4 Steps You Need To Convert More Of Your Website Visitors Into Customers
Convert more of your website visitors into customers utilizing these 4 steps now
Optimizing your website to increase conversion rates requires more than just a surface level understanding of how you think your website visitors will behave.
“It requires you to dig much deeper before you can begin to lower the barriers in the right places to encourage conversions…….And while a conversion doesn’t guarantee a sale, it does serve as a good indicator of whether or not your marketing efforts are gaining traction”……..says Carly Stec, (the Content Marketing Manager at IMPACT.)
Here are 4 ways to improve conversion rates on your website
1. Identify user behavior
- Increasing conversions starts with understanding how visitors behave.
- According to research from Neilsen Norman Group, people spend more than twice as much time looking at the left side of the page as they did the right.
2. Test different copy
- No matter how much expert advice you have at hand, nothing quite compares to the validity of actually running your own comparative tests.
- Rather than throw darts in the dark, A/B tests provide marketers with an opportunity to test changes that have the ability to improve the performance of your existing pages and strategies.
- Examples of what IMPACT uses to test:
- Timing – By sending your messages to segmented lists at different times, either during the day, or during the week, you can come about the time frame that delivers the best results in terms of open-rates and click-throughs.
- Subject lines – A subject line has the potential to make or break the success of your email marketing, so experimenting with different phrases will help you find the one that makes the most sense.
- Calls-to-action – To avoid CTAs that fall short, your business should be actively testing different colors, sizes, styles, and placements to see what works best to facilitate action.
3. Ask for feedback
- Qualitative data aims to fill in the gaps and answer the questions that numerical results bring about.
- Simply ask your readers what they want
- Rather than providing users with an open-ended evaluation form, you can use prompted questions that would most likely deliver the most useful feedback.
- This type of information will help you better understand not only what people were doing, but why they were doing it.
4. Prove it
- When it comes to your website, you want to provide prospects with so much evidence of success that they’re left thinking, “there’s no way this can’t work.”
- Case studies and testimonials serve as positive reviews for your business.
- They provide researching prospects with the evidence they need to pin your business as a credible one.
- One worth doing business with.
- However, having social proof doesn’t mean you’re automatically increasing conversions.
- It simply means you have the potential to increase conversions.
- It’s what you do with it that really matters.
- It’s one thing to have social proof, but it’s another thing to present it in a way that will resonate best with your prospects.
- If you have case studies or testimonials from big names, highlight them.
- Employ proof with purpose.
So now that you have read these 4 tips it has become more obvious than ever that your website needs work.
It’s okay……The first step is admitting your website has a problem.
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To Your Success,