How To Successfully Use Your Blog Posts To Sell Without Being Salesy

9 Powerful Ways You Can Use Your Blog Posts To Sell By Not Being Salesy

 

Do you know how to generate sales on your blog posts and NOT be salesy?

Lots of bloggers are afraid to sell to their readers.

Because they don’t want to lose the audience they worked so hard to build.

I’m here to tell you that you can successfully use your blog posts to sell without being salesy.

The answer is simple: reciprocity.

Reciprocity happens when you give immense value to your audience.

In return, they feel compelled to help you out.

It’s a simple formula.

If your blog posts are top-notch, your readers will be open to buying from you.

But they’re not just “buying.” They’re supporting a resource they love.

And when you pair reciprocity with blogging, the results are powerful.

You’ll sell, but your readers will never think you’re selling to them.

It’s a friendly offer.

So, how do you do that?

 

By utilizing Neil Patel’s 9 ways of using a blog post to generate sales….

1. Provide a ton of value

VALUE  should be your number one priority as a blogger.

If you have immensely valuable content, you can sell like crazy even if you offer it free.

2. Link to a relevant product

Linking to one of your products is a simple but effective strategy for getting eyeballs to your storefront.

But here’s the catch: you have to share a relevant product.

Solve your readers’ problems by sharing relevant products with them, and you’ll make their day.

3. Describe an insanely valuable use of your product

Show off your products’ benefits.

You have to give readers specific, detailed reasons why your product is great.

Don’t just dangle your product in front of your readers’ faces and say, “You have to buy this to get anything good.”

Give them the good stuff in the post itself.

4. Blog about your customers

Sharing your customers’ experiences with your product can work wonders.

Your readers get to see how your product is benefiting real people, and they’ll become more interested without feeling pressured.

Listen to ordinary people’s stories, and broadcast them to your audience.

Your readers will instantly connect with these stories, and that means they’ll connect more with your brand.

5. Do affiliate marketing (the right way)

If your readers really love your blog, they’ll be more than happy to help you out by buying something they were already interested in anyway.

Don’t be an intrusive salesperson who hawks products to their readers.

Be your readers’ friend, and recommend products that will improve their lives.

Click Here for a product that will improve your life today!

6. Fix a problem

People will always have problems, and they will always want to fix those problems.

That’s where you come in.

By fixing your readers’ problems with your blog posts, you’re earning their trust.

Eventually, they’ll want to check out what you have to offer.

No matter the approach you choose, make sure you’re thorough when fixing your readers’ problems.

Don’t give them a temporary duct tape fix—give them a long-term remedy.

7. Give away a preview

If you know you’ve got something good, give your readers a free preview.

Let them in on the action so they can see for themselves just how great your product is.

If you have a subscription service, give your readers a free trial.

If you have an e-book, give away the first chapter.

And make sure your free preview is packed with good stuff.

Don’t give away a limited free trial or an introduction.

Give your readers the good stuff, and when there’s no more free content, they’ll likely pay for more.

8. Hold a contest

No one can resist the offer of something free.

You can leverage this by holding a contest on your blog.

Contests help you grow your audience and build interest in your brand.

After a successful contest, you’ll have a lot more people to share your products with.

To get the best results with your contest, go social.

9. Give your readers an “exclusive” deal

Every time your readers make the choice to check out your latest post, they’re investing their time in your work.

By giving your audience an exclusive deal, you’re thanking them and giving back.

Don’t make the offer public anywhere else.

Make it a readers-only deal, and say so.

You want your readers to feel special.

 

 

 

When you do it right, selling equals helping your readers.

Only promote products you know will improve your readers’ lives.

It’s all about helping.

If you’re focused on providing value, the selling part becomes a lot easier.

 

Your readers want to support you.

 

All you have to do is ask.

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

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To Your Success,
Joan Harrington

 

What Does Success Mean To You?

How Can You Be Happy & Successful?

 

Have you ever wondered where you could find that magical formula for happiness & success?

I don’t know about you, but being “Happy” seems to be nothing but the carrot right in front of your nose… always remaining just out of reach.

So, why is it then that some people succeed in their online businesses and some struggle?

Because believe it or not those that succeed in anything, whether it is their business or life, clearly know and understand the following:

  • They are genuine and a service to others. 
  • They build relationships
  • They take action.

Here’s a little secret:

Happiness is not determined by your circumstances.

It’s determined by YOU.

You and only you get to define what success is to you….what you want to accomplish, how you want to grow, what you want to learn, and where you want to shine.

If you want to grow, you must give more than you take.

You can start right now, right where you are just by following the steps below from Dani Johnson that will not only help you to increase your happiness but increase your success as well:

Choose to be happy

  • Recognize happiness is a choice.
  • Choose positivity, choose life, choose happiness.

Cultivate an attitude of gratitude

  • Daily celebrate the awesomeness in your life
  • Say this…“I am grateful and thankful for………” (what desire do you want the most)
  • I have a gratitude journal as well that I write in daily, you may want to start one as well.

Don’t hold grudges

  • Choose to forgive, even if others have not asked for forgiveness or apologized.

Feed yourself positive things

  • What you feed will flourish, what you neglect will die.
  • If you feed and focus on the positive things in your life, you will see growth in that area.
  • What you focus on expands.

Surround yourself with positive people & a supportive community

Always make sure that you are surrounding yourself with positive people who support and uplift you daily.

CLICK HERE to see the kind of people I have been surrounding myself with.

Do something meaningful

  • When your life, your career or actions have a higher purpose, it makes you feel more accomplished.
  • Whether it’s spending time with your loved ones, spending time working for a good cause or spending time on something of great importance to you.

Starting today: 

 

Embrace happiness!

Believe in yourself!

Dream big!

Unleash your passion!

Be unstoppable!

Success always starts with having the RIGHT mindset.

Remember that true, meaningful success & happiness comes from within you.

Only you can create happiness and success for yourself in your business and your life.

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

CLICK HERE to learn more about “my community”

Writing Tweaks That Will Propel You To Copywriting Mastery

12 Simple Writing Tweaks That Will Propel You To Copywriting Mastery

 

Writing isn’t a talent—it’s a skill.  A skill you can develop, refine, and improve.

Becoming a great copywriter isn’t easy, but if you consistently work on your writing, your writing will get better and better.

So, how do you master copywriting?

Here are 12 powerful writing tweaks by Neil Patel that will help propel you to becoming a copywriting master

1. Use you instead of we or us

Your copy shouldn’t be about you.

It should be about the customer.

Using you means the copy is talking directly to the customer.

Show your readers how they’ll benefit.

2. Qualify

Qualify your value statements.

By making a list or a series of sections about benefits, you’ll communicate both quality and quantity.

Your customers will be able to see a clearer picture of what you can do for them.

3. Focus on your titles and headings…

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar”. – Legendary marketer David Ogilvy

Take a lesson from the master, and create the best titles and headings possible.

Whether you’re writing the main headline on a landing page or an email subject line, put some serious thought into it.

4. Write shorter sentences

Short sentences are powerful.

Short sentences catch your readers’ attention.

They’re easier to digest, and they help readers move through the content easily.

5. Brainstorm unique CTAs

Use your call to action to give your readers something different.

A great CTA lets readers know what they’re getting, and it gives them a great reason to click on it.

6. Use the power of reason

People like to feel they have a good reason for what they do.

Next time you ask your readers to do something, give them a reason to.

Using “because” is a good place to start.

7. Don’t be afraid of the word I

The more you sprinkle in references to yourself, the more you’ll be able to get personal and genuine with your readers.

Your readers are craving it.

Be yourself, and refer to yourself.

Just remember: it’s not about going on an ego trip.

It’s about being as honest and real as you can be in front of the people who matter—your readers.

8. Answer questions

Great copywriting provides all the answers a customer needs.

Your copy should tell the what, why, and how of your product.

That means preemptively answering most anticipated questions in the copy itself.

9. Read it aloud

Reading your writing aloud will help you identify places where the writing doesn’t flow.

If you trip over some words or stop to process the writing, you know it’s time to go back and fix those sections.

10. Use subheadings

Good writing needs visual contrast.

That means no walls of text and no dense copy.

Using subheadings to create subsections helps the reader digest the information and understand it more easily.

Make sure you state the main point of each section in the subheading.

11. Make friends with summaries

If someone’s made it to the end of your article, they should be rewarded.

One easy way to do that is to include a summary or a conclusion at the end.

You can write a list reminding your readers of the most important facts in the article.

Readers will be more likely to remember that important stuff, and it’s also convenient for them.

12. End with a bang

End your articles with questions that start a conversation, and respond to comments.

You’ll create a strong community, and your readers will appreciate it.

To Summarize

You don’t need years of study to become a master copywriter.

But you do need to practice.

And you need to practice a lot.

Your writing will only get better if you take the time to refine it.

Every day, make it your goal to write something, even if it’s not much.

 

What is your biggest writing challenge?

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

Sharing IS Caring!

To Your Success,
Joan Harrington

11 Ways You Can Use Live Video To Boost Your Personal Brand

11 Proven Ways To Utilize Live Video To Boost Your Personal Brand

 

Brands are using live video to build a larger, stronger presence and reach audiences on the fly like never before.

Live streaming has become one of the best ways to forge an authentic, one-on-one connection with customers.

As a professional, did you know that you can leverage live video to give your personal brand the same kind of lift?

 

Here’s how you can get the most out of LIVE video to help you to boost your personal brand:

1. Make your videos personal

There are 2 types of live video that you can use to present information:

Type #1 – The video focuses on objects, backgrounds, or scenery while you narrate.

Type #2 – The camera is on the broadcaster, so you’re in the center of the frame. The viewers’ eyes are on you while you’re talking and presenting your information or ideas. (this is the one that you should stick with when working to build your personal brand).

2. Don’t script it

Reading from a script ruins authenticity. It’s okay to be prepared, but you want your video to feel natural.

People are attracted to those who are confident in themselves and capable of being themselves.

Rather than trying to read from a script, which creates an off-camera glance or stare with unnatural delivery, prepare yourself with a handful of bullet points.

Those bullet points can guide your delivery, and you can fill in the rest as you go. Don’t write those down; rather, keep those bullet points or target ideas in mind. Recall them, and practice a few times before you go live, and you’ll be good to go.

3. Go for quick delivery

If you want to grab people on the fly and grow your audience quickly, make sure you’re consistently providing a fast delivery on your ideas.

So keep content as short as possible.

For a live stream, aim for 5 minutes or less. If you’re consistent with short clips, your audience will be more likely to tune in again and again because they know the delivery is quick and the value comes fast.

4. Don’t go cheap on hardware

Sound quality is especially important. If your audience can’t hear you, there’s no reason for them to stay tuned in.

Always do a few test recordings to sample the sound and make sure everything sounds great before you go live.

When you’re out and about, a quality smartphone can be good enough to live-stream on the fly without too much worry over lighting and sound.

5. Be funny, but with a purpose

The right type of humor, with a purpose, can keep people entertained and will help improve your personal brand. The content you share is more memorable when it’s funny and encourages viewers to return and share what they’ve seen.

When working humor into your live stream, always remember to work within the boundaries of your brand message and personality.

6. Maintain authenticity

You don’t want to grow your personal brand in a direction that doesn’t accurately reflect your true character.

When you try to create a character that doesn’t match you or say things out of character, the audience will eventually catch on, and it will reflect poorly on you.

You wind up confusing your audience when you act differently from one video to another.

7. Diversify your content

Go through the topics you’ve covered while guest-blogging or writing on your own site. Review Q&As or interviews you’ve done, and pick out the gems.

Use those as the foundation for a quick live broadcast to share great information.

Use live feed videos in addition to other content marketing methods to reach more audience segments and grow the visibility of your personal brand.

8. Build your audience to promote your stream

Promote your other content through social channels to draw traffic and increase engagement for your articles and ideas.

This way the initial engagement is in place, and you have some kind of baseline audience when you begin.

If you’re using native streaming on Facebook or broadcasting on other channels and sharing through social, you can always promote the replay.

Most importantly, be sure to actively engage the people joining your live stream. This keeps the comments up, spreads the visibility of the viewers’ activities, and encourages sharing.

9. Always bring VALUE

Every video you create needs to have a purpose, not just random rambling. Whatever takeaway you’re providing should be made clear almost immediately. That will hook the attention of the viewer.

Be obvious right from the start about the topic you want to cover. Say, for example: “Today, I’m going to talk about…” or “I’m going to show you…”

When producing content, you always need to provide value.

That’s what keeps people coming back and greatly increases the odds of shares, opt-ins, and continued engagement.

10. Brand yourself

Don’t forget one of the most important points of live streaming to build your personal brand: introduce yourself.

It doesn’t matter what you’re talking about or how short the video is going to be, always tell your audience who you are.

You never know who is watching, and every video could be their first introduction to what you’re sharing.

11. Go live regularly

With live streaming, there’s nothing wrong with creating a schedule and sticking to it. It won’t seem any less authentic, but it’s not absolutely necessary—not like having a blogging schedule.

The more often you stream live video, the easier it gets. Your comfort and confidence will increase, which will ultimately improve the quality of the videos and the value you share.

Your audience will also come to expect regular videos and will look forward to your live stream, which is the keystone of personal branding: getting people to return and stay engaged, trusting in you to share your knowledge.

In closing….

Live streaming is incredibly easy and doesn’t require a huge investment, and it can do wonders for your brand.

It creates a visual connection with your audience.

Keep the videos short, stream valuable content frequently, and you’ll see consistent growth in the number of live views as well as post-live replays of your content.

 

I would love to hear if you have tried to GO LIVE and how it has helped your brand….and if you have NOT tried it, why or why not?

 

If you enjoyed this post and found TONS OF VALUE, please share….Thank you 🙂

Sharing IS Caring!

To Your Success,
Joan Harrington

What Is The Most Powerful Tool in Your Marketing Arsenal?

What Do You Think is the Most Powerful Tool in Your Marketing Arsenal?

 

Think you know what the most powerful tool is?

Is it keyword research?

Copywriting?

Beautifully designed ad campaigns?

(Hint) It’s the driving force behind all of these things…..

The most powerful tool in your marketing arsenal is….

Psychology.

 

“Sales and marketing are really just about understanding consumer psychology why do people buy?”……says Neil Patel

 

In today’s post, I wanted to share with you Neil Patel’s  7 psychological insights so you can learn how to dramatically improve your game by leveraging Facebook marketing more effectively.

Download a cheat sheet of 7 psychological insights to develop a powerful Facebook strategy for business.

So, what are the most important psychological “hacks” you can start using today to improve your social media marketing?

1. Kick rational advertising out the window

  • Most people are emotional creatures, not rational.
  • One of the most effective things you can do to improve your Facebook strategy is to quit relying on rational thinking as your main driver and start relying on customer’s emotions to take the wheel.
  • One of the most effective methods is to convey emotion through facial expression.
  • Facial expression is the only universally understood language, and the human brain is wired to process facial cues far more easily than written word.

2. Use color to catch attention and convey your message

  • Something that many marketers are aware of but rarely utilize is the power of color.
  • The human brain evolved to see red colors more vividly.
  • Colors are powerful. They’re a language unto themselves.
  • Color has a way of communicating that doesn’t depend on effective ad copy or even a smiling picture of a model.
  • Choosing the right color can drive up your engagement and improve your Facebook marketing.

3. Slash the price (by just one cent!)

  • Have you ever noticed how hard it is to find something in a supermarket that costs exactly $1 or exactly $5?
  • That’s because the human brain has evolved to discern the difference between prices based on the left-most digit.
  • While the brain may suck at math, this is an incredibly easy-to-implement tactic that can increase your Facebook ad conversions almost instantly.
  • Give it a try….Run a split test with differing price points, and see which one wins.

4. Use now as a trigger word

  • Your brain is wired for one of two basic responses: fight or flight. (“The instinctive physiological response to a threatening situation, which readies one either to resist forcibly or to run away.”)
  • Using the word now is a great way to capitalize on the brain’s propensity for impulsivity and get your customers to click on your Facebook ad.
  • Humans are wired to want now. 
  • Cater to that desire in your ads or social campaigns, and you’re sure to improve your scores, conversions, and engagement.

5. Focus on the images, not the words

  • According to most modern studies, the brain processes images much faster than text.
  • This means that when you are designing your Facebook or other social media campaigns, you should focus more of your time and energy on the images you are using than the text you include.
  • The more visual content you have and the better it is, the more successful your social media campaigns will be

6. Create scarcity

  • Ads featuring products with (perceived) scarcity instill a sense of urgency, influencing a customer’s desire to purchase.
  • It’s called the scarcity principle, and it will work wonders for your social media strategy.

7. Use odd numbers for opt-ins

  • Why?
  • Because odd numbers are, for whatever reason, more psychologically appealing.
  • Odd numbers improve engagement, increase click-throughs, and attract more eyeballs.
  • Odd numbers just work.

In Closing

Using human psychology is one of the most proven and consistent ways to increase your sales and conversions.

And the thing is none of these psychological insights are hard to implement!

That’s the power of consumer psychology.

Knowing a few insights can be powerful and can positively impact your marketing efforts!

If you want to see any of the above advice in action, simply run an A/B split test, utilizing the power of color, facial expression, and trigger words.

You’ll be AMAZED at the results.

If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank you 🙂

Sharing IS Caring!

To Your Success,
Joan Harrington

The 3 Insider Skill Sets That You Need To Master That Will Increase Your Value And Income In Today’s Economy

3 Insider Skill Sets That You Need To Master

 

For you to survive this ever-changing economy there are 3 skill sets that you need to master that will not only raise your value but set you apart from the masses.

 

“Here’s the deal. You can either use the economy as an excuse and do what 98% of the population does – sit back and hope for the economy to change. OR you can become part of the 2%, who have figured out how to make themselves more valuable, by learning how to thrive in any economy”…..says Dani Johnson 

The marketplace pays for value.

 

So, how can you increase your value in the marketplace?

 

Easy, you increase your value, by increasing your skill sets.

 

It’s NOT about your personality or looks, where you were born, your family or background.

 

It’s about your skill.

Mastering the following 3 skill sets will not only increase your value and income, but it will make you more valuable in ANY economy:

skillset

Professional skills

  • You must know the basics of your profession.
  • You must be willing to learn new, specialized skills.
  • The difference between a professional and an amateur is skill

People skills

  • People are everywhere.
  • You work with them, live with them, buy things from them and sell to them.
  • So, where do you think money come from?
  • People!
  • If you learn more about people than anything else, you will be unusually successful.
  • If you learn great people skills, you will find income security.

Personal development & leadership skills

  • People with advanced leadership skills have extremely high influence and value in the marketplace.
  • They consistently work to improve themselves and raise-up other leaders.
  • They have a “no-excuse” mindset and focus on producing results.
  • They do not let circumstances define their success but take personal responsibility to create their own success.

 

It’s time to stop using the economy, the government or anyone else, as an excuse.

 

Without a doubt, if you do the same thing you’ve always done, you’ll get the same thing you’ve always gotten.

 

If you want to truly succeed in this economy, YOU must master professional and people skills, along with those personal development and leadership skills.

 

Go ahead and take a few minutes right now to evaluate your skill levels in these three areas. (How will you know where you stand? Look at the result – your income.)

 

Let me know in the comments below how important mastering the above 3 skillsets are to you and your business.

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

 

 

Have You Lost Your Mojo? Feel Like Giving Up? You Are Not Alone….

If You Feel Like Giving Up…You Are NOT Alone!

 

 

mojo1

Lost your mojo and feel like giving up?

 

Feeling frustrated, disappointed, and flat.

 

You keep reading about people who have made and it only adds salt to the wound.

 

Now the voices of the naysayers have grown even louder in your head……

 

I know how you feel 🙂 So many times I have felt like giving up on myself, my dreams and my goals….all I know is that you must NEVER GIVE UP.

 

In today’s post, I share 7 tips from author and business psychologist and leadership coach   on helping you to stay motivated and gain the momentum that you need to stay on track right now so you can get your mojo back so you will NEVER WANT TO EVER GIVE UP AGAIN!

 

mojoloststaymotivated

1. Keep the Dream Alive

  • Keep your vision of what’s possible very close to you and remind yourself every day why you started
  • Display an image, picture, person, symbol, or phrase that anchors you back to this.
  • Make a habit of revisiting your “big why.”  (the big picture and rationale that drove you to pursue your dream in the first place)?
  • Keep fueling your dream through your intentions and actions every day.
  • Each morning, when you wake up, ask yourself, “What are the three things I am going to do today to get me closer to my dream?”
  • Share it with trusted others who are also passionate about their dreams and are on a similar journey.

 

2. Develop Persistence and Grit

  • To achieve your goals, you need to be focused, put in the work, keep learning and refine the actions we take.
  • You can develop persistence and grit by:
  • Seeing the path as a learning journey
  • Focusing on and enjoying the process and not just the outcome
  • Keeping a diary/journal on the project so when you look back you can see how far you have come already
  • Having people with whom you can share your frustrations as well as your mini-successes
  • Taking a short break and then returning to the project
  • Stretching yourself, doing things just outside your comfort zone

 

3. Aim for Your Best Creation

  • We do our best work when there is a confluence of our strengths, passion, interests, and values.
  • Check that what you are doing is something that plays to your strengths and what you care about, as this will give you the most momentum and satisfaction.
  • Sometimes in the pursuit of our end goal, we can forget, minimize, or override the pleasure of doing what is intrinsically enjoyable.
  • Positive psychology principles such as savoring these moments and having a sense of gratitude help increase our levels of happiness and well-being.
  • Stoke these fires and nourish and feed that which is truly meaningful for you.
  • You could do this by revisiting your top three to five values and ensuring that your project is in alignment with these.
  • The significance of doing work that in alignment with your core values is PRICELESS!

 

4. Get Feedback

  • If you’re feeling stuck or experiencing slow momentum, it might be time to get external input and feedback.
  • Reaching out to experts in the field, peers, coaches, or mentors can help provide the extra flush of new ideas that energize you again.
  • It can also ensure that you’re doing the right things and not just doing things right.
  • Sometimes all you need is some course-correction.
  • It can be a good idea to frame the feedback by asking:
  • “What is good about this project?”
  • “What could I do better?”
  • “What am I missing?”
  • Framed this way, you are less likely to perceive the feedback as “negative” and more as useful information to course correct, adapt, or pivot!

 

5. Learning Framework

  • Frame your current challenge as a learning experience and something that you haven’t mastered-YET!
  • Notice what’s working and what isn’t and refine, adjust, or get outside help accordingly.
  • See the progress you are making every day, week, or month as you learn from any mistakes.
  • You can focus on these three things:
  • What went well?
  • What didn’t go so well and what can we learn from this?
  • What next actions can I take to get better results?

 

6. Manage Your Expectations

  • Anytime we take a big step in our lives, all the monster and gremlin voices from our family and cultural conditioning which have plagued us in the past, will come flooding back!
  • Get to know what your “trip-up monster voice” is likely to say so when you do hear it, you won’t be taken by surprise.
  • Instead, you can identify this for what it is and then carry on.
  • Don’t try to bury the voices, because that can make them stronger.
  • Instead, acknowledge it, then move on.
  • Say, “Okay, noted. I’m going to do this anyway!”

 

7. Have Fun and Take Time Out

  • There’s not much point to doing anything especially pursuing your dreams and vision if it isn’t fun!
  • Taking a break from your project, doing something completely different, even mindless, can leave you feeling refreshed and recharged with the extra bonus of added insights!
  • How can you find ways to make your project more fun?

 

 

So if you see slow or poor results, do not despair……

 

See it as useful information indicating where you need to adjust, course-correct, or pivot.

 

We have seen time and time again that achieving anything worthwhile takes persistence, effort, and time.

 

RESULTS TAKE TIME! 

 

Have faith and believe in yourself….YOU TOTALLY GOT THIS!!  🙂

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share and comment…..Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

Not Making Sales With Your Current Audience This Could Be Why

Not Making Sales With Your Current Audience? You Could Be Making These 3 Mistakes In Your Email Marketing

 

 

If you have a business, building and engaging the right audience is essential.

“Many online gurus will tell you to build a huge email list. But if that email list isn’t made up of the right people, then it isn’t worth anything”…..says  (an online business coach and copywriter at EssentialHustle.com)

When you speak to the wrong audience about your products/services, you waste your time, money, energy, and focus.

Speaking to the right audience benefits your business in a number of ways, such as:

  • Giving you clients you truly want to work with, rather than clients you have to develop custom solutions for.
  • Allowing you to create systems and scale, because you know the clientele you’re serving.
  • Bringing in more recurring revenue by serving the group of people only you can help.

 

So if you aren’t making sales with your current audience, then you’re probably making one of the following 3 mistakes in your email marketing:

 

emailmarketingmistakes

 

 

 

 

 

 

1. Your lead magnet isn’t targeted to your ideal buyer.

  • A lead magnet (Honeypot) is, “an incentive you offer to potential buyers in exchange for their contact information.”
  • You need to be smart about who your lead magnet appeals to.
  • If your lead magnet is not specific, then your conversion rates will be low, and the small audience you do gather will not be the audience you want.
  • Some questions to ask about your lead magnet before releasing it to the world:
  • With this lead magnet, am I targeting people in my industry, or am I targeting people who need a product or service from my industry?
  • Is there a clear correlation between this lead magnet and the product/service I want to sell?
  • Does this lead magnet sell the value of my product/service, or will subscribers still need to be convinced about my product/service after they consume this lead magnet?

 

2. Your content isn’t compelling enough to keep your audience engaged.

  • Entrepreneurs and small businesses build a great lead magnet that attracts thousands of people . . . but then they mess it up with the content that follows by making the classic mistake of only selling their core offer to their audience, and never giving.
  • In other words, they never seal the deal with their content.
  • Instead, they try to squeeze money out of people whose trust they haven’t earned yet.
  • So, how do you know if your content is impressive enough for your audience?
  • By tracking the open rates and click rates of the emails you send out after they download your lead magnet.
  • If they’re low, fix your content.
  • You want to offer more value than you sell to gain their trust right from the beginning.
  • Here are a few tips for writing compelling content:
  • When you write emails, start with a story of some kind.
  • Think about your target audience’s situation, and develop a story that’ll make your audience think, “This is exactly what I’ve been through before!”
  • Address a common misconception that your target audience might have in one of the early emails or content.
  • If you have a piece of content that has done well in the past, like a webinar or a blog post, then send it to your audience.
  • Write an email with a short description of then content, and wow them with it.-If you are pitching your product/service, don’t just talk about its features. Highlight the transformation possible.
  • When writing content, keep a balance of talking about your audience’s main pain point and their main aspirations…. Really dig into their pain, and then show them what life could look like.
  • Social proof is everything-When speaking to your audience, brag about yourself a little. Show where your work has been featured, but be humble about it. Testimonials add power to your pitch.
  • Whenever you write content, make it visually appealing.-Include pictures and break down long paragraphs.
  • Finally, be yourself! – No one likes feeling as if they’re speaking to a faceless brand rather than a person.

 

3. You don’t do anything to level up your subscribers.

  • So when do you take subscribers to the next level?
  • When do you give them the opportunity to become customers?
  • By turning your subscribers into customers early on by selling them a tripwire, not your core offer.
  • Let me explain.
  • A tripwire is “an irresistible, super low-ticket offer (usually between $1 and $20) that exists for one reason and one reason only… to convert prospects into buyers.”
  • The goal of a tripwire isn’t to make a full-time income.
  • It is to turn new subscribers into buyers.
  • That’s because if someone has bought from you before, they’re more likely to buy from you again.
  • This is why it’s so important to level up your subscribers early on.
  • Don’t wait to level up your subscribers.
  • To build a quality audience, that audience needs to become buyers fast.
  • In the end, building an online audience isn’t just a numbers game.
  • Sure, a huge email list does help. But if that list doesn’t buy from you, it’s not worth it.

 

 

Are you ready to try the above 3 email marketing tips: Build a lead magnet that’s aligned with your offer, develop compelling content, and level up your subscribers in your next email marketing campaign?

 

 

Your audience will thank you for it.

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington

 

 

Without This One CRUCIAL Aspect Your Content is Doomed to Fail

What Is That ONE CRUCIAL Aspect  Your Content Needs To NOT Fail? 

 

 

There is ONE CRUCIAL aspect that if your content lacks this, or doesn’t provide enough of it, you won’t achieve more than a marginal amount of success.

 

This ONE CRUCIAL Aspect is VALUE, But Not Just ANY  Value…….

 

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It’s the kind of value that comes from a genuine caring for your audience and the issues that plague their lives.

You may publish an epic article on how to get high paying clients, but if the purpose of your content marketing is to attract clients, you’ve missed your market entirely.

“Don’t write for other professionals in your industry. Write for the people your industry serves, because it’s them who decide whether you’re an authority or not”……says 

If you produce content with a genuine caring for the wants, needs, and desires of your audience, they will reciprocate this value by seeking out your services when they’re in a time of need.

The Concept of Content Marketing in a Nutshell

Your customers think that if you give away this supremely valuable information for free, your paid services must be even better.

It builds the trust that breaks down a buyer’s apprehension to purchase what you offer.

That’s the theory behind content marketing, and why so many people are realizing the value it has in business.

Your first goal is attracting the audience who will become customers with the right amount of trust in your authority and exposure to your brand.

5 Ways You Can Make Money From Your Content

makemoneyblogging

The methods you pursue will depend on your audience and your goals.

Weigh your options, and decide which of the following methods will resonate with your audience the best:

1. Copywriting

  • Copywriting is writing with the specific goal of getting people to take a desired action.  
  • The most famous piece of copywriting is the call to action.
  • Sprinkle these throughout your copy.
  • Calls-to-action are gentle commands that direct your readers to take a certain action. (Click Here, Subscribe Here, Download This Ebook)
  • What provides the best chance of getting your readers to take the action you want?
  • Telling them exactly what you want them to do.
  • When you promote your products and services within your content, do it tastefully and with a clear call to action.

2. Natural linking

  • Natural linking involves taking part of a sentence that directly relates to another piece of content (or product) and simply making it the anchor text for a link to that content.
  • There’s no direct plug or call to action so it’s less likely that our target audience will click on it.
  • But it sparks curiosity in the reader to find out what information lies beyond that link.
  • If you don’t hit your target audience, you may attract people whose friends or coworkers will want to buy your stuff, so don’t shy away from linking to your services whenever it’s appropriate.

3. Affiliate promotions

  • Affiliate promotions work like this:
  • You promote someone else’s product on your website.
  • Prospects click and are taken to a landing page on that person’s website, using a link that’s unique to you.
  • If prospects buy the product after clicking through with your link, you receive a predetermined percentage of the price as commission.
  • If you’re thinking about taking the affiliate marketing route, here are a few suggestions:
  • Be completely and utterly honest about your affiliation.
  • Only promote products you have used yourself and would recommend to other people, even if you weren’t getting a commission.
  • Let your audience know this is your criteria for affiliate promotions. And if they decide to purchase, they will be helping you continue to provide a valuable service.
  • Incorporating affiliate links and promotions can make your content marketing campaigns very lucrative.

4. Repurposing and repackaging your content

  • Repurposing means taking your existing content and repackaging it into a paid product (and eBook for example)
  • Using an eBook as the foundation for a paid video course
  • Taking some of your best blog posts and creating a paid email autoresponder course
  • Taking your best content, creating a membership area of your site, and allowing only paying members to access this content
  • It’s a way to receive extra revenue without putting in extra work creating new content.

5. Content-based products related to your other services

  • No matter your industry, you can create content-based products to sell on your website that will be of value to your audience.
  • You can then funnel people to these products through the valuable content you’re churning out (i.e. from blog posts, videos, webinars, infographics, slideshows, presentations, audio, interviews, etc.)
  • You’re always providing value, but using your content as a magnet to help people trust the value inherent in your products.
  • It all comes down to creating content that solves the same problems your products solve.
  • Otherwise, it’s not valuable. It’s just content.
  • For your content to have any impact, you have to genuinely care about the issues that plague your audience by being empathetic.
  • Talk to them.
  • Find out what those issues are.

 

**Grab my Guide To Blogging For Business Owners HERE

 

contentmarketingcustomer1

Content Marketing as an Exchange of Value

Content marketing is about facilitating an exchange of value between business and consumer.

Because the more value your business provides, the more it improves your customer’s lives and the more fulfillment they get.

By attributing this fulfillment to your business, they will build trust and establish a connection with your brand.

As they trust and connect with your brand more and more, they see it as their number one choice to seek those specific services.

This is so powerful because it goes above and beyond everything out there, it provides a new perspective people haven’t seen before, and it changes a part of someone’s life that matters to them.

Valuable Content Educates Your Audience

  • Combine multiple forms of media to give your reader a full sensory experience for example:
  • Images that relate to what you’re discussing
  • Videos that further dissect the topic
  • Infographics to organize information into a nice visual format
  • Screenshots to not only tell the reader what to do, but show them
  • Links to other sources of valuable content that will deepen the reader’s understanding
  • Educate the reader to do business with you, right up to the level just below your paid services.
  • Teach them so much that their only logical next step is to seek your services.
  • When it comes right down to it, you’re dealing with people.
  • Your ROI is people.
  • Your social shares are people.
  • Your sales, your subscriptions, your comments; it’s all people.

 

yourbrand

What All of This Means for Your Business

  • It’s time to ask yourself some tough questions:
  • What is the purpose of your business?
  • Why does your business exist?
  • What is the supreme value you’re providing?
  • Who will get the most out of this value?
  • How are you going to provide it to them?
  • Are you hitting the right pain points with your audience?
  • Will your content resonate?
  • Who are the people you can help out the most?
  • Who needs and craves your services in their lives?
  • How much do you genuinely care about your audience (the people you serve) ?

 

 

**Grab my Guide To Blogging For Business Owners HERE

 

 

Once you can honestly and completely answer these questions, you will have a framework laid out for a content marketing strategy that grows your business, and that’s a business that makes the world a better place….and that’s what it’s all about 🙂

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

Sharing IS Caring!

To Your Sucess,
Joan Harrington

(P.S. **Grab my Guide To Blogging For Business Owners HERE )

How To Market and Sell Effectively Without Resorting to Hype

Do You Know How To Market and Sell Effectively Without Having To Resort To Hype?

 

 

So, be honest are you ever tempted to use hype and exaggeration when you market and sell just so you can cut through the noise and get your audiences to pay attention?

 

 

nohype

 

Seriously, all that hype does is annoy your prospects and customers.

“Prospective customers can smell hype from a mile away. They’re aware of the manipulation tactics of marketers.  If the offer is too good to be true, sounds like a scam, or is too pushy, customers already know what to do: will leave and never come back”…….says 

 

 

 

What should you do instead ?

 

The answer is to be helpful and authentic.

 

Being authentic and helpful makes your statements more believable. Customers feel you’re thinking about their best interests.  This will also set up your business for success in the LONG term because you’re building trust among your customers.

 

Authenticity can also help you stand out because being authentic is not common and it will bring a breath of fresh air to audiences.

 

authenticmarketing

How Can You Build Authenticity?

One way to build authenticity is by being straightforward.

Instead of saying “We’re a company that is committed to delivering 100% customer satisfaction,” you can just say “We offer a money-back guarantee.”

With a clear and straightforward money-back guarantee on your landing page, customers know exactly what you’re guaranteeing.

Being straightforward removes both hype and abstraction.

Another way to build authenticity and remove the hype is to write as if you’re talking to a friend or family member.

What happens if you use hype when talking to a friend or family?  It’s likely they won’t believe you.

They won’t take you seriously. But if you stay authentic, they will believe what you say.

 

questions

Anticipate Your Audience’s Questions

Aside from being authentic, being helpful will make your customers trust your business.

To be helpful, you must first figure out what specific kind of help they’re looking for.

You can answer their questions in your website’s FAQ section or right on your landing page.

The key is to put yourself in the audience’s shoes.

Then ask yourself what would be your main concerns about the product.

When you address their concerns, audiences perceive you as being helpful.

 

testimonials2

Tell True Stories from Your Satisfied Customers

Using testimonials is a way to take advantage of the power of word of mouth marketing.

Customers don’t want to make mistakes when buying anything, so they look to hear and learn from other people’s experiences. So if you add testimonials to your landing page, your prospects will feel at ease.

They will realize that your product or service, in fact, has worked for others.

Instead of using exaggerations, let your satisfied customers do the talking. It sounds more genuine and your prospects can relate more than when you toot your own horn.

 

 

Remember you don’t have to please everyone 🙂

What works is to become clear and specific.

Removing the hype and being specific also focuses your marketing efforts.

It means you’ll only reach out to people who are most likely to buy.

When people who really want your product buy from you, they are likely to become repeat customers.

They’ll feel that your product was specifically designed for them.

Those repeat customers will also be happy to spread the word about your business.

 

behelpful

 

 

 

 

 

 

 

 

Let’s recap what you can do instead of using hype in your marketing:

  • Be authentic and helpful.
  • Write like you talk to a friend or family member.
  • Anticipate your audience’s questions and answer them.
  • Own up to your shortcomings.
  • Use testimonials to let happy customers do the talking for you.
  • Be clear and specific.

 

 

If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂

 

Sharing IS Caring!

 

To Your Success,
Joan Harrington