A Content Marketing Plan…..Do You Have One For Your Business?
Did you know that content marketing is amazing for attracting your target audience and building a relationship with it?
In this post, I’m going to share with you a step-by-step process to follow to create a successful content marketing plan….a plan that is so simple to understand and execute that it can be used to drive thousands of qualified visitors to your website every month (in less than a year).
So, why use a content marketing plan for your business? How will it benefit you and your business?
Because, businesses and marketers are recognizing how effective content marketing is in the modern consumer climate. and most importantly, people have always liked to buy from businesses and people with whom they have relationships and whom they trust.
Makes sense, right?
“Until the Internet, it was hard for businesses to build those relationships. But now, it’s easier than ever to deliver content to an audience. This is important whether you’re selling straight to the consumer or to a business. A recent survey found that 67% of B2B buyers base their buying decisions on content. And they don’t become just buyers—a large percentage of them also frequently share that content (most often in the form of a blog post – 40%)”………Neil Patel says in his blog post “Starting from Scratch: 6 Steps to Your First Content Marketing Plan
Most marketers have just started recognizing all this.
After following these 6 steps there’s no reason why you can’t find content marketing very effective for generating traffic and, most importantly, qualified leads for your business.
Step 1: Why are you doing this?
- Before you can start producing content of any kind, it pays to do a bit of planning.
- If you just produce content for a general audience, chances are you won’t get much in the way of results.
- When you create general content, it will never resonate with anyone, which is why it isn’t effective.
- To really see great results, you need to:
- Identify your target audience
- Create content that resonates with those specific readers
- But it’s not enough to just target a specific audience.
- You need to understand their beliefs, problems, and desires so that your content matches them.
- Who are they?
- What are they struggling with?
- Where do they look for solutions? In order to provide your audience with solutions to their problems, you need to find a way to get those solutions in front of them.
- How will you solve their problems better than anyone else?
Step 2: Here’s how you figure out the best type of content to produce
- Pretty much anything that can possibly contain a message is considered content.
- That includes:
- blog posts
- pictures (drawings, comics, photographs, paintings)
- If you produce certain types of content for your audience, you’ll get better results than you would with other types.
- To figure out what the best type is, you have to consider two factors:
- What are your audience’s preferences?
- What are your strengths and/or budget?
- Now you’re looking for the intersection of these two areas:
- The type of content desired by your target audience and the type of content you can actually produce.
- The type(s) of content that falls into both areas is the one(s) you should produce for your target audience.
Step 3: The key step to content marketing success
- There’s one thing, one key concept, that you need to understand if you want to be successful:
- Your success depends on one thing – consistency.
- Content marketing will not produce results overnight.
- It takes months of creating quality content for it to start getting any real traction.
- If you’re going to do this, commit a certain amount of time that you know you can commit to content marketing for at least a year.
- How often should you publish?
- Publish as often as you can while maintaining the highest quality possible.
Step 4: How will you manage your content?
- In order to be consistent, you need to plan.
- The key to planning ahead is having a schedule, typically called a “content calendar.”
- How to create a content calendar?
- All you need is some sort of a calendar that allows you to assign post ideas to specific days.
- Here are 2 tools that will help you do this:
- One is Trello—a project management tool.
- Two is to use this WordPress editorial calendar plugin.
- It doesn’t matter which option you pick.
- Just choose something that’s simple for you and will help you keep your content creation schedule straight.
Step 5: Where will you distribute your content?
- If no one is seeing your content, it doesn’t matter how good it is—your blog won’t grow.
- Here are a few resources from Neil to get you started:
- Promoting Your Content To Increase Traffic, Engagement and Sales
- The Day After: 11 Things to Do After You Publish a Post
- 17 Advanced Methods for Promoting Your New Piece of Content
- Don’t just send visitors to your blog.
- Send them to a landing page on your site.
- Offer them a lead magnet for their email addresses.
- This way, you can drive these readers to your future posts.
Step 6: Content Promotion
- No good content marketing plan is complete without content promotion
- Here are two main options:
- Option #1 – Email outreach: Email remains the most effective way to build relationships with people online.
- You want to use email outreach to get your content in front of influencers in your niche and related niches.
- Your end goal is to get links or social shares from them, which will drive traffic and contribute to your overall SEO efforts.
- Here are some great posts on email outreach:
- The Link Builder’s Guide to Email Outreach
- How To Create a Killer Outreach Email With 4 Quick Steps and 3 Simple Tips
- 6 Ways to Make Link Building Outreach More Effective
- Option #2 – Advertising:
- There are three main areas where you can advertise:
- Social media – Facebook (on your profile and groups specific to your niche), FB Fan Page, Twitter, Google+, LinkedIn
- Search engines – Set up PPC (pay per click) ads on Adwords or Bing
- Native ads – You can also pay to have sites link to your content inside their content
- You don’t need to use paid advertising to be successful…but it will help to accelerate your growth, which makes it a good option if you have leftover funds in your budget.
Being a successful content marketer isn’t complex, but it takes a lot of knowledge and effort. In addition, you’ll need to practice. As you start producing content, you will learn a lot through trial and error.
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To Your Success,