CopyWriting Formulas You Can Steal from the Masters

Learn how to grab your readers by stealing these 4 copywriting formulas from the masters





If you don’t hook your reader within the first eight seconds, they’ll click a link and disappear, so what you need are some simple writing formulas you can copy right now.


Great copywriting captures the reader’s attention and persuades them to take action, and a great blog post should do the same.  As a blogger, you want them to give you their attention, believe that your ideas hold value, and take action on your advice.


Copywriting excels at this kind of persuasion like the highly persuasive writing you’ve read on countless billboards, magazine advertisements, and online marketing campaigns that is driven by tried-and-tested copywriting formulas that have worked for decades.


In today’s post you will find 4 Foolproof CopyWriting Formulas from  (a writing coach on a mission to teach you how to write) that you can copy from the master copywriters and ways that you can implement them right now….


Let’s begin……



1) Problem-Agitate-Solutioncopywritingformulaproven

  • Problem-Agitate-Solution is an old-school formula that copywriters have used for years
  • The three-part formula broken-down:
  • Problem – introduce a problem the reader is experiencing.
  • Agitate – use emotional language to intensify the problem.
  • Solution – offer a credible solution to the problem.
  • The Problem-Agitate-Solution formula can be used as is to create a powerful opening for a post that promises to help readers tackle a pressing problem.
  • Example:
  • New bloggers often complain about a lack of website traffic. As a result they feel frustrated and anxious about how they’re spending their blogging time.
  • [Problem] Are you sick and tired of writing blog posts that nobody reads?
  • [Agitate] Millions of aspiring bloggers just like you publish posts every day, worry about SEO, and wonder if they should spend hundreds of dollars advertising on Facebook. But unless you spend your time in the right places, you’re never going to build the kind of audience you need to grow a successful blog.
  • [Solution] What if I told you there’s a better way? What if I told you guest blogging could help you attract thousands of new readers?
  • See how this formula uses a problem to draw the reader in?



  • AIDA stands for Attention, Interest, Desire and Action, and it’s one of the most popular copywriting formulas in the advertising industry.
  • First, you grab the attention of your readers quickly and directly, usually with a bold first line, some powerful words, or by making a dramatic statement.
  • Then, pique their interest by explaining what you’re going to offer them – the offer should directly address their needs and wants.
  • Next, create desire by explaining the measurable benefit of your offer. Providing proof, such as a case study, will help build the desire.
  • Finally, prompt the reader to take action.
  • Since a call-to-action works best in the closing of a blog post, we’re going to use the first three elements of the AIDA formula to create a compelling, benefit-led opening.
  • Example:
  • Serious bloggers understand one of the best ways to monetize their blogs is to grow their email list and then create something of value to sell to that list. However, lots of serious bloggers struggle to balance list-building with the other tasks that come with running a busy blog.
  • [Attention] If you manage your own social media accounts, prepare to be shocked. You’re wasting your time.
  • [Interest] Yes LinkedIn, Twitter, and Facebook probably drive some traffic to your blog, but your social media following is practically worthless compared to your email list. If you really want to make more money from blogging, you need to prioritize your email subscribers over your social media followers.
  • [Desire] Last year, I outsourced the management of my blog’s social media accounts and concentrated exclusively on growing my email list. Today, I have more than 10,000 subscribers, and during a recent product launch, I generated over five thousand dollars in sales.
  • In this post, I’m going to reveal how I grew my email list so fast, why you need to outsource, and the first step you should take to begin monetizing your blog today.




3) Bob Stone’s “Gem”

  • Bob Stone was an American copywriter and direct response marketer who worked during the early- and mid-twentieth century. He invented this copywriting formula for sales letter and direct response advertising, but today it’s used in dozens of types of promotional materials and works great for blog posts too.
  • The steps for Bob Stone’s Gem are:
  • Start with your strongest benefit.
  • Expand on this benefit.
  • Explain how the reader can experience this benefit.
  • Back up your statement with support copy.
  • Tell readers what they’ll lose if they don’t act.
  • Sum up the most important benefit.
  • Include a call-to-action.
  • Example:
  • Serious bloggers know that webinars are a great way of generating an income from blogging. Let’s use Bob Stone’s formula to describe this benefit and then expand on it with real-world information.
  • [Strongest benefit] If you’re ready to monetize your blog, it’s time to run a webinar.
  • [Expand] Webinars are one of the best ways you can become an authority in a niche, forge a bond with your readers, and make extra money from your blog. During my last webinar, I collected over 1,000 new email addresses and made five thousand dollars.
  • [Explain] Sold? Good. Before you run your first webinar, you must take certain steps to guarantee success. You need to pick the right topic, write a script, and test your tools. And in this post, I’ll walk through these steps with you.


4) The Approach Formula

  • It’s a soft-sell where the writer works hard to make the right initial impression on the reader.
  • There are six parts to this formula:
  • Arrive
  • Propose
  • Persuade
  • Reassure
  • Make an offer
  • Ask for the order
  • Example:
  • New bloggers who just want to get their blog up and running often feel overwhelmed by the sheer number of things they have to learn.
  • Let’s using the Approach formula to become the white knight that can rescue them.
  • [Arrive] Blogging is harder than it looks. You have to master the technical side of running a blog, figure out what to write about, and then get people to visit your blog.
  • [Propose] But if you’re a new blogger, you only need to concentrate on a few activities and learn several new skills to grow your blog.
  • [Persuade] When I first started blogging the sheer number of tasks and things to learn overwhelmed me. It’s embarrassing to admit this, but I almost gave up. It was only when I started to focus on a few key activities and skills that I started to see results.
  • [Reassure] So don’t worry, I’m going to make it super easy for you. In this post, I’ll explain what you should focus on today, the blogging activities you can ignore (at least for now), and the simple secret to getting the traffic you desperately crave.



Without a strong opening, the rest of your post won’t even get read.  Let that sink in for a second. The rest of your post won’t even get read.  You must hook your readers from the first line of your post.


So when you draft your next post, borrow one of these formulas for the opening. Writing magnetic openings is one of the most important skills an ambitious blogger can learn.  And you now have four different formulas for success.


Your readers will reward you with their time and attention.



If you enjoyed this post and found TONS OF VALUE, please take a moment and share…..Thank you 🙂


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To Your Success,
Joan Harrington













(P.S. – If you are struggling in your business and need a new direction……CLICK HERE now)

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20 thoughts on “CopyWriting Formulas You Can Steal from the Masters

  1. You are so right about these points Joan. Grabbing peoples attention to begin with. Its a bit like interviewing someone. Those first few minutes of meeting someone can determine whether they get the job or not. First impressions are key.
    Thanks for sharing.

  2. Apart from explaining the formulas, what I also found valuable in your post was the examples you gave. They make the theory so much easier to understand. Thank you, Joan.

  3. Hi Joan..
    I love learning about copy-writing. Once you understand that it’s the ambiance you create through words around a product that’s where the magic occurs in a prospect’s mind. Without the words, a product is just a product. So it’s learning a different way of presenting information. Nice post ..

    • says:

      Hi Lesly,

      Absolutely! Without the magic of those words, a product is just a product 🙂 I love copywriting too, and it is just fun learning and perfecting my skills 🙂 Thanks so much for your warm comment and feedback, very much appreciated my friend!

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