads or social campaigns, and you’re sure to improve your scores, conversions, and engagement.

5. Focus on the images, not the words

  • According to most modern studies, the brain processes images much faster than text.
  • This means that when you are designing your Facebook or other social media campaigns, you should focus more of your time and energy on the images you are using than the text you include.
  • The more visual content you have and the better it is, the more successful your social media campaigns will be

6. Create scarcity

  • Ads featuring products with (perceived) scarcity instill a sense of urgency, influencing a customer’s desire to purchase.
  • It’s called the scarcity principle, and it will work wonders for your social media strategy.

7. Use odd numbers for opt-ins

  • Why?
  • Because odd numbers are, for whatever reason, more psychologically appealing.
  • Odd numbers improve engagement, increase click-throughs, and attract more eyeballs.
  • Odd numbers just work.

In Closing

Using human psychology is one of the most proven and consistent ways to increase your sales and conversions.

And the thing is none of these psychological insights are hard to implement!

That’s the power of consumer psychology.

Knowing a few insights can be powerful and can positively impact your marketing efforts!

If you want to see any of the above advice in action, simply run an A/B split test, utilizing the power of color, facial expression, and trigger words.

You’ll be AMAZED at the results.

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

Sharing IS Caring!

To Your Success,
Joan Harrington

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The 3 Insider Skill Sets That You Need To Master That Will Increase Your Value And Income In Today’s Economy

3 Insider Skill Sets That You Need To Master

 

For you to survive this ever-changing economy there are 3 skill sets that you need to master that will not only raise your value but set you apart from the masses.

 

“Here’s the deal. You can either use the economy as an excuse and do what 98% of the population does – sit back and hope for the economy to change. OR you can become part of the 2%, who have figured out how to make themselves more valuable, by learning how to thrive in any economy”…..says Dani Johnson 

The marketplace pays for value.

 

So, how can you increase your value in the marketplace?

 

Easy, you increase your value, by increasing your skill sets.

 

It’s NOT about your personality or looks, where you were born, your family or background.

 

It’s about your skill.

Mastering the following 3 skill sets will not only increase your value and income, but it will make you more valuable in ANY economy:

skillset

Professional skills

  • You must know the basics of your profession.
  • You must be willing to learn new, specialized skills.
  • The difference between a professional and an amateur is skill

People skills

  • People are everywhere.
  • You work with them, live with them, buy things from them and sell to them.
  • So, where do you think money come from?
  • People!
  • If you learn more about people than anything else, you will be unusually successful.
  • If you learn great people skills, you will find income security.

Personal development & leadership skills

  • People with advanced leadership skills have extremely high influence and value in the marketplace.
  • They consistently work to improve themselves and raise-up other leaders.
  • They have a “no-excuse” mindset and focus on producing results.
  • They do not let circumstances define their success but take personal responsibility to create their own success.

 

It’s time to stop using the economy, the government or anyone else, as an excuse.

 

Without a doubt, if you do the same thing you’ve always done, you’ll get the same thing you’ve always gotten.

 

If you want to truly succeed in this economy, YOU must master professional and people skills, along with those personal development and leadership skills.

 

Go ahead and take a few minutes right now to evaluate your skill levels in these three areas. (How will you know where you stand? Look at the result – your income.)

 

Let me know in the comments below how important mastering the above 3 skillsets are to you and your business.

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

 

 

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How To Become a Social Media Rockstar That Engages and Delights Your Target Audience

Learn How YOU Can Become a Social Media Rockstar 

 

Do you think you are a social media rockstar? 

 

Here are 5 ways to ensure you are rockin your social media marketing the right way:

1. Understand Your Audience

Users from different social platforms are diverse, but they’re all on there to interact and engage with their network and brands.

As a social media marketer, it’s your job to find the harmony that draws in these users, which consist of your target audience, to keep them coming back for more.

To understand who they are and what they care about, develop audience personas by answering the following questions:

  • What is their background?
  • What are their goals and how can your products or services help them achieve their goals? What are their challenges and pain points? This is a great place to start-looking at how your solution can alleviate their pain points…exploring how YOU can help THEM.
  • Where are they consuming content? What social platforms are they on?
  • What kind of content do they interact with? Do they have an interest in a particular solution or product? Does a particular type of messaging will speak to them directly? And more broadly, what other topics are they interested in?

2. Make Your Lyrics Memorable

You start mapping out your social media marketing strategy by determining how you’ll engage your audience across the different social platforms.

To develop engaging campaigns for social, it’s critical to:

Set the tone, style, and delivery strategies for your content.

  • Your content needs to be tailored to your target audience’s preferences.
  • Should it be conversational, prescriptive, or authoritative
  • What form should your content take: a text post, an image, or an asset?

Research what topics your buyers are most interested in and develop content around it.

  • For social media, the topics you should be writing about will be determined by each persona’s interests and how you can appeal to them. And if you ever get stuck on wondering what your audience wants to see, just ask!
  • You can always pose a  question like, “What would you like us to cover or address?” within each platform.

Understand where buyers get their information and how they want to consume it.

  • You need to understand how to reach your target audience and with what type of content.
  • The key is to be consistent.
  • When you’re consistently showing up in someone’s feed, you’re more likely to influence their next plan or purchase.

3. Set the Beat

You can be all hard rock (hard-selling) and pound customers with sales pitches, or you can present a variety of options to set a steady beat and show them the heart of your music.

Building a relationship with your audience is really what social media is all about.

So think about some of the different types of messages that you can deliver over social media.

4. Create a Brand Voice

Just like every rockstar has their unique sound, your brand should have a voice that embodies its values.

Social Media is an easy way to stay in touch with your buyers, creatively market your products or services, and most importantly reinforce your brand voice.

Here are a few key ways you can utilize social media to create a rockin’ brand voice:

  • Know your company values and incorporate your culture into your tone and language. 
  • Be Real & Personalize 
  • Don’t just speak at your audience—have 2-way conversations with your followers.
  • Create a community.
  • Listen to your audience so you can understand just what it is they’re looking for from you, then give it to them. Learn to speak their language and go where they are.

5. Listen

Rockstars listen for cues from their audience to see whether their material is resonating with their audience, and social media marketing is no different…..

You can use social media as a customer service tool that adds transparency and provides real-time responses to your customers.

Concentrate on engaging with your customers.

With the right social media strategy, you can hone in on who your audience is and how you can appeal to them to create an epic experience.

Are you ready to rock out your social campaigns?

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

Sharing IS Caring!

To Your Success,
Joan Harrington

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Are You Utilizing These 3 Essential Elements For Growing Your Email List?

The 3 Essential Elements You Need For Growing Your Email List 

 

As an email marketer, what is the MOST important thing you need to keep in mind when growing your list?

It is knowing HOW to get MORE subscribers and keep them from leaving……

 

So, how do you do that?

The quick answer to getting more people to subscribe and fewer to leave is to answer on behalf of your subscriber WIIFM……..

“What’s In It For Me?”

What is in it for them to join?  Can you credibly make a promise that appeals to them?  Getting more subscribers is a function of the promises you make and who knows about them:

  • Be where your prospects are
  • Make a promise, and deliver on it
  • Ask people to share
  • All roads lead to the opt-in
  • Build your sequence

What is in it for them to stick around? Don’t be a broadcaster, become a leader.  Why they leave:

  • They don’t know who you are
  • They don’t anticipate future value
  • You don’t fit into their world any longer

Once you have your opt-in and your sequence built, your job becomes getting more people to see it.

That’s how you grow, that is how you expand the number of people you reach and help.

It doesn’t have to be perfect, just get started improving.

Here are the 3 essential elements that you need to be aware of that will set a growing list apart from a struggling one……

 

 

“Many people either overlook the necessity or are unaware of these crucial elements”……says Chris Garrett

Essential Element #1 – Connection

  • Are you reaching the right people?
  • Are you giving these people an opportunity to feel connected to you as a person?
  • You need to remember to be approachable, friendly, vulnerable, inclusive, and generous.

Essential Element #2 – Engagement

  • Once you have someone’s attention you need to reward them for that attention.
  • Give people the value you promise but in a way that is interesting, genuine, entertaining, or at least easy to understand and put into action.

Essential Element #3 – Loyalty

  • It is all about feeling good as a member of an inner circle combined with the expectation of future reward.
  • You have to treat your audience well while giving them something to look forward to.

Think about the great lists you are on.

How do they make you feel?

Replicate some of those positive feelings in your own content and sequences.

Don’t just build a list, nurture your relationships by being generous and honest with the people on it.

I will leave you with one question to keep asking yourself ……… “What more can I do to reward my subscribers?”

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you:)

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

 

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