Do You Have A Business Blogging Strategy In Place Yet For The New Year?
Understanding the importance of having a blogging strategy for your business is your first priority
Why is that important?
“Because, blogging for one, helps build authority, create credibility and help you get in front of people easily, and two, a blog creates the K-L-T (the Know, Like and Trust factor)”………..says Marya Jan (GetResponseBlog)
Think about your own behavior. If you were to decide between different service providers, or coaching packages, or online training programs, who are you most likely to go with? The one who has taken the time to give you useful content and build a relationship with you.
Now that you understand how you can use a blog to achieve your business goals, you are in a much better place to come up with a content strategy. Your content is what allows you to create a relationship with your audience.
- There are three types of content every business blog should publish:
- Content that builds credibility
- Content that creates a connection-its more personal
- Content that precedes the sale
- Content that builds credibility and authority is usually your straight how-to type content. This content also establishes you as an expert in your field and raise your authority.
- As a result of reading this type of content, people will come to trust you and will start thinking of you as a credible expert and lets people become aware of your products and services.
It doesn’t matter how important your ideas are, unless you write in a way that resonates with your ideal audience and makes complete sense to them, you won’t be able to go far.
- For example:
- If you have a stuffy, corporate-sounding writing style, you will benefit from writing in a conversational manner.
- Try infusing your personality within your writing and pretend writing to a close friend.
- If you tend to ramble on, practice brevity.
- Tighten up your writing and get rid of unnecessary information.
- Don’t go off on a tangent and stick to your main idea.
- Aim to make your writing clear, concise and compassionate and you can’t wrong.
In today’s super noisy word where everybody and everything is competing for their attention, you need to write compelling headlines that draw your ideal audience in.
Make your posts screen friendly.
- Break up big chunks of text into smaller paragraphs.
- Use images and lots to white space to make it easy on the eyes.
- Use sub-headings to guide the reader and capture attention of the skimmers.
- Use bullets, bold and italic to further call attention to the important points you want to bring home.
Follow the 80-20 rule
- You may have heard of the Pareto’s Principle.
- He states that about 80% of your results come from focusing on 20% of your efforts
- According to this rule, of all the blog content you end up publishing, 20% of it will bring you the biggest rewards.
- Meaning, 20% of your content will get you the most social shares and word of mouth, most interaction and engagement and the best ROI.
- Instead of trying to create more content to attract new eyeballs to your website and hoping to go viral, focus on creating less.
- So, you are publishing only the best content.
- Remember, whenever you publish a blog post, email it to your list (never assume that people are visiting your blog on a regular basis), schedule it multiple times on social media, and reach out to the influencers when it is relevant.
Now it’s time to take it up a notch and turn your blog into a lead generation machine.
- #1 – Have a sign-up form displayed prominently in/under your header banner
- #2 – Another great place to ask blog readers to sign up to your newsletter or email list is on top of the sidebar.
- #3 – Ask for people to opt-in after every single blog post you publish.
- Think about it for a second, many people find your website via the links your readers share.
- They click through to come to your blog.
- If they are brand new, they might not sign up instantly.
- They’ll be more interested in reading what they came for.
- Naturally it makes sense to give them an opportunity to sign up after they have reached the end. (These people are super hot leads!)
Now you have NO EXCUSE for not starting a blogging strategy for your business:
- Don’t have the time? Follow the 80-20 rule.
- Don’t have ideas? Create a basic content plan based on three types of content you should be creating.
- Don’t have the confidence to hit publish? Learn to write like a pro.
- And don’t feel like schmoozing with other bloggers and influencers? Then don’t. Let your content do the talking for you.
Focus on the content and then get in with others (via social media or email – no need to make it hard) and let them know you have this great piece of content that will be really useful to their audience.
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To Your Success,