How To Build Authentic Conversations

The 12 Highly Recommended Ways To Build Authentic Conversations on Social Media




“Through the power of social media, business owners can share their product and services in real-time with those that they connect with. Very powerful”!…….says Kim Garst, BoomSocial 

So how do you open up the lines of communication on social media in a way that is authentic and will help you build relationships with your audience?


In this post, I share Kim Garst’s 12 C’s that will help to get you started on your journey to building authentic conversations and relationships on social media…..Enjoy!


1. Caring

  • There is an old saying that goes like this, “people don’t care how much you know until they know how much you care.” 
  • When you truly care about serving others, it shows up in everything that you share on social media and it will return to you tenfold!

2. Curiosity

  • Who do YOU find interesting?
  • When you are NOT curious about others, you STOP listening to what others care about (as you are mostly focused on yourself.)
  • When you don’t listen to what others care about, you simply can’t care about what they care about.
  • So it starts with curiosity.

3. Contribute

  • There are people who shy away from social media citing there is “too much noise.”
  • They are right and wrong.
  • “Yes, there is too much noise.  But that is not the reason to shy away from social media”…….says Kim
  • In fact, that may be the reason for you to jump right in – make valuable contributions and increase the signal-to-noise ratio out there.
  • Stand out by doing what others won’t!

4. Content

  • Content is the solid foundation of any social media participation – be it a blog post, a podcast, a video or a tweet – all you are doing is creating content.
  • If you consistently produce compelling content that takes care of the paint points of your audience, you have a winning combination!
  • Producing great content takes time and producing great content that that is entirely focused on your audience takes MORE time.
  • You can treat that as “work” or you can treat that as an “investment.” 

5. Clarity

  • Right now your audience is looking for clarity in the areas that matter to them.
  • Whatever they want to do, there are multiple options or choices and if your content helps them clarify things, they will love it!
  • Your content is valuable if it moves someone from “confusion” to “clarity.”
  • Confusion eats away someone’s MOST valuable resource – TIME.
  • If you are content helps clear that confusion, you have given them a gift.


6. Conversation

  • In social media, you win with engagement.
  • Engagement is a higher level of emotional connection.
  • It starts with conversation.
  • A conversation is where two or more people are listening and talking.
  • Both listening and talking are important to fully participate in social media.
  • The more you are engaged in conversations that will increase the collective capacity of the participants, higher your own return in this investment.
  • Every conversation is important.

7. Creativity

  • You need to do SOMETHING to set yourself apart from the crowd.
  • That’s where you creativity comes in.
  • Stretch your imagination and get your creative juices flowing.
  • Spend a few extra minutes to see if there is another angle to saying the exact thing that you were going to say.
  • What can you do to make what you are saying more interesting?
  • Make that “extra” investment to get those “extra” rewards.

8. Character

  • Character here is your personality and your personal brand.
  • Who you are comes across more strongly than what you say and who you are seriously influences how what you say is perceived by others.
  • The stronger your personal brand, the more weight what you have to say has – this means not only you have to invest in social media, you have to invest on yourself to grow and be better.

9. Community

  • You can’t scale great heights alone.
  • You need the community to help you.
  • If you look at it another way, the community needs you – as others in the community also can’t scale great heights alone.
  • Whatever you can do to help make the community stronger will benefit everyone in the community.
  • Things are interconnected when it comes to how you work within a community.
  • Your level of influence goes up with the level of your caring and contribution.
  • As the level of your contribution goes up, it becomes easier to make more valuable contributions. it is a virtuous cycle.

10. Courage

  • There are two distinct ways to participate in social media – one on the stands and one on the playground.
  • Things get more interesting when you are on the playground than when you are on the stands.
  • The way to get on the playground is to take a stand on something meaningful.
  • That requires confidence and courage.
  • Taking a stand is a package deal.
  • You automatically belong to a tribe that has a stand similar to yours on one end.
  • On the other end, you alienate people who don’t take a stand similar to yours.
  • You need the courage to deal with it and remember, you cannot please everyone.

11. Change

  • If the world is changing fast, the sub-system of social media is changing super-fast.
  • The only constant in social media is change!
  •  Tools, practices and engagement models all change.
  • If you want to succeed with social media, you don’t adapt to change, you embrace it, live with it and if you are good, you will probably influence change with your ideas and contributions.

12. Commitment

  • Think of social media as an “amplifier” of what you do.
  • If you have a significant contribution to make, social media can amplify that contribution.
  • However, you need to set yourself up for making that significant contribution.
  • That requires a serious commitment.
  • You are also MORE exposed once you are a player in social media – meaning you need a higher level of commitment to keep living up to the implicit promises that you are making with your new personal brand.
  • If you disappear for days on end with no “value” to your friend base, you are seriously weakening your brand viability.



There you have it, Kim Garst’s 12 C’s of building authentic conversations on social media….If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank You 🙂


Sharing Is Caring!


To Your Success,
Joan Harrington

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0 Replies to “How To Build Authentic Conversations”

  1. Hi Joan,
    Sounds very good. I need to print this out!
    #2 Curiosity is an area to work on. I remember reading a question in my support group about which light is better outdoors. For vision-impaired people, light is always a big topic of interest.Perhaps I can do some research. I also support other vision-impaired writers on my author page and in my blog. Thank you for this. I have several areas I can work on.

  2. The courage of the playground – not sitting on the sidelines – that is something that blogging has started to give me the courage to do. I still have a long way to go. Taking a stand goes against my introverted nature of sitting back and observing. It may be a slow progress, but I am making progress.

    1. That is so awesome to hear Alana that the “courage” of the playground, NOT sitting on the sidelines , has given you the courage through your blogging to be just a little more extroverted 😉 As long as you are making “progress” that is all that counts 🙂

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