Why Is Your Content Not Getting Found?

Is Your Content NOT Getting Found?









Creating content worth paying attention to is vital … but it’s not the only step.





“Once you’re pretty confident that your content does not, in fact, suck, you’ve got to put your big-writer pants on and actually promote that content”……says Sonia Simone (co-founder and Chief Content Officer of Copyblogger Media. Get more from Sonia on Twitter and .)







Here’s where you want to put the bulk of your work and attention says Sonia….








1: Build your network

  • You need to be building your network of web publishers.
  • Those are the bloggers, web journalists, social media power users, and others who have the audience you’re looking for.
  • Sonia’s two top tips  for expanding your network and making connections with influential folks on the web?
  • Do something epic-You have to do something (like create some fantastic content) worth paying attention to.
  • Be a good egg-And you have to be the kind of person that others can stand to hang out with.
  • Networking isn’t about sucking up to people you don’t like.
  • It should be about cultivating relationships with publishers who are passionate about the same things you are.




2: Make it shareable




3: Clones don’t win

  • You’ll never be able to really effectively promote stale, “me-too” content.
  • Your content needs a unique voice.
  • It needs a point of view.
  • You have to stand for something.
  • You need a thumbprint — something about you, your approach, and your content that no one else has.





No matter how crowded and cluttered your topic is, there’s always a way to differentiate.





But you need to put the work in.





It can take time, and thought, and a lot of words written.





But there is always a way.







If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank You!




Sharing Is Caring!




To Your Success,
Joan Harrington


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0 Replies to “Why Is Your Content Not Getting Found?”

  1. Joan: Watched the Barbra Walters ‘going away’ special (one of the most successful broadcasters of all time). She made one point that stuck with me and here you went and reminded me of it. She said “I never saw the point of putting so much work into a project and then not promoting it”. More power to both of your magnificent elbows. prp

  2. Thanks, Joan, I do promote but I don’t quite know how to dance with the big guys. I have to admit that I am afraid of over promoting myself. I have never had to do the kind of promotion that is demanded by social media. Believe it or not, I am a little retiring…I appreciate your encouraging and clear posts.

    1. Hi Kathleen,

      I can show you how to “dance” with the big guys lol It is not has difficult as you think girl….

      Always here to encourage 🙂

      Thank you for your warm comments….much appreciated!

      Have an awesome day!

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