How to boost your email open rates right now with these 6 simple subject line changes
“Email subject lines are a lot like pitch meetings; you only have a short amount of time to convince someone to “invest” in your email with their click, and if you don’t use the right bait, you risk being shunned (a.k.a. deleted, or worse, marked as spam.)”…….says Ramona Sukhraj ,IMPACT
Here are 6 simple subject lines changes ,from Ramona ,that will help you to increase your email open rates
1. Skip the Formality
- One big mistake that many email marketers make when writing their subject lines is being frustratingly formal.
- Whether its through their greeting or ‘Capitalizing The First Letter of Every Word’ as if it were a title, this formality can come off as cold and robotic to the recipient and can be a one-way ticket straight to their trash can.
- What Can You Do? Keeping your subject line casual, friendly, and helpful will help humanize your brand and make your recipient want to open your email.
2. Be One-on-One
- People don’t want to receive emails from groups of nameless strangers, they want to communicate with one person by name and be able to reach out to that person if they have any questions or comments.
- What Can You Do? Instead of sending your email from a generic name, send it from YOUR personal name and then make your subject lines reflect this.
3. Personalize it
- Human beings are wired to react to their name.
- Capitalize on this neurological phenomena by personalizing your subject line with your recipient’s first name
- What Can You Do? Personalizing your subject line with your recipient’s first name gives the impression that you are speaking directly to them, if not, only to them. It immediately catches their attention.
4. Keep it Short
- Think of your subject line as the precursor to the conversation that will be taking place within your email.
- With today’s short attention spans, you want to say everything you need to in a subject line of 50 characters or less to maximize open rates.
- It’s also important to keep in mind that 40% of emails are opened on a mobile device first and the average mobile screen can only display the first 4-7 words of a subject line.
- By extending your subject line beyond this limit, you are more likely to alienate and lose out on opens from your mobile browsing audience.
5. Remove “Red Flag” Words
- Certain high friction or as Ramona calls them, “Red Flag” words, can scare off people by implying work, obligation, or loss.
- They include words like:
- By removing the above “red flag” words and finding more creative, unexpected ways to convey value and pique interest, you will not only avoid the spam filter, but capture your reader’s interest by standing out from the crowd.
6. Create Curiosity
- The ultimate end-all, be-all of email subject line success is creating interest and curiosity.
- In order to capitalize on the psychological benefits of fulfilling curiosity you need to achieve the delicate balance of offering just enough information to catch people’s interest, but withholding enough so they are driven to open the email and find out the punch line.
- What Can You Do? Try optimizing your subject line copy for curiosity by asking a question, playing devil’s advocate on a trending topic, or using words like:
- Limited-Time Only
The above 6 simple changes that you can make to your email subject lines, will cause introspection and raise questions about the unknown, and the only way to find answers is by opening the email.
If you can achieve this, half of your email marketing battle has been won.
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To Your Success,