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What Does Success Mean To You?

How Can You Be Happy & Successful?

 

Have you ever wondered where you could find that magical formula for happiness & success?

I don’t know about you, but being “Happy” seems to be nothing but the carrot right in front of your nose… always remaining just out of reach.

So, why is it then that some people succeed in their online businesses and some struggle?

Because believe it or not those that succeed in anything, whether it is their business or life, clearly know and understand the following:

  • They are genuine and a service to others. 
  • They build relationships
  • They take action.

Here’s a little secret:

Happiness is not determined by your circumstances.

It’s determined by YOU.

You and only you get to define what success is to you….what you want to accomplish, how you want to grow, what you want to learn, and where you want to shine.

If you want to grow, you must give more than you take.

You can start right now, right where you are just by following the steps below from Dani Johnson that will not only help you to increase your happiness but increase your success as well:

Choose to be happy

  • Recognize happiness is a choice.
  • Choose positivity, choose life, choose happiness.

Cultivate an attitude of gratitude

  • Daily celebrate the awesomeness in your life
  • Say this…“I am grateful and thankful for………” (what desire do you want the most)
  • I have a gratitude journal as well that I write in daily, you may want to start one as well.

Don’t hold grudges

  • Choose to forgive, even if others have not asked for forgiveness or apologized.

Feed yourself positive things

  • What you feed will flourish, what you neglect will die.
  • If you feed and focus on the positive things in your life, you will see growth in that area.
  • What you focus on expands.

Surround yourself with positive people & a supportive community

Always make sure that you are surrounding yourself with positive people who support and uplift you daily.

CLICK HERE to see the kind of people I have been surrounding myself with.

Do something meaningful

  • When your life, your career or actions have a higher purpose, it makes you feel more accomplished.
  • Whether it’s spending time with your loved ones, spending time working for a good cause or spending time on something of great importance to you.

Starting today: 

 

Embrace happiness!

Believe in yourself!

Dream big!

Unleash your passion!

Be unstoppable!

Success always starts with having the RIGHT mindset.

Remember that true, meaningful success & happiness comes from within you.

Only you can create happiness and success for yourself in your business and your life.

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

CLICK HERE to learn more about “my community”

laptoplife2

11 Ways You Can Use Live Video To Boost Your Personal Brand

11 Proven Ways To Utilize Live Video To Boost Your Personal Brand

 

Brands are using live video to build a larger, stronger presence and reach audiences on the fly like never before.

Live streaming has become one of the best ways to forge an authentic, one-on-one connection with customers.

As a professional, did you know that you can leverage live video to give your personal brand the same kind of lift?

 

Here’s how you can get the most out of LIVE video to help you to boost your personal brand:

1. Make your videos personal

There are 2 types of live video that you can use to present information:

Type #1 – The video focuses on objects, backgrounds, or scenery while you narrate.

Type #2 – The camera is on the broadcaster, so you’re in the center of the frame. The viewers’ eyes are on you while you’re talking and presenting your information or ideas. (this is the one that you should stick with when working to build your personal brand).

2. Don’t script it

Reading from a script ruins authenticity. It’s okay to be prepared, but you want your video to feel natural.

People are attracted to those who are confident in themselves and capable of being themselves.

Rather than trying to read from a script, which creates an off-camera glance or stare with unnatural delivery, prepare yourself with a handful of bullet points.

Those bullet points can guide your delivery, and you can fill in the rest as you go. Don’t write those down; rather, keep those bullet points or target ideas in mind. Recall them, and practice a few times before you go live, and you’ll be good to go.

3. Go for quick delivery

If you want to grab people on the fly and grow your audience quickly, make sure you’re consistently providing a fast delivery on your ideas.

So keep content as short as possible.

For a live stream, aim for 5 minutes or less. If you’re consistent with short clips, your audience will be more likely to tune in again and again because they know the delivery is quick and the value comes fast.

4. Don’t go cheap on hardware

Sound quality is especially important. If your audience can’t hear you, there’s no reason for them to stay tuned in.

Always do a few test recordings to sample the sound and make sure everything sounds great before you go live.

When you’re out and about, a quality smartphone can be good enough to live-stream on the fly without too much worry over lighting and sound.

5. Be funny, but with a purpose

The right type of humor, with a purpose, can keep people entertained and will help improve your personal brand. The content you share is more memorable when it’s funny and encourages viewers to return and share what they’ve seen.

When working humor into your live stream, always remember to work within the boundaries of your brand message and personality.

6. Maintain authenticity

You don’t want to grow your personal brand in a direction that doesn’t accurately reflect your true character.

When you try to create a character that doesn’t match you or say things out of character, the audience will eventually catch on, and it will reflect poorly on you.

You wind up confusing your audience when you act differently from one video to another.

7. Diversify your content

Go through the topics you’ve covered while guest-blogging or writing on your own site. Review Q&As or interviews you’ve done, and pick out the gems.

Use those as the foundation for a quick live broadcast to share great information.

Use live feed videos in addition to other content marketing methods to reach more audience segments and grow the visibility of your personal brand.

8. Build your audience to promote your stream

Promote your other content through social channels to draw traffic and increase engagement for your articles and ideas.

This way the initial engagement is in place, and you have some kind of baseline audience when you begin.

If you’re using native streaming on Facebook or broadcasting on other channels and sharing through social, you can always promote the replay.

Most importantly, be sure to actively engage the people joining your live stream. This keeps the comments up, spreads the visibility of the viewers’ activities, and encourages sharing.

9. Always bring VALUE

Every video you create needs to have a purpose, not just random rambling. Whatever takeaway you’re providing should be made clear almost immediately. That will hook the attention of the viewer.

Be obvious right from the start about the topic you want to cover. Say, for example: “Today, I’m going to talk about…” or “I’m going to show you…”

When producing content, you always need to provide value.

That’s what keeps people coming back and greatly increases the odds of shares, opt-ins, and continued engagement.

10. Brand yourself

Don’t forget one of the most important points of live streaming to build your personal brand: introduce yourself.

It doesn’t matter what you’re talking about or how short the video is going to be, always tell your audience who you are.

You never know who is watching, and every video could be their first introduction to what you’re sharing.

11. Go live regularly

With live streaming, there’s nothing wrong with creating a schedule and sticking to it. It won’t seem any less authentic, but it’s not absolutely necessary—not like having a blogging schedule.

The more often you stream live video, the easier it gets. Your comfort and confidence will increase, which will ultimately improve the quality of the videos and the value you share.

Your audience will also come to expect regular videos and will look forward to your live stream, which is the keystone of personal branding: getting people to return and stay engaged, trusting in you to share your knowledge.

In closing….

Live streaming is incredibly easy and doesn’t require a huge investment, and it can do wonders for your brand.

It creates a visual connection with your audience.

Keep the videos short, stream valuable content frequently, and you’ll see consistent growth in the number of live views as well as post-live replays of your content.

 

I would love to hear if you have tried to GO LIVE and how it has helped your brand….and if you have NOT tried it, why or why not?

 

If you enjoyed this post and found TONS OF VALUE, please share….Thank you 🙂

Sharing IS Caring!

To Your Success,
Joan Harrington

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The 3 Insider Skill Sets That You Need To Master That Will Increase Your Value And Income In Today’s Economy

3 Insider Skill Sets That You Need To Master

 

For you to survive this ever-changing economy there are 3 skill sets that you need to master that will not only raise your value but set you apart from the masses.

 

“Here’s the deal. You can either use the economy as an excuse and do what 98% of the population does – sit back and hope for the economy to change. OR you can become part of the 2%, who have figured out how to make themselves more valuable, by learning how to thrive in any economy”…..says Dani Johnson 

The marketplace pays for value.

 

So, how can you increase your value in the marketplace?

 

Easy, you increase your value, by increasing your skill sets.

 

It’s NOT about your personality or looks, where you were born, your family or background.

 

It’s about your skill.

Mastering the following 3 skill sets will not only increase your value and income, but it will make you more valuable in ANY economy:

skillset

Professional skills

  • You must know the basics of your profession.
  • You must be willing to learn new, specialized skills.
  • The difference between a professional and an amateur is skill

People skills

  • People are everywhere.
  • You work with them, live with them, buy things from them and sell to them.
  • So, where do you think money come from?
  • People!
  • If you learn more about people than anything else, you will be unusually successful.
  • If you learn great people skills, you will find income security.

Personal development & leadership skills

  • People with advanced leadership skills have extremely high influence and value in the marketplace.
  • They consistently work to improve themselves and raise-up other leaders.
  • They have a “no-excuse” mindset and focus on producing results.
  • They do not let circumstances define their success but take personal responsibility to create their own success.

 

It’s time to stop using the economy, the government or anyone else, as an excuse.

 

Without a doubt, if you do the same thing you’ve always done, you’ll get the same thing you’ve always gotten.

 

If you want to truly succeed in this economy, YOU must master professional and people skills, along with those personal development and leadership skills.

 

Go ahead and take a few minutes right now to evaluate your skill levels in these three areas. (How will you know where you stand? Look at the result – your income.)

 

Let me know in the comments below how important mastering the above 3 skillsets are to you and your business.

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

 

 

laptoplife2

Have You Lost Your Mojo? Feel Like Giving Up? You Are Not Alone….

If You Feel Like Giving Up…You Are NOT Alone!

 

 

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Lost your mojo and feel like giving up?

 

Feeling frustrated, disappointed, and flat.

 

You keep reading about people who have made and it only adds salt to the wound.

 

Now the voices of the naysayers have grown even louder in your head……

 

I know how you feel 🙂 So many times I have felt like giving up on myself, my dreams and my goals….all I know is that you must NEVER GIVE UP.

 

In today’s post, I share 7 tips from author and business psychologist and leadership coach   on helping you to stay motivated and gain the momentum that you need to stay on track right now so you can get your mojo back so you will NEVER WANT TO EVER GIVE UP AGAIN!

 

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1. Keep the Dream Alive

  • Keep your vision of what’s possible very close to you and remind yourself every day why you started
  • Display an image, picture, person, symbol, or phrase that anchors you back to this.
  • Make a habit of revisiting your “big why.”  (the big picture and rationale that drove you to pursue your dream in the first place)?
  • Keep fueling your dream through your intentions and actions every day.
  • Each morning, when you wake up, ask yourself, “What are the three things I am going to do today to get me closer to my dream?”
  • Share it with trusted others who are also passionate about their dreams and are on a similar journey.

 

2. Develop Persistence and Grit

  • To achieve your goals, you need to be focused, put in the work, keep learning and refine the actions we take.
  • You can develop persistence and grit by:
  • Seeing the path as a learning journey
  • Focusing on and enjoying the process and not just the outcome
  • Keeping a diary/journal on the project so when you look back you can see how far you have come already
  • Having people with whom you can share your frustrations as well as your mini-successes
  • Taking a short break and then returning to the project
  • Stretching yourself, doing things just outside your comfort zone

 

3. Aim for Your Best Creation

  • We do our best work when there is a confluence of our strengths, passion, interests, and values.
  • Check that what you are doing is something that plays to your strengths and what you care about, as this will give you the most momentum and satisfaction.
  • Sometimes in the pursuit of our end goal, we can forget, minimize, or override the pleasure of doing what is intrinsically enjoyable.
  • Positive psychology principles such as savoring these moments and having a sense of gratitude help increase our levels of happiness and well-being.
  • Stoke these fires and nourish and feed that which is truly meaningful for you.
  • You could do this by revisiting your top three to five values and ensuring that your project is in alignment with these.
  • The significance of doing work that in alignment with your core values is PRICELESS!

 

4. Get Feedback

  • If you’re feeling stuck or experiencing slow momentum, it might be time to get external input and feedback.
  • Reaching out to experts in the field, peers, coaches, or mentors can help provide the extra flush of new ideas that energize you again.
  • It can also ensure that you’re doing the right things and not just doing things right.
  • Sometimes all you need is some course-correction.
  • It can be a good idea to frame the feedback by asking:
  • “What is good about this project?”
  • “What could I do better?”
  • “What am I missing?”
  • Framed this way, you are less likely to perceive the feedback as “negative” and more as useful information to course correct, adapt, or pivot!

 

5. Learning Framework

  • Frame your current challenge as a learning experience and something that you haven’t mastered-YET!
  • Notice what’s working and what isn’t and refine, adjust, or get outside help accordingly.
  • See the progress you are making every day, week, or month as you learn from any mistakes.
  • You can focus on these three things:
  • What went well?
  • What didn’t go so well and what can we learn from this?
  • What next actions can I take to get better results?

 

6. Manage Your Expectations

  • Anytime we take a big step in our lives, all the monster and gremlin voices from our family and cultural conditioning which have plagued us in the past, will come flooding back!
  • Get to know what your “trip-up monster voice” is likely to say so when you do hear it, you won’t be taken by surprise.
  • Instead, you can identify this for what it is and then carry on.
  • Don’t try to bury the voices, because that can make them stronger.
  • Instead, acknowledge it, then move on.
  • Say, “Okay, noted. I’m going to do this anyway!”

 

7. Have Fun and Take Time Out

  • There’s not much point to doing anything especially pursuing your dreams and vision if it isn’t fun!
  • Taking a break from your project, doing something completely different, even mindless, can leave you feeling refreshed and recharged with the extra bonus of added insights!
  • How can you find ways to make your project more fun?

 

 

So if you see slow or poor results, do not despair……

 

See it as useful information indicating where you need to adjust, course-correct, or pivot.

 

We have seen time and time again that achieving anything worthwhile takes persistence, effort, and time.

 

RESULTS TAKE TIME! 

 

Have faith and believe in yourself….YOU TOTALLY GOT THIS!!  🙂

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share and comment…..Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

laptoplife2

Not Making Sales With Your Current Audience This Could Be Why

Not Making Sales With Your Current Audience? You Could Be Making These 3 Mistakes In Your Email Marketing

 

 

If you have a business, building and engaging the right audience is essential.

“Many online gurus will tell you to build a huge email list. But if that email list isn’t made up of the right people, then it isn’t worth anything”…..says  (an online business coach and copywriter at EssentialHustle.com)

When you speak to the wrong audience about your products/services, you waste your time, money, energy, and focus.

Speaking to the right audience benefits your business in a number of ways, such as:

  • Giving you clients you truly want to work with, rather than clients you have to develop custom solutions for.
  • Allowing you to create systems and scale, because you know the clientele you’re serving.
  • Bringing in more recurring revenue by serving the group of people only you can help.

 

So if you aren’t making sales with your current audience, then you’re probably making one of the following 3 mistakes in your email marketing:

 

emailmarketingmistakes

 

 

 

 

 

 

1. Your lead magnet isn’t targeted to your ideal buyer.

  • A lead magnet (Honeypot) is, “an incentive you offer to potential buyers in exchange for their contact information.”
  • You need to be smart about who your lead magnet appeals to.
  • If your lead magnet is not specific, then your conversion rates will be low, and the small audience you do gather will not be the audience you want.
  • Some questions to ask about your lead magnet before releasing it to the world:
  • With this lead magnet, am I targeting people in my industry, or am I targeting people who need a product or service from my industry?
  • Is there a clear correlation between this lead magnet and the product/service I want to sell?
  • Does this lead magnet sell the value of my product/service, or will subscribers still need to be convinced about my product/service after they consume this lead magnet?

 

2. Your content isn’t compelling enough to keep your audience engaged.

  • Entrepreneurs and small businesses build a great lead magnet that attracts thousands of people . . . but then they mess it up with the content that follows by making the classic mistake of only selling their core offer to their audience, and never giving.
  • In other words, they never seal the deal with their content.
  • Instead, they try to squeeze money out of people whose trust they haven’t earned yet.
  • So, how do you know if your content is impressive enough for your audience?
  • By tracking the open rates and click rates of the emails you send out after they download your lead magnet.
  • If they’re low, fix your content.
  • You want to offer more value than you sell to gain their trust right from the beginning.
  • Here are a few tips for writing compelling content:
  • When you write emails, start with a story of some kind.
  • Think about your target audience’s situation, and develop a story that’ll make your audience think, “This is exactly what I’ve been through before!”
  • Address a common misconception that your target audience might have in one of the early emails or content.
  • If you have a piece of content that has done well in the past, like a webinar or a blog post, then send it to your audience.
  • Write an email with a short description of then content, and wow them with it.-If you are pitching your product/service, don’t just talk about its features. Highlight the transformation possible.
  • When writing content, keep a balance of talking about your audience’s main pain point and their main aspirations…. Really dig into their pain, and then show them what life could look like.
  • Social proof is everything-When speaking to your audience, brag about yourself a little. Show where your work has been featured, but be humble about it. Testimonials add power to your pitch.
  • Whenever you write content, make it visually appealing.-Include pictures and break down long paragraphs.
  • Finally, be yourself! – No one likes feeling as if they’re speaking to a faceless brand rather than a person.

 

3. You don’t do anything to level up your subscribers.

  • So when do you take subscribers to the next level?
  • When do you give them the opportunity to become customers?
  • By turning your subscribers into customers early on by selling them a tripwire, not your core offer.
  • Let me explain.
  • A tripwire is “an irresistible, super low-ticket offer (usually between $1 and $20) that exists for one reason and one reason only… to convert prospects into buyers.”
  • The goal of a tripwire isn’t to make a full-time income.
  • It is to turn new subscribers into buyers.
  • That’s because if someone has bought from you before, they’re more likely to buy from you again.
  • This is why it’s so important to level up your subscribers early on.
  • Don’t wait to level up your subscribers.
  • To build a quality audience, that audience needs to become buyers fast.
  • In the end, building an online audience isn’t just a numbers game.
  • Sure, a huge email list does help. But if that list doesn’t buy from you, it’s not worth it.

 

 

Are you ready to try the above 3 email marketing tips: Build a lead magnet that’s aligned with your offer, develop compelling content, and level up your subscribers in your next email marketing campaign?

 

 

Your audience will thank you for it.

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

 

 

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Without This One CRUCIAL Aspect Your Content is Doomed to Fail

What Is That ONE CRUCIAL Aspect  Your Content Needs To NOT Fail? 

 

 

There is ONE CRUCIAL aspect that if your content lacks this, or doesn’t provide enough of it, you won’t achieve more than a marginal amount of success.

 

This ONE CRUCIAL Aspect is VALUE, But Not Just ANY  Value…….

 

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It’s the kind of value that comes from a genuine caring for your audience and the issues that plague their lives.

You may publish an epic article on how to get high paying clients, but if the purpose of your content marketing is to attract clients, you’ve missed your market entirely.

“Don’t write for other professionals in your industry. Write for the people your industry serves, because it’s them who decide whether you’re an authority or not”……says 

If you produce content with a genuine caring for the wants, needs, and desires of your audience, they will reciprocate this value by seeking out your services when they’re in a time of need.

The Concept of Content Marketing in a Nutshell

Your customers think that if you give away this supremely valuable information for free, your paid services must be even better.

It builds the trust that breaks down a buyer’s apprehension to purchase what you offer.

That’s the theory behind content marketing, and why so many people are realizing the value it has in business.

Your first goal is attracting the audience who will become customers with the right amount of trust in your authority and exposure to your brand.

5 Ways You Can Make Money From Your Content

makemoneyblogging

The methods you pursue will depend on your audience and your goals.

Weigh your options, and decide which of the following methods will resonate with your audience the best:

1. Copywriting

  • Copywriting is writing with the specific goal of getting people to take a desired action.  
  • The most famous piece of copywriting is the call to action.
  • Sprinkle these throughout your copy.
  • Calls-to-action are gentle commands that direct your readers to take a certain action. (Click Here, Subscribe Here, Download This Ebook)
  • What provides the best chance of getting your readers to take the action you want?
  • Telling them exactly what you want them to do.
  • When you promote your products and services within your content, do it tastefully and with a clear call to action.

2. Natural linking

  • Natural linking involves taking part of a sentence that directly relates to another piece of content (or product) and simply making it the anchor text for a link to that content.
  • There’s no direct plug or call to action so it’s less likely that our target audience will click on it.
  • But it sparks curiosity in the reader to find out what information lies beyond that link.
  • If you don’t hit your target audience, you may attract people whose friends or coworkers will want to buy your stuff, so don’t shy away from linking to your services whenever it’s appropriate.

3. Affiliate promotions

  • Affiliate promotions work like this:
  • You promote someone else’s product on your website.
  • Prospects click and are taken to a landing page on that person’s website, using a link that’s unique to you.
  • If prospects buy the product after clicking through with your link, you receive a predetermined percentage of the price as commission.
  • If you’re thinking about taking the affiliate marketing route, here are a few suggestions:
  • Be completely and utterly honest about your affiliation.
  • Only promote products you have used yourself and would recommend to other people, even if you weren’t getting a commission.
  • Let your audience know this is your criteria for affiliate promotions. And if they decide to purchase, they will be helping you continue to provide a valuable service.
  • Incorporating affiliate links and promotions can make your content marketing campaigns very lucrative.

4. Repurposing and repackaging your content

  • Repurposing means taking your existing content and repackaging it into a paid product (and eBook for example)
  • Using an eBook as the foundation for a paid video course
  • Taking some of your best blog posts and creating a paid email autoresponder course
  • Taking your best content, creating a membership area of your site, and allowing only paying members to access this content
  • It’s a way to receive extra revenue without putting in extra work creating new content.

5. Content-based products related to your other services

  • No matter your industry, you can create content-based products to sell on your website that will be of value to your audience.
  • You can then funnel people to these products through the valuable content you’re churning out (i.e. from blog posts, videos, webinars, infographics, slideshows, presentations, audio, interviews, etc.)
  • You’re always providing value, but using your content as a magnet to help people trust the value inherent in your products.
  • It all comes down to creating content that solves the same problems your products solve.
  • Otherwise, it’s not valuable. It’s just content.
  • For your content to have any impact, you have to genuinely care about the issues that plague your audience by being empathetic.
  • Talk to them.
  • Find out what those issues are.

 

**Grab my Guide To Blogging For Business Owners HERE

 

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Content Marketing as an Exchange of Value

Content marketing is about facilitating an exchange of value between business and consumer.

Because the more value your business provides, the more it improves your customer’s lives and the more fulfillment they get.

By attributing this fulfillment to your business, they will build trust and establish a connection with your brand.

As they trust and connect with your brand more and more, they see it as their number one choice to seek those specific services.

This is so powerful because it goes above and beyond everything out there, it provides a new perspective people haven’t seen before, and it changes a part of someone’s life that matters to them.

Valuable Content Educates Your Audience

  • Combine multiple forms of media to give your reader a full sensory experience for example:
  • Images that relate to what you’re discussing
  • Videos that further dissect the topic
  • Infographics to organize information into a nice visual format
  • Screenshots to not only tell the reader what to do, but show them
  • Links to other sources of valuable content that will deepen the reader’s understanding
  • Educate the reader to do business with you, right up to the level just below your paid services.
  • Teach them so much that their only logical next step is to seek your services.
  • When it comes right down to it, you’re dealing with people.
  • Your ROI is people.
  • Your social shares are people.
  • Your sales, your subscriptions, your comments; it’s all people.

 

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What All of This Means for Your Business

  • It’s time to ask yourself some tough questions:
  • What is the purpose of your business?
  • Why does your business exist?
  • What is the supreme value you’re providing?
  • Who will get the most out of this value?
  • How are you going to provide it to them?
  • Are you hitting the right pain points with your audience?
  • Will your content resonate?
  • Who are the people you can help out the most?
  • Who needs and craves your services in their lives?
  • How much do you genuinely care about your audience (the people you serve) ?

 

 

**Grab my Guide To Blogging For Business Owners HERE

 

 

Once you can honestly and completely answer these questions, you will have a framework laid out for a content marketing strategy that grows your business, and that’s a business that makes the world a better place….and that’s what it’s all about 🙂

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

Sharing IS Caring!

To Your Sucess,
Joan Harrington

(P.S. **Grab my Guide To Blogging For Business Owners HERE )

laptoplife2

How To Market and Sell Effectively Without Resorting to Hype

Do You Know How To Market and Sell Effectively Without Having To Resort To Hype?

 

 

So, be honest are you ever tempted to use hype and exaggeration when you market and sell just so you can cut through the noise and get your audiences to pay attention?

 

 

nohype

 

Seriously, all that hype does is annoy your prospects and customers.

“Prospective customers can smell hype from a mile away. They’re aware of the manipulation tactics of marketers.  If the offer is too good to be true, sounds like a scam, or is too pushy, customers already know what to do: will leave and never come back”…….says 

 

 

 

What should you do instead ?

 

The answer is to be helpful and authentic.

 

Being authentic and helpful makes your statements more believable. Customers feel you’re thinking about their best interests.  This will also set up your business for success in the LONG term because you’re building trust among your customers.

 

Authenticity can also help you stand out because being authentic is not common and it will bring a breath of fresh air to audiences.

 

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How Can You Build Authenticity?

One way to build authenticity is by being straightforward.

Instead of saying “We’re a company that is committed to delivering 100% customer satisfaction,” you can just say “We offer a money-back guarantee.”

With a clear and straightforward money-back guarantee on your landing page, customers know exactly what you’re guaranteeing.

Being straightforward removes both hype and abstraction.

Another way to build authenticity and remove the hype is to write as if you’re talking to a friend or family member.

What happens if you use hype when talking to a friend or family?  It’s likely they won’t believe you.

They won’t take you seriously. But if you stay authentic, they will believe what you say.

 

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Anticipate Your Audience’s Questions

Aside from being authentic, being helpful will make your customers trust your business.

To be helpful, you must first figure out what specific kind of help they’re looking for.

You can answer their questions in your website’s FAQ section or right on your landing page.

The key is to put yourself in the audience’s shoes.

Then ask yourself what would be your main concerns about the product.

When you address their concerns, audiences perceive you as being helpful.

 

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Tell True Stories from Your Satisfied Customers

Using testimonials is a way to take advantage of the power of word of mouth marketing.

Customers don’t want to make mistakes when buying anything, so they look to hear and learn from other people’s experiences. So if you add testimonials to your landing page, your prospects will feel at ease.

They will realize that your product or service, in fact, has worked for others.

Instead of using exaggerations, let your satisfied customers do the talking. It sounds more genuine and your prospects can relate more than when you toot your own horn.

 

 

Remember you don’t have to please everyone 🙂

What works is to become clear and specific.

Removing the hype and being specific also focuses your marketing efforts.

It means you’ll only reach out to people who are most likely to buy.

When people who really want your product buy from you, they are likely to become repeat customers.

They’ll feel that your product was specifically designed for them.

Those repeat customers will also be happy to spread the word about your business.

 

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Let’s recap what you can do instead of using hype in your marketing:

  • Be authentic and helpful.
  • Write like you talk to a friend or family member.
  • Anticipate your audience’s questions and answer them.
  • Own up to your shortcomings.
  • Use testimonials to let happy customers do the talking for you.
  • Be clear and specific.

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

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How To Plan Your Social Media Posting Schedule To Grow Your Traffic

The 4 Steps You Need To Learn That Will Help You Share To Social Media Better Than Ever 

 

 

This is not rocket science.

 

Rather, it’s a very simple formula you can apply to your existing social media posting schedule starting today….

 

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Enticing social media messages + a game plan for promoting new posts + best daily social sharing frequency + sharing your best content again = A lot more traffic from social media!

 

“The more compelling social messages you send for your content, the more traffic you’ll get. Yeah, it’s that simple”….says , CoSchedule

 

 

 

Here are the 4 steps you need to start planning your social media posting strategy that will help you to grow your traffic

 

Step 1: Write Compelling Social Media Messages That Get Clickthroughs

  • Your social media messages are invitations to attend the party happening on your blog.
  • Think of each message as a call to action:
  • Sell your followers on the value they’ll get if they just click through to read your blog post.
  • Make them question a current belief with the promise of a better solution to a problem.
  • Make them feel like they’re missing out on something amazing.
  • Here are a few examples:
  • Write emotional headlines with one version for each of the following: how-to, list and question to diversify your social media posting schedule
  • Ask close-ended questions that inspire curiosity.
  • Write controversial messages that take a stance on behavior,beliefs, or feeling of belonging to make your followers feel they have to click to confirm or disprove their stance.
  • Use humor 
  • Quote an influencer and lead your followers to a call to action to read your post.
  • Appeal to the benefits or value proposition behind the click.
  • Share a helpful, informational, or practical snippet from your post.

 

Step 2: Follow A Proven Social Media Posting Schedule Template For Every New Blog Post

  • It just makes sense to schedule your social messages at the times when you typically get the most traffic from social media.
  • So as you start developing your posting schedule template, use this Google Analytics custom report to find when your own audience is most active on your social networks.
  • When you first use the report, you’ll see a landing page with a list of your networks.
  • These are sorted according to your highest-trafficked social networks according to page views.
  • Click through to any of your social networks in that list to find the specific time when you get that traffic.

 

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Step 3: Know How Often To Post On Social Media Every Day

  • Suggestions for how often to post on each social media network:
  • Twitter: 15 tweets per day
  • Facebook: 1 post per day, 2 posts per day if your audience is more than 10,000 friends
  • LinkedIn: 4 posts a week, nearly 1 every weekday
  • Google+: 2 posts every weekday
  • Pinterest: 9 Pins every day
  • Instagram: 2 times a day

 

Step 4: Set Up A New Social Media Posting Schedule For Your Most Successful Older Blog Posts

  • You can get more traffic from your posting schedule by sharing a few more messages every day.
  • Even though you’ve added lots of variety to the messages you write, it’s also helpful to share a wide range of content that will make your networks’ news feeds look diverse
  • Social shares are like upvotes for your content—they help you understand which blog posts your audience finds so helpful, entertaining, or interesting that they want to share them with their own followers.
  • You can use that information to help you decide which blog posts to continue sharing after your initial posting schedule for new content runs out of messages.
  • You can also look at your Google Analytics to see which posts are getting the most page views and sessions.
  • From there, you know which blog posts are naturally bringing in traffic back to your blog, so it just makes sense to share those posts again with a new posting schedule.

 

 

Think about the unique value proposition behind your post—the problem you’re solving for your readers through the gift of your content.

 

Remember, your social media followers are selfish (not in a bad way).  They just care about themselves a lot more than anyone else, and they click through to read content because of an emotional need to improve themselves.

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment to share….Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

 

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7 Steps You Need To Know To Improving Your Conversion Rates

Here’s What You Need To Know To Improving Your Conversion Rates

 

 

Let’s face it, you can get all the online traffic in the world to your website, but if no one buys, you’re not making any money.

 

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Conversion rates are what it’s ultimately about, and you need to make sure you’re targeting the “right” audience to begin with.  It’s not enough to mention the features of a product you’re promoting, you have to explain how it’s going to “benefit” anyone who buys it.

 

So in today’s post you will learn how to improve your conversion rates by utilizing the following 7 steps:

 

 

1. Target a High-Demand Market

  • You need to target a market with a lot of demand
  • Think about how urgently someone would want any given product.
  • Does it solve a problem that many people would need a solution to?
  • The other way to check for demand is with your keyword research.
  • Keywords that show high buyer intent will be the most lucrative, so developing a selection of these and then checking their search volumes should give you an indication of whether or not you will get the right kind of demand.

 

2. Eliminate Website Flaws

  • You’ll want to eliminate any pesky website flaws that could put people off when they arrive at your website – after all, the smoother the road you pave for them, the more likely web traffic will follow it.
  • The first problem that visitors would notice is a slow page load time.
  • Make sure your layout is clear and easy to navigate, optimizing your headlines to snag attention, and ensuring your website is mobile friendly.

 

3. Post Content That Sells

  • There are many types of content that buyers are looking for, for example:
  • Reviews
  • If someone is thinking of buying, but wants to be sure of their choice, they will look for reviews to tip them one way or the other.
  • If you can find quality products, and give genuine good reviews, then you will tip the scales in favor of the product and increase your conversions all at the same time.
  • Product Comparisons
  • Compare products that are similar, and talk about their differences.
  • Thoroughly explore each one’s strengths and weaknesses, and explain whether one provides anything the other is missing, or vice versa. People appreciate
  • People appreciate honest information that will help them figure out the best option for them personally, and you get a commission either way.
  • Lists
  • Lists are an effective way to draw in the attention for someone seeking a solution, because you can give them a whole selection to choose from.
  • X best products, tools, or guides to fix their problem.
  • Tell a Story
  • Have you thought about telling a story, especially on your landing page?
  • It helps people to relate to the content, which personalizes it, brings it to life, and causes them to trust you and your recommendations more.
  • Mention (broadly) who the product is for
  • If a customer sees a title that describes them, it’s a great big targeted “Here, this is MADE for YOU!”
  • Just be careful not to be too specific, as you don’t want to exclude any of the product’s potential buyers.

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4. Explain the Benefits

  • Whatever content type you use to draw attention to the products you’re promoting, it’s always important to explain the benefits, not just the features.
  • Convince people: tell them what they’re going to get out of it on a personal level.
  • Explain what the product will really do for the customer.

 

5. Position Your Links Wisely

  • Because so many internet users have ‘banner blindness’, you want to avoid having big offensive flashy banners, but rather seamlessly and strategically place your links throughout your content.
  • For example:
  • Don’t be afraid to have an affiliate link near the top of your page.
  • You should have one that is visible in the scope of the screen as soon as the page is loaded before any scrolling occurs.
  • This is called “Above the fold.”
  • That way you can still promote to the more impatient audiences, and it’s a good backup for web skimmers who don’t read right through your content.
  • Place a link within in the main body for your content IF there is a relevant place for it to go.
  • The more cautious of online buyers will usually read down to the end of the page before deciding whether or not they’re willing to buy.
  • Even for visitors who aren’t there with buying on the brain, you’ve got a page’s worth of content to get them into that buying mood.

 

6. Always Finish With a CTA

  • You always have to give them something to do at the end of a post, or you’ll lose their attention.
  • There are a couple of other main options for CTA’s, including:
  • Sending them to other relevant content on your site
  • Encourage them to check out another post that could take them further with this topic, effectively sending them to another relevant page for an extended chance to build rapport and convert.
  • Encouraging them to sign up for your newsletter
  • The last call to action you can use involves telling them to sign up for your newsletter with a conveniently placed sign-up form.

 

7. Optimize Your Email Marketing

  • This is about optimizing your newsletter strategy for conversions, assuming that you already have one up and running.
  • First – Position your opt-in wisely
  • If site visitors don’t see it, you are missing out on a huge potential for possible conversions.
  • Opt-ins belong on a squeeze page, on a landing page, and beside or below content.
  • Make sure you have one in all of those places, and if you do use a pop-up opt-in, have it appear once when the visitor first loads your landing page, but not every minute!
  • You want to be assertive so they notice it, but not so much that you put them off.
  • Next – Ensure your opt-in is enticing – include an incentive!
  • Is your opt-in enticing?
  • Why should they sign up?
  • The best way of convincing visitors to sign up is to offer an incentive, usually in the form of a free report.
  • It benefits them to gain free information, and it helps to build your list.
  • The wording of the opt-in also has to be inviting and friendly, and make it clear how they will benefit by signing up.
  • Lastly – Ensure the newsletters provide value to subscribers
  • If you are promising quality information, then that’s what you’ve got to deliver!
  • Don’t just slam them with promotions; give them content that benefits them.
  • The more you give, the more you are useful to your target market, and the more they will trust you, which is the ultimate path to higher conversions.

 

You’ve got to give a little to get a little, and the mutually beneficial environment that comes from it is a solid business achievement.

 

Click Here To Discover a Unique Approach

 

In Conclusion

Remember, if you want to increase your conversions, you need to start with a targeted market, eliminate any flaws on your website that will stand in their way, and focus on including some content types that really sell on your website. Explain the benefits, not just the features, and place your links where they will be desired. Never leave the audience hanging: drive your point home every time with a call to action. Use your email marketing strategy smoothly, and you’ll get so much more out of it.

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share, thank you 🙂

 

Sharing Is Caring!

 

To Your Success,
Joan Harrington

 

P.S. – Click Here To Discover a Unique Approach

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What Your Local Supermarket Can Teach You About Strategic Upselling Psychology

How Does Your Local Supermarket Teach You About Strategic Upselling Psychology

 

 

What Can You Learn About Strategic Upselling Psychology From Your Local Supermarket?

 

 

For some marketers and funnel creators who are new to online marketing, it can be incredibly eye-opening to find out that your trip to your local grocery store is actually a journey through a sales funnel.

 

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Think about it…….The aisles of your grocery store are like one big maze, leading you toward spending more and more money.  And the supermarkets have spent a lot of time and money to make sure that giant funnel works at its best.

 

“They’ve done a lot of the work for us already, so why shouldn’t we borrow some of it?”……says Stephen Esketzis, ClickFunnels

 

 

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In today’s post, you will find out how these strategies can be used to help you when you are building your next sales funnel….

 

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Strategy #1 – Core Products Are Placed at Opposite Ends of Supermarkets

  • Have you ever noticed that when you’re in the grocery store, the milk is in a completely different spot than the bread?
  • By doing this, supermarkets ensure that you have to travel to the store to finish a regular shopping trip.
  • By including your core items, (say your offers), at different spots of your funnel, you’re ensuring that your customers go on for the entire journey.

 

Strategy #2 – The Checkout Lane is All About Upselling

  • When shoppers hit the checkout lane, there’s a prime opportunity to expose them to a selection of smaller items that might catch their attention.
  • If you aren’t using the checkout portion of your sales funnel for upselling, you’re missing out.
  • Add in some non-essential items at the end of your sales funnel and ask your customers if they’ve considered adding them on.

 

Strategy #3 – Figuring out the Best Complementary Products

  • Beer and peanuts, peanut butter and jelly.
  • Being able to pair items together is a great example of how to subtly suggest to your customers that if they’re buying one, why not buy the other?
  • While spacing core items out in your sales funnel is a good habit, pairing items, even at a discount when bought together, is a way to take advantage of your customer’s natural psychology.

 

Strategy #4 – Engage All of Their Senses

  • When you walk into the supermarket, what’s the first thing you notice?
  • Probably the delicious smell from the bakery.
  • The next thing you know, you’re starving… and “shopping with your stomach.”
  • Of course, your sales funnel is a little bit different since you’re likely not selling groceries.
  • But that doesn’t mean that you can’t engage all the senses throughout your funnel to increase the chances of converting.
  • Content can include descriptive words that inspire all your senses.

 

Strategy #5 – Creating an Atmosphere with Music

  • Music can be a powerful motivator in evoking emotions and general feelings.
  • Think about other ways you can set the mood throughout your sales funnel, putting your prospects at ease and putting them in the buying mood.

 

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Strategy #6 – “Eye Level is Buy Level.”

  • The idea is that there’s a sweet spot when it comes to placing higher ticket items in a sales funnel.
  • Supermarkets often place these products right at eye level, so they’re the first ones you see when you’re scanning the shelves.
  • For your sales funnel, think about that sweet spot for each element, that zone that gives you the most bang for your buck.
  • This will help increase ROI, but also further strengthen the experience your audience has.
  • When building your sales funnel, consider how you can offer a regular item, but also a completely ready-to-go version that entices your customer to spend a little more.

 

Strategy #7 – More Coupons than You’ve Ever Seen

  • It doesn’t take a rocket scientist to know that people like sales.
  • It feels good to get something at a discount or even for free.
  • This is where your sales funnel can benefit from either having a discount at the end or where offers and giveaways come in very handy.
  • A free ebook download or a snazzy mug with your company’s logo on it… these are small ways your sales funnel can draw people in because they’re attracted to the idea of getting a deal.

 

Strategy #8 – Make Your Customer’s Feel Spontaneous

  • Your funnel doesn’t always have to feel like a step-by-step process to your leads.
  • You should be planning out their every move, so they don’t even have to worry about it.
  • This increases the potential of your sales funnel, but it also means they’re really enjoying the experience.

 

 

Supermarkets have figured out that we have a natural desire to stock up as well as to save. But we also have a habit of not always doing the math or of not being able to plan correctly for all that excess stuff we’ve bought.  Where appropriate, add in offers to upsize at a discount.

 

 

I’m sure you’ve noticed a few tricks or two when you’ve been at the supermarket.

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

 

P.S. – To be successful online, there are 2 essential tools that you HAVE to have… an email autoresponder, and a converting sales funnel…..CLICK HERE FOR A SPECIAL OFFER