Building A Better Relationship With Your Facebook Fans
Do You Want A Better Relationship With Your Facebook Fans?
How often do you ask yourself this……”How do I get my fans to love me”?
You may think you have bribe them or even bombard them.
The key word here = connected
To build a better relationship with your fans, you need to connect with them!
If you want a genuine relationship with your fans, you must engage & build your community through conversation — and become a resource that solves your fans’ problems (with no hidden agenda).
How can you build a better relationship with your fans — and also get them to spend more money on your products & services?
Here Are 12 Ways to Build a Better Relationship with Your Fans by Ravi Shukle, PostPlanner
1. Use your fans’ first names in status updates & comments
- Using a name to sign off on comments/updates helps build trust with fans — because they have a person to relate to (instead of a logo).
- Instead of just “liking” comments left on your fan page, try to engage & create a conversation with your fans.
2. Give your fans insight into your business
- Take your fans on a journey with you!
- It’s important to be transparent with your fans — ie. not just show your successes but also your challenges & failures.
3. Involve your fans
- With the rise of social media, brands should be leveraging 2-way commutation — not only for brand transparency & customer service, but also for content creation.
- The term UGC refers to “user generated content” — or content that has been created by your audience.
- UGC is a great way for businesses to encourage sharing & include their audience as part of an overall content strategy.
Here are a few ideas to help get you started:
- Ask for photo uploads around a theme — “What does your workspace look like? Send us a picture of your desk – we would love to see!”
- Use Photo/video uploads as a contest or give away – “What reminds you of summer? Upload your photo/video using #iLovesummer for a chance to win.”
- Ask your audience to share their thoughts or images on your products/services – “Where are you enjoying our fruit smoothie this morning? Upload your photo/video for all to enjoy!”
4. Use Facebook competitions
- Facebook competitions are a great way not only to reach & involve your audience, but also to build leads for your business.
There are many benefits to running a competition on your Facebook page, including:
- Increasing your fan base
- Raising awareness of your product/service
- Increasing the size of your email list
- Encouraging customer loyalty
5. Be transparent & authentic with your community
- The businesses that kill it on social media are mostly the ones that are transparent & authentic with fans. Ie. truthful in their marketing & open in their sharing.
- Remember: relationships are not built overnight — you need to be a consistent & genuine to build those raving fans over time.
- The more you get to know your audience, the more genuine & trustworthy you can become.
6. Host a Q&A (Question & Answer) session to help your fans
- A great way to further develop the one-on-one relationships you have with your fans is to answer their questions.
- One way is to host a Q&A on your page or via a Facebook app.
- It’s a great way to build your reputation as a helpful, “go-to” resource — and can be done by responding to questions in comments below a status update — or via video reply.
7. Don’t ignore your fans
- Part of being social is being open & responsive with your fans — including responding to customer questions & complaints — and providing feedback.
- Responsiveness will help strengthen your relationship with fans & is essential to your overall strategy when building an online presence.
8. Ensure you’re there to engage with your fans
- We all know that no matter how hard we try, we can’t be online 24/7.
- The key factor is to make sure you’re there to engage once your scheduled posts publish — and not just schedule & forget about the posts.
9. Showcase your fans
- Now that you have your fans engaging with your page & creating conversation, the next step is to show them you appreciate their input.
- By thanking them for their participation.
- For example: post a thank you message as a status update highlight your top fans via a cover image showcase the most active fans via a Facebook app
10. Ask fans for input
- Brands that have good relationships with their fans listen to them.
The benefits of asking fans for feedback are:
- Feedback is from your target audience — so you know the opinions directly reflect those that will be purchasing, viewing or downloading your content
- Info can be used to gather more marketing data from your audience — are they mobile only?
- Do they prefer eBooks, videos, emails? (this information can be used to target & promote future content)
- Help to generate content ideas — ask your fans what topics they’d like to learn more about & provide content you know your audience is hungry for.
11. Post at the right time of day
- Only a small percentage of your fans see your updates in their news feeds anyway.
So how do you increase the chances of being seen?
- Apart from promoting the post, a great organic way to do this is to identify the times your fans are most active online.
- Facebook has rolled new Insights that allows you to view this very stat — helping you to identify when your fans are online & the average number who saw your posts in an hour.
- Use this data to help you identity the time of the day your fans are most engaged & you will increase the chances of your post getting seen & engaged with.
- You have to see what times works best for your specific audience — with regards to both frequency & the times you post.
12. Celebrate your successes with Facebook Milestones
- Facebook milestones are a great way to build your relationship with your fans by sharing your journey & giving them insight into the key moments of your business’ journey.
- Milestones are automatically expanded on your Facebook timeline & also offer a great way to showcase your brand’s history.
Here are a few ways you can use Facebook milestones today:
- Highlight the launch date of your business
- Highlight a milestone in fans reached e.g. 10,000 fans
- Highlight the launch of a new product/service
- Highlight your brands history – how & where it started
To add a milestone above your Facebook status bar:
- select “Offer, Event”
- Click Milestone
- Add a headline, location & details of your milestone
- Choose to add a photo
- Click Save
Milestone photos display at 843 x 403 pixels.
So, there you have it, 12 proven ways to build a better relationship with your fans.
Leverage these ways on your Facebook Page & watch the relationship with your fans blossom.
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