How To Build Your Brand Using Content

Build Your Brand Using Content








How do you build your business brand around content?







Here are 3 steps to help you build your brand utilizing content from Sharmeen Akbani Gangat, founder and CEO of The Glocul Group….guest blogger for Firepole Marketing







Step #1: Identify Your Most Interesting Thing

  • The first step to building your brand – what you can think of as your reputation – is to discover the one single thing that’s most interesting about you.
  • Whatever it is, explore that.
  • You don’t have to be an expert.
  • Simply know what makes you YOU.
  • Think of it this way: what would you say if you were talking to your ideal client?
  • There must be something about you that will make them leap out of their chair and say “Yes! You’re the one!”
  • Don’t think too much about what your audience wants to hear; focus on what you have to say
  • Create good content around that what makes you unique, and you’ll be well on your way to establishing your reputation.




Step #2Determine Your Style

  • Instead of trying to compete on quality, give some thought to your style.
  • Your style gives your content a signature touch that no one else can provide.
  • That’s what will make your post stand out.
  • Set the tone for what people should expect when they hear or read your name.
  • Because, in the online space, your credibility comes before the quality of your product or service.




Step #3Find Your People

  • Find the people who are interested in your style and your content.
  • Don’t aim for buyers, or customers.
  • Think instead in terms of building an audience of people who can become your fans and rave about you to everyone they know.
  • In today’s social media age, what you create is not only for your audience.
  • It is for their friends, colleagues, and every one else in their networks.
  • In fact, your content is aimed at these people first, since they are the gatekeepers to your audience.
  • You need to reach out to them first if you are to get to your target audience.





So, how do you pull all three of these steps together into a plan that works, but doesn’t take up all your time?





Let Your Reputation Work for You

  • When you’re first starting your online entrepreneurial journey, focus first on building your online reputation before you start focusing on building your business.
  • Be known before expecting to be bought from.
  • Your name should reach people before your content.
  • After you achieve a certain level of visibility and credibility (you hit your target number of subscribers, publish a set number of guest posts, or whatever it is you are aiming for), switch your focus to your core business.
  • Don’t stop producing content……Your reputation does still need some fuel to keep it moving.
  • You can: create good content consistently
  • Curate content intelligently. ( in other words, solicit guest posts or recommend articles by other authors).




It’s a fact that people place a premium on brands and reputation, and are willing to forgive mistakes by brands they know and prefer. 





Work Smarter, Not Harder





You can create a body of good content that showcases your unique gifts and style in a way that will really resonate with your audience.





Remember, once you’ve built up that reputation, you can use it to advance your business goals.








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To Your Success,
Joan Harrington





About Joan

Joan is a full time blogger/network marketing coach whose passion comes from helping others learn how to brand themselves through blogging and become an expert blogger

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