Choosing The Right Social Media Platform For Your Business…..What You Need To Know
It’s not enough these days to just be on social media…..You need to be effective on social media and really be playing the game well.
How do you do that?
You focus on one or two social media platforms that really suit your business.
So how do you know which ones to choose for your business?
“At the end of the day, it’s all about choosing the platforms where your audience hang out”……says Karyn (who works with businesses to help give them a personality online).
Karyn’s Tip: Choose a platform that’s going to help you get your message out to people who are genuinely interested in what you have to say, and ultimately what you have to offer them.
In this post I will share Karyn’s tips and strategies that will help you to choose which Social Media platforms are best for you and your business…….let’s begin…..
Let’s take a look at the 6 major social platforms and work out where you should be focusing your time and effort.
- Facebook is a huge social networking platform.
- Users can update their status by sharing text, images, videos and links and communicate privately though an internal messaging platform.
- Users can also set up Groups and business pages.
- Business pages can then be “liked” by personal accounts, which allows people to interact with the business page and like, comment or share their posts.
- This opens up a whole new way of communication for business owners who can get into the news feeds of their fans and get their attention while their fans are browsing Facebook on their computer, laptop or mobile device.
- One of the most powerful features of Facebook is their advertising platform.
- To see how you can utilize this information for your marketing efforts check out “How to Target Facebook Ads”.
- Your business doesn’t have to be in a sexy industry to do well with Facebook.
- By having a page you allow your audience to “check in” to your location and also “tag” your business in their posts. Many people turn to Facebook for recommendations from their friends.
- By having a business presence you make it really easy for someone to link to you as an option.
- Combine this with the ability to target your ads to specific users who would have a genuine interest in your product or service, and you would be crazy not to be on Facebook.
- Facebook Tip : Post a minimum of twice per day and keep promotional post to a maximum of 20%
- Twitter is a fast paced social media platform where short sharp pieces of information are shared.
- Users can posts tweets of 140 characters only which can include text, links and images.
- Users can “Follow” other users to receive their tweets in their newsfeed.
- You can also favourite tweets by others, reply to tweets or re-tweet from your own account.
- The great thing about Twitter is that you can interact with a community of people in real time.
- As a business you can monitor any mentions of your @username and reply to comments and questions as they arrive.
- Twitter is a very powerful platform, but to use it effectively you need to be posting several times per day and have new and relevant information to share each time.
- Twitter Tip: Search #hashtags relevant to your business niche to find conversations you can join
- LinkedIn is a corporate networking social media platform.
- It started out as a platform for job seekers to create a profile about their skills and experience, an online resume.
- It has grown into a platform for professionals who want to connect, network and build relationships.
- Users can create a LinkedIn profile that can display employment history, skills, experience, awards, projects and information for getting in touch.
- People can also endorse you for your skills and leave recommendations, which adds credibility to your profile.
- As well as personal profiles, you can create company profiles which allow you to showcase your products and services, post status updates and list job vacancies.
- The best way to use LinkedIn is to be active in relevant groups, providing helpful information and advice for people’s questions.
- LinkedIn is one of the best social media platforms for business to business marketing.
- LinkedIn Tip : Your LinkedIn profile has a high correlation with Google search results. If you‘re looking to be found for a specific service, it’s highly recommended you optimize your LinkedIn profile
- Pinterest is an image sharing platform.
- Users can create boards and then “pin” images or videos to them.
- They can pin images from their computer, from a website or even re-use someone else’s image (called a re-pin)
- Every time a user follows you, they get notified when you add a new product.
- Each image you upload also links back to your website where they can buy that product.
- For many online retailers, Pinterest is the highest source oftraffic to their website – even above Google!
- Pinterest is great for sharing images of your retail items – clothing, accessories, shoes, home-wares, kitchen appliances, etc.
- But, it’s also great for sharing infographics, blog images (directing back to the post on your website), DIY image, and inspirational pictures.
- If your business does not revolve around high quality images or have a product or service that could be captured through photos or videos, then this is not the platform for you.
- Pinterest Tip : 80% of Pinterest users just re-pin images – be the 20% and upload original content. For more Pinterest tips check out “A Brief Guide to Pinterest Marketing for Your Business”
- Google+ has many similarities to Facebook in that it users create a profile with a large cover image and profile picture and details about themselves.
- They can then post status updates with text, links, photos, and videos.
- There are communities (groups) and business accounts.
- The main difference is that your audience can choose to follow you, rather than having to request a friendship.
- In Google+ land you also “+1″ things instead of “liking” them.
- Another major feature Google Plus has which Facebook doesn’t is Google Hangouts.
- These are video hangouts which are steamed through YouTube.
- Hangouts allow you to have conference calls with many users (free of change) or even run a webinar through the free platform.
- The fact that it is owned by Google means businesses with an active presence on Google+ are sure to reap the rewards.
- Gather enough followers and your Google+ profile can be showcased on the Google search results page next to your search result listing.
- Your Google+ listing displays your images, name, and number of followers as well as your bio – this is prime real estate!
- You may want to get on the bandwagon now before everyone else does, where you could just have an advantage over your competition.
- Google+ can also be a great way to connect with your audience based on their personal preferences.
- Using the groups feature, Google allows people who are interested in specific topics (running, cooking, blogging) to connect with other people who share their passion.
- This can be a great way to “meet” new audience members, and also to keep up with news about your area of expertise.
- Google+ Tip – Add users to different circles so you can write to different people with different messages.
- YouTube is a video sharing platform.
- With more and more people searching via video YouTube has now become the second biggest search engine in the world after Google.
- As a business, you can set up a YouTube channel where you upload videos for people to watch.
- Users can then choose to give your video the thumbs up or thumbs down and leave comments.
- The main aim with YouTube channels is to get people to engage and subscribe to your channel so that they will be notified every time you upload a new video.
- Videos have become a part of our lives.
- People consume information a lot quicker through video that traditional text content.
- Anyone who wants to start marketing their business through video.
- Think about what your potential customers are searching for and then find a way in which you can answer their question via video.
- You can use video to build your credibility in an industry.
- At the end of watching your free videos, some people will want to learn more or want it done for them – and they will want it done by you, the expert.
- As an added bonus, video also does great thing for your websites SEO.
Remember that the goal here is to focus your time and efforts on developing just one social media platform for your business.
If none of these lept out at you as “the one” while you were reading, try thinking about what your business has to offer……
- Is it mainly image based, information, short tips, long articles, videos?
- Think about your content and then decide which platform allows you to provide this in the best way suited to you.
If you’re still confused and not sure which platform you’re audience is on then there is only one thing left to do – ask them!
If you have a social media presence already then put up a post on a platform you’re already using and ask which platform they spend most of their time on.
Your social media has to be based on quality over quantity.
It’s better to be really active on one or two platforms and do a great job, than doing a mediocre job across all platforms.
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To Your Success,