How To Brand Yourself On Facebook

5 Tips To Brand Yourself On Facebook









Facebook is much more than a message board for posting status updates.





It’s a lead generating, web-traffic driving, customer engagement machine!







Here are 5 No-Brainer Tips for How to Brand Yourself on Facebook from Aaron Lee, PostPlanner






1. Listen 

  • Before you start sharing stuff on Facebook, first practice listening & interacting with others.
  • This should be your top priority of building your brand.
  • The relationships you create during this time will serve as a strong foundation for years to come.
  • Skip this step & you probably won’t be able to build a dynamic brand on Facebook.
  • Fans ALWAYS come first!



2. Use Powerful Visuals

  • First impressions count.
  • Customize every image on your page to reflect your brand.
  • Pay attention & brand every aspect of your page: profile photo, cover photo, etc.
  • Make sure to keep your visuals fresh — and update them often.



3. Have a Strategy

  • Create posts that reinforce your brand & will appeal to your fans.
  • Don’t post inspiring quotes or funny memes just because they may get more Likes, comments & shares.
  • Instead, stick to updates that bolster your image & what you want your company to represent.
  • Establishing a strong posting strategy takes time — but it’s so worth it.
  • Use the 3 P’s of posting (personal, purpose & promotional) as a guide.
  • And keep the messaging in your posts consistent. 



4. Showcase Your Work & Expertise

  • Don’t be afraid to brag a little bit on Facebook.
  • Everybody does!
  • That’s part of the reason you even have a business page.
  • And your fans expect it — just don’t be too boastful. 
  • Too often people hold back & don’t show off their best work.
  • In the beginning, don’t worry about sounding too promotional.
  • Practice makes perfect!
  • The right mix of content will fix that every time.




5. Reinforce Your Brand 

  • Remind people of your brand almost every chance you get.
  • Powerful visuals are some of the best ways to do this.
  • And it shouldn’t be hard to maintain your authentic personality — just be YOU!







The best parts of Facebook are fueled by conversation.






Listening & responding should be top priorities before you start aggressively branding yourself on Facebook.








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To Your Success,
Joan Harrington

Facebook Comments

0 Replies to “How To Brand Yourself On Facebook”

  1. Thank you for these tips and insights. Being a friend does go a long way on the internet. I’d love to see some information on using the other social networks and tying them all together. Thanks bunches

  2. In social media like Facebook is it relatively easy to brand yourself, because there are so many ways you can share your work. You can share your blog post, create some notes, share some cool picture or video and so on.

  3. Great tips on how to use Facebook and get more meaningful interaction with people. I made a basic error when I first set my business FB page up of taking part in several ‘like’ swaps, and while I ended up with lots of likes on the page, they weren’t necessarily people who were even remotely interested in what I had to say. Lesson learned there! Thanks for all these tips.

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