11 Ways You Can Use Live Video To Boost Your Personal Brand

11 Proven Ways To Utilize Live Video To Boost Your Personal Brand

 

Brands are using live video to build a larger, stronger presence and reach audiences on the fly like never before.

Live streaming has become one of the best ways to forge an authentic, one-on-one connection with customers.

As a professional, did you know that you can leverage live video to give your personal brand the same kind of lift?

 

Here’s how you can get the most out of LIVE video to help you to boost your personal brand:

1. Make your videos personal

There are 2 types of live video that you can use to present information:

Type #1 – The video focuses on objects, backgrounds, or scenery while you narrate.

Type #2 – The camera is on the broadcaster, so you’re in the center of the frame. The viewers’ eyes are on you while you’re talking and presenting your information or ideas. (this is the one that you should stick with when working to build your personal brand).

2. Don’t script it

Reading from a script ruins authenticity. It’s okay to be prepared, but you want your video to feel natural.

People are attracted to those who are confident in themselves and capable of being themselves.

Rather than trying to read from a script, which creates an off-camera glance or stare with unnatural delivery, prepare yourself with a handful of bullet points.

Those bullet points can guide your delivery, and you can fill in the rest as you go. Don’t write those down; rather, keep those bullet points or target ideas in mind. Recall them, and practice a few times before you go live, and you’ll be good to go.

3. Go for quick delivery

If you want to grab people on the fly and grow your audience quickly, make sure you’re consistently providing a fast delivery on your ideas.

So keep content as short as possible.

For a live stream, aim for 5 minutes or less. If you’re consistent with short clips, your audience will be more likely to tune in again and again because they know the delivery is quick and the value comes fast.

4. Don’t go cheap on hardware

Sound quality is especially important. If your audience can’t hear you, there’s no reason for them to stay tuned in.

Always do a few test recordings to sample the sound and make sure everything sounds great before you go live.

When you’re out and about, a quality smartphone can be good enough to live-stream on the fly without too much worry over lighting and sound.

5. Be funny, but with a purpose

The right type of humor, with a purpose, can keep people entertained and will help improve your personal brand. The content you share is more memorable when it’s funny and encourages viewers to return and share what they’ve seen.

When working humor into your live stream, always remember to work within the boundaries of your brand message and personality.

6. Maintain authenticity

You don’t want to grow your personal brand in a direction that doesn’t accurately reflect your true character.

When you try to create a character that doesn’t match you or say things out of character, the audience will eventually catch on, and it will reflect poorly on you.

You wind up confusing your audience when you act differently from one video to another.

7. Diversify your content

Go through the topics you’ve covered while guest-blogging or writing on your own site. Review Q&As or interviews you’ve done, and pick out the gems.

Use those as the foundation for a quick live broadcast to share great information.

Use live feed videos in addition to other content marketing methods to reach more audience segments and grow the visibility of your personal brand.

8. Build your audience to promote your stream

Promote your other content through social channels to draw traffic and increase engagement for your articles and ideas.

This way the initial engagement is in place, and you have some kind of baseline audience when you begin.

If you’re using native streaming on Facebook or broadcasting on other channels and sharing through social, you can always promote the replay.

Most importantly, be sure to actively engage the people joining your live stream. This keeps the comments up, spreads the visibility of the viewers’ activities, and encourages sharing.

9. Always bring VALUE

Every video you create needs to have a purpose, not just random rambling. Whatever takeaway you’re providing should be made clear almost immediately. That will hook the attention of the viewer.

Be obvious right from the start about the topic you want to cover. Say, for example: “Today, I’m going to talk about…” or “I’m going to show you…”

When producing content, you always need to provide value.

That’s what keeps people coming back and greatly increases the odds of shares, opt-ins, and continued engagement.

10. Brand yourself

Don’t forget one of the most important points of live streaming to build your personal brand: introduce yourself.

It doesn’t matter what you’re talking about or how short the video is going to be, always tell your audience who you are.

You never know who is watching, and every video could be their first introduction to what you’re sharing.

11. Go live regularly

With live streaming, there’s nothing wrong with creating a schedule and sticking to it. It won’t seem any less authentic, but it’s not absolutely necessary—not like having a blogging schedule.

The more often you stream live video, the easier it gets. Your comfort and confidence will increase, which will ultimately improve the quality of the videos and the value you share.

Your audience will also come to expect regular videos and will look forward to your live stream, which is the keystone of personal branding: getting people to return and stay engaged, trusting in you to share your knowledge.

In closing….

Live streaming is incredibly easy and doesn’t require a huge investment, and it can do wonders for your brand.

It creates a visual connection with your audience.

Keep the videos short, stream valuable content frequently, and you’ll see consistent growth in the number of live views as well as post-live replays of your content.

 

I would love to hear if you have tried to GO LIVE and how it has helped your brand….and if you have NOT tried it, why or why not?

 

If you enjoyed this post and found TONS OF VALUE, please share….Thank you 🙂

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To Your Success,
Joan Harrington

What Are the 3 Most Effective Ingredients for Achieving Success?

The 3 Most Effective Ingredients For Achieving Success 

 

As a sales and marketing professional, you’re probably constantly looking for just the right ingredients to achieve success in your business.

While there’s no magic recipe that will work for everyone, there are in fact 3 effective and fundamental ingredients that you can use as your guide for success in this new year…..

Let’s break down these 3 effective BUT simple ingredients:

Ingredient 1 – TIME

Everything takes time and, whether we realize it or not, we make conscious decisions about how we spend our time and on what activities.

In sales, it is critical to use the limited time you have as productively as possible and not waste your energy — especially on doing low-yielding tasks.

  • Action – Divide your day or week into parts by breaking them into these essential activities:
  • Prospecting time:
  • Schedule time with yourself to prospect and make new connections.
  • Internal and External Meetings:
  • Meetings can go one of two ways. They are either extremely productive and helpful or they are a complete waste of time with you leaving the meeting having gained no valuable information.
  • Researching leads and new opportunities:
  • This is a critical activity that all sales reps should be doing before making any first connection, but without the proper tools and resources, it can be extremely challenging and time-consuming to find the correct person with the information you’re seeking.
  • Personal Development:
  • Take the time to understand what you’re interested in and what you enjoy doing in your free time. Make a commitment to learning by signing up for free webinars, online classes, and networking events.
  • When you focus on learning, by expanding your horizons and gaining new perspectives, it will enable you to have a clearer focus on the direction you want to take both your career and personal life.
  • Account Management:
  • Don’t forget to dedicate parts of your day/week/month to staying in front of your existing customers. Why? Because they are one of your greatest assets when it comes to collecting feedback for improvement and renewal business.

Ingredient 2 – Testing

If you’re not testing, then chances are you’re doing the same old thing day after day.

What sales activities you should be testing?

Processes: This is a combination of the various tactics salespeople use to reach their target audience.

Content Creation: As part of your Personal Marketing strategy, you should be creating quality content with the goal of building your network of followers and positioning yourself as a subject matter expert.

Consistency: When it comes to building your presence on and offline, consistency is key.

Ingredient 3 – Tenacity

Tenacity is a quality that comes from within. It’s the personal drive that moves you forward when everything else is saying stop. It’s having the determination and perseverance to get the job done, no matter the circumstances.

Developing and utilizing your tenacity is based on how you perceive something and if you’re willing to accept it.

Here are 3 ways you can shift your mindset the next time you’re not feeling so tenacious:

Focus on educating, not selling:  It’s not about you, your company, your products, or your services, it’s about meeting customer needs and adding value.

Use questions to redirect the conversation:  Questions like: What are you willing to spend? Are you the decision maker? Who is your competition?

Practice one more call every day:  For instance, practice making one more call, sending one more email, or finishing up one more blog post. Whatever it is, make a habit of doing one more opportunity generating activity at the end of every day and over time it’ll become the norm.

At the end of the day….

If you want to consistently keep your pipeline full of quality opportunities while positioning your own credibility and subject matter expertise, then you should consider this simple recipe for success in 2017: Time, Testing, and Tenacity.

Selling is a complex process, but Time, Testing, and Tenacity are simple, effective ingredients for achieving success in it.

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…Thank you 🙂

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To Your Success,
Joan Harrington

What Is The Most Powerful Tool in Your Marketing Arsenal?

What Do You Think is the Most Powerful Tool in Your Marketing Arsenal?

 

Think you know what the most powerful tool is?

Is it keyword research?

Copywriting?

Beautifully designed ad campaigns?

(Hint) It’s the driving force behind all of these things…..

The most powerful tool in your marketing arsenal is….

Psychology.

 

“Sales and marketing are really just about understanding consumer psychology why do people buy?”……says Neil Patel

 

In today’s post, I wanted to share with you Neil Patel’s  7 psychological insights so you can learn how to dramatically improve your game by leveraging Facebook marketing more effectively.

Download a cheat sheet of 7 psychological insights to develop a powerful Facebook strategy for business.

So, what are the most important psychological “hacks” you can start using today to improve your social media marketing?

1. Kick rational advertising out the window

  • Most people are emotional creatures, not rational.
  • One of the most effective things you can do to improve your Facebook strategy is to quit relying on rational thinking as your main driver and start relying on customer’s emotions to take the wheel.
  • One of the most effective methods is to convey emotion through facial expression.
  • Facial expression is the only universally understood language, and the human brain is wired to process facial cues far more easily than written word.

2. Use color to catch attention and convey your message

  • Something that many marketers are aware of but rarely utilize is the power of color.
  • The human brain evolved to see red colors more vividly.
  • Colors are powerful. They’re a language unto themselves.
  • Color has a way of communicating that doesn’t depend on effective ad copy or even a smiling picture of a model.
  • Choosing the right color can drive up your engagement and improve your Facebook marketing.

3. Slash the price (by just one cent!)

  • Have you ever noticed how hard it is to find something in a supermarket that costs exactly $1 or exactly $5?
  • That’s because the human brain has evolved to discern the difference between prices based on the left-most digit.
  • While the brain may suck at math, this is an incredibly easy-to-implement tactic that can increase your Facebook ad conversions almost instantly.
  • Give it a try….Run a split test with differing price points, and see which one wins.

4. Use now as a trigger word

  • Your brain is wired for one of two basic responses: fight or flight. (“The instinctive physiological response to a threatening situation, which readies one either to resist forcibly or to run away.”)
  • Using the word now is a great way to capitalize on the brain’s propensity for impulsivity and get your customers to click on your Facebook ad.
  • Humans are wired to want now. 
  • Cater to that desire in your ads or social campaigns, and you’re sure to improve your scores, conversions, and engagement.

5. Focus on the images, not the words

  • According to most modern studies, the brain processes images much faster than text.
  • This means that when you are designing your Facebook or other social media campaigns, you should focus more of your time and energy on the images you are using than the text you include.
  • The more visual content you have and the better it is, the more successful your social media campaigns will be

6. Create scarcity

  • Ads featuring products with (perceived) scarcity instill a sense of urgency, influencing a customer’s desire to purchase.
  • It’s called the scarcity principle, and it will work wonders for your social media strategy.

7. Use odd numbers for opt-ins

  • Why?
  • Because odd numbers are, for whatever reason, more psychologically appealing.
  • Odd numbers improve engagement, increase click-throughs, and attract more eyeballs.
  • Odd numbers just work.

In Closing

Using human psychology is one of the most proven and consistent ways to increase your sales and conversions.

And the thing is none of these psychological insights are hard to implement!

That’s the power of consumer psychology.

Knowing a few insights can be powerful and can positively impact your marketing efforts!

If you want to see any of the above advice in action, simply run an A/B split test, utilizing the power of color, facial expression, and trigger words.

You’ll be AMAZED at the results.

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

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To Your Success,
Joan Harrington

The 3 Insider Skill Sets That You Need To Master That Will Increase Your Value And Income In Today’s Economy

3 Insider Skill Sets That You Need To Master

 

For you to survive this ever-changing economy there are 3 skill sets that you need to master that will not only raise your value but set you apart from the masses.

 

“Here’s the deal. You can either use the economy as an excuse and do what 98% of the population does – sit back and hope for the economy to change. OR you can become part of the 2%, who have figured out how to make themselves more valuable, by learning how to thrive in any economy”…..says Dani Johnson 

The marketplace pays for value.

 

So, how can you increase your value in the marketplace?

 

Easy, you increase your value, by increasing your skill sets.

 

It’s NOT about your personality or looks, where you were born, your family or background.

 

It’s about your skill.

Mastering the following 3 skill sets will not only increase your value and income, but it will make you more valuable in ANY economy:

skillset

Professional skills

  • You must know the basics of your profession.
  • You must be willing to learn new, specialized skills.
  • The difference between a professional and an amateur is skill

People skills

  • People are everywhere.
  • You work with them, live with them, buy things from them and sell to them.
  • So, where do you think money come from?
  • People!
  • If you learn more about people than anything else, you will be unusually successful.
  • If you learn great people skills, you will find income security.

Personal development & leadership skills

  • People with advanced leadership skills have extremely high influence and value in the marketplace.
  • They consistently work to improve themselves and raise-up other leaders.
  • They have a “no-excuse” mindset and focus on producing results.
  • They do not let circumstances define their success but take personal responsibility to create their own success.

 

It’s time to stop using the economy, the government or anyone else, as an excuse.

 

Without a doubt, if you do the same thing you’ve always done, you’ll get the same thing you’ve always gotten.

 

If you want to truly succeed in this economy, YOU must master professional and people skills, along with those personal development and leadership skills.

 

Go ahead and take a few minutes right now to evaluate your skill levels in these three areas. (How will you know where you stand? Look at the result – your income.)

 

Let me know in the comments below how important mastering the above 3 skillsets are to you and your business.

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

 

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To Your Success,
Joan Harrington

 

 

How To Become a Social Media Rockstar That Engages and Delights Your Target Audience

Learn How YOU Can Become a Social Media Rockstar 

 

Do you think you are a social media rockstar? 

 

Here are 5 ways to ensure you are rockin your social media marketing the right way:

1. Understand Your Audience

Users from different social platforms are diverse, but they’re all on there to interact and engage with their network and brands.

As a social media marketer, it’s your job to find the harmony that draws in these users, which consist of your target audience, to keep them coming back for more.

To understand who they are and what they care about, develop audience personas by answering the following questions:

  • What is their background?
  • What are their goals and how can your products or services help them achieve their goals? What are their challenges and pain points? This is a great place to start-looking at how your solution can alleviate their pain points…exploring how YOU can help THEM.
  • Where are they consuming content? What social platforms are they on?
  • What kind of content do they interact with? Do they have an interest in a particular solution or product? Does a particular type of messaging will speak to them directly? And more broadly, what other topics are they interested in?

2. Make Your Lyrics Memorable

You start mapping out your social media marketing strategy by determining how you’ll engage your audience across the different social platforms.

To develop engaging campaigns for social, it’s critical to:

Set the tone, style, and delivery strategies for your content.

  • Your content needs to be tailored to your target audience’s preferences.
  • Should it be conversational, prescriptive, or authoritative
  • What form should your content take: a text post, an image, or an asset?

Research what topics your buyers are most interested in and develop content around it.

  • For social media, the topics you should be writing about will be determined by each persona’s interests and how you can appeal to them. And if you ever get stuck on wondering what your audience wants to see, just ask!
  • You can always pose a  question like, “What would you like us to cover or address?” within each platform.

Understand where buyers get their information and how they want to consume it.

  • You need to understand how to reach your target audience and with what type of content.
  • The key is to be consistent.
  • When you’re consistently showing up in someone’s feed, you’re more likely to influence their next plan or purchase.

3. Set the Beat

You can be all hard rock (hard-selling) and pound customers with sales pitches, or you can present a variety of options to set a steady beat and show them the heart of your music.

Building a relationship with your audience is really what social media is all about.

So think about some of the different types of messages that you can deliver over social media.

4. Create a Brand Voice

Just like every rockstar has their unique sound, your brand should have a voice that embodies its values.

Social Media is an easy way to stay in touch with your buyers, creatively market your products or services, and most importantly reinforce your brand voice.

Here are a few key ways you can utilize social media to create a rockin’ brand voice:

  • Know your company values and incorporate your culture into your tone and language. 
  • Be Real & Personalize 
  • Don’t just speak at your audience—have 2-way conversations with your followers.
  • Create a community.
  • Listen to your audience so you can understand just what it is they’re looking for from you, then give it to them. Learn to speak their language and go where they are.

5. Listen

Rockstars listen for cues from their audience to see whether their material is resonating with their audience, and social media marketing is no different…..

You can use social media as a customer service tool that adds transparency and provides real-time responses to your customers.

Concentrate on engaging with your customers.

With the right social media strategy, you can hone in on who your audience is and how you can appeal to them to create an epic experience.

Are you ready to rock out your social campaigns?

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

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To Your Success,
Joan Harrington

Are You Utilizing These 3 Essential Elements For Growing Your Email List?

The 3 Essential Elements You Need For Growing Your Email List 

 

As an email marketer, what is the MOST important thing you need to keep in mind when growing your list?

It is knowing HOW to get MORE subscribers and keep them from leaving……

 

So, how do you do that?

The quick answer to getting more people to subscribe and fewer to leave is to answer on behalf of your subscriber WIIFM……..

“What’s In It For Me?”

What is in it for them to join?  Can you credibly make a promise that appeals to them?  Getting more subscribers is a function of the promises you make and who knows about them:

  • Be where your prospects are
  • Make a promise, and deliver on it
  • Ask people to share
  • All roads lead to the opt-in
  • Build your sequence

What is in it for them to stick around? Don’t be a broadcaster, become a leader.  Why they leave:

  • They don’t know who you are
  • They don’t anticipate future value
  • You don’t fit into their world any longer

Once you have your opt-in and your sequence built, your job becomes getting more people to see it.

That’s how you grow, that is how you expand the number of people you reach and help.

It doesn’t have to be perfect, just get started improving.

Here are the 3 essential elements that you need to be aware of that will set a growing list apart from a struggling one……

 

 

“Many people either overlook the necessity or are unaware of these crucial elements”……says Chris Garrett

Essential Element #1 – Connection

  • Are you reaching the right people?
  • Are you giving these people an opportunity to feel connected to you as a person?
  • You need to remember to be approachable, friendly, vulnerable, inclusive, and generous.

Essential Element #2 – Engagement

  • Once you have someone’s attention you need to reward them for that attention.
  • Give people the value you promise but in a way that is interesting, genuine, entertaining, or at least easy to understand and put into action.

Essential Element #3 – Loyalty

  • It is all about feeling good as a member of an inner circle combined with the expectation of future reward.
  • You have to treat your audience well while giving them something to look forward to.

Think about the great lists you are on.

How do they make you feel?

Replicate some of those positive feelings in your own content and sequences.

Don’t just build a list, nurture your relationships by being generous and honest with the people on it.

I will leave you with one question to keep asking yourself ……… “What more can I do to reward my subscribers?”

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you:)

 

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To Your Success,
Joan Harrington

 

The Key Ingredients You Need That Will Help You To Convert More Traffic

What Are The 3 Key Ingredients You Need To Know That Will Help You To Convert More Traffic?

 

It will take focus and dedication and the right mindset, not just action to convert your traffic by internalizing your goals until they are second nature.

Conversion is a long-term strategy, not a short-term win.

If you want people to convert, you need to make that process easy. If your readers love your content but can’t find an easy way to sign up for your list or buy your product, you’ll lose out.

“You have to know your audience….says Neil Patel

convertmoretraffic

Make conversion easy  (not annoying)

There are a few ingredients you have to get right if you want to boost your conversion rate:

1. Make an irresistible offer

  • To create an irresistible offer, you have to know what your readers want.
  • Delve into your psychographics to find out what drives your audience and why they behave the way they do.
  • Don’t beat around the bush with general offers like a cheat sheet on being a better marketer.
  • Your offer should be targeted specifically to your readers.
  • When you’re working on creating an irresistible offer, make sure it’s specific, relevant, and valuable.
  • Your offers build the foundation on which you’ll build your conversion.

2. CTAs (calls-to-action)

  • One of the best ways to write a great CTA is to be specific.
  • “Buy now” could refer to anything, but “download your free e-book” reminds the reader what they’re getting.
  • Your CTA needs copy that’s exciting.
  • It should feel like you’re inviting the reader on an adventure.
  • It should not feel like you’re selling something.
  • Design matters too.
  • Your CTA needs to be highly visible so people can find it and click it.
  • Put in the time and effort to create an eye-catching CTA that engages your readers, and you’ll be rewarded.

3. Popups

  • Popups play a vital role in converting your traffic, but you shouldn’t go overboard.
  • By tastefully using popups, you can skyrocket your conversion rate.
  • First, you need to decide which type(s) of popups to use:
  • An Exit intent overlay is a full-screen popup that appears when a user gets ready to leave the site.
  • Scroll-triggered scrollboxes are the little boxes that pop up on the lower right-hand side of the screen.
  • Usually, these popups appear after you’ve scrolled down the page.
  • The most important takeaway here is that popups should not distract from the user experience of your site visitors.
  • Don’t cover up the content or make closing the popup difficult.
  • Respect your readers.

 

Create an irresistible offer, and make it accessible to your visitors. People are willing to check out your offer, but it has to be worth their time. So, make sure you add as much value to your offer as possible.

 

In the comments below, tell me what your biggest problem with converting traffic is?

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

 

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To Your Success,
Joan Harrington

Have You Lost Your Mojo? Feel Like Giving Up? You Are Not Alone….

If You Feel Like Giving Up…You Are NOT Alone!

 

 

mojo1

Lost your mojo and feel like giving up?

 

Feeling frustrated, disappointed, and flat.

 

You keep reading about people who have made and it only adds salt to the wound.

 

Now the voices of the naysayers have grown even louder in your head……

 

I know how you feel 🙂 So many times I have felt like giving up on myself, my dreams and my goals….all I know is that you must NEVER GIVE UP.

 

In today’s post, I share 7 tips from author and business psychologist and leadership coach   on helping you to stay motivated and gain the momentum that you need to stay on track right now so you can get your mojo back so you will NEVER WANT TO EVER GIVE UP AGAIN!

 

mojoloststaymotivated

1. Keep the Dream Alive

  • Keep your vision of what’s possible very close to you and remind yourself every day why you started
  • Display an image, picture, person, symbol, or phrase that anchors you back to this.
  • Make a habit of revisiting your “big why.”  (the big picture and rationale that drove you to pursue your dream in the first place)?
  • Keep fueling your dream through your intentions and actions every day.
  • Each morning, when you wake up, ask yourself, “What are the three things I am going to do today to get me closer to my dream?”
  • Share it with trusted others who are also passionate about their dreams and are on a similar journey.

 

2. Develop Persistence and Grit

  • To achieve your goals, you need to be focused, put in the work, keep learning and refine the actions we take.
  • You can develop persistence and grit by:
  • Seeing the path as a learning journey
  • Focusing on and enjoying the process and not just the outcome
  • Keeping a diary/journal on the project so when you look back you can see how far you have come already
  • Having people with whom you can share your frustrations as well as your mini-successes
  • Taking a short break and then returning to the project
  • Stretching yourself, doing things just outside your comfort zone

 

3. Aim for Your Best Creation

  • We do our best work when there is a confluence of our strengths, passion, interests, and values.
  • Check that what you are doing is something that plays to your strengths and what you care about, as this will give you the most momentum and satisfaction.
  • Sometimes in the pursuit of our end goal, we can forget, minimize, or override the pleasure of doing what is intrinsically enjoyable.
  • Positive psychology principles such as savoring these moments and having a sense of gratitude help increase our levels of happiness and well-being.
  • Stoke these fires and nourish and feed that which is truly meaningful for you.
  • You could do this by revisiting your top three to five values and ensuring that your project is in alignment with these.
  • The significance of doing work that in alignment with your core values is PRICELESS!

 

4. Get Feedback

  • If you’re feeling stuck or experiencing slow momentum, it might be time to get external input and feedback.
  • Reaching out to experts in the field, peers, coaches, or mentors can help provide the extra flush of new ideas that energize you again.
  • It can also ensure that you’re doing the right things and not just doing things right.
  • Sometimes all you need is some course-correction.
  • It can be a good idea to frame the feedback by asking:
  • “What is good about this project?”
  • “What could I do better?”
  • “What am I missing?”
  • Framed this way, you are less likely to perceive the feedback as “negative” and more as useful information to course correct, adapt, or pivot!

 

5. Learning Framework

  • Frame your current challenge as a learning experience and something that you haven’t mastered-YET!
  • Notice what’s working and what isn’t and refine, adjust, or get outside help accordingly.
  • See the progress you are making every day, week, or month as you learn from any mistakes.
  • You can focus on these three things:
  • What went well?
  • What didn’t go so well and what can we learn from this?
  • What next actions can I take to get better results?

 

6. Manage Your Expectations

  • Anytime we take a big step in our lives, all the monster and gremlin voices from our family and cultural conditioning which have plagued us in the past, will come flooding back!
  • Get to know what your “trip-up monster voice” is likely to say so when you do hear it, you won’t be taken by surprise.
  • Instead, you can identify this for what it is and then carry on.
  • Don’t try to bury the voices, because that can make them stronger.
  • Instead, acknowledge it, then move on.
  • Say, “Okay, noted. I’m going to do this anyway!”

 

7. Have Fun and Take Time Out

  • There’s not much point to doing anything especially pursuing your dreams and vision if it isn’t fun!
  • Taking a break from your project, doing something completely different, even mindless, can leave you feeling refreshed and recharged with the extra bonus of added insights!
  • How can you find ways to make your project more fun?

 

 

So if you see slow or poor results, do not despair……

 

See it as useful information indicating where you need to adjust, course-correct, or pivot.

 

We have seen time and time again that achieving anything worthwhile takes persistence, effort, and time.

 

RESULTS TAKE TIME! 

 

Have faith and believe in yourself….YOU TOTALLY GOT THIS!!  🙂

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share and comment…..Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

How To Use Your Blog to Generate Sales Hint…You Do Not Have To Be Salesy

Generate Sales With Your Blog By Not Being Salesy

 

 

Selling doesn’t have to leave you feeling slimy, especially if you are a blogger.

 

stop-being-afraid-of-selling

Are you a blogger who is afraid to sell to your readers?

 

Afraid to lose the audience that you worked so hard to build?

 

Does this sound like you?

 

 

If so, you may be wondering how your blog posts can increase your revenue?

 

The answer is simple: reciprocity……says , Neil Patel

 

Reciprocity happens when you give immense value to your audience. In return, they feel compelled to help you out, and when you pair reciprocity with blogging, the results are powerful. You’ll sell, but your readers will never think you’re selling to them.

 

Because it’s a friendly offer.

 

Here are 9 ways of utilizing your blog post to generate sales:

 

monetizingyourblog

 

1. Provide a TON OF VALUE

  • VALUE should be your number one priority as a blogger.
  • If you have immensely valuable content, you can sell like crazy even if you offer it free.

 

2. Link to a relevant product

  • Linking to one of your products is a simple but effective strategy for getting eyeballs to your storefront.
  • But here’s the catch: you have to share a relevant product.
  • Solve your readers’ problems by sharing relevant products with them, and you’ll make their day.

 

3. Describe an insanely valuable use of your product

  • It makes sense why no one would want to buy your product unless they saw its benefits.
  • So don’t beat around the bush—show off your products’ benefits.
  • But it’s important that you’re not just praising your product as the best thing since sliced bread.
  • You have to give readers specific, detailed reasons why your product is great.
  • You’re simply letting your readers know that your product provides a shortcut to the results they want.
  • In other words, don’t dangle your product in front of your readers’ faces and say, “You have to buy this to get anything good.”
  • Give them the good stuff in the post itself.

 

4. Blog about your customers

  • Sharing your customers’ experiences with your product can work wonders.
  • Your readers get to see how your product is benefiting real people, and they’ll become more interested without feeling pressured.
  • Listen to ordinary people’s stories, and broadcast them to your audience.
  • Your readers will instantly connect with these stories, and that means they’ll connect more with your brand.

 

5. Do affiliate marketing (the right way)

  • If your readers really love your blog, they’ll be more than happy to help you out by buying something they were already interested in anyway.
  • Don’t be an intrusive salesperson who hawks products to their readers.
  • Be your readers’ friend, and recommend products that will improve their lives.

 

6. Fix a problem

  • People will always have problems, and they will always want to fix those problems.
  • That’s where you come in.
  • By fixing your readers’ problems with your blog posts, you’re earning their trust.
  • Eventually, they’ll want to check out what you have to offer.
  • No matter the approach you choose, make sure you’re thorough when fixing your readers’ problems.
  • Don’t give them a temporary duct tape fix—give them a long-term remedy.

 

7. Give away a preview

  • If you know you’ve got something good, give your readers a free preview.
  • Let them in on the action so they can see for themselves just how great your product is.
  • If you have a subscription service, give your readers a free trial. If you have an e-book, give away the first chapter.
  • Give away more than you think you should.
  • And make sure your free preview is packed with good stuff.
  • Don’t give away a limited free trial or an introduction.
  • Give your readers the good stuff, and when there’s no more free content, they’ll likely pay for more.

 

8. Hold a contest

  • No one can resist the offer of something free.
  • You can leverage this by holding a contest on your blog.
  • You’re probably thinking, “How can I generate sales if I’m giving something free?”
  • This is how.
  • Contests help you grow your audience and build interest in your brand.
  • After a successful contest, you’ll have a lot more people to share your products with.

 

9. Give your readers an exclusive deal

  • Every time your readers make the choice to check out your latest post, they’re investing their time in your work.
  • By giving your audience an exclusive deal, you’re thanking them and giving back.
  • Don’t make the offer public anywhere else.
  • Make it a readers-only deal, and say so.
  • You want your readers to feel special.

 

 

It’s all about helping.

 

If you’re focused on providing value, the selling part becomes a lot easier.

 

When you do it right, selling equals helping your readers.

 

Only promote products you know will improve your readers’ lives.

 

After you’ve been blogging and interacting with readers for a while, you’ll realize it’s a small community.

 

These people aren’t facts and figures.

 

They’re humans with problems that need to be solved, and you can help.

 

Your readers want to support you…..

 

 

All you have to do is ask.

 

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share and comment….Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

 

Not Making Sales With Your Current Audience This Could Be Why

Not Making Sales With Your Current Audience? You Could Be Making These 3 Mistakes In Your Email Marketing

 

 

If you have a business, building and engaging the right audience is essential.

“Many online gurus will tell you to build a huge email list. But if that email list isn’t made up of the right people, then it isn’t worth anything”…..says  (an online business coach and copywriter at EssentialHustle.com)

When you speak to the wrong audience about your products/services, you waste your time, money, energy, and focus.

Speaking to the right audience benefits your business in a number of ways, such as:

  • Giving you clients you truly want to work with, rather than clients you have to develop custom solutions for.
  • Allowing you to create systems and scale, because you know the clientele you’re serving.
  • Bringing in more recurring revenue by serving the group of people only you can help.

 

So if you aren’t making sales with your current audience, then you’re probably making one of the following 3 mistakes in your email marketing:

 

emailmarketingmistakes

 

 

 

 

 

 

1. Your lead magnet isn’t targeted to your ideal buyer.

  • A lead magnet (Honeypot) is, “an incentive you offer to potential buyers in exchange for their contact information.”
  • You need to be smart about who your lead magnet appeals to.
  • If your lead magnet is not specific, then your conversion rates will be low, and the small audience you do gather will not be the audience you want.
  • Some questions to ask about your lead magnet before releasing it to the world:
  • With this lead magnet, am I targeting people in my industry, or am I targeting people who need a product or service from my industry?
  • Is there a clear correlation between this lead magnet and the product/service I want to sell?
  • Does this lead magnet sell the value of my product/service, or will subscribers still need to be convinced about my product/service after they consume this lead magnet?

 

2. Your content isn’t compelling enough to keep your audience engaged.

  • Entrepreneurs and small businesses build a great lead magnet that attracts thousands of people . . . but then they mess it up with the content that follows by making the classic mistake of only selling their core offer to their audience, and never giving.
  • In other words, they never seal the deal with their content.
  • Instead, they try to squeeze money out of people whose trust they haven’t earned yet.
  • So, how do you know if your content is impressive enough for your audience?
  • By tracking the open rates and click rates of the emails you send out after they download your lead magnet.
  • If they’re low, fix your content.
  • You want to offer more value than you sell to gain their trust right from the beginning.
  • Here are a few tips for writing compelling content:
  • When you write emails, start with a story of some kind.
  • Think about your target audience’s situation, and develop a story that’ll make your audience think, “This is exactly what I’ve been through before!”
  • Address a common misconception that your target audience might have in one of the early emails or content.
  • If you have a piece of content that has done well in the past, like a webinar or a blog post, then send it to your audience.
  • Write an email with a short description of then content, and wow them with it.-If you are pitching your product/service, don’t just talk about its features. Highlight the transformation possible.
  • When writing content, keep a balance of talking about your audience’s main pain point and their main aspirations…. Really dig into their pain, and then show them what life could look like.
  • Social proof is everything-When speaking to your audience, brag about yourself a little. Show where your work has been featured, but be humble about it. Testimonials add power to your pitch.
  • Whenever you write content, make it visually appealing.-Include pictures and break down long paragraphs.
  • Finally, be yourself! – No one likes feeling as if they’re speaking to a faceless brand rather than a person.

 

3. You don’t do anything to level up your subscribers.

  • So when do you take subscribers to the next level?
  • When do you give them the opportunity to become customers?
  • By turning your subscribers into customers early on by selling them a tripwire, not your core offer.
  • Let me explain.
  • A tripwire is “an irresistible, super low-ticket offer (usually between $1 and $20) that exists for one reason and one reason only… to convert prospects into buyers.”
  • The goal of a tripwire isn’t to make a full-time income.
  • It is to turn new subscribers into buyers.
  • That’s because if someone has bought from you before, they’re more likely to buy from you again.
  • This is why it’s so important to level up your subscribers early on.
  • Don’t wait to level up your subscribers.
  • To build a quality audience, that audience needs to become buyers fast.
  • In the end, building an online audience isn’t just a numbers game.
  • Sure, a huge email list does help. But if that list doesn’t buy from you, it’s not worth it.

 

 

Are you ready to try the above 3 email marketing tips: Build a lead magnet that’s aligned with your offer, develop compelling content, and level up your subscribers in your next email marketing campaign?

 

 

Your audience will thank you for it.

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington