The Key Ingredients You Need That Will Help You To Convert More Traffic

What Are The 3 Key Ingredients You Need To Know That Will Help You To Convert More Traffic?

 

It will take focus and dedication and the right mindset, not just action to convert your traffic by internalizing your goals until they are second nature.

Conversion is a long-term strategy, not a short-term win.

If you want people to convert, you need to make that process easy. If your readers love your content but can’t find an easy way to sign up for your list or buy your product, you’ll lose out.

“You have to know your audience….says Neil Patel

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Make conversion easy  (not annoying)

There are a few ingredients you have to get right if you want to boost your conversion rate:

1. Make an irresistible offer

  • To create an irresistible offer, you have to know what your readers want.
  • Delve into your psychographics to find out what drives your audience and why they behave the way they do.
  • Don’t beat around the bush with general offers like a cheat sheet on being a better marketer.
  • Your offer should be targeted specifically to your readers.
  • When you’re working on creating an irresistible offer, make sure it’s specific, relevant, and valuable.
  • Your offers build the foundation on which you’ll build your conversion.

2. CTAs (calls-to-action)

  • One of the best ways to write a great CTA is to be specific.
  • “Buy now” could refer to anything, but “download your free e-book” reminds the reader what they’re getting.
  • Your CTA needs copy that’s exciting.
  • It should feel like you’re inviting the reader on an adventure.
  • It should not feel like you’re selling something.
  • Design matters too.
  • Your CTA needs to be highly visible so people can find it and click it.
  • Put in the time and effort to create an eye-catching CTA that engages your readers, and you’ll be rewarded.

3. Popups

  • Popups play a vital role in converting your traffic, but you shouldn’t go overboard.
  • By tastefully using popups, you can skyrocket your conversion rate.
  • First, you need to decide which type(s) of popups to use:
  • An Exit intent overlay is a full-screen popup that appears when a user gets ready to leave the site.
  • Scroll-triggered scrollboxes are the little boxes that pop up on the lower right-hand side of the screen.
  • Usually, these popups appear after you’ve scrolled down the page.
  • The most important takeaway here is that popups should not distract from the user experience of your site visitors.
  • Don’t cover up the content or make closing the popup difficult.
  • Respect your readers.

 

Create an irresistible offer, and make it accessible to your visitors. People are willing to check out your offer, but it has to be worth their time. So, make sure you add as much value to your offer as possible.

 

In the comments below, tell me what your biggest problem with converting traffic is?

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

 

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To Your Success,
Joan Harrington

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Have You Lost Your Mojo? Feel Like Giving Up? You Are Not Alone….

If You Feel Like Giving Up…You Are NOT Alone!

 

 

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Lost your mojo and feel like giving up?

 

Feeling frustrated, disappointed, and flat.

 

You keep reading about people who have made and it only adds salt to the wound.

 

Now the voices of the naysayers have grown even louder in your head……

 

I know how you feel 🙂 So many times I have felt like giving up on myself, my dreams and my goals….all I know is that you must NEVER GIVE UP.

 

In today’s post, I share 7 tips from author and business psychologist and leadership coach   on helping you to stay motivated and gain the momentum that you need to stay on track right now so you can get your mojo back so you will NEVER WANT TO EVER GIVE UP AGAIN!

 

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1. Keep the Dream Alive

  • Keep your vision of what’s possible very close to you and remind yourself every day why you started
  • Display an image, picture, person, symbol, or phrase that anchors you back to this.
  • Make a habit of revisiting your “big why.”  (the big picture and rationale that drove you to pursue your dream in the first place)?
  • Keep fueling your dream through your intentions and actions every day.
  • Each morning, when you wake up, ask yourself, “What are the three things I am going to do today to get me closer to my dream?”
  • Share it with trusted others who are also passionate about their dreams and are on a similar journey.

 

2. Develop Persistence and Grit

  • To achieve your goals, you need to be focused, put in the work, keep learning and refine the actions we take.
  • You can develop persistence and grit by:
  • Seeing the path as a learning journey
  • Focusing on and enjoying the process and not just the outcome
  • Keeping a diary/journal on the project so when you look back you can see how far you have come already
  • Having people with whom you can share your frustrations as well as your mini-successes
  • Taking a short break and then returning to the project
  • Stretching yourself, doing things just outside your comfort zone

 

3. Aim for Your Best Creation

  • We do our best work when there is a confluence of our strengths, passion, interests, and values.
  • Check that what you are doing is something that plays to your strengths and what you care about, as this will give you the most momentum and satisfaction.
  • Sometimes in the pursuit of our end goal, we can forget, minimize, or override the pleasure of doing what is intrinsically enjoyable.
  • Positive psychology principles such as savoring these moments and having a sense of gratitude help increase our levels of happiness and well-being.
  • Stoke these fires and nourish and feed that which is truly meaningful for you.
  • You could do this by revisiting your top three to five values and ensuring that your project is in alignment with these.
  • The significance of doing work that in alignment with your core values is PRICELESS!

 

4. Get Feedback

  • If you’re feeling stuck or experiencing slow momentum, it might be time to get external input and feedback.
  • Reaching out to experts in the field, peers, coaches, or mentors can help provide the extra flush of new ideas that energize you again.
  • It can also ensure that you’re doing the right things and not just doing things right.
  • Sometimes all you need is some course-correction.
  • It can be a good idea to frame the feedback by asking:
  • “What is good about this project?”
  • “What could I do better?”
  • “What am I missing?”
  • Framed this way, you are less likely to perceive the feedback as “negative” and more as useful information to course correct, adapt, or pivot!

 

5. Learning Framework

  • Frame your current challenge as a learning experience and something that you haven’t mastered-YET!
  • Notice what’s working and what isn’t and refine, adjust, or get outside help accordingly.
  • See the progress you are making every day, week, or month as you learn from any mistakes.
  • You can focus on these three things:
  • What went well?
  • What didn’t go so well and what can we learn from this?
  • What next actions can I take to get better results?

 

6. Manage Your Expectations

  • Anytime we take a big step in our lives, all the monster and gremlin voices from our family and cultural conditioning which have plagued us in the past, will come flooding back!
  • Get to know what your “trip-up monster voice” is likely to say so when you do hear it, you won’t be taken by surprise.
  • Instead, you can identify this for what it is and then carry on.
  • Don’t try to bury the voices, because that can make them stronger.
  • Instead, acknowledge it, then move on.
  • Say, “Okay, noted. I’m going to do this anyway!”

 

7. Have Fun and Take Time Out

  • There’s not much point to doing anything especially pursuing your dreams and vision if it isn’t fun!
  • Taking a break from your project, doing something completely different, even mindless, can leave you feeling refreshed and recharged with the extra bonus of added insights!
  • How can you find ways to make your project more fun?

 

 

So if you see slow or poor results, do not despair……

 

See it as useful information indicating where you need to adjust, course-correct, or pivot.

 

We have seen time and time again that achieving anything worthwhile takes persistence, effort, and time.

 

RESULTS TAKE TIME! 

 

Have faith and believe in yourself….YOU TOTALLY GOT THIS!!  🙂

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share and comment…..Thank you 🙂

 

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To Your Success,
Joan Harrington

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How To Use Your Blog to Generate Sales Hint…You Do Not Have To Be Salesy

Generate Sales With Your Blog By Not Being Salesy

 

 

Selling doesn’t have to leave you feeling slimy, especially if you are a blogger.

 

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Are you a blogger who is afraid to sell to your readers?

 

Afraid to lose the audience that you worked so hard to build?

 

Does this sound like you?

 

 

If so, you may be wondering how your blog posts can increase your revenue?

 

The answer is simple: reciprocity……says , Neil Patel

 

Reciprocity happens when you give immense value to your audience. In return, they feel compelled to help you out, and when you pair reciprocity with blogging, the results are powerful. You’ll sell, but your readers will never think you’re selling to them.

 

Because it’s a friendly offer.

 

Here are 9 ways of utilizing your blog post to generate sales:

 

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1. Provide a TON OF VALUE

  • VALUE should be your number one priority as a blogger.
  • If you have immensely valuable content, you can sell like crazy even if you offer it free.

 

2. Link to a relevant product

  • Linking to one of your products is a simple but effective strategy for getting eyeballs to your storefront.
  • But here’s the catch: you have to share a relevant product.
  • Solve your readers’ problems by sharing relevant products with them, and you’ll make their day.

 

3. Describe an insanely valuable use of your product

  • It makes sense why no one would want to buy your product unless they saw its benefits.
  • So don’t beat around the bush—show off your products’ benefits.
  • But it’s important that you’re not just praising your product as the best thing since sliced bread.
  • You have to give readers specific, detailed reasons why your product is great.
  • You’re simply letting your readers know that your product provides a shortcut to the results they want.
  • In other words, don’t dangle your product in front of your readers’ faces and say, “You have to buy this to get anything good.”
  • Give them the good stuff in the post itself.

 

4. Blog about your customers

  • Sharing your customers’ experiences with your product can work wonders.
  • Your readers get to see how your product is benefiting real people, and they’ll become more interested without feeling pressured.
  • Listen to ordinary people’s stories, and broadcast them to your audience.
  • Your readers will instantly connect with these stories, and that means they’ll connect more with your brand.

 

5. Do affiliate marketing (the right way)

  • If your readers really love your blog, they’ll be more than happy to help you out by buying something they were already interested in anyway.
  • Don’t be an intrusive salesperson who hawks products to their readers.
  • Be your readers’ friend, and recommend products that will improve their lives.

 

6. Fix a problem

  • People will always have problems, and they will always want to fix those problems.
  • That’s where you come in.
  • By fixing your readers’ problems with your blog posts, you’re earning their trust.
  • Eventually, they’ll want to check out what you have to offer.
  • No matter the approach you choose, make sure you’re thorough when fixing your readers’ problems.
  • Don’t give them a temporary duct tape fix—give them a long-term remedy.

 

7. Give away a preview

  • If you know you’ve got something good, give your readers a free preview.
  • Let them in on the action so they can see for themselves just how great your product is.
  • If you have a subscription service, give your readers a free trial. If you have an e-book, give away the first chapter.
  • Give away more than you think you should.
  • And make sure your free preview is packed with good stuff.
  • Don’t give away a limited free trial or an introduction.
  • Give your readers the good stuff, and when there’s no more free content, they’ll likely pay for more.

 

8. Hold a contest

  • No one can resist the offer of something free.
  • You can leverage this by holding a contest on your blog.
  • You’re probably thinking, “How can I generate sales if I’m giving something free?”
  • This is how.
  • Contests help you grow your audience and build interest in your brand.
  • After a successful contest, you’ll have a lot more people to share your products with.

 

9. Give your readers an exclusive deal

  • Every time your readers make the choice to check out your latest post, they’re investing their time in your work.
  • By giving your audience an exclusive deal, you’re thanking them and giving back.
  • Don’t make the offer public anywhere else.
  • Make it a readers-only deal, and say so.
  • You want your readers to feel special.

 

 

It’s all about helping.

 

If you’re focused on providing value, the selling part becomes a lot easier.

 

When you do it right, selling equals helping your readers.

 

Only promote products you know will improve your readers’ lives.

 

After you’ve been blogging and interacting with readers for a while, you’ll realize it’s a small community.

 

These people aren’t facts and figures.

 

They’re humans with problems that need to be solved, and you can help.

 

Your readers want to support you…..

 

 

All you have to do is ask.

 

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share and comment….Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

 

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Not Making Sales With Your Current Audience This Could Be Why

Not Making Sales With Your Current Audience? You Could Be Making These 3 Mistakes In Your Email Marketing

 

 

If you have a business, building and engaging the right audience is essential.

“Many online gurus will tell you to build a huge email list. But if that email list isn’t made up of the right people, then it isn’t worth anything”…..says  (an online business coach and copywriter at EssentialHustle.com)

When you speak to the wrong audience about your products/services, you waste your time, money, energy, and focus.

Speaking to the right audience benefits your business in a number of ways, such as:

  • Giving you clients you truly want to work with, rather than clients you have to develop custom solutions for.
  • Allowing you to create systems and scale, because you know the clientele you’re serving.
  • Bringing in more recurring revenue by serving the group of people only you can help.

 

So if you aren’t making sales with your current audience, then you’re probably making one of the following 3 mistakes in your email marketing:

 

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1. Your lead magnet isn’t targeted to your ideal buyer.

  • A lead magnet (Honeypot) is, “an incentive you offer to potential buyers in exchange for their contact information.”
  • You need to be smart about who your lead magnet appeals to.
  • If your lead magnet is not specific, then your conversion rates will be low, and the small audience you do gather will not be the audience you want.
  • Some questions to ask about your lead magnet before releasing it to the world:
  • With this lead magnet, am I targeting people in my industry, or am I targeting people who need a product or service from my industry?
  • Is there a clear correlation between this lead magnet and the product/service I want to sell?
  • Does this lead magnet sell the value of my product/service, or will subscribers still need to be convinced about my product/service after they consume this lead magnet?

 

2. Your content isn’t compelling enough to keep your audience engaged.

  • Entrepreneurs and small businesses build a great lead magnet that attracts thousands of people . . . but then they mess it up with the content that follows by making the classic mistake of only selling their core offer to their audience, and never giving.
  • In other words, they never seal the deal with their content.
  • Instead, they try to squeeze money out of people whose trust they haven’t earned yet.
  • So, how do you know if your content is impressive enough for your audience?
  • By tracking the open rates and click rates of the emails you send out after they download your lead magnet.
  • If they’re low, fix your content.
  • You want to offer more value than you sell to gain their trust right from the beginning.
  • Here are a few tips for writing compelling content:
  • When you write emails, start with a story of some kind.
  • Think about your target audience’s situation, and develop a story that’ll make your audience think, “This is exactly what I’ve been through before!”
  • Address a common misconception that your target audience might have in one of the early emails or content.
  • If you have a piece of content that has done well in the past, like a webinar or a blog post, then send it to your audience.
  • Write an email with a short description of then content, and wow them with it.-If you are pitching your product/service, don’t just talk about its features. Highlight the transformation possible.
  • When writing content, keep a balance of talking about your audience’s main pain point and their main aspirations…. Really dig into their pain, and then show them what life could look like.
  • Social proof is everything-When speaking to your audience, brag about yourself a little. Show where your work has been featured, but be humble about it. Testimonials add power to your pitch.
  • Whenever you write content, make it visually appealing.-Include pictures and break down long paragraphs.
  • Finally, be yourself! – No one likes feeling as if they’re speaking to a faceless brand rather than a person.

 

3. You don’t do anything to level up your subscribers.

  • So when do you take subscribers to the next level?
  • When do you give them the opportunity to become customers?
  • By turning your subscribers into customers early on by selling them a tripwire, not your core offer.
  • Let me explain.
  • A tripwire is “an irresistible, super low-ticket offer (usually between $1 and $20) that exists for one reason and one reason only… to convert prospects into buyers.”
  • The goal of a tripwire isn’t to make a full-time income.
  • It is to turn new subscribers into buyers.
  • That’s because if someone has bought from you before, they’re more likely to buy from you again.
  • This is why it’s so important to level up your subscribers early on.
  • Don’t wait to level up your subscribers.
  • To build a quality audience, that audience needs to become buyers fast.
  • In the end, building an online audience isn’t just a numbers game.
  • Sure, a huge email list does help. But if that list doesn’t buy from you, it’s not worth it.

 

 

Are you ready to try the above 3 email marketing tips: Build a lead magnet that’s aligned with your offer, develop compelling content, and level up your subscribers in your next email marketing campaign?

 

 

Your audience will thank you for it.

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

 

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To Your Success,
Joan Harrington

 

 

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How To Build Your Reader Engagement On Your Blog

The 5 Essential Qualities Of Creating Effective Content That Builds Reader Engagement On Your Blog

 

 

What makes some content marketing succeed, while other efforts fail?

 

There are 5 essential qualities that you need to know when writing content for your blog, do you know what they are?

 

“The formula for effective content marketing and better reader engagement is Education + Personality = Effective Content says Sonia Simone (Copyblogger)

 

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The 5 Essential Qualities For Effective Content

 

 

 

 

 

 

 

1. Effective Content Educates

  • Content that sells (whether you’re in the premium content business or you use content to sell another product or service) is content that makes itself useful.
  • Effective content teaches your audience something they want to know more about.
  • It answers pressing questions and makes your readers’ lives better in some key way.

 

2. Effective Content Has Personality

  • Aim to create a content-driven website that has personality, that’s reader-friendly, and that’s written to both educate and entertain.
  • Bringing a consistent voice and personality to your content is a lot of work — but it’s also highly rewarding, both personally and professionally.

 

3. Effective Content Has a Great Headline

  • If you’re going to put in the work to create strong content that educates in a reader-friendly way, please don’t bury it with a lousy headline.
  • Great headlines make it easy for readers to share your content.
  • They attract more links, social media sharing, readers, and customers.

 

4. Effective Content Keeps SEO in Mind

  • Creating content that’s both educational and reader-friendly has SEO benefits.
  • Just remember, effective content works for human readers first and search engines second.
  • If balancing those two still seems mysterious to you, take a look at Copyblogger’s SEO Copywriting ebook.

 

5. Effective Content Puts The Reader First

  • All of the “rules” of great content marketing come from one rule: put your audience first.
  • It’s not about how much money you need to make with this launch, where you want to rank in search engines, or what your cat had for breakfast this morning.
  • It’s about your audience — the readers, prospects, and customers — not you.

 

When you create content that both benefits your readers and makes them feel good, you’ll find that your marketing goals become a lot more achievable.

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

 

P.S. – I LOVE TEACHING OTHERS HOW TO BRAND THEMSELVES ONLINE THROUGH BLOGGING…CLICK HERE TO VIEW MY SERVICES!

 

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Here’s A Proven Blueprint For Creating Content That’s Ten Times Better Than The Competition

A Proven Blueprint For Creating Content That’s Ten Times Better Than YOUR Competition

 

 

It’s the holy grail of the blogosphere — highly sought after but rarely achieved.

 

We’re talking about “EPIC” content.

 

Creating it, though, feels like an impossible mission for many bloggers.

 

“In reality, you don’t need epic skills to create truly remarkable content, just a reliable process. One you can follow time and time again to create posts that cut through the noise and rescue your readers from pain and frustration”……says Sonia Thompson  (a content marketing strategist )

 

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Here’s the 10-step proven blueprint for creating content that’s ten times better than the competition.

 

 

 

 

 

 

Step 1 – Identify The Pain Points

  • The starting point for any epic post is your ideal reader.
  • Your post should target those painful or frustrating issues she is itching to solve.
  • To uncover your reader’s most acute pain points:
  • Read blog comments
  • Explore forums and Q & A sites
  • Check Amazon book reviews
  • Review emails from readers
  • Run subscriber surveys
  • Conduct interviews

 

Step 2 – Choose A Tempting Topic

  • Focus your efforts and narrow your scope by tackling just one aspect of one problem where you can offer immediate relief.
  • To narrow down your topic you can:
  • Focus on just one step of a larger process, just one case scenario and one specific outcome
  • Confirm reader interest in our topic by using the following:
  • Keyword research tools (Google Keyword Planner or Moz Keyword Explorer) – to check search volume (aim for at least 1K searches per month for relevant keywords)
  • Social research tools like Buzzsumo – to confirm that posts on similar topics are popular on social media (aim for a few hundred shares on across the major platforms like Facebook or Twitter)
  • Google search – to check that posts on similar topics already exist

 

Step 3 – Evaluate The Current Competiton 

  • Just remember that your post won’t be the first to cover this topic.
  • Research existing content that tackles the same problem, looking for weaknesses and opportunities.
  • To find popular posts on the same topic:
  • Type relevant keywords into Google search
  • Use Buzzsumo to search for posts that are popular on social media
  • Search competitor blogs for posts on the same topic

 

Step 4 – Determine Your Deliberate Difference

  • Differentiate your post by choosing an approach or angle that deliberately exploits the weaknesses of competing posts.
  • To differentiate your post from the competition, go “all out” on: 
  • Design-Use colors, images, and diagrams to create a visually stunning post
  • Data-Incorporate the real-world data that competitor’s posts lack
  • Drama-Use storytelling and emotion to take the reader on a wild ride
  • Depth“Zoom-in” to explore your topic in more detail than anyone else

 

Step 5 – Brainstorm Your Irresistible Headline

  • The primary job of your headline is to tempt your audience to click-thru and read your content
  • Use “power words” to amplify the emotional impact
  • Brainstorm at least 10 headlines for your post before making a final decision
  • Consider testing a selection of headlines with your audience via social media
  • Take the time to craft a headline that makes readers desperate to learn more
  • To craft a headline that gets clicked, use the 4 U’s method to convince readers your post is:
  • Useful
  • Urgent
  • Ultra-Specific
  • Unique 

 

Step 6 – Conduct Your Essential Research

  • Your epic post is only as valuable as the information it provides.
  • Bolster the knowledge and experience you already have by gathering supporting information through careful research.
  • To fortify your content:
  • Read your competitor’s most popular posts and note their best points.
  • Deepen your knowledge by reading popular books on your topic.
  • Interview experts to gather additional tips and advice
  • Find relevant quotes to illuminate your topic and inspire readers
  • Collect and analyze real-world data or provide case studies
  • Find or devise examples to explain difficult concepts

 

Step 7 – Plan Your Main Points 

  • The way you organize your content is as important as the content itself.
  • Create an outline to bring structure to your ideas and give you a handy blueprint for writing your epic post.
  • To structure your content effectively be sure to consider:
  • Promise-Does my content deliver on the “promise” of the headline?
  • Flow-Is the information presented in a natural and logical sequence?
  • Objections-Have I addressed questions or stumbling blocks my audience may have?
  • Completeness-Have I provided enough information for my readers to take action?

 

Step 8 – Craft Your Epic Content

  • Laying the groundwork for your post is important, but the execution is crucial.
  • Use an outline and a few guiding questions to create a draft that truly deserves the label “EPIC” 
  • To write your killer draft, ask yourself the following questions:
  • Do I have a strong, empathetic opening that taps into reader’s pain points?
  • Do I acknowledge my reader’s dreams , desires, fears, and frustrations throughout my post?
  • Have I engineered irresistible subheads to keep people reading instead of just scanning?
  • Have I incorporated the language my audience uses to help them connect with the content?
  • Have I used short paragraphs and rich formatting (bullet points) to improve readability?
  • Do I have a powerful closing that inspires my readers to take an immediate next step?

 

Step 9 – Polish Before You Publish

  • No epic post is ready to publish with just one draft.
  • To get your first draft into shape , use several review/edit iterations to catch any errors and improve its clarity and flow.
  • To make your draft shine:
  • Let your post rest for at least 24 hours before reviewing and editing
  • Read your post aloud to check the flow and catch any clumsy wording
  • Get rid of filter words and lazy phrases that rob your writing of its power
  • Replace jargon with descriptive words that paint a clear picture

 

Step 10 – Promote Your Published Post

  • Content so good it promotes itself is a myth.
  • Even truly epic content needs a push to get the ball rolling .
  • Use smart promotion to give your post the reach and attention it deserves.
  • To spread the word about your epic content:
  • Email your subscribers to build the excitement
  • Share your post on social media, using relevant hashtags
  • Notify the people you mentioned or featured within the post
  • Reach out to influencers and ask them to share it
  • Repurpose your post for other popular platforms like Medium and Slideshare

 

 

Despite what you may think, you don’t need to be an elite writer to create an epic post. You just need to follow the right process.

 

 

By understanding the above 10 step blueprint and making it your guide, you can now go out and create content that transforms your readers and catapults you toward your goals as a blogger.

 

 

Click here to grab Sonia’s free list of 40 resources that show you in depth how to implement the above 10 step blueprint

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

 

Sharing IS Sharing!

 

To Your Success,
Joan Harrington

 

 

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Here are 5 Social Media Marketing Strategies That Are Working See How You Can Implement Them Too

5 Social Media Marketing Strategies That Are Working See How You Can Implement Them Too

 

 

Do you spend hours putting together a blog post only to see it die without any activity on social media?

 

Do you barely see any buzz, leads, or sales to justify the effort you invest in your content?

 

Why not do what’s already working, instead?

 

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Like checking out the following five social media marketing strategies that are working for businesses, and see how they can also work for you in your business

 

 

 

 

 

1. Be Consistent Or Die

  • If you can’t sustain your presence by regularly posting content, then your social media accounts may as well be non–existent.
  • Experts say consistent posting creates a huge impact on social media.
  • Balance created with curated content to achieve the optimum frequency of posting.
  • Apps like DrumUp help source the latest content from top–notch publications on a daily basis.
  • Find and share content with unique value even when you aren’t the one creating it.
  • Serving the latest and greatest content in one place is convenient and useful to your audience.

 

2. Post Only Content You’re Truly Proud Of

  • First and foremost you must remember that your social media content needs to connect with your visitors.
  • You can do that only by understanding your audience well.
  • Once you know your audience, the next step is to create text and visuals that connect with them.
  • Here are a few tips that will help you to create content that your audience will love:
  • Monitor relevant keywords to get interesting content ideas.
  • For instance, monitor “[your brand/product] wish,” or “[your brand/product] help” to discover problems you could solve with content.
  • Watch your competitors and other companies targeting the same audience as you for content inspiration.
  • Browse through blog post comments, FAQs, and discussion communities like Quora or Inbound.org to find interesting questions to answer in a blog post.
  • Two tools that can help:   Canva – (a visual editor with pre-made templates)
  • and Advanced Marketing Institute’s Emotional Headline Analyzer ( a headline analyzer)
  • Remember, when you post on social media only two fields are visible to your audience: the title and the lead image.
  • Ensure that you have a relevant and captivating image.
  • “So make them count, because according to this study, 59% of all links on social media are never clicked on...says Disha Dinesh  (a Content Writer at Godot Media)

 

3. There’s No Faking Empathy and Generosity

  • The most important requirement that a marketer needs to have is empathy.
  • Create content that helps your readers overcome a roadblock, learn a new skill, or improve the way they’re doing something, and they will thank you with their loyalty.
  • The single most important use for content is for a giveaway.
  • You put together a piece that’s valuable to your audience and then give it away for free.
  • The more generous you are, the better and more popular your piece will be.
  • Your content must be unique.
  • It could include an observation, inference, or understanding you have and choose to share with your social media followers.
  • Share your experience with your followers, and show them that you can be trusted and relied upon.
  • Tell your audience what they can expect from you, and work at delivering that to them.

 

4.  Amplify Your Social Media Reach with Your Personal and Professional Networks

  • The most influential sources of content on social media are friends and family.
  • A Nielsen study found that “word-of-mouth formats, such as recommendations from family and friends and consumer opinions posted online, prompted the highest levels of action.”
  • One way to leverage this is by enabling your partners, and happy customers to be active and advocate for you on social media.
  • This can increase your reach and impact.
  • The more relatable you make your promotional social media posts, the more impact they’re likely to have.
  • Because what matters is relevant followers, people who belong to your target group.

 

5.  Personal Engagement Trumps Mass Targeting

  • You need to extend your marketing to include networking on social media and one–on–one interaction
  • The magic ingredient that makes your content marketing work is personal engagement.
  • If you haven’t personally communicated with people, why would they follow you or share your content?
  • Never underestimate the power of making yourself useful.
  • It makes you friends, an invaluable and irreplaceable element to being successful on social media.
  • Your content strategy should make room for one–on–one interaction and support.

 

Successful content marketing is ultimately about building real and lasting relationships and creating a community around your brand.

 

In the comments below, share how big a part of your marketing efforts is relationship building, empathy, and consistency in content.  What areas do you need to improve on?

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…Thank you 🙂

 

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To Your Success,
Joan Harrington

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How To Create Blog Post Openings That Will Really Hook Your Readers

Creating Blog Post Openings That Will Hook Your Readers……Here’s What You Need To Know So You Don’t Lose Their Attention

 

 

You want a blog post opening that sets readers on a slippery slope, so that when they start reading, they can’t stop……says ,  (Content Writer at Mirasee

 

So, where do you start?

 

triggers

You start with familiarizing yourself with the 7  triggers that capture people’s attention:

  • Automaticity Trigger – Some sensory cues like colors, symbols, and sounds automatically catch our attention.
  • Framing Trigger – Adapting to or changing somebody’s view of the world makes people pay more attention to you.
  • Disruption Trigger – Going against what people expect makes them pay attention.
  • Reward Trigger – When you leverage people’s motivations for intrinsic and extrinsic rewards, you get their attention.
  • Reputation Trigger – Reputable experts, authorities, and even the crowd can instill trust and captivate audiences.
  • Mystery Trigger – Mystery, uncertainty, and suspense keep audiences attentive until the very end.
  • Acknowledgment Trigger – People tend to pay attention to those who provide them with validation and understanding.

 

Here Are 5 Kinds of Blog Post Openings That Will Get Attention 

 

1. Empathetic Opening

  • The Empathetic Opening is powerful because it shows how well you understand your reader and makes an instant connection with them.
  • They read your introduction and think, “This writer knows exactly what I’m going through. Therefore I trust that she must have the solution to my predicament as well.”
  • The Empathetic Opening gets attention by using the Acknowledgement Trigger.
  • How to Write an Empathetic Opening
  • Put yourself in your reader’s shoes and write down everything you think they’re experiencing.
  • What problems and obstacles are in their way? And, most importantly, how are they feeling?
  • Choose which of the things you wrote will resonate most strongly with your reader.
  • Paint a picture of your reader’s current situation.
  • Write your introduction and segue to the solution you offer.

 

2. Shock and Awe Opening

  • Before you can influence your readers’ thoughts and feelings, first you have to make them look.
  • You can do this by stating an odd fact, shocking statistic, surprising prediction, or polarizing statement.
  • It uses two attention-getting triggers:
  • Framing Trigger (presenting something to think about and a certain way of thinking about it)
  • Disruption Trigger (disrupt the reader’s normalcy with something unexpected)
  • The Shock and Awe Opening gets attention because humans love intrigue and fascination.
  • This causes people to stop and think.
  • You’ve aroused their curiosity, and now, they want to know more.
  • The success of this type of opening is also related to people’s FOMO (fear of missing out).
  • How to Write a Shock and Awe Opening
  • Conduct a thorough research of your topic.
  • Look for statistics, research studies, and other information.
  • You never know when something that looks trivial would make for an attention-grabbing introduction.
  • These include posts that contradict popular opinion, show an unusual way of doing something, or reveal little-known hacks.
  • If you are beginning your blog post with statistics, weave them into your writing in an engaging manner, rather than spouting off dry numbers.

 

3. Question Opening

  • Starting your blog with a question is like approaching a stranger and saying, “Hi, how are you?”
  • They simply must pay attention to you and give a response.
  • Depending on the kind of question you ask, this opening can use the:
  • Automaticity Trigger (when we hear a question, we’re inclined to answer)
  • Framing Trigger (your question makes them think of a topic and in a certain way)
  • Disruption Trigger (shocking fact embedded in a sentence)
  • Acknowledgement Trigger (the answer to your question reinforces their current thinking or experience)
  • Questions also “jump-start the mental conversation with your prospect”
  • “Once well-targeted customers answer ‘Yes’ to what you’re asking, it’s that much tougher for them to quit reading.”
  • How to Write a Question Opening
  • Think of questions that your readers are likely to answer “yes” to.
  • One way to do this is by, again, listing all the things your reader is thinking, feeling, and experiencing.
  • If you don’t truly know your readers, then you’re bound to ask a question that will flop:
  • Another type of question is one that piques your reader’s interest.
  • You can use a shocking fact with your question: “Did you know that…?” “Have you heard….?”
  • Be as specific as possible.
  • Specificity engages your reader’s imagination.

 

4. Story Opening

  • A Story Opening works, because readers get emotionally involved.
  • They want to know how the story ends, and so they keep reading until it’s too late.
  • They’re hooked.
  • Stories can provide all sorts of attention triggers, including:
  • Reputation Trigger (stories about famous people)
  • Reward Trigger (someone achieved success and you can, too)
  • Mystery Trigger (how will it end?)
  • How to Write a Story Opening
  • When doing research for your post, keep your eye open for relevant stories.
  • Better yet, keep a story bank: as you come across stories, bookmark or collect them into a document.
  • That way, you have stories even before you need them.
  • Your Story Opening should be concise.
  • Make sure the story you’re telling is relevant to the post.
  • To make your Story Opening even more enticing, put the Mystery Trigger in action: don’t tell the ending until the end of your post.

 

5. Quote Opening

  • Think of a pithy quote that gets to the heart of the matter is the easiest solution.
  • Quotes can carry these 3 Triggers:
  • Reputation Trigger (if the quote is from a famous person)
  • Framing Trigger (the quote makes the reader ponder)
  • Disruption Trigger (preposterous quote goes against conventional wisdom)
  • How to Write a Quote Opening
  • When doing research for your post, look for related quotes.
  • Choose a quote that’s not yet tired
  • Choose something fresh and thought-provoking.
  • If the connection isn’t obvious, tie the quote to the rest of your blog post.
  • Always give proper attribution to the source of the quote, with a link, where possible.

 

 

Please share in the comments below, which type of introductions will you be trying with your next post? And what types of openings appeal to you when you read blogs?

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank You 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

 

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Without This One CRUCIAL Aspect Your Content is Doomed to Fail

What Is That ONE CRUCIAL Aspect  Your Content Needs To NOT Fail? 

 

 

There is ONE CRUCIAL aspect that if your content lacks this, or doesn’t provide enough of it, you won’t achieve more than a marginal amount of success.

 

This ONE CRUCIAL Aspect is VALUE, But Not Just ANY  Value…….

 

valuablecontent1

It’s the kind of value that comes from a genuine caring for your audience and the issues that plague their lives.

You may publish an epic article on how to get high paying clients, but if the purpose of your content marketing is to attract clients, you’ve missed your market entirely.

“Don’t write for other professionals in your industry. Write for the people your industry serves, because it’s them who decide whether you’re an authority or not”……says 

If you produce content with a genuine caring for the wants, needs, and desires of your audience, they will reciprocate this value by seeking out your services when they’re in a time of need.

The Concept of Content Marketing in a Nutshell

Your customers think that if you give away this supremely valuable information for free, your paid services must be even better.

It builds the trust that breaks down a buyer’s apprehension to purchase what you offer.

That’s the theory behind content marketing, and why so many people are realizing the value it has in business.

Your first goal is attracting the audience who will become customers with the right amount of trust in your authority and exposure to your brand.

5 Ways You Can Make Money From Your Content

makemoneyblogging

The methods you pursue will depend on your audience and your goals.

Weigh your options, and decide which of the following methods will resonate with your audience the best:

1. Copywriting

  • Copywriting is writing with the specific goal of getting people to take a desired action.  
  • The most famous piece of copywriting is the call to action.
  • Sprinkle these throughout your copy.
  • Calls-to-action are gentle commands that direct your readers to take a certain action. (Click Here, Subscribe Here, Download This Ebook)
  • What provides the best chance of getting your readers to take the action you want?
  • Telling them exactly what you want them to do.
  • When you promote your products and services within your content, do it tastefully and with a clear call to action.

2. Natural linking

  • Natural linking involves taking part of a sentence that directly relates to another piece of content (or product) and simply making it the anchor text for a link to that content.
  • There’s no direct plug or call to action so it’s less likely that our target audience will click on it.
  • But it sparks curiosity in the reader to find out what information lies beyond that link.
  • If you don’t hit your target audience, you may attract people whose friends or coworkers will want to buy your stuff, so don’t shy away from linking to your services whenever it’s appropriate.

3. Affiliate promotions

  • Affiliate promotions work like this:
  • You promote someone else’s product on your website.
  • Prospects click and are taken to a landing page on that person’s website, using a link that’s unique to you.
  • If prospects buy the product after clicking through with your link, you receive a predetermined percentage of the price as commission.
  • If you’re thinking about taking the affiliate marketing route, here are a few suggestions:
  • Be completely and utterly honest about your affiliation.
  • Only promote products you have used yourself and would recommend to other people, even if you weren’t getting a commission.
  • Let your audience know this is your criteria for affiliate promotions. And if they decide to purchase, they will be helping you continue to provide a valuable service.
  • Incorporating affiliate links and promotions can make your content marketing campaigns very lucrative.

4. Repurposing and repackaging your content

  • Repurposing means taking your existing content and repackaging it into a paid product (and eBook for example)
  • Using an eBook as the foundation for a paid video course
  • Taking some of your best blog posts and creating a paid email autoresponder course
  • Taking your best content, creating a membership area of your site, and allowing only paying members to access this content
  • It’s a way to receive extra revenue without putting in extra work creating new content.

5. Content-based products related to your other services

  • No matter your industry, you can create content-based products to sell on your website that will be of value to your audience.
  • You can then funnel people to these products through the valuable content you’re churning out (i.e. from blog posts, videos, webinars, infographics, slideshows, presentations, audio, interviews, etc.)
  • You’re always providing value, but using your content as a magnet to help people trust the value inherent in your products.
  • It all comes down to creating content that solves the same problems your products solve.
  • Otherwise, it’s not valuable. It’s just content.
  • For your content to have any impact, you have to genuinely care about the issues that plague your audience by being empathetic.
  • Talk to them.
  • Find out what those issues are.

 

**Grab my Guide To Blogging For Business Owners HERE

 

contentmarketingcustomer1

Content Marketing as an Exchange of Value

Content marketing is about facilitating an exchange of value between business and consumer.

Because the more value your business provides, the more it improves your customer’s lives and the more fulfillment they get.

By attributing this fulfillment to your business, they will build trust and establish a connection with your brand.

As they trust and connect with your brand more and more, they see it as their number one choice to seek those specific services.

This is so powerful because it goes above and beyond everything out there, it provides a new perspective people haven’t seen before, and it changes a part of someone’s life that matters to them.

Valuable Content Educates Your Audience

  • Combine multiple forms of media to give your reader a full sensory experience for example:
  • Images that relate to what you’re discussing
  • Videos that further dissect the topic
  • Infographics to organize information into a nice visual format
  • Screenshots to not only tell the reader what to do, but show them
  • Links to other sources of valuable content that will deepen the reader’s understanding
  • Educate the reader to do business with you, right up to the level just below your paid services.
  • Teach them so much that their only logical next step is to seek your services.
  • When it comes right down to it, you’re dealing with people.
  • Your ROI is people.
  • Your social shares are people.
  • Your sales, your subscriptions, your comments; it’s all people.

 

yourbrand

What All of This Means for Your Business

  • It’s time to ask yourself some tough questions:
  • What is the purpose of your business?
  • Why does your business exist?
  • What is the supreme value you’re providing?
  • Who will get the most out of this value?
  • How are you going to provide it to them?
  • Are you hitting the right pain points with your audience?
  • Will your content resonate?
  • Who are the people you can help out the most?
  • Who needs and craves your services in their lives?
  • How much do you genuinely care about your audience (the people you serve) ?

 

 

**Grab my Guide To Blogging For Business Owners HERE

 

 

Once you can honestly and completely answer these questions, you will have a framework laid out for a content marketing strategy that grows your business, and that’s a business that makes the world a better place….and that’s what it’s all about 🙂

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

Sharing IS Caring!

To Your Sucess,
Joan Harrington

(P.S. **Grab my Guide To Blogging For Business Owners HERE )

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How To Market and Sell Effectively Without Resorting to Hype

Do You Know How To Market and Sell Effectively Without Having To Resort To Hype?

 

 

So, be honest are you ever tempted to use hype and exaggeration when you market and sell just so you can cut through the noise and get your audiences to pay attention?

 

 

nohype

 

Seriously, all that hype does is annoy your prospects and customers.

“Prospective customers can smell hype from a mile away. They’re aware of the manipulation tactics of marketers.  If the offer is too good to be true, sounds like a scam, or is too pushy, customers already know what to do: will leave and never come back”…….says 

 

 

 

What should you do instead ?

 

The answer is to be helpful and authentic.

 

Being authentic and helpful makes your statements more believable. Customers feel you’re thinking about their best interests.  This will also set up your business for success in the LONG term because you’re building trust among your customers.

 

Authenticity can also help you stand out because being authentic is not common and it will bring a breath of fresh air to audiences.

 

authenticmarketing

How Can You Build Authenticity?

One way to build authenticity is by being straightforward.

Instead of saying “We’re a company that is committed to delivering 100% customer satisfaction,” you can just say “We offer a money-back guarantee.”

With a clear and straightforward money-back guarantee on your landing page, customers know exactly what you’re guaranteeing.

Being straightforward removes both hype and abstraction.

Another way to build authenticity and remove the hype is to write as if you’re talking to a friend or family member.

What happens if you use hype when talking to a friend or family?  It’s likely they won’t believe you.

They won’t take you seriously. But if you stay authentic, they will believe what you say.

 

questions

Anticipate Your Audience’s Questions

Aside from being authentic, being helpful will make your customers trust your business.

To be helpful, you must first figure out what specific kind of help they’re looking for.

You can answer their questions in your website’s FAQ section or right on your landing page.

The key is to put yourself in the audience’s shoes.

Then ask yourself what would be your main concerns about the product.

When you address their concerns, audiences perceive you as being helpful.

 

testimonials2

Tell True Stories from Your Satisfied Customers

Using testimonials is a way to take advantage of the power of word of mouth marketing.

Customers don’t want to make mistakes when buying anything, so they look to hear and learn from other people’s experiences. So if you add testimonials to your landing page, your prospects will feel at ease.

They will realize that your product or service, in fact, has worked for others.

Instead of using exaggerations, let your satisfied customers do the talking. It sounds more genuine and your prospects can relate more than when you toot your own horn.

 

 

Remember you don’t have to please everyone 🙂

What works is to become clear and specific.

Removing the hype and being specific also focuses your marketing efforts.

It means you’ll only reach out to people who are most likely to buy.

When people who really want your product buy from you, they are likely to become repeat customers.

They’ll feel that your product was specifically designed for them.

Those repeat customers will also be happy to spread the word about your business.

 

behelpful

 

 

 

 

 

 

 

 

Let’s recap what you can do instead of using hype in your marketing:

  • Be authentic and helpful.
  • Write like you talk to a friend or family member.
  • Anticipate your audience’s questions and answer them.
  • Own up to your shortcomings.
  • Use testimonials to let happy customers do the talking for you.
  • Be clear and specific.

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

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