Building Your Personal Brand Here’s What You Need To Know To Get Started

Your Personal Brand……..Why Is It Important?






Your personal brand is important because it is what separates you from everyone else in the world and it will open up professional opportunities for you in today’s job market and the entrepreneurial landscape, as there is no room for being just another face in the crowd.


Being different gives you an advantage over the competition. You have to be more appealing to your target audience and the ONLY way you can achieve it is by creating a recognizable personal brand.



So, how do you do that?


By organizing your thoughts utilizing the following 5 steps to creating your personal brand vision. (the way you want yourself to be perceived by others and how you want to live your professional and personal life.)


“The foundation of personal branding rests on authenticity: The ability to tap into your genuine, humble, and individual human qualities from which your identity, personality, and character stem”……says Lida Citroen, Social Media Today


Step #1 –  Set Your Values 

  • Your values are the things that drive your life.
  • They’re at the core of your being and you refer to them when making decisions.
  • These values define the things that are most important to the person.
  • Consider the people, feelings ,and situations in life that make you most happy.


Step #2 – Prioritize Your Values 

  • As you go through the things that make you happy in life you’ll realize that your values aren’t all created equal.
  • There will be situations in life when you’ll be faced with decisions that put your values at odds.
  • The goal of building your personal brand is not just to get a better job or to grow your company.
  • It’s about finding happiness with your professional life.


Step #3- Identify Your Passions

  • Your passions are the things that you like doing with your time.
  • A passion is something that interests you.
  • Passions intrigue you and make you want to investigate.
  • They make you want to get better for personally driven reasons.
  • A passion is something you would do even if you weren’t being paid or even something that you would pay for yourself if you had to.
  • Passions can be both personal and professional.


Step #4 – Identify Your Ideal Traits 

  • These are the unique aspects of your personality that help to shape the person you are.
  • Traits are things that give others a key inside your brain.
  • The Big Five include the following traits:
  • Openness to experience
  • Conscientiousness
  • Extraversion
  • Agreeableness
  • Neuroticism
  • Each of the traits is measured or assessed on a scale.
  • Each person falls somewhere on the different scales and that makes up your personality.
  • You can take a test on the Big Five Personality Traits for free here where you’ll be asked to answer questions based on your scale of agreeability.
  • This test will give you insight into your personality and your traits.


Step #5 – Discuss Who You Are With Family, Friends, and Peers

  • Discuss your findings with those that are closest to you – family, friends and peers.
  • There are your own assessments of who you are and those are important, but it’s good to get an idea of who you are from others too.
  • Ask people what their perceptions of you are.
  • Ask them about what they think your values are, what your passions are and what your traits are.
  • The outside perception might differ from your perceptions or they might align closely.
  • Either way, you’ll have more information about the person you are and you’ll be better able to understand where you can make changes to go where you want to be in your professional and personal life.



Your key to winning with your personal brand is to figure out what makes you different, learning to embrace that uniqueness and using it to get people to pay attention and to choose you over everyone else.



Click here for further reading about personal branding



If you enjoyed this post and found TONS OF VALUE, please take a few moments and share…..Thank you 🙂


Sharing IS Caring!


To Your Success,
Joan Harrington

(P.S. If you would like to further your knowledge about personal branding click HERE )


Facebook Comments

40 thoughts on “Building Your Personal Brand Here’s What You Need To Know To Get Started

  1. What great steps to help hone in on exactly who your brand is (rather than what :). It’s funny–there are 2 of me, brand wise. And while for decades I was quite comfortable with my editor profile, when it came to doing my author one, I was just stumped. Until I was led through a series of questions like these. They really help to define the who of one!
    Great distilling of this, Joan!

  2. Joan,

    A fan of yours for a long time, and another great article that truly sets the stage for proritizing the way we blog and get our goals accomplished through the day. Although, being a blogger takes commiment, and it also takes consistency and thats a must. I loved your lists and they always seem to cultivate a new habit for me. Thank You.

    Lori English

    • Yes it is easy to get confused about your personal brand, Roslyn, but ensuring that you distinguish the personal side is most important as it shows your authenticity 🙂 Thank you for your comment!

  3. I’m in the process of going through this review for my blog now, Joan, and identifying my personal brand in order to start targeting a specific audience, so I found this really helpful.Your tips are great to help define who you are and to decide which direction to take.

  4. Creating your own personal brand is very important to creating business success. It will guide you in making many business decisions. It makes it easier to decide when and where to draw the line on so many things. Starting with values is a great way to start building your personal brand.

  5. Great article, Joan! As someone who believes in a holistic approach to life, I love this idea of making sure your personal and business branding are harmonious with ‘who’ you are. To me, this is what ultimately people see as being authentic. How can you be one person in your personal life and a different persona in your business life? The two need to live very compatibly together. It seems this is becoming more important in today’s world of transparency and authenticity. These are great steps to go through to arrive at the true ‘you’.

    • Thanks so much Beverley!! Yes both our personal and business personas must be in sync 🙂 It is all about the authenticity most definitely!!

  6. I love that you started with values, and then continued in step 2 with prioritizing values! You hit the nail on the head; this is why I do business: “The goal of building your personal brand is not just to get a better job or to grow your company. It’s about finding happiness with your professional life.” Well done!

    • Thank you Reba! Appreciate your awesome feedback! So glad you enjoyed the post 🙂 It is ALL about finding happiness with your professional life and it all starts with defining your core values 🙂

  7. Great tips on personal branding. Colors are just as powerful as all the key points you mention. I will say choose your colors and stay with with it. People will always remember the colors even when did not remember your name. Colors last long in the mind.
    I like #3 Identify Your Passions, that is truly the main focus too. Passion drive you and the market around you. Without passion you might as well curl up somewhere and not mention it lol

  8. I must admit I never thought about having a personal brand although I have addressed many of the points you raised. I can see how you get so into the business brand that you don’t think about a personal brand as being important as well. I can see the value of creating a personal brand that separates you from others. Much food for thought here, Joan.

  9. I think our values are the key and I agree that you started with values. Unfortunately many don’t even know what they value. Thanks for reminding me to revisit all that I value. Time for journalling.

  10. Yes, I too have discovered that my personal and business brand are one in the same. As a serviced based entrepreneur I connect first with people on who I am. Once i learned this, I found I was able to be more authentic and real. I also found that my values were actually showing up all around me – it was what I was giving the most attention. If it wasn’t what I wanted then I knew my values were a bit off and time to make adjustments. Great info and I really enjoyed reflecting.

  11. Hey Joan, it’s nice to be on your blog and trust me I love your site, very well design and fast loading to. 🙂

    Personal branding is the way to go when it comes to achieving success in life and as a person and especially as a business entity.

    You know when I hear the world branding, my mind’s automatically stereotyped to thinking it means knowing what your colors and how best to communicate your brand. Much the later!

    Personal branding I believe is less about the color but about the make-up of the individual. The things that makes them to tick and that’s why I think to really know what your personal brand is/are, you will need to have discovered what your purpose because it’s only then you will be able to live fully and sensually as to communicating your brand to people.

    And when you have mastered the act of communicating effectively well with your target audience (Did I add that discovering your purpose is the first step towards knowing your target audience?) you stand the chance of them knowing you, like and trust you, which I believe is the holy grail of digital marketing.

    I like that you mentioned passion. Actually, people run off from your brand the moment they don’t and can’t spell your passion. Passion will get you going during moments when you are burn out or that you are tired and can’t seem to find the enthusiasm to work.

    Really, I feel like not stopping but then I don’t want to risk the chances of my comment getting as long as the post itself. 🙂 So I will just stop here.


    • Hi Sam 🙂

      Thanks so much for your warm comment and feedback!!! I absolutely agree with you about branding, my friend , well said 🙂 Passion is so key to helping you to stay on track and keep you motivated 🙂

      You are awesome! Thanks so much for your wonderful feedback and comment! Really appreciate it!

  12. Joan.

    This is a great article on setting values and keeping your values that aoppropiate toyour belief sysytem. Being able to stay professional is important and whenlearning new way of buissness I appreciate the women that helped me out.Thank You for your message and great content.
    Lori English

  13. Branding is so important. For someone to visit your page for the first time and to see a specific message is key. And being able to recognize that message, be it your logo, imagery, tone… is what we all strive for.

  14. Hello Joan! You hit the nail on the head with your closing statement my friend! “Your key to winning with your personal brand is to figure out what makes you different, learning to embrace that uniqueness and using it to get people to pay attention and to choose you over everyone else.”
    Love Love Love It!
    Great Share.
    Chery :))

  15. Good points have been demonstrated, when building your personal brand you should not be the one from the crowd but it should be like “the one from the crowd” that difference is the most vital in brand. thanks for sharing these it helps in knowing who you are.

  16. heraldmarty says:

    Great advice Joan. Even with so much information and advice available online these days many people still don’t understand how important it is. I occasionally work with first time authors and in a Linkedin group recently there was an interesting thread about this subject and one person argued that branding was the job of high priced advertising agencies and consisted of fancy logos! Talk about out of touch. I wish I could send your article to him, but thanks for sharing this with the rest of us. 🙂

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