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Building Your Personal Brand Here’s What You Need To Know To Get Started

Your Personal Brand……..Why Is It Important?

 

 

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Your personal brand is important because it is what separates you from everyone else in the world and it will open up professional opportunities for you in today’s job market and the entrepreneurial landscape, as there is no room for being just another face in the crowd.

 

Being different gives you an advantage over the competition. You have to be more appealing to your target audience and the ONLY way you can achieve it is by creating a recognizable personal brand.

 

 

So, how do you do that?

 

By organizing your thoughts utilizing the following 5 steps to creating your personal brand vision. (the way you want yourself to be perceived by others and how you want to live your professional and personal life.)

 

“The foundation of personal branding rests on authenticity: The ability to tap into your genuine, humble, and individual human qualities from which your identity, personality, and character stem”……says Lida Citroen, Social Media Today

 

Step #1 –  Set Your Values 

  • Your values are the things that drive your life.
  • They’re at the core of your being and you refer to them when making decisions.
  • These values define the things that are most important to the person.
  • Consider the people, feelings ,and situations in life that make you most happy.

 

Step #2 – Prioritize Your Values 

  • As you go through the things that make you happy in life you’ll realize that your values aren’t all created equal.
  • There will be situations in life when you’ll be faced with decisions that put your values at odds.
  • The goal of building your personal brand is not just to get a better job or to grow your company.
  • It’s about finding happiness with your professional life.

 

Step #3- Identify Your Passions

  • Your passions are the things that you like doing with your time.
  • A passion is something that interests you.
  • Passions intrigue you and make you want to investigate.
  • They make you want to get better for personally driven reasons.
  • A passion is something you would do even if you weren’t being paid or even something that you would pay for yourself if you had to.
  • Passions can be both personal and professional.

 

Step #4 – Identify Your Ideal Traits 

  • These are the unique aspects of your personality that help to shape the person you are.
  • Traits are things that give others a key inside your brain.
  • The Big Five include the following traits:
  • Openness to experience
  • Conscientiousness
  • Extraversion
  • Agreeableness
  • Neuroticism
  • Each of the traits is measured or assessed on a scale.
  • Each person falls somewhere on the different scales and that makes up your personality.
  • You can take a test on the Big Five Personality Traits for free here where you’ll be asked to answer questions based on your scale of agreeability.
  • This test will give you insight into your personality and your traits.

 

Step #5 – Discuss Who You Are With Family, Friends, and Peers

  • Discuss your findings with those that are closest to you – family, friends and peers.
  • There are your own assessments of who you are and those are important, but it’s good to get an idea of who you are from others too.
  • Ask people what their perceptions of you are.
  • Ask them about what they think your values are, what your passions are and what your traits are.
  • The outside perception might differ from your perceptions or they might align closely.
  • Either way, you’ll have more information about the person you are and you’ll be better able to understand where you can make changes to go where you want to be in your professional and personal life.

 

 

Your key to winning with your personal brand is to figure out what makes you different, learning to embrace that uniqueness and using it to get people to pay attention and to choose you over everyone else.

 

 

Click here for further reading about personal branding

 

 

If you enjoyed this post and found TONS OF VALUE, please take a few moments and share…..Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

(P.S. If you would like to further your knowledge about personal branding click HERE )

 

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How To Know If You Are A Marketing Rockstar

Are You A Marketing Rockstar?

 

 

Do you have what it takes to be more than a one-hit wonder online and make your marketing out-of-this-world awesome?

 

To be a marketing rockstar, let’s compare your marketing strategy to one of the following 3 different kinds of rock bands to see where your business stands….

 

Ready?

 

 

Garage-Band

Garage Band  (Despite how great you think you are, no one knows who the heck you are)

  • No real strategy
  • Weak online presence
  • No blog
  • No keyword research or implementation of any kind
  • No social media presence
  • Your website has no lead generation opportunities
  • Not utilizing email marketing
  • No marketing automation
  • No sales and marketing alignment
  • Unaware of website analytics

How do you get out of the garage?

  • It starts with significantly shifting your mindset. 
  • The first step is shifting your allocation of resources toward a more unsolicited, lead generating approach that focuses on creating a powerful online presence, which right now, you simply don’t have.
  • Provide a valuable, educational experience through resourceful content in order to attract more visitors, rank higher in search engines, and generate more leads.

 

Click Here To Learn How To Implement A Content Marketing Strategy

 

coverband

Cover Band

  • Sure you have some recognition, but you have no real brand identity of your own.
  • You’re struggling to stand out among the competition.
  • As a result, it’s extremely hard for your brand to separate itself from the competition and control a share of the market.
  • While you may be driving some traffic, you’re really not doing much to set yourself apart from your competitors, particularly those who have a more powerful online marketing strategy.

Your focus needs to be on making your website the hub and central focus for your entire business, and getting the most out of the tools and strategies needed to execute a successful campaign.

  • This means creating more content.
  • Blogging more.
  • Improving your search engine rankings.
  • Increasing your social media engagement.
  • Revamping your email strategy.

 

 

openingact

Opening Act

  • Your ability to stay current has allowed you to stay somewhat relevant.
  • You’re very close to the big stage but still need that edge.
  •  The good news is that you aren’t far off
  • While you may be generating leads from your website, you have yet to develop a lead nurturing strategy to effectively push these leads further down your sales funnel.
  • You may not even have a clearly defined sales funnel yet.
  • Without one, you can never efficiently track and nurture your leads through the sales process.
  • Blogging consistently but lacking in readers, shares, comments and subscribers
  • Consistently posting to social media, but not driving followers back to your website
  • Sending frequent email blasts to entire contact list with no target audience in mind
  • You’re aware of traffic and lead sources, but unsure which marketing initiatives prove ROI

Your problem is with the details.

  • You have goals, but aren’t sure if the strategies you have in place will get you there.
  • You have a lead generating website, but it isn’t optimized for mobile devices

You can’t sell to everyone.

  • You need to know who is more likely to buy, and focus your marketing efforts on attracting and converting these types of prospects
  • This will allow you to have a much clearer picture of your target audience, which in turn will allow for sales and marketing to be more productive.
  • Start by creating detailed buyer personas, which are basically fictional representations of your target audience.

 

Once you have a better idea of who your ideal prospects are, you can more effectively create more relevant content that aims to push them further down your sales funnel.

 

Click Here To Learn How To Implement A Content Marketing Strategy

 

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What does being a marketing rockstar exactly mean?

  • It means that you understand how the modern consumer is digesting and receiving content, and you’ve adjusted your marketing strategy in order to reach and engage your target audience more effectively.
  • People are using smartphones, tablets and laptops to consume and digest content and media.
  • You are what they want to consume…….You get this
  • You have a clear 12-month strategy to achieve SMART goals…
  • You have a lead generating, mobile optimized website that shortens your sales process
  • Your consistent blogging is driving traffic and leads and generating shares
  • You’ve seen improved search rankings by successfully tracking & implementing relevant keywords
  • You have a large following that consistently visits and engages your site
  • You generate a high volume of quality leads, drastically shortening your sales process
  • You’re sending highly-targeted emails to segmented lists of your contacts
  • You’re nurturing a high volume of leads through sales funnel with automation
  • Sales and marketing have shortened your sales process
  • You’re tracking and measuring lead and traffic sources, adjusting your campaign accordingly

 

 

Being a marketing rockstar simply means that you now understand what your ideal prospects want, and more importantly, know how to implement the strategies necessary to attract them. 

 

 

Click Here To Learn How To Implement A Content Marketing Strategy

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…Thank You 🙂

 

Sharing IS Caring!

 

To Your Success,

Joan Harrington

 

 

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Do You Have A Value Proposition For Your Business Yet?

Your Value Proposition…What You Need To Know

 

 

Do you know what your value proposition is?

 

Do you even have one for your business?

 

 

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What exactly is a value proposition?
  • Your value proposition is a strategically crafted statement that is definitive of your unique selling point.
  • It seeks to encompass everything that sets your business apart from everyone else, and it helps to guide your potential customer’s decision-making process

 

 

[tweet_box design=”default”]Without a value proposition, you lose your opportunity to speak directly to your target audience, and tell them why they should pick you over any of your competitors.[/tweet_box]

 

 

Here are 4 questions that you need to ask yourself to help you define what your value proposition is before you can cement it in stone

 

1.  What exactly do you do?

  • Start with your industry.
  • Within your specified industry, what is your expertise?
  • What sets you apart from your competitors?
  • In order to develop a strong value proposition, you must be able to clearly, and confidently define what your business does and how you do it differently than the rest of the businesses in your niche.

 

2.  Who is your target audience?

  • It is senseless to create content with no clear concept of who you are trying to reach, which is why it is critical to align your sales and marketing efforts.
  • Take the time to sit down and map out who are communicating with, and find out what people are expressing the most interest.

 

3.  What are their pain points?

  • Find out what the main challenges are that these people are facing.
  • Aim to uncover if their problem is unavoidable, urgent, or underserved.
  • This type of information will help you generate a greater sense of importance when it comes to encouraging your customers that your product or service has what it takes to fill in the gap.

 

4.  How will your product or service remedy the issue?

  • Think about the products or services that you’ve bought lately.
  • Almost everything we buy serves a purpose because products and services are designed to the solve problems we have, and the problems we didn’t even know we had.
  • Take a step back and look at your products or services in terms of solutions.
  • What types of problems do they have the potential to solve?
  • Once you have a good understanding of how your products or services can remedy your target audiences pain points, you can begin to present this information in such a way that will showcase them as a solution.

 

 

You must position your product or service as a helpful resource that your customers can’t do without.

 

Once you know what this key problem is, it then becomes surprisingly easy to position your product or service as a helpful way to solve it.

 

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

 

Sharing Is Caring!

 

To Your Success,
Joan Harrington

 

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Why You Need To Use An Intro Video On Your Website?

Are You Using An Intro Video On Your Website, If Not Why Not?

 

 

 

“Did you know that on average, people stay on sites with videos two minutes longer than they do on sites without them”…..says Carolyn Edgecomb, IMPACT.com

 

 

[tweet_box design=”default”]Incorporating intro videos into the layout of your website can be an effective way to capture your audience’s attention, captivate your visitors, inspire them to connect with you and even drive them to make a purchase.[/tweet_box]

 

 

You will need to start with a plan that will ensure you are evoking emotions such as trust, confidence and curiosity that will make your story come alive in your intro video.

 

 

How can YOU do that?

 

 

By following these 6 tips below for crafting an impressive introductory video that not only generates leads but will help you to build a connection with your audience.

 

 

 

 

1. Make sure you have a goal/purpose.

  • Don’t create a video just to have a video.
  • Your video has to have a goal/purpose.
  • What do you want it to do?
  • What are you trying to communicate?
  • An intro video gives your audience an opportunity to better experience your brand and understand if it can help them truly solve their pain points and achieve their goals.

 

2.  Keep it short and to the point.

  • Your audience will determine whether to watch your video based on two things; your thumbnail and the videos length.
  • So, in order maximize the impact your intro video, be sure to keep it short.
  • In order for you to capture and maintain their attention, your video should be between two and three minutes long.

 

3.  Humanize Your Brand.

  • Intro videos are a great way to humanize your brand, show personality, and share what it’s really like to do work with your business.
  • Just be you……
  • It makes it easier for your audience to relate to and connect with a business that shows personality than one is cold and professional.

 

4. End Your Video with a Call-to-Action.

  • You could have the best introductory video that was ever created, but it won’t matter if you’re not telling your visitors what to do next.
  • Don’t leave them hanging.
  • No matter what type of action you what them to perform, make sure that it’s clearly stated at the end of the video.

 

5. Turn off Auto-Play.

  • Don’t force your audience to watch your video, make them want to watch it.
  • Give your visitors the opportunity to glance over the content of the page.
  • If they’re interested in what you have to offer, they’re more likely to stick around and hit the play button.
  • There’s nothing more annoying than having several tabs open, hearing a video start playing, and not knowing where it’s coming from.
  • Try adding some visual or written directional cues in your content to further encourage people to watch.

 

6. Don’t Skimp on Quality.

  • Remember, you’re introducing people to your brand on your professional website.
  • To ensure that you’re producing a high quality video, you’ll want to:
  • Avoid any feedback / noise when filming.
  • Pay attention to lighting.
  • If you’re highlighting your team and office, make sure everyone looks their best and that the office is clean.
  • Be sure to use a tripod to steady the camera

 

 

 

Now it’s your turn…….Try crafting an impressive introductory video that not only generates leads but will help you to build a connection with your audience and gives them the best representation of your brand.

 

 

 

If you enjoyed these tips and found TONS OF VALUE, please take a moment and share…..Thank You 🙂

 

Sharing Is Caring!

 

To Your Success,
Joan Harrington

 

 

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How To Find Your Ideal Client and Hone in on Your Target Market In 5 Easy Steps

5 Easy Steps To Finding Your Ideal Client (hint….it is all about honing in on your target market

 

 

What I’m about to share with you may not be revolutionary or mind-blowing – but it works……..Over and over again.

 

 

youridealclient2

 

As a business owner, you will want to pay attention to the following 5-step formula that has been proven to finding ideal clients for your business by rapidly building their trust and credibility and showing you how to get them pre-sold and excitedly APPLYING to work with you….

 

 

 

Step 1 – Define Your Ideal Client

  • First of all, you need to know what their problems are, what their biggest fears are, what their frustrations and desires are.
  • What would motivate them to invest 1000’s in your coaching.
  • If you don’t know what these are – interview them, or ask them with a survey.

 

Step 2 – Go Where Your Ideal Client Hangs Out

  • Once you’ve defined your ideal client – you will know exactly where they hang out.
  • You’ll know what magazines they read, what forums they attend, what events or networking groups they go to, what sites to put your advertising on etc.
  • Go there

 

Step 3 – Get them to identify themselves as ideal clients

  • At the moment you don’t know who might need your services.
  • All you have to do is create some type of ‘bait’ your ideal client would love to eat.
  • For example: Create some type of free offering, i.e. a free report, a free webinar, a free presentation, a free book etc.,
  • How do you know what they would love to consume?
  • If you’ve done step 1 all you have to do is create the giveaway to help them solve a current problem they’re having as it relates to your coaching niche.
  • Giving information is an easy, non-threatening way to do it.
  • If they take the bait, (i.e. if they download your free report, or ask you to send them your book, or show up to your presentation) – you will have a potential ideal client.
  • Now you have a great lead.

 

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Step 4 – Build Trust, Credibility & Communicate the REAL Value of Coaching with Ideal Clients

  • Coaching requires a lot of TRUST before someone will invest in you.
  • There are a few different aspects of trust you need to build…
  • They need to trust you’re a credible expert (you know what you’re talking about)
  • They need to trust in you as a person (so they can open up)
  • They need to trust in your ability as a Coach (so they can get results)
  • They need to trust they’ll get value from their investment (so they get an ROI, and won’t get ripped off)
  • They need to trust they themselves will be able to achieve the result you’re pitching (inner trust)
  • The way to build this type of trust in all these different areas is with the content you provide.
  • It’s how you tell your story of your successful clients. (testimonials)
  • This step is really all about providing value in advance.
  • If you want a potential prospect to see the value of your coaching, provide value upfront, and for free, BEFORE you ever pitch them anything
  • Building this type of trust to sell high-ticket coaching takes TIME
  • If you do this right, they’ll be chomping at the bit to work with you

 

Step 5 – Get Them Pre-Sold and Excitedly Applying to Work with You

  • How do you pre-sell them?
  • If you’re struggling to get clients right now giving away your time REPELS your prospective client.
  • Remember…..we humans place a higher value on things that are scarce.
  • Your ideal client needs to know working with you is a HUGE opportunity only afforded to a few.
  • When you create this perception, you’ll have ideal prospects beating down your door to work with you.
  • Here’s how you create this perception…
  • First – you provide great, high value content upfront that demonstrates ALL of those trust, credibility and value factors as mentioned in the previous step.
  • This get’s them excited and eager at the idea of transforming their life with your help!
  • Second-
  • You must put barriers up between you and your ideal client.
  • You must make it HARD for them to work with you – not easy.
  • This makes you MORE appealing, and MORE attractive

 

 

So when it comes to barriers the FIRST, and most important one you must use as a Coach to make yourself and your services more appealing and more attractive is to have an application and the most important benefit of this is that you can weed out those that aren’t a good fit way before you giveaway your free time with them.

 

 

To do this you need to make sure that at the END of each of your high value pieces of content, have some type of call to action to APPLY to get on the phone with you or depending on the circumstance, move into some type of deeper relationship with you. (I.e. maybe the call to action is to a webinar, or workshop, or your membership site etc.)

 

applicationform

You can apply to work with me and get your FREE 30-60 minute consultation by APPLYING HERE now 🙂  

 

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…Thank you :)

 

Sharing Is Caring!

 

To Your Success,
Joan Harrington

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Build Your Brand Blogging…..What You Need To Know

How To Build Your Brand Blogging……Here’s What YOU Need To Know

 

 

Your personal brand is your icon.

 

You know hundreds of individuals and online entrepreneurs.

 

You know them because they are good at what they do.

 

You follow them. Because……They have built their personal brands.

 

brand

Here are the 3 secrets of how YOU can start making a personal brand:

  • Be good at what you want to do which means you have to prove that whatever you do or make is worth the attention.
  • Start changing someone’s life – You can’t win alone. You need an audience to help you out. In order to achieve that goal, you have to start helping others with no strings attached.
  • Be social and helpful for everyone – Always be there to advise people if you can help them in fixing something.

 

 

It all begins with the publishing of quality content, giving away life-saving tips and sharing everything possible with your fans. Give them value. Share stories. Tell them solutions.

 

The following 6 steps will help you  build your personal brand as a blogger:

 

Step #1 – Secure your name and domain

  • You have to be prepared to be found.
  • In order to do that, you have to have a proper identity on the internet.
  • So, you need to use your original name or at least the same name everywhere including:
  • Website
  • Domain
  • Facebook
  • Twitter
  • Google+
  • LinkedIn
  • Pinterest
  • Instagram
  • YouTube
  • Emailing
  • If you’re new to blogging, website launching, and online business…
  • Make sure you register your domain with Namecheap or Godaddy.

 

Step #2  – Use the same name and picture across the social media

  • One of the perks of making a personal brand is that people know you from your name and recognize you from your face
  • You might observe that many of the top social media experts use the same name (spelling), display pictures, and covers on their social media networks.
  • There is a science behind this.
  • They believe in brand positioning.
  • Brand Positioning is a process of creating an image in the customers’ mind by showing them the same thing for a long time or over and over again.
  • People search on Facebook, Twitter, Google+ and other platforms to connect with friends and experts.

 

Step #3 – Create a certain type of content for a targeted audience

  • You have to be targeting a specific audience.
  • Targeting a specific audience helps you to become an authority (in that niche).
  • There are four elements you need to be focused on while targeting that specific audience:
  • Clarity of niche
  • You should be very clear about your niche in order to serve the right audience.
  • Setting up the targets
  • In order to develop a personal brand as a blogger, you have set your targets.
  • Define the content strategy
  • A ProBlogger knows what his/her targets are, what the readers want, and what he/she has to deliver.
  • Hangout with the relevant people
  • You have to meet with the like-minded people. Join meetups, conferences, and webinars.

 

Step #4 – Discuss and mention influencers in your content

  • You know blogging is more about giving than receiving.
  • You give knowledge, skills, and experience.
  • And get appreciation, following, and love.
  • These shout outs help you in building your relations with the influencers, and hence contribute to your personal brand.
  • Don’t just mention their names.
  • Instead, link to them.
  • Not only just does it help the readers, but it also gives (influencers) a hint that you linked them.
  • You can’t just make a website and sit tight waiting for clients to land on your site.
  • You have to be running, finding, building, and developing relationships.

 

Step #5 – Build a community of readers and responders

  • You need to develop a recognition.
  • One of the most important elements of making a successful personal brand is building a community.
  • A loyal followership can help you in building your personal brand faster.
  • The purpose is to develop an engaging echo-system with your followers and readers.

 

Step #6 – Use and share useful tools with your readers

  • When you need to grasp the audience and convert them to loyal followers, you have to empower them.
  • Help them succeed.
  • Change their lives.
  • Remember, content isn’t enough.
  • The content (means useful content) will only work if the readers understand it and digest it without leaving the blog.
  • The best way to do is create attractive, meaningful, and appealing content.
  • Offer useful tools and resources in your content.

 

 

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You’re a blogger.

You will succeed when you will help others

You don’t need an online advertising budget of hundreds of thousands of dollars every month.

You need a heart.

You need a passion of helping others.

 

 

 

The secret is here: Build others’ brands, people will build yours.

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

 

Sharing Is Caring!

 

To Your Success,
Joan Harrington

 

(P.S. – If you are new to blogging you may want to pick up my Blogging Mastery Ebook right HERE to help you master blogging RIGHT!)

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How To Create A Marketing Message That Resonates With Your Audience

Create A Marketing Message That Resonates With Your Audience

 

 

The question is: how do you make people fall in love with your brand?

 

 

resonateaudience

It all starts with a marketing message that resonates deeply with your ideal persona”……says Ramona Sukhraj, IMPACT

Creating a marketing message that resonates can be done by answering these three questions:

 

  1. Who are you trying to connect with?
  2. What do you bring to the table?
  3. Why should they care?

 

The Who: Creating a Buyer Personawhoamitryingtoreach

  • Trying to please everyone never works.
  • While it might sound logical to try to attract as many customers as possible, ask yourself the following questions:
  • Would you rather have less total customers that are loyal to your brand, or a large number of customers that aren’t loyal?
  • Would you pay more money for a product or service made specifically for your needs, or for one that had a one-size-fits-all feel to it?
  • Instead of desperately trying to win over people who aren’t right for your product or service, you are better off focusing intently on the perfect customer — your ideal persona.
  • When you are creating a buyer persona, you want to gather as much research as possible about them: Look for trends among your current customers.
  • Once you complete your research your finished buyer persona will be a detailed profile that includes:
  • Age
  • Gender
  • Income
  • Profession
  • Hobbies and interests
  • Goals and aspirations
  • Problems and fears
  • With this background, you will know exactly who your marketing message needs to resonate with and have detailed insight into how to make it do so.
  • To make it easier for you, Ramona recommends downloading their free kit: The Marketer’s Buyer Persona Kit. Inside you’ll find everything you need to research and create your personas.

 

yourbrand

The What: Understand Your Brand

  • Do you lack focus in your marketing confusing your audience?
  • You also need to understand what you are presenting to your persona.
  • To craft a marketing message that truly resonates with your persona, you need to be brutally honest with yourself about your company’s strengths and weaknesses.
  • Consider the things your business is best at and the things that your persona cares about the most.
  • The sweet spot of where those answers intersect should be the core of your marketing message.
  • Here’s why:
  • You message needs to highlight your best strengths
  • You message needs to connect with your ideal persona
  • What’s the one thing that you want people to immediately understand about your brand?
  • Without a clear message that accurately describes your brand, it makes it much more difficult for your persona to find you.
  • For your marketing message to resonate, you have to execute on what you claim to offer.
  • That’s why it’s crucial that you understand your brand before trying to pitch your persona.
  • Consumers care more about your ability to execute extremely well on one thing than they care about a long list of features.
  • What’s your brand story?
  • Stories are powerful marketing tools, because people connect with stories.
  • Creating a brand story helps you stand out in the mind of consumers and makes it easier for them to connect with your brand emotionally.
  • Your marketing message resonates when you follow-through on what you offer.

 

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The Why: Your Unique Value Proposition

  • You know your ideal persona.
  • You understand their hopes and dreams, their fears and struggles, and what makes them tick.
  • You also have an honest understanding of your brand and what you bring to the table.
  • Now you just need to figure out how to connect the two?
  • Why should your persona care about your brand?
  • The answer to that question is your unique value proposition.
  • So, how do you create an unique value proposition?
  • Your unique value proposition should explain:
  • What your business does
  • Who your persona is
  • Why your brand is different
  • First, you want to make a list of all the benefits that your persona desires, based on your research.
  • Think about their hopes, dreams, fears, goals, etc — anything that’s attached to an emotion. (i.e. solving a specific problem, reducing a fear, saving time/money, etc.)
  • Then you are going to look for ways to connect those benefits to the things your business is the best at.
  • Your value proposition should be read and understood in about five seconds.

 

 

You want to make it as clear as you can to who you are targeting and why they should choose you, and the most effective way to do that is to speak the language of your persona.

 

 

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4 Ways To Write Good Copy

How to write good copy and allow your truer nature to come through

 

 

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“You need to ASK THE RIGHT QUESTIONS……says Adrianne Munkacsy, (a copywriter and content strategist and guest blogger for Firepole Marketing)

If you already have your website written, take a look at it and ask yourself the questions below. If you haven’t written your site yet,  you need to keep Adrianne’s 4 questions in mind as you do:

 

 

1. Is this an honest expression of who I am?

  • There’s a trend in copywriting—especially for businesses geared toward women—to use hip, sarcastic, in-your-face language on your website.
  • Fun, unapologetic copy stands out.
  • But if it’s not an honest interpretation of you or your brand it’ll be nearly impossible for you to carry that feeling through every interaction you have with your audience.
  • The first step is to get crystal clear about your brand.
  • There are a few ways to do this:
  • Email your clients, or people close to you, and ask them what three words they would use to describe you and tally up which words people use most, then reflect.
  • Do the qualities listed represent how you’d like to be perceived?
  • If not, think about where you might be missing the mark.
  • Write down a list of adjectives that describe the way you want your brand to be perceived. Write down everything you can think of.
  • Once you get clear about what your brand stands for, you’re better equipped to write copy that stands out in a way that feels genuine.

 

2. Does this empower my audience?

  • To effectively sell your services, it’s important that your audience believes that you understand the problem they’re facing—and that you have the solution.
  • Yes, you can relate to their pain.
  • But balance that with more positive aspects of their personality—the parts of them that help them make big leaps forward.
  • Are they driven?
  • Do they tackle their problems and not wait around for someone else to take the wheel?
  • Adding good qualities alongside trouble spots will drastically change the feel of your website as well as the types of clients who reach out to you.

 

3. Does this speak to what really motivates my audience?

  • Almost everybody wants more money, more freedom, more time, or a better body. But vague promises like that feel empty….your audience is bombarded by similar promises every day.
  • Quiet brands can make a name for themselves by tapping into the inner motivation of their potential clients.
  • Think about your audience.
  • If your promise is that you can help them make more money, take that promise further.
  • What would they do with that extra money? Travel? Give it to charity? Invest in other businesses? Pay for their kids’ college?
  • The more specific you can get about your potential clients’ inner desires, the less you have to “yell” over the noise those louder brands are making.
  • The most effective way to learn what your audience wants is to interview them.
  • Ask 3 or 4 of your dream clients if you can ask them about their experience with you.
  • Ask questions like:
  • What was keeping you stuck when you reached out to me?
  • Why was that problem so urgent?
  • What were your goals when you hired me?
  • Why was that so important? (And keep asking why!
  • If they say they wanted more time, ask “Why did you want more time?”)
  • Connecting to your client’s specific, personal goals will quickly demonstrate that you understand them, which is the first step to gaining trust.
  • When people trust you, they hire you.

 

4. Can my clients say what I can’t?

  • If you’re uncomfortable tooting your own horn, let your testimonials do the work for you.
  • Testimonials (when done right) are an effective way to highlight what makes you special without feeling like you’re bragging.
  • Here is Adrianne’s simple system for getting the most effective client testimonials:
  • Create a standard questionnaire…..
  • This questionnaire guides clients to explain the tangible results they got from your product or service
  • Here are a few examples:
  • Tell me about 3 measurable leaps you made in your business as a result of our time together.
  • What was the most surprising part of your experience with me?
  • How did you feel about [the problem you help with] BEFORE working with me?
  • How do you feel about it NOW?
  • Doing this helps you get more pointed feedback, which you can then use on your site to highlight the gifts and strengths you might otherwise feel uncomfortable speaking about.

 

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The goal when you ask the right questions (like the ones above), should be to present the value and benefits of your services in a way that feels natural and steer you toward the authenticity of your brand.

 

There are clients out there who relate to—and prefer—your natural brand……

 

Give them what they’re looking for.

 

 

 

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To Your Success,
Joan Harrington

Do You Have A Compelling Value Proposition?

How compelling is YOUR value proposition?

 

 

Start with determining what your customers want to achieve. What specific outcome sounds like success?  Talk to them, define it well, and state it plainly—that’ll be music to their ears.

 

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A compelling value proposition has a number of responsibilities.  Telling your customers to “just do it” isn’t one of them.

 

 

Here are 4 tips from Help Scout to help you to “Sell Like You Mean It”

1.  Relatable results

  • Remind customers of their current headaches and explain how their situation will improve.
  • Show how other customers have found success with your product and show a clear before and after—one that feels attainable and speaks to the outcome they want.

2.  Clear-cut benefits

  • Getting specific means leaving little to the imagination.

3.  Define real value

  • Value is what the customer gets, and in order to state that well you must understand why customers are using your product.

4.  Place priority on your point of difference

  • Which is the reason why your solution is better than the competition’s in some notable way.
  • What can YOUR solution do that the others can’t?

 

Getting your point across requires catching and keeping a customer’s attention. “Where am I? What is this?” is the starting point of every new visitor who hits your site. Details matter. Customers will scroll, but the only guarantee you have are the items up top, doing all the heavy lifting.  Don’t stress over silver-bullets, but make each piece of the puzzle count.

 

“In marketing, “motivation” is often said to be equal to the perceived benefits minus the perceived costs”……says  Gregory Ciotti, Help Scout

 

You first write copy around the desires and outcomes you expect to hear; you revise it around the desires and outcomes you actually hear. You want potential customers to say, “It’s like you read my mind!”  There’s no skipping this step, so talk to your customers and pay close attention to their feedback.

 

When projecting value you need to keep in mind these timeless approaches:

  • Customer testimonials
  • People like hearing from other people who have made the switch.
  • The problems are relatable and the outcomes feel real.
  • Assurance
  • Assurances are about seeing a feasible out.
  • In essence, you’re saying, “Even if it all goes wrong, here’s how you’ll be set right.” Whether that means, “Fall in love with it or send it back in 30 days, no charge!” or “With a 30-day free trial, there’s no risk,” stick to showing that they will walk away taken care of.
  • Social proof
  • Look at the companies your customers most relate to and those they most admire.
  • Outcome is the name of the game—who would your customers love to emulate?

 

Without a compelling value proposition, those who might benefit most will walk right on by.  One of the best ways to demonstrate value is to know better than anyone else what life is like before and after your product. You must convince customers that the outcome is true and well worth the effort.

 

Price is what you pay and value is what you get.

 

Communicating value means clearly defining why they should buy.

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You!

 

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To Your Success,
Joan Harrington

 

How To Set A Powerful Intention

4 Steps To Setting A Powerful Intention

 

 

Your intentions will assist you in taking greater control of your life.

 

When you set an intention and then act on it to demonstrate your commitment, amazing things occur.

 

The definition for intention is: “to have in mind a purpose or plan, to direct the mind, to aim.”  So with setting your own powerful intentional the forces of the universe can align to make even the most impossible, possible.

 

You have to know where you are so you can design the appropriate strategy for getting to where you want to be.

 

Given the unknowns and sometimes craziness of life, there’s never been a more important time to dream and setting your intention is the first step.

 

When should you set an intention?  TODAY…RIGHT NOW……RIGHT HERE…..JUST DO IT!

 

Here are The 4 Intentional Steps to setting your most powerful intention now, as shared from  Marcia Wieder, Holistic Healing 

 

1. Get clear about something you want and write it down.

2. Share your intention with someone in a way that will supportively hold you accountable to taking action.

3. Do something today to demonstrate your commitment to your intention.

4. Acknowledge that you did what you said you would and then, take the next step.

 

By setting an intention, you make it clear to yourself and others, just what you plan to do.

 

So, if you are really serious about your dreams, go ahead and make the time today to set your own intention, right here, right now.

 

 

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To Your Success,
Joan Harrington