Do You Want More Success With Your Email Marketing?
Marketers often struggle to generate the open rates, click-through rates, and conversions they’d like to see.
“Today’s buyers have short attention spans and intelligent browsing habits—they want personalized, relevant information at all times” – Marketo.com
- Marketers must create engaging email campaigns—not just batch-and-blast.
- To rise above the noise, your emails should be trustworthy, relevant, conversational, strategic and coordinated across all channels.
Email marketing done right can help nurture leads already in your database and bring them closer to becoming a customer.
A strong, clear call-to-action (CTA) is a crucial element of any great lead generation campaign.
- You want your recipient to know exactly where to focus and what to do.
- Instead of driving your readers directly to your website homepage, it’s always better to point them to a landing page created specifically for your offer.
- Make sure your CTA stands out and that the copy is compelling.
Here are 4 tips to help you improve your open rates:
- Frame your subject line as a question.
- Questions compel readers to open your emails as they pause to consider the answer.
- Nab their attention with a simple question mark.
- Try a list.
- This is where your “Top 10” and “5 Tips” subject lines come in.
- People gravitate towards short, easily digestible information.
- Make a psychological appeal.
- According to Copyblogger, the subject line “You are not alone” gets an average open rate of 90%.
- As you write your subject lines, keep basic human psychology in mind.
- Be conversational.
- Don’t be afraid to use conversational language in a subject line.
- Your leads are people, so use natural language that references real-life interaction
An opened email is one thing; a read email is another.
There is an art to crafting email copy that will convince someone to click.
Here are 4 tips for writing email copy:
- Short and sweet:
- Try using short sentences and bullets to make your emails easy to scan.
- Cut out the marketing-speak:
- Marketing jargon can immediately turn off your reader.
- Make your copy clear and conversational.
- Address a pain point:
- Your email copy can speak to a problem you can solve for your reader.
- Offer a clear, concise solution.
- Don’t forget to proofread:
- Multiple people should review every email you send for spelling, grammar, and punctuation errors.
- If you can, set your email aside for a few hours before sending—with fresh eyes, you’re more likely to catch mistakes
You can have the most compelling subject line, the best call-to-action, and an unbelievable offer, but if you don’t have a list of email addresses to send to, nothing else matters.
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