What Is The Most Powerful Tool in Your Marketing Arsenal?

What Do You Think is the Most Powerful Tool in Your Marketing Arsenal?

 

Think you know what the most powerful tool is?

Is it keyword research?

Copywriting?

Beautifully designed ad campaigns?

(Hint) It’s the driving force behind all of these things…..

The most powerful tool in your marketing arsenal is….

Psychology.

 

“Sales and marketing are really just about understanding consumer psychology why do people buy?”……says Neil Patel

 

In today’s post, I wanted to share with you Neil Patel’s  7 psychological insights so you can learn how to dramatically improve your game by leveraging Facebook marketing more effectively.

Download a cheat sheet of 7 psychological insights to develop a powerful Facebook strategy for business.

So, what are the most important psychological “hacks” you can start using today to improve your social media marketing?

1. Kick rational advertising out the window

  • Most people are emotional creatures, not rational.
  • One of the most effective things you can do to improve your Facebook strategy is to quit relying on rational thinking as your main driver and start relying on customer’s emotions to take the wheel.
  • One of the most effective methods is to convey emotion through facial expression.
  • Facial expression is the only universally understood language, and the human brain is wired to process facial cues far more easily than written word.

2. Use color to catch attention and convey your message

  • Something that many marketers are aware of but rarely utilize is the power of color.
  • The human brain evolved to see red colors more vividly.
  • Colors are powerful. They’re a language unto themselves.
  • Color has a way of communicating that doesn’t depend on effective ad copy or even a smiling picture of a model.
  • Choosing the right color can drive up your engagement and improve your Facebook marketing.

3. Slash the price (by just one cent!)

  • Have you ever noticed how hard it is to find something in a supermarket that costs exactly $1 or exactly $5?
  • That’s because the human brain has evolved to discern the difference between prices based on the left-most digit.
  • While the brain may suck at math, this is an incredibly easy-to-implement tactic that can increase your Facebook ad conversions almost instantly.
  • Give it a try….Run a split test with differing price points, and see which one wins.

4. Use now as a trigger word

  • Your brain is wired for one of two basic responses: fight or flight. (“The instinctive physiological response to a threatening situation, which readies one either to resist forcibly or to run away.”)
  • Using the word now is a great way to capitalize on the brain’s propensity for impulsivity and get your customers to click on your Facebook ad.
  • Humans are wired to want now. 
  • Cater to that desire in your ads or social campaigns, and you’re sure to improve your scores, conversions, and engagement.

5. Focus on the images, not the words

  • According to most modern studies, the brain processes images much faster than text.
  • This means that when you are designing your Facebook or other social media campaigns, you should focus more of your time and energy on the images you are using than the text you include.
  • The more visual content you have and the better it is, the more successful your social media campaigns will be

6. Create scarcity

  • Ads featuring products with (perceived) scarcity instill a sense of urgency, influencing a customer’s desire to purchase.
  • It’s called the scarcity principle, and it will work wonders for your social media strategy.

7. Use odd numbers for opt-ins

  • Why?
  • Because odd numbers are, for whatever reason, more psychologically appealing.
  • Odd numbers improve engagement, increase click-throughs, and attract more eyeballs.
  • Odd numbers just work.

In Closing

Using human psychology is one of the most proven and consistent ways to increase your sales and conversions.

And the thing is none of these psychological insights are hard to implement!

That’s the power of consumer psychology.

Knowing a few insights can be powerful and can positively impact your marketing efforts!

If you want to see any of the above advice in action, simply run an A/B split test, utilizing the power of color, facial expression, and trigger words.

You’ll be AMAZED at the results.

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

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To Your Success,
Joan Harrington

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The 3 Insider Skill Sets That You Need To Master That Will Increase Your Value And Income In Today’s Economy

3 Insider Skill Sets That You Need To Master

 

For you to survive this ever-changing economy there are 3 skill sets that you need to master that will not only raise your value but set you apart from the masses.

 

“Here’s the deal. You can either use the economy as an excuse and do what 98% of the population does – sit back and hope for the economy to change. OR you can become part of the 2%, who have figured out how to make themselves more valuable, by learning how to thrive in any economy”…..says Dani Johnson 

The marketplace pays for value.

 

So, how can you increase your value in the marketplace?

 

Easy, you increase your value, by increasing your skill sets.

 

It’s NOT about your personality or looks, where you were born, your family or background.

 

It’s about your skill.

Mastering the following 3 skill sets will not only increase your value and income, but it will make you more valuable in ANY economy:

skillset

Professional skills

  • You must know the basics of your profession.
  • You must be willing to learn new, specialized skills.
  • The difference between a professional and an amateur is skill

People skills

  • People are everywhere.
  • You work with them, live with them, buy things from them and sell to them.
  • So, where do you think money come from?
  • People!
  • If you learn more about people than anything else, you will be unusually successful.
  • If you learn great people skills, you will find income security.

Personal development & leadership skills

  • People with advanced leadership skills have extremely high influence and value in the marketplace.
  • They consistently work to improve themselves and raise-up other leaders.
  • They have a “no-excuse” mindset and focus on producing results.
  • They do not let circumstances define their success but take personal responsibility to create their own success.

 

It’s time to stop using the economy, the government or anyone else, as an excuse.

 

Without a doubt, if you do the same thing you’ve always done, you’ll get the same thing you’ve always gotten.

 

If you want to truly succeed in this economy, YOU must master professional and people skills, along with those personal development and leadership skills.

 

Go ahead and take a few minutes right now to evaluate your skill levels in these three areas. (How will you know where you stand? Look at the result – your income.)

 

Let me know in the comments below how important mastering the above 3 skillsets are to you and your business.

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

 

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To Your Success,
Joan Harrington

 

 

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How To Become a Social Media Rockstar That Engages and Delights Your Target Audience

Learn How YOU Can Become a Social Media Rockstar 

 

Do you think you are a social media rockstar? 

 

Here are 5 ways to ensure you are rockin your social media marketing the right way:

1. Understand Your Audience

Users from different social platforms are diverse, but they’re all on there to interact and engage with their network and brands.

As a social media marketer, it’s your job to find the harmony that draws in these users, which consist of your target audience, to keep them coming back for more.

To understand who they are and what they care about, develop audience personas by answering the following questions:

  • What is their background?
  • What are their goals and how can your products or services help them achieve their goals? What are their challenges and pain points? This is a great place to start-looking at how your solution can alleviate their pain points…exploring how YOU can help THEM.
  • Where are they consuming content? What social platforms are they on?
  • What kind of content do they interact with? Do they have an interest in a particular solution or product? Does a particular type of messaging will speak to them directly? And more broadly, what other topics are they interested in?

2. Make Your Lyrics Memorable

You start mapping out your social media marketing strategy by determining how you’ll engage your audience across the different social platforms.

To develop engaging campaigns for social, it’s critical to:

Set the tone, style, and delivery strategies for your content.

  • Your content needs to be tailored to your target audience’s preferences.
  • Should it be conversational, prescriptive, or authoritative
  • What form should your content take: a text post, an image, or an asset?

Research what topics your buyers are most interested in and develop content around it.

  • For social media, the topics you should be writing about will be determined by each persona’s interests and how you can appeal to them. And if you ever get stuck on wondering what your audience wants to see, just ask!
  • You can always pose a  question like, “What would you like us to cover or address?” within each platform.

Understand where buyers get their information and how they want to consume it.

  • You need to understand how to reach your target audience and with what type of content.
  • The key is to be consistent.
  • When you’re consistently showing up in someone’s feed, you’re more likely to influence their next plan or purchase.

3. Set the Beat

You can be all hard rock (hard-selling) and pound customers with sales pitches, or you can present a variety of options to set a steady beat and show them the heart of your music.

Building a relationship with your audience is really what social media is all about.

So think about some of the different types of messages that you can deliver over social media.

4. Create a Brand Voice

Just like every rockstar has their unique sound, your brand should have a voice that embodies its values.

Social Media is an easy way to stay in touch with your buyers, creatively market your products or services, and most importantly reinforce your brand voice.

Here are a few key ways you can utilize social media to create a rockin’ brand voice:

  • Know your company values and incorporate your culture into your tone and language. 
  • Be Real & Personalize 
  • Don’t just speak at your audience—have 2-way conversations with your followers.
  • Create a community.
  • Listen to your audience so you can understand just what it is they’re looking for from you, then give it to them. Learn to speak their language and go where they are.

5. Listen

Rockstars listen for cues from their audience to see whether their material is resonating with their audience, and social media marketing is no different…..

You can use social media as a customer service tool that adds transparency and provides real-time responses to your customers.

Concentrate on engaging with your customers.

With the right social media strategy, you can hone in on who your audience is and how you can appeal to them to create an epic experience.

Are you ready to rock out your social campaigns?

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

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To Your Success,
Joan Harrington

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Are You Utilizing These 3 Essential Elements For Growing Your Email List?

The 3 Essential Elements You Need For Growing Your Email List 

 

As an email marketer, what is the MOST important thing you need to keep in mind when growing your list?

It is knowing HOW to get MORE subscribers and keep them from leaving……

 

So, how do you do that?

The quick answer to getting more people to subscribe and fewer to leave is to answer on behalf of your subscriber WIIFM……..

“What’s In It For Me?”

What is in it for them to join?  Can you credibly make a promise that appeals to them?  Getting more subscribers is a function of the promises you make and who knows about them:

  • Be where your prospects are
  • Make a promise, and deliver on it
  • Ask people to share
  • All roads lead to the opt-in
  • Build your sequence

What is in it for them to stick around? Don’t be a broadcaster, become a leader.  Why they leave:

  • They don’t know who you are
  • They don’t anticipate future value
  • You don’t fit into their world any longer

Once you have your opt-in and your sequence built, your job becomes getting more people to see it.

That’s how you grow, that is how you expand the number of people you reach and help.

It doesn’t have to be perfect, just get started improving.

Here are the 3 essential elements that you need to be aware of that will set a growing list apart from a struggling one……

 

 

“Many people either overlook the necessity or are unaware of these crucial elements”……says Chris Garrett

Essential Element #1 – Connection

  • Are you reaching the right people?
  • Are you giving these people an opportunity to feel connected to you as a person?
  • You need to remember to be approachable, friendly, vulnerable, inclusive, and generous.

Essential Element #2 – Engagement

  • Once you have someone’s attention you need to reward them for that attention.
  • Give people the value you promise but in a way that is interesting, genuine, entertaining, or at least easy to understand and put into action.

Essential Element #3 – Loyalty

  • It is all about feeling good as a member of an inner circle combined with the expectation of future reward.
  • You have to treat your audience well while giving them something to look forward to.

Think about the great lists you are on.

How do they make you feel?

Replicate some of those positive feelings in your own content and sequences.

Don’t just build a list, nurture your relationships by being generous and honest with the people on it.

I will leave you with one question to keep asking yourself ……… “What more can I do to reward my subscribers?”

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you:)

 

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To Your Success,
Joan Harrington

 

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The Key Ingredients You Need That Will Help You To Convert More Traffic

What Are The 3 Key Ingredients You Need To Know That Will Help You To Convert More Traffic?

 

It will take focus and dedication and the right mindset, not just action to convert your traffic by internalizing your goals until they are second nature.

Conversion is a long-term strategy, not a short-term win.

If you want people to convert, you need to make that process easy. If your readers love your content but can’t find an easy way to sign up for your list or buy your product, you’ll lose out.

“You have to know your audience….says Neil Patel

convertmoretraffic

Make conversion easy  (not annoying)

There are a few ingredients you have to get right if you want to boost your conversion rate:

1. Make an irresistible offer

  • To create an irresistible offer, you have to know what your readers want.
  • Delve into your psychographics to find out what drives your audience and why they behave the way they do.
  • Don’t beat around the bush with general offers like a cheat sheet on being a better marketer.
  • Your offer should be targeted specifically to your readers.
  • When you’re working on creating an irresistible offer, make sure it’s specific, relevant, and valuable.
  • Your offers build the foundation on which you’ll build your conversion.

2. CTAs (calls-to-action)

  • One of the best ways to write a great CTA is to be specific.
  • “Buy now” could refer to anything, but “download your free e-book” reminds the reader what they’re getting.
  • Your CTA needs copy that’s exciting.
  • It should feel like you’re inviting the reader on an adventure.
  • It should not feel like you’re selling something.
  • Design matters too.
  • Your CTA needs to be highly visible so people can find it and click it.
  • Put in the time and effort to create an eye-catching CTA that engages your readers, and you’ll be rewarded.

3. Popups

  • Popups play a vital role in converting your traffic, but you shouldn’t go overboard.
  • By tastefully using popups, you can skyrocket your conversion rate.
  • First, you need to decide which type(s) of popups to use:
  • An Exit intent overlay is a full-screen popup that appears when a user gets ready to leave the site.
  • Scroll-triggered scrollboxes are the little boxes that pop up on the lower right-hand side of the screen.
  • Usually, these popups appear after you’ve scrolled down the page.
  • The most important takeaway here is that popups should not distract from the user experience of your site visitors.
  • Don’t cover up the content or make closing the popup difficult.
  • Respect your readers.

 

Create an irresistible offer, and make it accessible to your visitors. People are willing to check out your offer, but it has to be worth their time. So, make sure you add as much value to your offer as possible.

 

In the comments below, tell me what your biggest problem with converting traffic is?

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

 

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To Your Success,
Joan Harrington

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Have You Lost Your Mojo? Feel Like Giving Up? You Are Not Alone….

If You Feel Like Giving Up…You Are NOT Alone!

 

 

mojo1

Lost your mojo and feel like giving up?

 

Feeling frustrated, disappointed, and flat.

 

You keep reading about people who have made and it only adds salt to the wound.

 

Now the voices of the naysayers have grown even louder in your head……

 

I know how you feel 🙂 So many times I have felt like giving up on myself, my dreams and my goals….all I know is that you must NEVER GIVE UP.

 

In today’s post, I share 7 tips from author and business psychologist and leadership coach   on helping you to stay motivated and gain the momentum that you need to stay on track right now so you can get your mojo back so you will NEVER WANT TO EVER GIVE UP AGAIN!

 

mojoloststaymotivated

1. Keep the Dream Alive

  • Keep your vision of what’s possible very close to you and remind yourself every day why you started
  • Display an image, picture, person, symbol, or phrase that anchors you back to this.
  • Make a habit of revisiting your “big why.”  (the big picture and rationale that drove you to pursue your dream in the first place)?
  • Keep fueling your dream through your intentions and actions every day.
  • Each morning, when you wake up, ask yourself, “What are the three things I am going to do today to get me closer to my dream?”
  • Share it with trusted others who are also passionate about their dreams and are on a similar journey.

 

2. Develop Persistence and Grit

  • To achieve your goals, you need to be focused, put in the work, keep learning and refine the actions we take.
  • You can develop persistence and grit by:
  • Seeing the path as a learning journey
  • Focusing on and enjoying the process and not just the outcome
  • Keeping a diary/journal on the project so when you look back you can see how far you have come already
  • Having people with whom you can share your frustrations as well as your mini-successes
  • Taking a short break and then returning to the project
  • Stretching yourself, doing things just outside your comfort zone

 

3. Aim for Your Best Creation

  • We do our best work when there is a confluence of our strengths, passion, interests, and values.
  • Check that what you are doing is something that plays to your strengths and what you care about, as this will give you the most momentum and satisfaction.
  • Sometimes in the pursuit of our end goal, we can forget, minimize, or override the pleasure of doing what is intrinsically enjoyable.
  • Positive psychology principles such as savoring these moments and having a sense of gratitude help increase our levels of happiness and well-being.
  • Stoke these fires and nourish and feed that which is truly meaningful for you.
  • You could do this by revisiting your top three to five values and ensuring that your project is in alignment with these.
  • The significance of doing work that in alignment with your core values is PRICELESS!

 

4. Get Feedback

  • If you’re feeling stuck or experiencing slow momentum, it might be time to get external input and feedback.
  • Reaching out to experts in the field, peers, coaches, or mentors can help provide the extra flush of new ideas that energize you again.
  • It can also ensure that you’re doing the right things and not just doing things right.
  • Sometimes all you need is some course-correction.
  • It can be a good idea to frame the feedback by asking:
  • “What is good about this project?”
  • “What could I do better?”
  • “What am I missing?”
  • Framed this way, you are less likely to perceive the feedback as “negative” and more as useful information to course correct, adapt, or pivot!

 

5. Learning Framework

  • Frame your current challenge as a learning experience and something that you haven’t mastered-YET!
  • Notice what’s working and what isn’t and refine, adjust, or get outside help accordingly.
  • See the progress you are making every day, week, or month as you learn from any mistakes.
  • You can focus on these three things:
  • What went well?
  • What didn’t go so well and what can we learn from this?
  • What next actions can I take to get better results?

 

6. Manage Your Expectations

  • Anytime we take a big step in our lives, all the monster and gremlin voices from our family and cultural conditioning which have plagued us in the past, will come flooding back!
  • Get to know what your “trip-up monster voice” is likely to say so when you do hear it, you won’t be taken by surprise.
  • Instead, you can identify this for what it is and then carry on.
  • Don’t try to bury the voices, because that can make them stronger.
  • Instead, acknowledge it, then move on.
  • Say, “Okay, noted. I’m going to do this anyway!”

 

7. Have Fun and Take Time Out

  • There’s not much point to doing anything especially pursuing your dreams and vision if it isn’t fun!
  • Taking a break from your project, doing something completely different, even mindless, can leave you feeling refreshed and recharged with the extra bonus of added insights!
  • How can you find ways to make your project more fun?

 

 

So if you see slow or poor results, do not despair……

 

See it as useful information indicating where you need to adjust, course-correct, or pivot.

 

We have seen time and time again that achieving anything worthwhile takes persistence, effort, and time.

 

RESULTS TAKE TIME! 

 

Have faith and believe in yourself….YOU TOTALLY GOT THIS!!  🙂

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share and comment…..Thank you 🙂

 

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To Your Success,
Joan Harrington

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How To Use Your Blog to Generate Sales Hint…You Do Not Have To Be Salesy

Generate Sales With Your Blog By Not Being Salesy

 

 

Selling doesn’t have to leave you feeling slimy, especially if you are a blogger.

 

stop-being-afraid-of-selling

Are you a blogger who is afraid to sell to your readers?

 

Afraid to lose the audience that you worked so hard to build?

 

Does this sound like you?

 

 

If so, you may be wondering how your blog posts can increase your revenue?

 

The answer is simple: reciprocity……says , Neil Patel

 

Reciprocity happens when you give immense value to your audience. In return, they feel compelled to help you out, and when you pair reciprocity with blogging, the results are powerful. You’ll sell, but your readers will never think you’re selling to them.

 

Because it’s a friendly offer.

 

Here are 9 ways of utilizing your blog post to generate sales:

 

monetizingyourblog

 

1. Provide a TON OF VALUE

  • VALUE should be your number one priority as a blogger.
  • If you have immensely valuable content, you can sell like crazy even if you offer it free.

 

2. Link to a relevant product

  • Linking to one of your products is a simple but effective strategy for getting eyeballs to your storefront.
  • But here’s the catch: you have to share a relevant product.
  • Solve your readers’ problems by sharing relevant products with them, and you’ll make their day.

 

3. Describe an insanely valuable use of your product

  • It makes sense why no one would want to buy your product unless they saw its benefits.
  • So don’t beat around the bush—show off your products’ benefits.
  • But it’s important that you’re not just praising your product as the best thing since sliced bread.
  • You have to give readers specific, detailed reasons why your product is great.
  • You’re simply letting your readers know that your product provides a shortcut to the results they want.
  • In other words, don’t dangle your product in front of your readers’ faces and say, “You have to buy this to get anything good.”
  • Give them the good stuff in the post itself.

 

4. Blog about your customers

  • Sharing your customers’ experiences with your product can work wonders.
  • Your readers get to see how your product is benefiting real people, and they’ll become more interested without feeling pressured.
  • Listen to ordinary people’s stories, and broadcast them to your audience.
  • Your readers will instantly connect with these stories, and that means they’ll connect more with your brand.

 

5. Do affiliate marketing (the right way)

  • If your readers really love your blog, they’ll be more than happy to help you out by buying something they were already interested in anyway.
  • Don’t be an intrusive salesperson who hawks products to their readers.
  • Be your readers’ friend, and recommend products that will improve their lives.

 

6. Fix a problem

  • People will always have problems, and they will always want to fix those problems.
  • That’s where you come in.
  • By fixing your readers’ problems with your blog posts, you’re earning their trust.
  • Eventually, they’ll want to check out what you have to offer.
  • No matter the approach you choose, make sure you’re thorough when fixing your readers’ problems.
  • Don’t give them a temporary duct tape fix—give them a long-term remedy.

 

7. Give away a preview

  • If you know you’ve got something good, give your readers a free preview.
  • Let them in on the action so they can see for themselves just how great your product is.
  • If you have a subscription service, give your readers a free trial. If you have an e-book, give away the first chapter.
  • Give away more than you think you should.
  • And make sure your free preview is packed with good stuff.
  • Don’t give away a limited free trial or an introduction.
  • Give your readers the good stuff, and when there’s no more free content, they’ll likely pay for more.

 

8. Hold a contest

  • No one can resist the offer of something free.
  • You can leverage this by holding a contest on your blog.
  • You’re probably thinking, “How can I generate sales if I’m giving something free?”
  • This is how.
  • Contests help you grow your audience and build interest in your brand.
  • After a successful contest, you’ll have a lot more people to share your products with.

 

9. Give your readers an exclusive deal

  • Every time your readers make the choice to check out your latest post, they’re investing their time in your work.
  • By giving your audience an exclusive deal, you’re thanking them and giving back.
  • Don’t make the offer public anywhere else.
  • Make it a readers-only deal, and say so.
  • You want your readers to feel special.

 

 

It’s all about helping.

 

If you’re focused on providing value, the selling part becomes a lot easier.

 

When you do it right, selling equals helping your readers.

 

Only promote products you know will improve your readers’ lives.

 

After you’ve been blogging and interacting with readers for a while, you’ll realize it’s a small community.

 

These people aren’t facts and figures.

 

They’re humans with problems that need to be solved, and you can help.

 

Your readers want to support you…..

 

 

All you have to do is ask.

 

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share and comment….Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

 

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Not Making Sales With Your Current Audience This Could Be Why

Not Making Sales With Your Current Audience? You Could Be Making These 3 Mistakes In Your Email Marketing

 

 

If you have a business, building and engaging the right audience is essential.

“Many online gurus will tell you to build a huge email list. But if that email list isn’t made up of the right people, then it isn’t worth anything”…..says  (an online business coach and copywriter at EssentialHustle.com)

When you speak to the wrong audience about your products/services, you waste your time, money, energy, and focus.

Speaking to the right audience benefits your business in a number of ways, such as:

  • Giving you clients you truly want to work with, rather than clients you have to develop custom solutions for.
  • Allowing you to create systems and scale, because you know the clientele you’re serving.
  • Bringing in more recurring revenue by serving the group of people only you can help.

 

So if you aren’t making sales with your current audience, then you’re probably making one of the following 3 mistakes in your email marketing:

 

emailmarketingmistakes

 

 

 

 

 

 

1. Your lead magnet isn’t targeted to your ideal buyer.

  • A lead magnet (Honeypot) is, “an incentive you offer to potential buyers in exchange for their contact information.”
  • You need to be smart about who your lead magnet appeals to.
  • If your lead magnet is not specific, then your conversion rates will be low, and the small audience you do gather will not be the audience you want.
  • Some questions to ask about your lead magnet before releasing it to the world:
  • With this lead magnet, am I targeting people in my industry, or am I targeting people who need a product or service from my industry?
  • Is there a clear correlation between this lead magnet and the product/service I want to sell?
  • Does this lead magnet sell the value of my product/service, or will subscribers still need to be convinced about my product/service after they consume this lead magnet?

 

2. Your content isn’t compelling enough to keep your audience engaged.

  • Entrepreneurs and small businesses build a great lead magnet that attracts thousands of people . . . but then they mess it up with the content that follows by making the classic mistake of only selling their core offer to their audience, and never giving.
  • In other words, they never seal the deal with their content.
  • Instead, they try to squeeze money out of people whose trust they haven’t earned yet.
  • So, how do you know if your content is impressive enough for your audience?
  • By tracking the open rates and click rates of the emails you send out after they download your lead magnet.
  • If they’re low, fix your content.
  • You want to offer more value than you sell to gain their trust right from the beginning.
  • Here are a few tips for writing compelling content:
  • When you write emails, start with a story of some kind.
  • Think about your target audience’s situation, and develop a story that’ll make your audience think, “This is exactly what I’ve been through before!”
  • Address a common misconception that your target audience might have in one of the early emails or content.
  • If you have a piece of content that has done well in the past, like a webinar or a blog post, then send it to your audience.
  • Write an email with a short description of then content, and wow them with it.-If you are pitching your product/service, don’t just talk about its features. Highlight the transformation possible.
  • When writing content, keep a balance of talking about your audience’s main pain point and their main aspirations…. Really dig into their pain, and then show them what life could look like.
  • Social proof is everything-When speaking to your audience, brag about yourself a little. Show where your work has been featured, but be humble about it. Testimonials add power to your pitch.
  • Whenever you write content, make it visually appealing.-Include pictures and break down long paragraphs.
  • Finally, be yourself! – No one likes feeling as if they’re speaking to a faceless brand rather than a person.

 

3. You don’t do anything to level up your subscribers.

  • So when do you take subscribers to the next level?
  • When do you give them the opportunity to become customers?
  • By turning your subscribers into customers early on by selling them a tripwire, not your core offer.
  • Let me explain.
  • A tripwire is “an irresistible, super low-ticket offer (usually between $1 and $20) that exists for one reason and one reason only… to convert prospects into buyers.”
  • The goal of a tripwire isn’t to make a full-time income.
  • It is to turn new subscribers into buyers.
  • That’s because if someone has bought from you before, they’re more likely to buy from you again.
  • This is why it’s so important to level up your subscribers early on.
  • Don’t wait to level up your subscribers.
  • To build a quality audience, that audience needs to become buyers fast.
  • In the end, building an online audience isn’t just a numbers game.
  • Sure, a huge email list does help. But if that list doesn’t buy from you, it’s not worth it.

 

 

Are you ready to try the above 3 email marketing tips: Build a lead magnet that’s aligned with your offer, develop compelling content, and level up your subscribers in your next email marketing campaign?

 

 

Your audience will thank you for it.

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

 

 

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How To Build Your Reader Engagement On Your Blog

The 5 Essential Qualities Of Creating Effective Content That Builds Reader Engagement On Your Blog

 

 

What makes some content marketing succeed, while other efforts fail?

 

There are 5 essential qualities that you need to know when writing content for your blog, do you know what they are?

 

“The formula for effective content marketing and better reader engagement is Education + Personality = Effective Content says Sonia Simone (Copyblogger)

 

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The 5 Essential Qualities For Effective Content

 

 

 

 

 

 

 

1. Effective Content Educates

  • Content that sells (whether you’re in the premium content business or you use content to sell another product or service) is content that makes itself useful.
  • Effective content teaches your audience something they want to know more about.
  • It answers pressing questions and makes your readers’ lives better in some key way.

 

2. Effective Content Has Personality

  • Aim to create a content-driven website that has personality, that’s reader-friendly, and that’s written to both educate and entertain.
  • Bringing a consistent voice and personality to your content is a lot of work — but it’s also highly rewarding, both personally and professionally.

 

3. Effective Content Has a Great Headline

  • If you’re going to put in the work to create strong content that educates in a reader-friendly way, please don’t bury it with a lousy headline.
  • Great headlines make it easy for readers to share your content.
  • They attract more links, social media sharing, readers, and customers.

 

4. Effective Content Keeps SEO in Mind

  • Creating content that’s both educational and reader-friendly has SEO benefits.
  • Just remember, effective content works for human readers first and search engines second.
  • If balancing those two still seems mysterious to you, take a look at Copyblogger’s SEO Copywriting ebook.

 

5. Effective Content Puts The Reader First

  • All of the “rules” of great content marketing come from one rule: put your audience first.
  • It’s not about how much money you need to make with this launch, where you want to rank in search engines, or what your cat had for breakfast this morning.
  • It’s about your audience — the readers, prospects, and customers — not you.

 

When you create content that both benefits your readers and makes them feel good, you’ll find that your marketing goals become a lot more achievable.

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

 

P.S. – I LOVE TEACHING OTHERS HOW TO BRAND THEMSELVES ONLINE THROUGH BLOGGING…CLICK HERE TO VIEW MY SERVICES!

 

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Here’s A Proven Blueprint For Creating Content That’s Ten Times Better Than The Competition

A Proven Blueprint For Creating Content That’s Ten Times Better Than YOUR Competition

 

 

It’s the holy grail of the blogosphere — highly sought after but rarely achieved.

 

We’re talking about “EPIC” content.

 

Creating it, though, feels like an impossible mission for many bloggers.

 

“In reality, you don’t need epic skills to create truly remarkable content, just a reliable process. One you can follow time and time again to create posts that cut through the noise and rescue your readers from pain and frustration”……says Sonia Thompson  (a content marketing strategist )

 

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Here’s the 10-step proven blueprint for creating content that’s ten times better than the competition.

 

 

 

 

 

 

Step 1 – Identify The Pain Points

  • The starting point for any epic post is your ideal reader.
  • Your post should target those painful or frustrating issues she is itching to solve.
  • To uncover your reader’s most acute pain points:
  • Read blog comments
  • Explore forums and Q & A sites
  • Check Amazon book reviews
  • Review emails from readers
  • Run subscriber surveys
  • Conduct interviews

 

Step 2 – Choose A Tempting Topic

  • Focus your efforts and narrow your scope by tackling just one aspect of one problem where you can offer immediate relief.
  • To narrow down your topic you can:
  • Focus on just one step of a larger process, just one case scenario and one specific outcome
  • Confirm reader interest in our topic by using the following:
  • Keyword research tools (Google Keyword Planner or Moz Keyword Explorer) – to check search volume (aim for at least 1K searches per month for relevant keywords)
  • Social research tools like Buzzsumo – to confirm that posts on similar topics are popular on social media (aim for a few hundred shares on across the major platforms like Facebook or Twitter)
  • Google search – to check that posts on similar topics already exist

 

Step 3 – Evaluate The Current Competiton 

  • Just remember that your post won’t be the first to cover this topic.
  • Research existing content that tackles the same problem, looking for weaknesses and opportunities.
  • To find popular posts on the same topic:
  • Type relevant keywords into Google search
  • Use Buzzsumo to search for posts that are popular on social media
  • Search competitor blogs for posts on the same topic

 

Step 4 – Determine Your Deliberate Difference

  • Differentiate your post by choosing an approach or angle that deliberately exploits the weaknesses of competing posts.
  • To differentiate your post from the competition, go “all out” on: 
  • Design-Use colors, images, and diagrams to create a visually stunning post
  • Data-Incorporate the real-world data that competitor’s posts lack
  • Drama-Use storytelling and emotion to take the reader on a wild ride
  • Depth“Zoom-in” to explore your topic in more detail than anyone else

 

Step 5 – Brainstorm Your Irresistible Headline

  • The primary job of your headline is to tempt your audience to click-thru and read your content
  • Use “power words” to amplify the emotional impact
  • Brainstorm at least 10 headlines for your post before making a final decision
  • Consider testing a selection of headlines with your audience via social media
  • Take the time to craft a headline that makes readers desperate to learn more
  • To craft a headline that gets clicked, use the 4 U’s method to convince readers your post is:
  • Useful
  • Urgent
  • Ultra-Specific
  • Unique 

 

Step 6 – Conduct Your Essential Research

  • Your epic post is only as valuable as the information it provides.
  • Bolster the knowledge and experience you already have by gathering supporting information through careful research.
  • To fortify your content:
  • Read your competitor’s most popular posts and note their best points.
  • Deepen your knowledge by reading popular books on your topic.
  • Interview experts to gather additional tips and advice
  • Find relevant quotes to illuminate your topic and inspire readers
  • Collect and analyze real-world data or provide case studies
  • Find or devise examples to explain difficult concepts

 

Step 7 – Plan Your Main Points 

  • The way you organize your content is as important as the content itself.
  • Create an outline to bring structure to your ideas and give you a handy blueprint for writing your epic post.
  • To structure your content effectively be sure to consider:
  • Promise-Does my content deliver on the “promise” of the headline?
  • Flow-Is the information presented in a natural and logical sequence?
  • Objections-Have I addressed questions or stumbling blocks my audience may have?
  • Completeness-Have I provided enough information for my readers to take action?

 

Step 8 – Craft Your Epic Content

  • Laying the groundwork for your post is important, but the execution is crucial.
  • Use an outline and a few guiding questions to create a draft that truly deserves the label “EPIC” 
  • To write your killer draft, ask yourself the following questions:
  • Do I have a strong, empathetic opening that taps into reader’s pain points?
  • Do I acknowledge my reader’s dreams , desires, fears, and frustrations throughout my post?
  • Have I engineered irresistible subheads to keep people reading instead of just scanning?
  • Have I incorporated the language my audience uses to help them connect with the content?
  • Have I used short paragraphs and rich formatting (bullet points) to improve readability?
  • Do I have a powerful closing that inspires my readers to take an immediate next step?

 

Step 9 – Polish Before You Publish

  • No epic post is ready to publish with just one draft.
  • To get your first draft into shape , use several review/edit iterations to catch any errors and improve its clarity and flow.
  • To make your draft shine:
  • Let your post rest for at least 24 hours before reviewing and editing
  • Read your post aloud to check the flow and catch any clumsy wording
  • Get rid of filter words and lazy phrases that rob your writing of its power
  • Replace jargon with descriptive words that paint a clear picture

 

Step 10 – Promote Your Published Post

  • Content so good it promotes itself is a myth.
  • Even truly epic content needs a push to get the ball rolling .
  • Use smart promotion to give your post the reach and attention it deserves.
  • To spread the word about your epic content:
  • Email your subscribers to build the excitement
  • Share your post on social media, using relevant hashtags
  • Notify the people you mentioned or featured within the post
  • Reach out to influencers and ask them to share it
  • Repurpose your post for other popular platforms like Medium and Slideshare

 

 

Despite what you may think, you don’t need to be an elite writer to create an epic post. You just need to follow the right process.

 

 

By understanding the above 10 step blueprint and making it your guide, you can now go out and create content that transforms your readers and catapults you toward your goals as a blogger.

 

 

Click here to grab Sonia’s free list of 40 resources that show you in depth how to implement the above 10 step blueprint

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

 

Sharing IS Sharing!

 

To Your Success,
Joan Harrington

 

 

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