What Is Content Marketing?

What Is Content Marketing and Why Should You Care If You Are A Blogger?



Simply put, the definition of content marketing is : the use of any type of media (like blog posts, articles,videos, images or books ) as a tool for garnering exposure and sales for your business.


The overall purpose of content is to make a statement in a way that is compelling and attractive to your preferred audience.



When you’re using content for marketing purposes, you want to include some kind of call to action that encourages people to do something.  You can be asking them to click a link, make a call, sign a petition or simply share the information.



The most important thing to remember when you are using content marketing is to focus on providing value. When you use content as a marketing tool, your purpose is to educate, inform and engage people with the goal of turning them into customers


It’s not about direct sales to increase your bottom line; it’s about using information to show customers and potential customers that your business can provide value they need to enhance their lives in some way. It’s an indirect sales method that can turn customers into consistent clients.


By sharing content, you are encouraging a form of two way communication.  Not only do you want people to become customers, you want them to become an active community of clients that use your business consistently. 


The reason you’ve been hearing about content marketing so much is that businesses are starting to recognize that communicating with customers is much more beneficial than communicating at customers.


Read that again.……..

Businesses are starting to recognize that communicating with customers is much more beneficial than communicating at customers.


People tend to tune out advertisements so you have to do more of it to make an impact.  People don’t tune out information.  In fact, in this age of information, people are consuming it in large amounts.  If you are able to contribute to their desire for knowledge and information, you won’t be tuned out.


You have the opportunity to connect with your audience in a way that is meaningful.  You have the opportunity to help quench their thirst for knowledge while providing a product or service to back it up.


This is why utilizing a content marketing strategy in your business is important…it is the key to your online blogging success.


The great thing with content marketing is that anyone can do it.


Once you lock in on the type of content you feel most comfortable creating you can do it.



If you enjoyed this post and found TONS OF VALUE, please take a moment and share….Thank You 🙂


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To Your Success,
Joan Harrington


About Joan

Joan is a full time blogger/network marketing coach whose passion comes from helping others learn how to brand themselves through blogging and become an expert blogger

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