Connecting With Your Audience What You Need To Know 29

Connect With Your Audience Just By Learning This One Important Skill



So, What exactly is “this” one important skill and how will it help you to connect better with your audience?


Well, I will tell ya……..


The one MOST important skill that you need to learn is…..








Here are the dos and dont’s of communication that you need to know from  Gary Korisko, Reboot

  • The purpose of communication is NOT to boost your ego, impress your peers, or to achieve notoriety, fame or attention.
  • When you’re the one sending the message, communication is… NOT ABOUT YOU.  Communication is all about the receiver….The listener, the reader, the audience.
  • The purpose of communication IS to ENGAGE , CONNECT and to MOVE YOUR AUDIENCE FORWARD.


The real way to get noticed is by serving……says Gary. To serve, you have to pull your audience into your message and vision. And you need to provide them with something tangible that will help them take a positive step forward in their lives.



Here are Gary’s six ways to pull your audience into your world and make the communication process useful and engaging for them…



1: Empathy

  • Empathy, simply put, is walking in another person’s shoes. It’s demonstrating that you’re in touch with their thoughts, feelings, and their situation.
  • Show your audience that you understand them early and often.


2: Story

  • Weaving a good story into your message is one of the most powerful ways to connect with an audience.
  • Storytelling takes your audience on an emotional journey that pulls them into your message and gives them a way to relate your message to their own lives.


3: Commonality

  • Commonality is when you demonstrate to your audience that you have things in common with them.
  • It’s been proven in study after study that people respond well to those who they believe are like them.


4: Clear, Common Language

  • Stay conversational and show your personality.


5: Similes and Metaphors

  • Make sure to use similes and metaphors in your communication whenever possible. Metaphors are a direct comparison.
  • Similes use “like” or “as” to make a comparison.
  • The bottom line is that comparisons help connect your audience with your message.


6: Provide “Next Level” Resources

  • When all’s said and done, leave your audience with tools and resources to take a next step.
  • These could be handouts, links to websites, a book suggestion, or an assignment.
  • Something to give them the ability to take what you’ve just communicated with them to the next level.


The key to powerful communication is to pull your audience into your message, not to push your message on them.  Work these 6 ways into your speeches, meetings, and articles from now on and watch what happens to your level of engagement.


Here is Something Special for You….Gary has created a  free downloadable PDF of these 6 ways for you called 6 Ways to Genuinely Connect With Your Audience for you to use as a guide when crafting your next communication.



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To Your Success,
Joan Harrington

About Joan

Joan is a full time blogger/network marketing coach whose passion comes from helping others learn how to brand themselves through blogging and become an expert blogger

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